教学课件-大学核心商务英语读写教程2-

1、UNIT TWOBEING AN AGENTUNIT TWOBEING AN AGENTUNIT TWOBEING AN AGENTUNIT TWCompany Logo background information detailed explanation of Text A detailed explanation of Text BOBJECTIVESdetailed explanation of Text C1234Company Logo background Working Lives The Bloodstock Agent Text A 1. Background Inform

2、ation 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the TextWorking Lives The Bloodstock1. Background Information People take different paths to their careers. Some of them knew what they wanted to do when they were very young while others of them stumbled across

3、 what they do by chance. Upon finding their professional direction, they must choose how they wish to conduct themselves during their day-to-day routine. In order for people to succeed, it is important that they care about what they do and try to bring something special to their job each day. Meanwh

4、ile, they should also remember that the work they do only represents a part of what needs to be done, and there is a great deal more than they can give at home. As an agent of bloodstock, he has to be busy in buying some good winners, walking from one auction to another in the world every day. He ha

5、s to work very hard, get the negotiation skills and is good at dealing with every buyer and seller. To be a talent scout, he needs intuition, experience, common sense, knowledge, plus plenty of luck.1. Background Information 2. Introduction to the TextText A mainly tells us how about a bloodstock ag

6、ents working life was in a week. As a bloodstock agent, he needs to keep looking at horses, meeting clients and selling them until he succeeds. 2. Introduction to the TextTex2. Introduction to the Text文体特征分析 本文是一则商业纪事，详细地记叙了作者作为纯种马代理商的一周的职业生活。作为纯种马的代理商，作者需要不断地看马，约见顾客，再竞拍，直到最后成功销售。在这一不断循环的过程中，作者抓住了商机

7、，在激烈的竞争中，脱颖而出，成为欧洲最棒的代理人之一。 文章采用日记形式，以第一人称的角度、现在时态以及省略句式，亲切自然地详述每天的工作内容，并加入作者工作时的情感，这样可以使读者更好地理解作者工作的具体流程，并加深对纯种马代理商这一职业的理解。2. Introduction to the Text文3. Business TermsThe Royal Barriere Hotel is one and a half mile from the city center and about five miles from the Deauville Airport. For a perfect

8、 relaxation, the hotel offers a well-equipped gymnasium, tennis court, steam room solarium, sauna as well as a golf course for the guests to enjoy their stay. The hotel amenities include lift, business center, conference facilities, currency exchange, fax facilities, Internet access, laundry facilit

9、ies, restaurant, lounge, cocktail bar, and swimming pool. The hotel rooms are equipped with amenities like cable TV, telephones, radios, mini-bars, safes, and hairdryers.Derby is a city and unitary authority in the East Midlands region of England. It lies upon the banks of the River Derwent and is l

10、ocated in the south of the ceremonial county of Derbyshire. In the 2001 census, the population of the city was 233,700, whilst that of the Derby Urban Area was 229,407. According to the 2001 census, Derby was at that time the 18th largest settlement in England, measured by urban area.Business Terms3

11、. Business TermsThe Royal Bar4. Words and Expressions1.auction/ n.MeaningExamplea public sale in which goods or property are sold to the highest bidderMore and more companies will choose Beijing real estate auction to sell their new premises. 越来越多的公司将选择北京房地产商拍卖行来销售新房。4. Words and Expressions1.auct4.

12、 Words and Expressions 2. outbid/ v. MeaningExampleoffer to pay a higher price for something than (another person) To outbid on ones own property at an auction is to raise the final selling price. 在拍卖中出高价是为抬高最终售价。 4. Words and Expressions 2. ou4. Words and Expressions pare notes MeaningExample (of t

13、wo or more people) exchange ideas, opinions, or information about a particular subjectThe leaders of China and America often compare notes on major issues. 中美两国领导人经常就重大问题交换意见。 4. Words and Expressions 4. Words and Expressions 4.fall by the way MeaningExample fall behind or drop out Youd better go on

14、 doing it rather than fall by the way even if it is difficult. 即使困难，你也要坚持而不要中途放弃。4. Words and Expressions 4.fal5. Notes to the Text 解析 本句是一个含有定语从句的复合句。Im buying some horses for是定语从句修饰trainer的。and compare notes是主句的谓语，与meet up with共同作并列谓语。释义 I meet across a French horse trainer for whom Im going to bu

15、y some horses and we exchange our opinions about buying what kind of horses.I meet up with a French trainer Im buying some horses for, and compare notes.（Para.4）5. Notes to the Text 解析 本句5. Notes to the TextText 2Text 3 解析 此句是含有but引导的转折并列复合句。hes got some good news and that the man in question is her

16、e 是由and引导的并列句，and后的that不能省略，并列句共同做tells的直接宾语。释义 Nothing happened at that time, but today he tells me that he has some good news and that the man we are talking about is here. 2.Nothing happened at the time, but today he tells me hes got some good news and that the man in question is here.（Para. 6）5.

17、 Notes to the TextText 2TeFreight Broker Agents Text B 1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the TextFreight Broker Agents 1. Background Information While people who want to be freight agents, they must know something about the r

18、esponsibilities of a freight broker. That is financial responsibilities of making sure their receivables are managed. Besides mastering the negotiation skills, he has to be loyal and honest and holds his own great carriers/ trucker sources. In order to be successful, to look for reputable training o

19、rganizations, to learn to manage and to establish a good communication relationship are very important, too. 1. Background Information W2. Introduction to the Text Text B introduces the responsibilities and the technical abilities of a freight agent. And the author also gives us some advice on being

20、 a freight agent. 2. Introduction to the Text 2. Introduction to the Text文体特征分析 本商务语篇为说明文体，具体详细地介绍了货运代理商的职责，应具备的技能，以及作者对从事这项职业的人提出了一些建议。全文条理清晰，首尾呼应；语言严肃专业，精简明了；作者观点鲜明，建议专业，是一篇非常适宜学生阅读的文章，能令学生很好地了解货运代理商这一职业与技能。文中多处使用被动语态（第二段的are managed，第三段的is licensed，第四段的are being paid），使文章更加严谨和有力度。文章在语气方面使用了情态动词“n

21、eed”(第六段和第七段中)、“could”（第八段和十段中）以及“should（十段中）”，表达了在掌握货运代理技能履行义务时行文措辞的委婉和礼貌的特征，从而达到使读者欣然接受的目的。2. Introduction to the Text文体3. Business TermsBusiness Terms1. Fiduciary/信托(Para. 3): A fiduciary is someone who has undertaken to act for and on behalf of another in a particular matter in circumstances whi

22、ch give rise to a relationship of trust and confidence.2. Surety/保证金(Para. 8):A surety or guarantee, in finance, is a promise by one party (the guarantor) to assume responsibility for the debt obligation of a borrower if that borrower defaults. The person or company that provides this promise, is al

23、so known as a surety or guarantor. Business Terms3. Business TermsBusiness Term4. Words and Expressions 1.freight/ n. MeaningExamplegoods transported in bulk by truck, train, ship, or aircraft This aircraft company deals with freight only; it has no travel service. 这家航空公司只经营货运业务, 不经营客运业务。4. Words an

24、d Expressions 1.fre4. Words and Expressions2.broker/ n.MeaningExamplea person who buys and sells goods or assets for othersIt was improper of the broker to withhold the information from the stock exchange. 股票经纪人对交易所隐瞒信息的行为是不正当的。 4. Words and Expressions2.brok4. Words and Expressions3.receivable/ n.M

25、eaningExampleamounts owed to a business, regarded as assetsAccounts receivable arise when a business sells goods and service on credit. 当企业以赊帐方式销售产品或提供服务时，就产生应收帐款。 4. Words and Expressions3.rece4. Words and Expressions4.shipping clerkMeaningExamplean employee who ships and receives goodsThey both wo

26、rked hard in their fields, Dad as a shipping clerk, Mom as a seamstress. 父亲是运输业务办事员，母亲是缝纫工人，他们都在各自的行业里努力地工作。4. Words and Expressions4.ship5. Notes to the Text .解析 本句是复合句。不定式to solve the shipping needs of your clients requirement做定语修饰you and your reputation；as they arise on demand是时间状语从句。释义 The other

27、 things are depended on your fame to meet the shipping needs of your customers demand when they appear to demand.1.The rest is up to you and your reputation to solve the shipping needs of your clients requirement as they arise on demand.（Para. 6）5. Notes to the Text 解析 本句5. Notes to the Text .解析本句是复

28、合句。主语为communication，谓语动词为is，trait为宾语。even if the news is bad such as the occurrence of an accident, truck break down etc是让步状语从句。 释义 It is necessary for all parts to communicate immediately even though bad occurrence happened, such as an accident, truck broken and so on. 2. Honest prompt communicatio

29、n between all parties is a must trait, even if the news is bad such as the occurrence of an accident, truck break down etc.（Para. 6）5. Notes to the Text 解析本句是Being a Purchasing AgentText C 1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to th

30、e TextBeing a Purchasing AgentText C1. Background Information For a strange job, being a purchasing agent, if he has no experience, he has to do from the very beginning. He must be down-to-earth, work hard and gain the skills of bargaining so as to save a great sum of money for the company. Thus, he

31、 can gain the integrity and compliment of the owner and colleagues to lay a solid foundation of his career. 1. Background Information F2. Introduction to the TextText C describes how an inexperienced purchasing agent grows up to a mature one and the life of being a purchasing agent had enriched the

32、authors experience and laid a solid foundation for his successful career in the future.2. Introduction to the TextTex2. Introduction to the Text文体特征分析本商务语篇为记叙文体，记叙了作者从一名初出茅庐的采购代理商成长为一名成熟的采购代理商的过程。文中不仅详细地介绍了作为一名采购代理商所要承担的主要任务，同时也通过作者的行为选择，点出了合格的采购代理商所必须具备的职业道德，突出了诚实对于这一职业的重要意义。文章采用第一人称叙述，直接展现作者的心理活动，

33、有助于帮助读者加深对这一职业的了解。同时作者的亲身经历也有助于吸引读者的兴趣，增强可读性。文章发人深省，对渴望从事这一职业的读者有一定的启发作用。2. Introduction to the Text文体3. Business TermsA rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketers use primarily as incentives

34、 or supplements to product sales. The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, a receipt and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase.Rebates are offered by either

35、 the retailer or the manufacturer of the chosen product. Large stores often work in conjunction with manufacturers, usually requiring two or even three separate rebates for each item. Manufacturer rebates are sometimes valid only at a single store. Rebate forms and special receipts are sometimes pri

36、nted by the cash register at time of purchase on a separate receipt or available online for download. In some cases, the rebate may be available immediately, in which case it is referred to as an instant rebate.Business Terms3. Business TermsA rebate is a4. Words and Expressions1.accountant/ n.Meani

37、ngExample a person whose job is to keep or inspect financial accountsCan you put me on to a good accountant? 你能帮我找个好的会计师吗？4. Words and Expressions1.acco4. Words and Expressions2.signboard/ n. MeaningExample a board displaying the name or logo of a business or product Serving the people wholeheartedl

38、y is the best gold-lettered signboard. 全心全意为人民服务是最好的金字招牌。 4. Words and Expressions2.sign4. Words and Expressions3. rebate/ n. MeaningExample a deduction or discount on a sum of money due Commercial bribery is the rebate. 回扣就是商业贿赂。4. Words and Expressions3. reb4. Words and Eegrity/ n.

39、MeaningExample the quality of being honest and having strong moral principles; moral uprightness Quality, integrity and first-class customer service is our success in the most fundamental factor of three. 质量，诚信以及一流的客户服务是我们获得成功的三个最根本的因素。4. Words and Ee4. Words and Expressions5.assign toMeaningExample

40、give a share or unit of sth. to / distribute sth. toAssign to each man the specific things he is to carry. 你要按名字指定他们各人所要搬运的物件。4. Words and Expressions5.assi5. Notes to the Text .解析 本句是一个简单句。The life是主语，介词短语of being a purchasing agent是定语修饰the life，had enriched和and laid是并列谓语，my experience和a solid foun

41、dation分别是前面两个谓语的宾语，介词短语for my successful career 是状语，介词短语in the future是定语，修饰career。释义 Being a purchasing agent had made my life full of experience and established a firm foundation for my career to be successful in the future.The life of being a purchasing agent had enriched my experience and laid a

42、solid foundation for my successful career in the future（Para. 11）5. Notes to the Text 解析 本句Thank You !Thank You !UNIT THREEFRANCHISES AND CHAIN STORESUNIT THREEFRANCHISES AND CHAICompany Logo background information1detailed explanation of Text A2detailed explanation of Text B3detailed explanation of

43、 Text C4Company LoCompany LogoHoney Dew Donuts1. Background Information 2. Introduction to the Text 3. Business Terms4. Words and Expressions5. Notes to the TextText ACompany LoCompany Logo 1. Background Information There are various kinds of economic operating forms. The typical one is a chain oper

44、ation. The chain operation is a business organization and management system. It refers to the management of similar goods or services of several enterprises which form a consortium in certain forms and in overall planning, conduct specialization in division of labor based on the implementation of ce

45、ntralization management, independent business activities combined into overall scale operation, thus realizing the scale benefits. Chain operation includes three types: regular chains and franchises and free chains.Company LoCompany Logo2. Introduction to the Text Text A mainly introduces the histor

46、y of Dick Bowen, founder and president of Honey Dew Associates, his franchising stores and his business ideas as well as the principal elements of his success. Company LoCompany Logo2. Introduction to the Text本商务语篇以说明文为主体，具体地介绍了蜜露面包圈的创始人兼总裁迪克勃文的创业史，带领读者一同经历了他的第一家商店的创业过程，走过一系列特许经营店加盟的脚步，体验他最为核心的商业理念。

47、文章以蜜露面包圈为背景介绍了成功经营连锁店的重要因素，商店选址、产品设计推销、项目计划、客户购买力，以及市场营销，双向沟通，市场研发，每一点都是促使商业成功而不能不慎重考虑的关键因素。文章先举例后分析，层层深入，条理清晰，简洁轻快的语言让读者在理解上更感轻松。文体特征分析Company LoCompany Logo3. Business Terms Buying Power Buying Power is the money an investor has available to buy securities. In a margin account, the buying power is

48、 the total cash held in the brokerage account plus maximum margin available. MarketingMarketing is the process of performing market research, selling product and/or services to customers and promoting them via advertising further enhance sales. It generates the strategy that underlies sales techniqu

49、es, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.Company LoCompany Logo4. Words and Expressions(of a commodity) not obtainable elsewhere1.exclusive/ a

50、dj.These products are exclusive to their shops. 这些商品是他们商店专卖的。 MeaningExamplefranchisee/frnt/ n. Company LoCompany Logo4. Words and Expressions a business or service given such authorization to operate 2.franchisee/frnt/ n. Is there a preference toward direct-own-unit or franchisee? 贵公司是否对自营店或加盟店有所偏好

51、？MeaningExampleCompany LoCompany Logo4. Words and Expressionsthe activity of promoting the sale of goods especially by their presentation in retail outlets3.merchandising/ n.The loss of our company rooted in overexpansion and poor merchandising. 我们公司亏损的根源在于过度发展及促销不力。 MeaningExamplefranchisee/frnt/ n

52、. Company LoCompany Logo4. Words and Expressions being potty about 4. on the brain He is studying on the brain. 他一心想着学习。MeaningExampleCompany LoCompany Logo4. Words and Expressions do business with5.traffic inDont traffic in drugs. Its unlawful. 不要买卖毒品，那是非法的。 MeaningExampleCompany LoCompany Logo5. N

53、otes to the Text1. It is important that our stores are highly visible and accessible to vehicle traffic and are configured for drive-thru operations.（Para. 6）解析 句中that引导的从句是实际主语从句。highly visible and accessible to vehicle traffic中的and连接的是并列表语；and are configured for drive-thru operations中的and 连接的是并列谓语

54、，该谓语部分是被动语态。释义 It is of importance that our stores are easy to be seen, convenient for traffic to come and go through and are installed the operations of buying without getting off the cars.Company LoCompany Logo5. Notes to the Text解析这是由and连接的并列复合句。that every franchisees voice is heard - right up to

55、 the top of the corporate leader是不定式to ensure的逻辑宾语从句，这个不定式在句子中做目的状语。释义 The relationship between people is very important in the strong franchise establishments and we have arranged properly to make sure that the top of the corporate leader can hear the voice from each franchisee.2. Relationships are

56、 key in strong franchise organizations and weve got programs in place to ensure that every franchisees voice is heard - right up to the top of the corporate leader. （Para. 10）Company LoCompany LogoIs Franchising Right for You?1. Background Information 2. Introduction to the Text 3. Business Terms4.

57、Words and Expressions5. Notes to the TextText BCompany LoCompany Logo 1. Background Information While franchising refers to a franchise owner stipulated in the contract form, who allows the concessionaires to use its name, trademark, proprietary technology, products and management experience engaged

58、 in business activities of commercial management models.Company LoCompany Logo2. Introduction to the Text Text B explains many factors on fitting for franchising and some advice the author gives. It is very important for those who are looking for franchise.Company LoCompany Logo2. Introduction to th

59、e Text本语篇为商务说明文，为读者介绍了适合特许经营的诸多因素。从个人的责任感，社会交往能力，对本行业的喜欢程度，进一步发展的愿望，以及经济能力，相关知识的储备程度，到幕后的支持力量，本文逐一详细的为读者提出了疑问，并设置了一些参考性的建议。这些都为希望踏入特许经营这一行业的人提供了参考，令他们在行动之前仔细思考自己的选择是否合适。本文行文采用小标题，可以清楚的展示作者所要表达的重点。文章开门见山，主旨清楚，脉络清晰，语言简洁、准确，让人易懂易解。文体特征分析Company LoCompany Logo AdvertisingAdvertising is a form of communi

60、cation intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume th