外贸英语函电unit 1市公开课一等奖省名师优质课赛课一等奖课件

InternationalBusiness

Correspondence

inEnglishJiajuanjjdaisy80@163.comUnit1

BusinessLetterWritingLayoutofBusinessLetter

商业信函格式设计1.Structure2.Form3.AddressingEnvelopesStructure（结构）1Letterhead2Referenceanddate3Insidenameandaddress4Attentionline5Salutation6Subjectline7Body8Complimentaryclose9Signature10Enclosure11Carboncopynotation12postscript信头编号和日期封内名称和地址经办人称呼事由正文结尾敬辞署名附件抄送附言TheGeneralStructureofaBusinessLetter

LetterHead

Reference

DateInsideNameandAddressSalutation

SubjectLineBodyoftheLetter

ComplementaryClose

SignatureEnclosurePostscriptLetterHeadLetterheadincludesthesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.e.g.

Mr.xxx(orthenameofanorganization)136Huai’anRoadEast,Shijiazhuang,050031,Hebei,ChinaTel:(0311)8678904Fax:(0311)8678008E-mail:xyz@AddressinEnglishMr.FrancisJones(收发信人姓名)105HilltopRd．(门牌号及街道名)Charlottesville

(城镇名)Virginia22086(州或国家分区名及邮政编码)USA

(国名)DrPhilipShaw(收发信人姓名)LanguageCentre(系或部门名)UniversityofNewcastle(大学或企业名)NewcastleuponTyne(城镇名)Nel7Ru(邮政编码)England，UK(国家分区及国名)ReferenceandDateReferencemayincludeafilenumber,departmentalcodeortheinitialsofthesignerfollowedbythetypistoftheletter.Thesearemarked“ourref:”and“yourref:”toavoidconfusion.Theyaretypedimmediatelybelowtheletterhead.Thedateshouldalwaysbetypedinfullandnotabbreviated.Theformsofdatesareasfollows:

U.K.:15August,(not02);U.S.:August15,

!Avoidtypingdatesinfigureslestconfusion.InsideNameandAddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourspacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.e.g.Mr.C.E.Eckersley/Messrs.William&WernerTheLondonExportCorporation6and7CliffordStreetLondon,W.1,EnglandAttentionLineAttentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.e.g.Attention:Mr.SmithAttention:TheSalesManagerSalutationSalutationisthecomplimentarygreetingwithwhichthewriteropenshisletter.Itisusuallytypedthreespacesbelowtheinsideaddressoftheattentionline.e.g.Dearsir(s),DearMesdames,Gentlemen:(冒号而非逗号)SubjectLineSubjectlineisactuallythegeneralideaofaletter.BodyoftheLetterMainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc..Forveryshortlettersyoumayadoptdoubleline-spacingexceptforyourcorrespondent’snameandaddressforwhichsingleline-spaceshouldalwaysbeused.Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.ComplimentaryCloseComplimentarycloseismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.Formal:Dearsir(s),Yoursfaithfully,Gentlemen:Trulyyours,Lessformal:DearMr.Henry,(:)Yourssincerely,(orsincerelyyours,)SignatureItiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.Thenthepersonwhodictatesthelettershouldsignhisname,byhandandinink,belowit.Thenameofthesignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.e.g.Yoursfaithfully,TheOverseasCo.,Ltd.(Signature)

W.BlackPresidentEnclosureIfsomethingisenclosed,noteitbelowthesignature.e.g.Enclosures4samplesEncl.PriceListTheCarbonCopyNotationWhencopiesoftheletteraresenttoothers,type“c.c.”belowthesignatureattheleftmargin.e.g.

c.c.Mr.GWellc.c.TheSalesDepartmentPostscriptIfthewriterwishestoaddsomethingheforgottomentionofforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.e.g.P.S.Thesampleswillbemailedtoyoutomorrow.

TrytoavoidP.S.sinceitmaysuggestthatthewriterfailedtoplanhisletterwellbeforehetypedit.Form（格式）Themainaimofdesigningaletteristomaketheletternotonlypleasingtotheeye,butalsoconvenienttobetyped.

1.FullBlockForm2.ModifiedBlockFormwithIndentedStyle3.ModifiedBlockForm4.SimplifiedForm

FullBlockFormFullBlockForm译作“平头式”.Inthefullblockform,everypartofaletteristypedfromtheleftmargin,i.e..theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetterComplementaryCloseSignatureEnclosureModifiedBlockFormwithIndentedStyleInthefullblockform,itisconvenienttobetypedwithatypewriterbutthelayoutisnotsobeautiful,sosomebusinessmenuseamodifiedblockformwithindented（缩进）

style,译作“改良缩进式”.theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetter

ComplementaryClose

SignatureEnclosureModifiedBlockFormInthemodifiedblockform,allthepartsstartfromtheleftmargin,exceptthedate,complimentaryclose（结尾敬辞）

andsignaturewhicharepositionedthesameasthatinthemodifiedblockformwithindentedstyle，译作“改良式”.theHeadLine

ReferenceDateInsideNameandAddressSalutationBodyoftheLetter

ComplementaryClose

SignatureEnclosureSimplifiedFormSimplifiedformissomehowlikefullblockform.Butsomepartsareomitted,suchassalutationandcomplimentaryclose，译作“简体式”.AddressingEnvelopesAlthoughtheEnglishandtheChineseuseverydifferentsysteminsettingoutanaddressontheenvelope,however,theessentialstandardsarethesame.Theaddressmustbesetoutcorrectlyandneatly.Theenvelopewritingusuallyhastwoforms:1.TheBlockForm;2.TheIndentedForm.1.TheBlockFormTheSender’sAddressTheReceiver’sAddress

Stamp2.TheIndentedFormTheSender’sAddressTheReceiver’sAddress

StampExampleofanEnvelopeChinaNationalChemicals

(stamp)Import&ExportCo.Beijing,China…………thereturnaddress(寄信人地址)

OverseasTradingCo.153MarketStreetLondon,E.C.3…………