参考文稿成果m half-year review

1、2014 AIESEC ZZU m Half-year ReviewRator WangElements of Functional ReviewPerformance AnalysisProduct Analysis Talent CapacityFunctional SynergyImpact model Performance Analysis (half-year)Quantitative Analysis ApplicationsGTGVGI1334515AttendanceInfo sessionEP SharingFree LunchPRY2B120225080320Quanti

2、ty increase of online platforms fansWeChatWeiboRR（page view）6481901716Performance Analysis (half-year)TMP Achievement：110.8%GVDP Achievement：87.5%Main projects or key eventsAchievements：1.Performance increase2.EwA（session准备，策划，rehearsal）3.MRChallenge：1.Promotion协调2.Control3.HR Pipeline4.MR运用5.网宣吸引力不

3、够Crisis：1.邓飞2.Promotion查收物资Bottleneck： Lack of Human ResourcePerformance Gap AnalysisReasons of Success：Customized Promotion Product separation during promotion (different weeks, different target product) Customized and diverse way of promotion (wechat poster, online campaigns) 2. Different online p

4、romotion methods attempt Online campaign by the way of ballot (wechat) Online campaign align with Chinese new year and AIESEC exchange product Copy writer alignment with popular factors 3. Well planning of MR issue Set up OCT Humanized questionnaires Combination of issue by school and issue in publi

5、c places.Performance Gap AnalysisReasons of Challenge：1.Skill方面的欠缺2.没有制定Regulation3.Timeline交叉Product AnalysisProduct or sub-product brand in the marketGT：锻炼人GV：Broaden horizons Too expensiveGI：Awareness is not enoughProduct AnalysisProduct positioningGT：Junior Grade（broaden horizons，leadership，stri

6、ving for excellence）GV：Junior Grade（broaden horizons，change， growth experience）GI：Senior Class（Professional practice，International view）Talent CapacityVPCoordinatorDesigningWritingOperationingManagerRetention Rate：60% （Coordinator：1 run for EB，1 run for MMB，1 run for senior Member）Talent Capacity An

7、alysisKey AchievementsBuild Coordinator TeamKey ChallengesCapacity of m work (copy writing, photoshop) Lack of effective VP-Manager-member track system Lack of Human ResourceKey strategies to drive Talent Capacity Set up coordinator team to provide m manager with team management experience.、Involve

8、new members and MMBs from other functions to cultivate their m sense. DataRetention Rate：60% （Coordinator：1 run for EB，1 run for MMB，1 run for senior Member）FinancesAreaAmountExpense Source 1 CI 950Expense Source 2 Y2B350Expense Source 3 MR questionnaire printing156Expense Source 4 LC partnership handbook printing 60Total Expense1516SynergyoGCDPoGIPiGCDPTMCIPromoti