ESAP公共关系英语教程教学课件 Unit1

ESAP公共关系英语教程ESAP公共关系英语教程Unit1WhatisPublicRelations?Unit1WhatisPublicRelatioSkillsfocusListeningpreparingforalecturepredictinglecturecontentfromtheintroductionunderstandinglectureorganizationchoosinganappropriateformofnotesmakinglecturenotesSpeakingspeakingfromnotesVocabularyfocuswordsfromgeneralEnglishwithaspecialmeaninginpublicrelationsprefixesandsuffixesSkillsfocusVocabularyfocus1.1Vocabulary1.2Listening1.3ExtendingSkills1.4ExtendingSkills1.1Vocabulary1.2Listening1.3UsingrelatedwordsSometimesawordingeneralEnglishhasaspecialmeaninginpublicrelations.Examples:market,press,relationsIfyourecognizeawordbutdon’tunderstanditincontext,think:Whatisthebasicmeaningoftheword?Doesthathelpmeunderstandthespecialmeaning?GuessingwordsincontextVocabularybankUsingrelatedwordsGuessingwoExamples:

The

market

isaplacewherepeoplebuyandsellthings.Sothetargetmarket

mustmeanthegroupofpeoplewhomightwanttobuyaparticularproduct.GuessingwordsincontextVocabularybankExamples:GuessingwordsincoRemovingprefixes

Aprefix

=lettersatthestartofaword.Aprefixchangesthemeaningofaword.Examples:rewrite–writeagain nonverbal–notspoken

Ifyoudon’trecognizeaword,think:Isthereaprefix?Removeit.Doyourecognizethewordnow?Whatdoestheprefixmean?Addittothemeaningofword.GuessingwordsincontextVocabularybankRemovingprefixesGuessingRemovingsuffixes

A

suffix

=lettersattheendofaword.Asuffixsometimeschangesthepartofspeechofaword.Examples:perceptive→perceptively=adjective→adverbmanage→management=verb→noun

GuessingwordsincontextVocabularybankRemovingsuffixesGuessingAsuffixsometimeschangesthemeaninginapredictableway.Examples:edit+or=personwhodoessomething(edits)public+ity=nounexpressinganactivityoraction(attractingpublicattentiontosomethingorsomeone)Ifyoudon’trecognizeaword,think:Isthereasuffix?Removeit.Doyourecognizethewordnow?Whatdoesthatsuffixmean?Addittothemeaningofword.GuessingwordsincontextVocabularybankAsuffixsometimeschangestheAReadthesentencesbelow.TheboldwordsareprobablyfamiliartoyouingeneralEnglish.Butcanyouthinkofadifferentmeaningforeachwordinthefieldofpublicrelations?1.1Vocabulary1Theangrycrowddemandedthereleaseoftheprisoner.2Aftertwoyearsinthejob,shewaspromotedtoaccountexecutive.3Evenabriefexposuretoradiationisverydangerous.4Tocallforservice,pressthebell.5Ialwaysinvitemyrelations

tomybirthdayparty.6Thechildrentookturnstospin

thetop.7Thepolicearetryingtoestablishtheseriesofeventsleadinguptothemurders.AReadthesentencesbelow.Tinmediaevent–anactivityplannedtoattracttheattentionofthemediatheextenttowhichthetargetaudiencebecomesawareofaperson,message,activity,themeororganizationthroughtheeffortsofPRnewspapersandmagazines,andthosepartsofTVandradiowhichbroadcastnews;thereportersandphotographerswhoworkforthemraisetheimageofaproduct,serviceorpersonandmakeitmorepopularinpublicrelations–therelationshipbetweenanorganizationandthepublicputtinganinterpretationonasituationtogainpublicsupport,especiallyinpoliticsmediaeventisacompoundnounalsopossibletousetheverbexpose,tobringsomethingtolightuncountablenounpromotion(s)usedfrequentlyinpublicrelationspluralnounpressreleaseisacompoundnounmakingsomethingavailable;apressreleasemakesinformationavailabletothemediaverbornoun;usuallynegative/pejorativeusageinmediaevent–anactivitypBReadpartofabookreview.CompleteeachsentencewithoneoftheboldwordsfromExerciseA.Changetheformifnecessary.EdwardL.Bernays,thesubjectofLarryTye’sbook“TheFatherof”,isgenerallyseenasthefirstrepresentativeofthepublic(PR)profession.BernayspioneeredmanyofthePRindustry’stechniques,includingthedevelopmentofmedia.Heusedthesetechniquestoproductssuchascigarettes;healsousedthemtoimprovethepublicimageofhigh-profilepeople,includingUSpresidentsCalvinCoolidgeandHerbertHoover.TogetherwithotherearlypractitionerssuchasIvyLee(whoiscreditedwithissuingthefirstpress),BernaysworkedfortheUSgovernmentduringtheFirstWorldWartoinfluencepublicopinion.Bernaysconcludedthatsimilartechniquescouldbeusedinpeacetime.Hebelievedthatwiththeright,includingmediacoveragesuchaseditorialsinthe,publicopinioncouldbemanipulated.ThisledtotheperceptionofPRaspropaganda.

Spinrelationspromoteexposurepressreleaseevents1.1VocabularyBReadpartofabookreview.CStudythewordsinboxa.Whatistheconnectionbetweenallthewords?Whatisthebasewordineachcase?Whatdowecalltheextraletters?Whatisthemeaningofeachprefix?Canyouthinkofanotherwordwitheachprefix?abasewordextralettersatthebeginningprefix1.1VocabularyCStudythewordsinboxa.Whco-dis-em-en-in-inter-mis-non-out-over-re-under-with,togethertheoppositeofsomethingtomakeorbecomemakesomethingcertainnotbetweenwrongly,badlynotexceedingdomorethanenoughdoagainlessthanshouldbePREFIXcooperatedisreputableempowerenable,encourageinaudible,inadequateinterdepartmental,interpersonalmiscalculate,misjudgenon-profitoutlast,outgrowoverreactrecreateunderpriced,underdevelopedun-not,oppositeunacceptableco-dis-em-en-in-inter-mis-non-DStudythewordsinboxb.Whatistheconnectionbetweenallthewords?Whatisthebasewordineachcase?Whatdowecalltheextraletters?Whateffectdotheextralettershaveonthebaseword?Canyouthinkofanotherwordwitheachsuffix?abasewordextralettersattheendsuffix1.1VocabularyDStudythewordsinboxb.Wh-ible-age-ial-ive-ee-ist-mentcanbenoun—aprocess/stateorresultofsomethingSUFFIXpermissible,legibleshortage,leakage,breakagenoun→adjective→adjectivepresidential,influentialactive,creativeemployee,payeeverb→noun—someoneinvolvedinanactionusedtoformadjectivesandnounswhichdescribebeliefs/behavioroptimist,idealist,perfectionist,propagandistverb→nounachievement,acknowledgement,accomplishment-ible-age-ial-ive-ee-ist-mentcSUFFIX-tionverb→nouncirculation,donation,presentation,celebration-al→adjective—relatingtoinstrumental,withdrawal-ityadjective→nouncreativity,ability,lucidity-shipusedtoshowpositionorrelationshipmembership,ownership,partnership-allyadjective→adverbeconomically,financially,naturally,gradually-fulnoun→adjective—havingthecharacteristics/qualitiesofpowerful,truthful,painful-ablecanbememorable,desirable,replaceable,acceptableSUFFIX-tionverb→nouncirculatEDescribethefollowingpicturesinterviewee,interviewerinformation,product/service,promotion,publicityprofessionals,donation/presentation,cheque,publicity,event1.1VocabularyEDescribethefollowingpicnewspapers,press,publicity,newscoverage,editorial,publication,disseminatethemedia,press,exposure,publicity,photographerspressrelease,newscoverage,publicityEDescribethefollowingpictures1.1Vocabularynewspapers,press,publicity,AYouareastudentinthePublicRelationsFacultyofHadfordUniversity.ThetitleofyourfirstlectureisWhatispublicrelations?1Writeadefinitionofpubicrelations.2Whatotherideaswillbeinthislecture?Makesomenotes.SeeSkillsbank.1.2ListeningAYouareastudentinthePuMakingthemostoflecturesPlanPreparePredictProduce4PsSkillsbankMakingthemostoflecturesPlaPlanFindoutthetopicofthelecture.Researchthetopic.CheckthepronunciationofnamesandkeywordsinEnglish.Beforealecture…SkillsbankPlanBeforealecture…SkillsbaPrepareGettothelectureroomearly.Sitwhereyoucanseeandhearclearly.Bringanyequipmentyoumayneed.Writethedate,topicandnameofthelectureratthetopofasheetofpaper.SkillsbankBeforealecture…PrepareSkillsbankBeforealecPredictListencarefullytotheintroduction.Think:Whatkindoflectureisthis?Writeanoutline.Leavespacefornotes.Thinkofpossibleanswers/solutions/effects,etc.,whilethelecturerisspeaking.SkillsbankDuringalecture…PredictSkillsbankDuringalecProduceWritenotes/copyfromtheboard.Recordsources–books/websites/names.Attheend,askthelecturer/otherstudentsformissinginformation.Duringalecture…SkillsbankProduceDuringalecture…SkillsaPublicrelationsismainlypropaganda.____bPublicrelationsismainlyaboutorganizingsocialevens.____cPublicrelationsdoesn’timprovetheimageofmostcompanies.____dPublicrelationsismorethanjustfreeadvertising.____BListentoPart1ofthetalk.Whatdoesthelecturersayaboutpublicrelations?Tickthebestchoice.√1.2Listening请将本单元的音频和此PPT放在一个单独的文件夹内，点击小喇叭即可播放音频。（下同）aPublicrelationsismainlyHowmanydifferentdefinitionscanyouthinkof?Whatpointsarecommontomostdefinitions?Listenandcheckyourideas.Whatwillthelecturertalkaboutnext? ThelecturerwilltalkaboutPRanditsrelationtoadvertisingandpublicity.CInPart2ofthetalk,thelecturerdescribesdifferentdefinitionsofpublicrelations.PRisamanagementfunction;PRusessocialscienceresearchmethods;PlanningisanimportantareaofPR;PRinvolvestwo-waycommunication.1.2ListeningHowmanydifferentdefinitionsDInPart3ofthetalk,thelecturermentionsthewordsadvertisingandpublicity.Whatdothesewordsmeaninthecontextofpublicrelations?InPR,publicitygenerallyreferstoindependenteditorialcoverage.Advertisingreferstoapaid-forcommunicationinthemediatopersuadepeopletobuyproductsorservices.2 Whatdoesthesponsorcontrolinadvertising?Listenandcheckyourideas. Thesponsorcontrolsthewordsused,whereandhowoftentheadvertisementisplacedandthecost.1.2ListeningDInPart3ofthetalk,theEInthefinalpartofthetalk,thelecturedefinessomePRcommunicationtechniquesandgivessomeexamples.ListenandmarkeachwordintheboxwithCifitisacommunicationtechniqueorEifitispartofanexplanationorexample.CCCCCEEEEEE1.2ListeningEInthefinalpartofthetaPublicrelationsmeansthefunctionofcreatingandmaintainingafavourableopinion,publicimageoridentityforaperson,productorevent.FRewriteyourdefinitionofpublicrelationsfromExerciseA.Usemorethanonesentenceifnecessary.Useideasandwordsfromthislesson.1.2ListeningPublicrelationsmeansthefun1.2ListeningGLookbackatyournotesfromExerciseA.Didyoupredict:

themainideas?mostofthespecialvocabulary?1.2ListeningGLookbackatyAWhatorwhocanpublicrelations…product,causeproducts,servicesproduct,persongovernment,politicians,bureaucratspubliclegislation/policygroup1.3ExtendingskillsAWhatorwhocanpublicrelaBHowcanyouorganizeinformationinalecture?Matchthebeginningsandendings.questionandproblemandadvantagesandclassificationandcomparisonandcauseandsequenceofstagesofatheoriesoropinionsthencontrastdefinitioneffectdisadvantageseventssupportinginformationprocesssolutionanswer1.3ExtendingskillsBHowcanyouorganizeinformaCHowcanyourecordinformationduringalecture?Matchtheillustrationswiththewordsandphrasesinthebox.flowcharttreediagramtwocolumnstableheadingsandnotestimelinespidergram1.3ExtendingskillsCHowcanyourecordinformatadvantagesanddisadvantagesclassificationanddefinitioncauseandeffectcomparisonandcontrasttwocolumnstreediagramspidergramMakingperfectlecturenotestableSkillsbankadvantagesanddisadvantagesclfactsandfiguresstagesofprocesssequenceofeventstimelineflowcharttablequestionandanswerheadingsandnotesMakingperfectlecturenotesSkillsbankfactsandfiguresstagesofproDMatcheachorganizationofinformationinExerciseBwithamethodofnote-takingfromExerciseC.Youcanuseonemethodfordifferenttypesoforganization.questionandanswerproblemandsolutionadvantagesanddisadvantagesclassificationanddefinitioncomparisonandcontrastheadingsandnotestwocolumnstreediagramspidergramtable1.3ExtendingskillsDMatcheachorganizationoficauseandeffectsequenceofeventsstagesofaprocesstheoriesoropinionsthensupportinginformationspidergramtimelineflowchartheadingsandnotestwo

columns

DMatcheachorganizationofinformationinExerciseBwithamethodofnote-takingfromExerciseC.Youcanuseonemethodfordifferenttypesoforganization.1.3Extendingskillscauseandeffectsequenceofe Sometimesyouhavetogiveashorttalkinaseminaronresearchyouhavedone.SpeakingfromnotesSkillsbank

Preparethelistenerswithanintroduction.Matchtheintroductiontothetypeofinformation/notes. SometimesyouhavetogiveaExampleYouhear:TodayIwanttodiscussthe“publics”ofpublicrelations…Youchoose:treediagramEListentofivelectureintroductions.ChooseapossiblewaytotakenotesfromExerciseCineachcase.1.3ExtendingskillsExampleEListentofivelectuIntroduction1Introduction2Introduction3Introduction4Introduction5treediagram(classificationanddefinition)table(comparisonandcontrast)timeline(sequenceofevents)flowchart(stages/sequenceofaprocess)spidergram(classificationanddefinition)EListentofivelectureintroductions.ChooseapossiblewaytotakenotesfromExerciseCineachcase.1.3ExtendingskillsIntroduction1treediagramAStudythepictures1-5.Whatdotheyshow?Matchthefollowingwords.Whatdothepicturesshow?Userelevantwordsfromthebox.Whatisthe

connectionbetweenthethreegroupswhichmakeuppicture2?1.4ExtendingskillsAStudythepictures1-5.WhaAStudythepictures1-5.Whatdotheyshow?Matchthefollowingwords.agroupofprotestors;apresenter;agroupofelderlypeoplestudents;academicstaff;non-academicstaffaposterwithasloganTheconnectionbetweenthethreegroupsisthattheyrepresentdifferentpublicswithintheinstitutionofaschool.1.4ExtendingskillsAStudythepictures1-5.WhaBCovertheoppositepage.ListentothelectureintroductionsfromLesson1.3again.Makeanoutlineonaseparatesheetofpaperforeachintroduction.CLookatyouroutlineforeachlecture.Whatdoyouexpectthelecturertotalkaboutinthelecture?Inwhatorder?1.4ExtendingskillsBCovertheoppositepage.LiDListentothenextpartof

eachlecture.Completeyournotes.Lecture1Lecture2Lecture3Lecture4Lecture51.4ExtendingskillsDListentothenextpartofEUncovertheoppositepage.Checkyournotesagainstthemodelnotes.Areyoursthesameordifferent?FWorkinpair.1Usethenotesontheoppositepage.Reconstructonelecture.2Givethelecturetoanotherpair.1.4ExtendingskillsEUncovertheoppositepage.TipsforReference1.1Vocabulary部分，可以先让学生课前通过查阅词典等完成A、B、C、D的练习；接着，课堂上讲解vocabularybank中的“Guessingwordsincontext”技能；E部分的图片可以请学生课堂讨论。1.2Listening部分，按次序听完，并将skillsbank中“Makingthemostoflectures”技能融入听力训练中。1.3Extendingskills部分，重点讲解如何通过学术讲座的开头介绍，设计笔记的类型。1.4Extendingskills部分，可以作为学生课后操练的练习；由学生听完整的讲座内容，并做好笔记；课堂上请学生根据笔记讲述内容。TipsforReference1.1Vocabula谢谢欣赏！谢谢欣赏！ESAP公共关系英语教程ESAP公共关系英语教程Unit1WhatisPublicRelations?Unit1WhatisPublicRelatioSkillsfocusListeningpreparingforalecturepredictinglecturecontentfromtheintroductionunderstandinglectureorganizationchoosinganappropriateformofnotesmakinglecturenotesSpeakingspeakingfromnotesVocabularyfocuswordsfromgeneralEnglishwithaspecialmeaninginpublicrelationsprefixesandsuffixesSkillsfocusVocabularyfocus1.1Vocabulary1.2Listening1.3ExtendingSkills1.4ExtendingSkills1.1Vocabulary1.2Listening1.3UsingrelatedwordsSometimesawordingeneralEnglishhasaspecialmeaninginpublicrelations.Examples:market,press,relationsIfyourecognizeawordbutdon’tunderstanditincontext,think:Whatisthebasicmeaningoftheword?Doesthathelpmeunderstandthespecialmeaning?GuessingwordsincontextVocabularybankUsingrelatedwordsGuessingwoExamples:

The

market

isaplacewherepeoplebuyandsellthings.Sothetargetmarket

mustmeanthegroupofpeoplewhomightwanttobuyaparticularproduct.GuessingwordsincontextVocabularybankExamples:GuessingwordsincoRemovingprefixes

Aprefix

=lettersatthestartofaword.Aprefixchangesthemeaningofaword.Examples:rewrite–writeagain nonverbal–notspoken

Ifyoudon’trecognizeaword,think:Isthereaprefix?Removeit.Doyourecognizethewordnow?Whatdoestheprefixmean?Addittothemeaningofword.GuessingwordsincontextVocabularybankRemovingprefixesGuessingRemovingsuffixes

A

suffix

=lettersattheendofaword.Asuffixsometimeschangesthepartofspeechofaword.Examples:perceptive→perceptively=adjective→adverbmanage→management=verb→noun

GuessingwordsincontextVocabularybankRemovingsuffixesGuessingAsuffixsometimeschangesthemeaninginapredictableway.Examples:edit+or=personwhodoessomething(edits)public+ity=nounexpressinganactivityoraction(attractingpublicattentiontosomethingorsomeone)Ifyoudon’trecognizeaword,think:Isthereasuffix?Removeit.Doyourecognizethewordnow?Whatdoesthatsuffixmean?Addittothemeaningofword.GuessingwordsincontextVocabularybankAsuffixsometimeschangestheAReadthesentencesbelow.TheboldwordsareprobablyfamiliartoyouingeneralEnglish.Butcanyouthinkofadifferentmeaningforeachwordinthefieldofpublicrelations?1.1Vocabulary1Theangrycrowddemandedthereleaseoftheprisoner.2Aftertwoyearsinthejob,shewaspromotedtoaccountexecutive.3Evenabriefexposuretoradiationisverydangerous.4Tocallforservice,pressthebell.5Ialwaysinvitemyrelations

tomybirthdayparty.6Thechildrentookturnstospin

thetop.7Thepolicearetryingtoestablishtheseriesofeventsleadinguptothemurders.AReadthesentencesbelow.Tinmediaevent–anactivityplannedtoattracttheattentionofthemediatheextenttowhichthetargetaudiencebecomesawareofaperson,message,activity,themeororganizationthroughtheeffortsofPRnewspapersandmagazines,andthosepartsofTVandradiowhichbroadcastnews;thereportersandphotographerswhoworkforthemraisetheimageofaproduct,serviceorpersonandmakeitmorepopularinpublicrelations–therelationshipbetweenanorganizationandthepublicputtinganinterpretationonasituationtogainpublicsupport,especiallyinpoliticsmediaeventisacompoundnounalsopossibletousetheverbexpose,tobringsomethingtolightuncountablenounpromotion(s)usedfrequentlyinpublicrelationspluralnounpressreleaseisacompoundnounmakingsomethingavailable;apressreleasemakesinformationavailabletothemediaverbornoun;usuallynegative/pejorativeusageinmediaevent–anactivitypBReadpartofabookreview.CompleteeachsentencewithoneoftheboldwordsfromExerciseA.Changetheformifnecessary.EdwardL.Bernays,thesubjectofLarryTye’sbook“TheFatherof”,isgenerallyseenasthefirstrepresentativeofthepublic(PR)profession.BernayspioneeredmanyofthePRindustry’stechniques,includingthedevelopmentofmedia.Heusedthesetechniquestoproductssuchascigarettes;healsousedthemtoimprovethepublicimageofhigh-profilepeople,includingUSpresidentsCalvinCoolidgeandHerbertHoover.TogetherwithotherearlypractitionerssuchasIvyLee(whoiscreditedwithissuingthefirstpress),BernaysworkedfortheUSgovernmentduringtheFirstWorldWartoinfluencepublicopinion.Bernaysconcludedthatsimilartechniquescouldbeusedinpeacetime.Hebelievedthatwiththeright,includingmediacoveragesuchaseditorialsinthe,publicopinioncouldbemanipulated.ThisledtotheperceptionofPRaspropaganda.

Spinrelationspromoteexposurepressreleaseevents1.1VocabularyBReadpartofabookreview.CStudythewordsinboxa.Whatistheconnectionbetweenallthewords?Whatisthebasewordineachcase?Whatdowecalltheextraletters?Whatisthemeaningofeachprefix?Canyouthinkofanotherwordwitheachprefix?abasewordextralettersatthebeginningprefix1.1VocabularyCStudythewordsinboxa.Whco-dis-em-en-in-inter-mis-non-out-over-re-under-with,togethertheoppositeofsomethingtomakeorbecomemakesomethingcertainnotbetweenwrongly,badlynotexceedingdomorethanenoughdoagainlessthanshouldbePREFIXcooperatedisreputableempowerenable,encourageinaudible,inadequateinterdepartmental,interpersonalmiscalculate,misjudgenon-profitoutlast,outgrowoverreactrecreateunderpriced,underdevelopedun-not,oppositeunacceptableco-dis-em-en-in-inter-mis-non-DStudythewordsinboxb.Whatistheconnectionbetweenallthewords?Whatisthebasewordineachcase?Whatdowecalltheextraletters?Whateffectdotheextralettershaveonthebaseword?Canyouthinkofanotherwordwitheachsuffix?abasewordextralettersattheendsuffix1.1VocabularyDStudythewordsinboxb.Wh-ible-age-ial-ive-ee-ist-mentcanbenoun—aprocess/stateorresultofsomethingSUFFIXpermissible,legibleshortage,leakage,breakagenoun→adjective→adjectivepresidential,influentialactive,creativeemployee,payeeverb→noun—someoneinvolvedinanactionusedtoformadjectivesandnounswhichdescribebeliefs/behavioroptimist,idealist,perfectionist,propagandistverb→nounachievement,acknowledgement,accomplishment-ible-age-ial-ive-ee-ist-mentcSUFFIX-tionverb→nouncirculation,donation,presentation,celebration-al→adjective—relatingtoinstrumental,withdrawal-ityadjective→nouncreativity,ability,lucidity-shipusedtoshowpositionorrelationshipmembership,ownership,partnership-allyadjective→adverbeconomically,financially,naturally,gradually-fulnoun→adjective—havingthecharacteristics/qualitiesofpowerful,truthful,painful-ablecanbememorable,desirable,replaceable,acceptableSUFFIX-tionverb→nouncirculatEDescribethefollowingpicturesinterviewee,interviewerinformation,product/service,promotion,publicityprofessionals,donation/presentation,cheque,publicity,event1.1VocabularyEDescribethefollowingpicnewspapers,press,publicity,newscoverage,editorial,publication,disseminatethemedia,press,exposure,publicity,photographerspressrelease,newscoverage,publicityEDescribethefollowingpictures1.1Vocabularynewspapers,press,publicity,AYouareastudentinthePublicRelationsFacultyofHadfordUniversity.ThetitleofyourfirstlectureisWhatispublicrelations?1Writeadefinitionofpubicrelations.2Whatotherideaswillbeinthislecture?Makesomenotes.SeeSkillsbank.1.2ListeningAYouareastudentinthePuMakingthemostoflecturesPlanPreparePredictProduce4PsSkillsbankMakingthemostoflecturesPlaPlanFindoutthetopicofthelecture.Researchthetopic.CheckthepronunciationofnamesandkeywordsinEnglish.Beforealecture…SkillsbankPlanBeforealecture…SkillsbaPrepareGettothelectureroomearly.Sitwhereyoucanseeandhearclearly.Bringanyequipmentyoumayneed.Writethedate,topicandnameofthelectureratthetopofasheetofpaper.SkillsbankBeforealecture…PrepareSkillsbankBeforealecPredictListencarefullytotheintroduction.Think:Whatkindoflectureisthis?Writeanoutline.Leavespacefornotes.Thinkofpossibleanswers/solutions/effects,etc.,whilethelecturerisspeaking.SkillsbankDuringalecture…PredictSkillsbankDuringalecProduceWritenotes/copyfromtheboard.Recordsources–books/websites/names.Attheend,askthelecturer/otherstudentsformissinginformation.Duringalecture…SkillsbankProduceDuringalecture…SkillsaPublicrelationsismainlypropaganda.____bPublicrelationsismainlyaboutorganizingsocialevens.____cPublicrelationsdoesn’timprovetheimageofmostcompanies.____dPublicrelationsismorethanjustfreeadvertising.____BListentoPart1ofthetalk.Whatdoesthelecturersayaboutpublicrelations?Tickthebestchoice.√1.2Listening请将本单元的音频和此PPT放在一个单独的文件夹内，点击小喇叭即可播放音频。（下同）aPublicrelationsismainlyHowmanydifferentdefinitionscanyouthinkof?Whatpointsarecommontomostdefinitions?Listenandcheckyourideas.Whatwillthelecturertalkaboutnext? ThelecturerwilltalkaboutPRanditsrelationtoadvertisingandpublicity.CInPart2ofthetalk,thelecturerdescribesdifferentdefinitionsofpublicrelations.PRisamanagementfunction;PRusessocialscienceresearchmethods;PlanningisanimportantareaofPR;PRinvolvestwo-waycommunication.1.2ListeningHowmanydifferentdefinitionsDInPart3ofthetalk,thelecturermentionsthewordsadvertisingandpublicity.Whatdothesewordsmeaninthecontextofpublicrelations?InPR,publicitygenerallyreferstoindependenteditorialcoverage.Advertisingreferstoapaid-forcommunicationinthemediatopersuadepeopletobuyproductsorservices.2 Whatdoesthesponsorcontrolinadvertising?Listenandcheckyourideas. Thesponsorcontrolsthewordsused,whereandhowoftentheadvertisementisplacedandthecost.1.2ListeningDInPart3ofthetalk,theEIn