大学英语四级阅读理解训练

大学英语四级阅读理解训练大学英语四级阅读理解训练大学英语四级阅读理解训练V:1.0精细整理，仅供参考大学英语四级阅读理解训练日期：20xx年X月大学英语四级阅读理解训练Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconveniencetothereaderandasavingtotheadvertiser.Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat____.A)classifiedadvertisementchargeslessmoneyB)itiseasiertoattracttheattentionofthetargetconsumersC)itprovidesmoreinformationforthereadersD)itdoesnothavetorelytoomuchondisplaytype2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____A)housesforsaleB)peoplewhoareaskingforhelpC)peoplewhoarelostD)jobvacancies3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordingtothewriterA)Theyareintheframeofmindtobuyanything.B)Theyarelookingforsomethingtheyneed.C)Theyfeellostbecausetherearesomanyadvertisements.D)Theyfeelthesameaswhentheylookatdisplayadvertisements.4．Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadaysA)Theydependmoreondisplaytype.B)Moremoneyischargedforthem.C)Theyaredividedintomoregroups.D)Theyarelessformal.5．WhyhaveclassifiedadvertisementschangedinappearanceA)Becausepeoplenolongerwantheadlinesandpictures.B)Becauserealestateadvertisingisparticularlytruthfulnow.C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhavetobesmallnow.D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.答案与解析：1.C分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出，分类广告的优越性在于收费低、无需很多的展现形式，以及更易吸引对某类广告感兴趣的读者的注意力，因此A，B，D都正确。文中唯独没有提到C。2.A房地产业就是分类广告的其中一块。细节题。本题考察对“RealEstate”的理解，它的意思是“房地产”，故选项A正确。3.B当读者看分类广告时，他们会搜索自己需要的信息。事实辨析题。从文中可知，读者在看分类广告时和看展示广告的注意力的模式是不一样的，他们会去浏览自己感兴趣的类别，查找所需信息。故选项B正确。4.A根据文章，分类广告更多地依赖展现形式。推断题。文章最后指出，由于竞争的加剧，分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。5.D因为现在更多广告的投入和广告商之间的竞争日益加剧，所以分类广告不断变化形式。事实辨析题。文中指出，分类广告的变化是