32年考研英语真题及答案（1980-2011）

OOSectionIIIReadingComprehensionDirections:Eachofthepassagesbelowisfollowedbysomequestions.Foreachquestiontherearefouranswersmarked[A],[B],[C]and[D].Readthepassagescarefullyandchoosethebestanswertoeachofthequestions.ThenmarkyouransweronANSWERSHEET1byblackeningthecorrespondingletterinthebracketswithapencil.(40points)Text1Ahistoryoflongandeffortlesssuccesscanbeadreadfulhandicap,but,ifproperlyhandled,itmaybecomeadrivingforce.WhentheUnitedStatesenteredjustsuchaglowingperiodaftertheendoftheSecondWorldWar,ithadamarketeighttimeslargerthananycompetitor,givingitsindustriesunparalleledeconomiesofscale.Itsscientistsweretheworld'sbest,itsworkersthemostskilled.AmericaandAmericanswereprosperousbeyondthedreamsoftheEuropeansandAsianswhoseeconomiesthewarhaddestroyed.Itwasinevitablethatthisprimacyshouldhavenarrowedasothercountriesgrewricher.Justasinevitably,theretreatfrompredominanceprovedpainful.Bythemid-1980sAmericanshadfoundthemselvesatalossovertheirfadingindustrialcompetitiveness.SomehugeAmericanindustries,suchasconsumerelectronics,hadshrunkorvanishedinthefaceofforeigncompetition.By1987therewasonlyoneAmericantelevisionmakerleft,Zenith.(Nowthereisnone:ZenithwasboughtbySouthKorea'sLGElectronicsinJuly.)Foreign-madecarsandtextilesweresweepingintothedomesticmarket.America'smachine-toolindustrywasontheropes.Forawhileitlookedasthoughthemakingofsemiconductors,whichAmericahadinventedandwhichsatattheheartofthenewcomputerage,wasgoingtobethenextcasualty.Allofthiscausedacrisisofconfidence.Americansstoppedtakingprosperityforgranted.Theybegantobelievethattheirwayofdoingbusinesswasfailing,andthattheirincomeswouldthereforeshortlybegintofallaswell.Themid-1980sbroughtoneinquiryafteranotherintothecausesofAmerica'sindustrialdecline.Theirsometimessensationalfindingswerefilledwithwarningsaboutthegrowingcompetitionfromoverseas.Howthingshavechanged!In1995theUnitedStatescanlookbackonfiveyearsofsolidgrowthwhileJapanhasbeenstruggling.FewAmericansattributethissolelytosuchobviouscausesasadevalueddollarortheturningofthebusinesscycle.Self-doubthasyieldedtoblindpride.uAmericanindustryhaschangeditsstructure,hasgoneonadiet,haslearnttobemorequick-witted,“accordingtoRichardCavanagh,executivedeanofHarvardJsKennedySchoolofGovernment."ItmakesmeproudtobeanAmericanjusttoseehowourbusinessesareimprovingtheirproductivity,“saysStephenMooreoftheCatoInstitute,athink-tankinWashington,DC.AndWilliamSahlmanoftheHarvardBusinessSchoolbelievesthatpeoplewilllookbackonthisperiodas"agoldenageofbusinessmanagementintheUnitedStates.”TheU.S.achieveditspredominanceafterWorldWarIIbecauseithadmadepainstakingeffortstowardsthisgoalitsdomesticmarketwaseighttimeslargerthanbeforethewarhaddestroyedtheeconomiesofmostpotentialcompetitorstheunparalleledsizeofitsworkforcehadgivenanimpetustoitseconomyThelossofU.S.predominanceintheworldeconomyinthe1980sismanifestedinthefactthattheAmerican.TVindustryhadwithdrawntoitsdomesticmarketsemiconductorindustryhadbeentakenoverbyforeignenterprisesmachine-toolindustryhadcollapsedaftersuicidalactionsautoindustryhadlostpartofitsdomesticmarketWhatcanbeinferredfromthepassage?Itishumannaturetoshiftbetweenself-doubtandblindpride.Intensecompetitionmaycontributetoeconomicprogress.Therevivaloftheeconomydependsoninternationalcooperation.Alonghistoryofsuccessmaypavethewayforfurtherdevelopment.TheauthorseemstobelievetherevivaloftheU.S.economyinthe1990scanbeattributedtothe.turningofthebusinesscyclerestructuringofindustryimprovedbusinessmanagementsuccessineducationText2Beingamanhasalwaysbeendangerous.Thereareabout105malesbornforevery100females,butthisratiodropstonearbalanceattheageofmaturity,andamong70-year-oldstherearetwiceasmanywomenasmen.Butthegreatuniversalofmalemortalityisbeingchanged.Now,boybabiessurvivealmostaswellasgirlsdo.Thismeansthat,forthefirsttime,therewillbeanexcessofboysinthosecrucialyearswhentheyaresearchingforamate.Moreimportant,anotherchancefornaturalselectionhasbeenremoved.Fiftyyearsago,thechanceofababy(particularlyaboybaby)survivingdependedonitsweight.Akilogramtoolightortooheavymeantalmostcertaindeath.Todayitmakesalmostnodifference.Sincemuchofthevariationisduetogenes,onemoreagentofevolutionhasgone.Thereisanotherwaytocommitevolutionarysuicide:stayalive,buthavefewerchildren.Fewpeopleareasfertileasinthepast.Exceptinsomereligiouscommunities,veryfewwomenhave15children.Nowadaysthenumberofbirths,liketheageofdeath,hasbecomeaverage.Mostofushaveroughlythesamenumberofoffspring.Again,differencesbetweenpeopleandtheopportunityfornaturalselectiontotakeadvantageofithavediminished.Indiashowswhatishappening.Thecountryofferswealthforafewinthegreatcitiesandpovertyfortheremainingtribalpeoples.Thegrandmediocrityoftoday-everyonebeingthesameinsurvivalandnumberofoffspring--meansthatnaturalselectionhaslost80%ofitspowerinupper-middle-classIndiacomparedtothetribes.Forus,thismeansthatevolutionisover;thebiologicalUtopiahasarrived.Strangely,ithasinvolvedlittlephysicalchange.Nootherspeciesfillssomanyplacesinnature.Butinthepass100,000yearsーーeventhepass100yearsーーourliveshavebeentransformedbutourbodieshavenot.Wedidnotevolve,becausemachinesandsocietydiditforus.Darwinhadaphrasetodescribethoseignorantofevolution:theyalookatanorganicbeingasasavagelooksataship,asatsomethingwhollybeyondhiscomprehension."Nodoubtwewillremembera20thcenturywayoflifebeyondcomprehensionforitsugliness.ButhoweveramazedourdescendantsmaybeathowfarfromUtopiawewere,theywilllookjustlikeus.Whatusedtobethedangerinbeingamanaccordingtothefirstparagraph?Alackofmates.Afiercecompetition.Alowersurvivalrate.Adefectivegene.WhatdoestheexampleofIndiaillustrate?Wealthypeopletendtohavefewerchildrenthanpoorpeople.Naturalselectionhardlyworksamongtherichandthepoor.Themiddleclasspopulationis80%smallerthanthatofthetribes.Indiaisoneofthecountrieswithaveryhighbirthrate.TheauthorarguesthatourbodieshavestoppedevolvingbecauselifehasbeenimprovedbytechnologicaladvancethenumberoffemalebabieshasbeendecliningourspecieshasreachedthehigheststageofevolutionthedifferencebetweenwealthandpovertyisdisappearingWhichofthefollowingwouldbethebesttitleforthepassage?SexRatioChangesinHumanEvolutionWaysofContinuingMan'sEvolutionTheEvolutionaryFutureofNatureHumanEvolutionGoingNowhereText3Whenanewmovementinartattainsacertainfashion,itisadvisabletofindoutwhatitsadvocatesareaimingat,for,howeverfarfetchedandunreasonabletheirprinciplesmayseemtoday,itispossiblethatinyearstocometheymayberegardedasnormal.WithregardtoFuturistpoetry,however,thecaseisratherdifficult,forwhateverFuturistpoetrymaybe一一evenadmittingthatthetheoryonwhichitisbasedmayberightーーitcanhardlybeclassedasLiterature.This,inbrief,iswhattheFuturistsays;foracentury,pastconditionsoflifehavebeenconditionallyspeedingup,tillnowweliveinaworldofnoiseandviolenceandspeed.Consequently,ourfeelings,thoughtsandemotionshaveundergoneacorrespondingchange.Thisspeedingupoflife,saystheFuturist,requiresanewformofexpression.Wemustspeedupourliteraturetoo,ifwewanttointerpretmodernstress.Wemustpouroutalargestreamofessentialwords,unhamperedbystops,orqualifyingadjectives,orfiniteverbs.Insteadofdescribingsoundswemustmakeupwordsthatimitatethem;wemustusemanysizesoftypeanddifferentcoloredinksonthesamepage,andshortenorlengthenwordsatwill.Certainlytheirdescriptionsofbattlesareconfused.ButitisalittleupsettingtoreadintheexplanatorynotesthatacertainlinedescribesafightbetweenaTurkishandaBulgarianofficeronabridgeoffwhichtheybothfallintotheriverーーandthentofindthatthelineconsistsofthenoiseoftheirfallingandtheweightsoftheofficers:“Pluff!Pluff!Ahundredandeighty-fivekilograms.This,thoughitfulfillsthelawsandrequirementsofFuturistpoetry,canhardlybeclassedasLiterature.Allthesame,nothinkingmancanrefusetoaccepttheirfirstproposition:thatagreatchangeinouremotionallifecallsforachangeofexpression.Thewholequestionisreallythis:haveweessentiallychanged?Thispassageismainly.asurveyofnewapproachestoartareviewofFuturistpoetryaboutmeritsoftheFuturistmovementaboutlawsandrequirementsofliteratureWhenanovelliteraryideaappears,peopleshouldtryto.determineitspurposesignoreitsflawsfollowthenewfashionsaccepttheprinciplesFuturistsclaimthatwemust.increasetheproductionofliteratureusepoetrytorelievemodernstressdevelopnewmodesofexpressionavoidusingadjectivesandverbsTheauthorbelievesthatFuturistpoetryis.basedonreasonableprinciplesnewandacceptabletoordinarypeopleindicativeofbasicchangeinhumannaturemoreofatransientphenomenonthanliteratureText4AimlessnesshashardlybeentypicalofthepostwarJapanwhoseproductivityandsocialharmonyaretheenvyoftheUnitedStatesandEurope.ButincreasinglytheJapaneseareseeingadeclineofthetraditionalwork-moralvalues.Tenyearsagoyoungpeoplewerehardworkingandsawtheirjobsastheirprimaryreasonforbeing,butnowJapanhaslargelyfulfilleditseconomicneeds,andyoungpeopledon'tknowwheretheyshouldgonext.Thecomingofageofthepostwarbabyboomandanentryofwomenintothemale-dominatedjobmarkethavelimitedtheopportunitiesofteenagerswhoarealreadyquestioningtheheavypersonalsacrificesinvolvedinclimbingJapan'srigidsocialladdertogoodschoolsandjobs.Inarecentsurvey,itwasfoundthatonly24.5percentofJapanesestudentswerefullysatisfiedwithschoollife,comparedwith67.2percentofstudentsintheUnitedStates.Inaddition,farmoreJapaneseworkersexpresseddissatisfactionwiththeirjobsthandidtheircounterpartsinthe10othercountriessurveyed.Whileoftenpraisedbyforeignersforitsemphasisonthebasics,Japaneseeducationtendstostresstesttakingandmechanicallearningovercreativityandseif-expression.aThosethingsthatdonotshowupinthetestscores--personality,ability,courageorhumanity--arecompletelyignored,“saysToshikiKaifu,chairmanoftherulingLiberalDemocraticParty'seducationcommittee.aFrustrationagainstthiskindofthingleadskidstodropoutandrunwild."LastyearJapanexperienced2,125incidentsofschoolviolence,including929assaultsonteachers.Amidtheoutcry,manyconservativeleadersareseekingareturntotheprewaremphasisonmoraleducation.LastyearMitsuoSetoyama,whowastheneducationminister,raisedeyebrowswhenhearguedthatliberalreformsintroducedbytheAmericanoccupationauthoritiesafterWorldWarIIhadweakenedtheaJapanesemoralityofrespectforparents.”ButthatmayhavemoretodowithJapaneselife-styles."InJapan,"sayseducatorYokoMuro,"it'sneveraquestionofwhetheryouenjoyyourjobandyourlife,butonlyhowmuchyoucanendure."Witheconomicgrowthhascomecentralization;fully76percentofJapan's119millioncitizensliveincitieswherecommunityandtheextendedfamilyhavebeenabandonedinfavorofisolated,two-generationhouseholds.UrbanJapanesehavelongenduredlengthycommutes(travelstoandfromwork)andcrowdedlivingconditions,butastheoldgroupandfamilyvaluesweaken,thediscomfortisbeginningtotell.Inthepastdecade,theJapanesedivorcerate,whilestillwellbelowthatoftheUnitedStates,hasincreasedbymorethan50percent,andsuicideshaveincreasedbynearlyone-quarter.IntheWesterner'seyes,thepostwarJapanwas.underaimlessdevelopmentapositiveexamplearivaltotheWestonthedeclineAccordingtotheauthor,whatmaychieflyberesponsibleforthemoraldeclineofJapanesesociety?Women'sparticipationinsocialactivitiesislimited.Moreworkersaredissatisfiedwiththeirjobs.Excessiveemphasishasbeenplacedonthebasics.Thelife-stylehasbeeninfluencedbyWesternvalues.Whichofthefollowingistrueaccordingtotheauthor?Japaneseeducationispraisedforhelpingtheyoungclimbthesocialladder.Japaneseeducationischaracterizedbymechanicallearningaswellascreativity.Morestressshouldbeplacedonthecultivationofcreativity.Droppingoutleadstofrustrationagainsttesttaking.ThechangeinJapaneselife-styleisrevealedinthefactthattheyoungarelesstolerantofdiscomfortsinlifethedivorcerateinJapanexceedsthatintheU.S.theJapaneseenduremorethaneverbeforetheJapaneseappreciatetheirpresentlifeText5Ifambitionistobewellregarded,therewardsofambition—wealth,distinction,controloverone'sdestiny--mustbedeemedworthyofthesacrificesmadeonambition'sbehalf.Ifthetraditionofambitionistohavevitality,itmustbewidelyshared;anditespeciallymustbehighlyregardedbypeoplewhoarethemselvesadmired,theeducatednotleastamongthem.Inanoddway,however,itistheeducatedwhohaveclaimedtohavegivenuponambitionasanideal.Whatisoddisthattheyhaveperhapsmostbenefitedfromambitionーーifnotalwaystheirownthenthatoftheirparentsandgrandparents.Thereisheavynoteofhypocrisyinthis,acaseofclosingthebarndoorafterthehorseshaveescapedーーwiththeeducatedthemselvesridingonthem.Certainlypeopledonotseemlessinterestedinsuccessanditssignsnowthanformerly.Summerhomes,Europeantravel,BMWsーーthelocations,placenamesandnamebrandsmaychange,butsuchitemsdonotseemlessindemandtodaythanadecadeortwoyearsago.Whathashappenedisthatpeoplecannotconfessfullytotheirdreams,aseasilyandopenlyasoncetheycould,lesttheybethoughtpushing,acquisitiveandvulgar.Instead,wearetreatedtofinehypocriticalspectacles,whichnowmorethaneverseeminamplesupply:thecriticofAmericanmaterialismwithaSouthamptonsummerhome;thepublisherofradicalbookswhotakeshismealsinthree-starrestaurants;thejournalistadvocatingparticipatorydemocracyinallphasesoflife,whoseownchildrenareenrolledinprivateschools.Forsuchpeopleandmanymoreperhapsnotsoexceptional,theproperformulationis,aSucceedatallcostsbutavoidappearingambitious.”Theattacksonambitionaremanyandcomefromvariousangles;itspublicdefendersarefewandunimpressive,wheretheyarenotextremelyunattractive.Asaresult,thesupportforambitionasahealthyimpulse,aqualitytobeadmiredandfixedinthemindoftheyoung,isprobablylowerthanithaseverbeenintheUnitedStates.Thisdoesnotmeanthatambitionisatanend,thatpeoplenolongerfeelitsstirringsandpromptings,butonlythat,nolongeropenlyhonored,itislessopenlyprofessed.Consequencesfollowfromthis,ofcourse,someofwhicharethatambitionisdrivenunderground,ormadesly.Such,then,isthewaythingsstand:ontheleftangrycritics,ontherightstupidsupporters,andinthemiddle,asusual,themajorityofearnestpeopletryingtogetoninlife.Itisgenerallybelievedthatambitionmaybewellregardedifitsreturnswellcompensateforthesacrificesitisrewardedwithmoney,fameandpoweritsgoalsarespiritualratherthanmaterialitissharedbytherichandthefamousThelastsentenceofthefirstparagraphmostprobablyimpliesthatitis.customaryoftheeducatedtodiscardambitioninwordstoolatetocheckambitiononceithasbeenletoutdishonesttodenyambitionafterthefulfillmentofthegoalimpracticalfortheeducatedtoenjoybenefitsfromambitionSomepeopledonotopenlyadmittheyhaveambitionbecause.theythinkofitasimmoraltheirpursuitsarenotfameorwealthambitionisnotcloselyrelatedtomaterialbenefitstheydonotwanttoappeargreedyandcontemptibleFromthelastparagraphtheconclusioncanbedrawnthatambitionshouldbemaintained.secretlyandvigorouslyopenlyandenthusiasticallyeasilyandmomentarilyverballyandspirituallySectionIVEnglish-ChineseTranslationDirections:ReadthefollowingpassagecarefullyandthentranslatetheunderlinedsentencesintoChinese.YourtranslationmustbewrittenclearlyonANSWERSHEET2.(15points)Governmentsthroughouttheworldactontheassumptionthatthewelfareoftheirpeopledependslargelyontheeconomicstrengthandwealthofthecommunity.71)Undermodernconditions,thisrequiresvaryingmeasuresofcentralizedcontrolandhencethehelpofspecializedscientistssuchaseconomistsandoperationalresearchexperts.72)Furthermore,itisobviousthatthestrengthofacountry,seconomyisdirectlyboundupwiththeefficiencyofitsagricultureandindustry,andthatthisinturnrestsupontheeffortsofscientistsandtechnologistsofallkinds.Italsomeansthatgovernmentsareincreasinglycompelledtointerfereinthesesectorsinordertostepupproductionandensurethatitisutilizedtothebestadvantage.Forexample,theymayencourageresearchinvariousways,includingthesettingupoftheirownresearchcenters;theymayalterthestructureofeducation,orinterfereinordertoreducethewastageofnaturalresourcesortapresourceshithertounexploited;ortheymaycooperatedirectlyinthegrowingnumberofinternationalprojectsrelatedtoscience,economicsandindustry.Inanycase,allsuchinterventionsareheavilydependentonscientificadviceandalsoscientificandtechnologicalmanpowerofallkinds.73)Owingtotheremarkabledevelopmentinmass-communications,peopleeverywherearefeelingnewwantsandarebeingexposedtonewcustomsandideas,whilegovernmentsareoftenforcedtointroducestillfurtherinnovationsforthereasonsgivenabove.Atthesametime,thenormalrateofsocialchangethroughouttheworldistakingplaceatavastlyacceleratedspeedcomparedwiththepast.Forexample,74)intheearlyindustrializedcountriesofEuropetheprocessofindustrializationーーwithallthefar-reachingchangesinsocialpatternsthatfollowed--wasspreadovernearlyacentury,whereasnowadaysadevelopingnationmayundergothesameprocessinadecadeorso.Allthishastheeffectofbuildingupunusualpressuresandtensionswithinthecommunityandconsequentlypresentsseriousproblemsforthegovernmentsconcerned.75)Additionalsocialstressesmayalsooccurbecauseofthepopulationexplosionorproblemsarisingfrommassmigrationmovements一一themselvesmaderelativelyeasynowadaysbymodernmeansoftransport.Asaresultofallthesefactors,governmentsarebecomingincreasinglydependentonbiologistsandsocialscientistsforplanningtheappropriateprogramsandputtingthemintoeffect.2000年考研英语真题答案PartII:ClozeTest(10points)SectionIII:ReadingComprehension(40points)51.[C]52.[D]53.[B]54.[A]55.[C]56.[B]57.[A]58.[D]59.[B]60.[A]61.[C]62.[D]63.[B]64.[D]65.[C]66.[A]67.[A]68.[C]69.[D]70.[B]SectionIV:English-ChineseTranslation(15points).在现代条件下,这需要程度不同的中央控制,从而就需要获得诸如经济学和运筹学等领域专家的协助。.再者,显而易见的是ー个国家的经济实カ与其エ农业生产效率密切相关,而效率的提高则又有赖于各种科技人员的努力。.大众通讯的显著发展使各地的人们不断感到有新的需求，不断接触到新的习俗和思想,由于上述原因,政府常常得推出更多的革新。.在先期实现エ业化的欧洲国家中,其工业化进程以及随之而来的各种深刻的社会结构变革,持续了大约ー个世纪之久，而如今一个发展中国家在十年左右就可能完成这个过程。.由于人口的猛增或大量人口流动（现代交通工具使这种流动相对容易）造成的种种问题也会对社会造成新的压カ。99Directions:Eachofthepassagesbelowisfollowedbysomequestions.Foreachquestiontherearefouranswersmarked[A],[B],[C]and[D].Readthepassagescarefullyandchoosethebestanswertoeachofthequestions.ThenmarkyouransweronANSWERSHEET1byblackeningthecorrespondingletterinthebracketswithapencil.(40points)Text1It'saroughworldoutthere.Stepoutsideandyoucouldbreakalegslippingonyourdoormat.Lightupthestoveandyoucouldburndownthehouse.Luckily,ifthedoormatorstovefailedtowarnofcomingdisaster,asuccessfullawsuitmightcompensateyouforyourtroubles.Orsothethinkinghasgonesincetheearly1980s,whenjuriesbeganholdingmorecompaniesliablefortheircustomers'misfortunes.Feelingthreatened,companiesrespondedbywritingever-longerwarninglabels,tryingtoanticipateeverypossibleaccident.Today,stepladderscarrylabelsseveralincheslongthatwarn,amongotherthings,thatyoumight--surprise!--falloff.Thelabelonachild'sBatmancapecautionsthatthetoy"doesnotenableusertofly."Whilewarningsareoftenappropriateandnecessaryーーthedangersofdruginteractions,forexample一一andmanyarerequiredbystateorfederalregulations,itisn'tclearthattheyactuallyprotectthemanufacturersandsellersfromliabilityifacustomerisinjured.About50percentofthecompanieslosewheninjuredcustomerstakethemtocourt.Nowthetideappearstobeturning.Aspersonalinjuryclaimscontinueasbefore,somecourtsarebeginningtosidewithdefendants,especiallyincaseswhereawarninglabelprobablywouldn'thavechangedanything.InMay,JulieNimmons,presidentofSchuttSportsinIllinois,successfullyfoughtalawsuitinvolvingafootballplayerwhowasparalyzedinagamewhilewearingaSchutthelmet."We'rereallysorryhehasbecomeparalyzed,buthelmetsaren'tdesignedtopreventthosekindsofinjuries,"saysNimmons.Thejuryagreedthatthenatureofthegame,notthehelmet,wasthereasonfortheathlete'sinjury.Atthesametime,theAmericanLawInstituteーーagroupofjudges,lawyers,andacademicswhoserecommendationscarrysubstantialweightーーissuednewguidelinesfortortlawstatingthatcompaniesneednotwarncustomersofobviousdangersorbombardthemwithalengthylistofpossibleones."Importantinformationcangetburiedinaseaoftrivialities,"saysalawprofessoratCornelllawSchoolwhohelpeddraftthenewguidelines.Ifthemoderateendofthelegalcommunityhasitsway,theinformationonproductsmightactuallybeprovidedforthebenefitofcustomersandnotasprotectionagainstlegalliability.Whatwerethingslikein1980swhenaccidentshappened?Customersmightberelievedoftheirdisastersthroughlawsuits.Injuredcustomerscouldexpectprotectionfromthelegalsystem.Companieswouldavoidbeingsuedbyprovidingnewwarnings.Juriestendedtofindfaultwiththecompensationscompaniespromised.Manufacturersasmentionedinthepassagetendto.satisfycustomersbywritinglongwarningsonproductsbecomehonestindescribingtheinadequaciesoftheirproductsmakethebestuseoflabelstoavoidlegalliabilityfeelobligedtoviewcustomers'safetyastheirfirstconcernThecaseofSchutthelmetdemonstratedthat.someinjuryclaimswerenolongersupportedbylawhelmetswerenotdesignedtopreventinjuriesproductlabelswouldeventuallybediscardedsomesportsgamesmightlosepopularitywithathletesTheauthor'sattitudetowardstheissueseemstobe.biasedindifferentpuzzlingobjectiveText2InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently,astheWebprovedtobemorethanafashion,companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmakesensebecausebusinesspeopletypicallyknowwhatproductthey'relookingfor.Nonetheless,manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliability.uBusinessesneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,"sayssenioranalystBlaneErwinofForresterResearch.Somecompaniesarelimitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompanyysprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiesto“pull"customersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniesto“push"informationdirectlyouttoconsumers,transmittingmarketingmes