《电子商务-管理与社交网络视角（第八版）》Chapter6

Chapter6MobileCommerceandUbiquitousComputingLearningObjectivesDiscussthevalue-addedattributes,benefits,andfundamentaldriversofm-commerce.Describethemobilecomputinginfrastructurethatsupportsm-commerce(devices,software,andservices).Describethefourmajortypesofwirelesstelecommunicationsandnetworks.Discussm-commerceapplicationsinbankingandfinancialservices.Describeenterprisemobilityapplications.LearningObjectivesDescribeconsumerandpersonalapplicationsofm-commerce,includingentertainment.Understandthetechnologiesandpotentialapplicationsoflocation-basedm-commerce.Defineanddescribeubiquitouscomputingandsensorynetworks.DescribewearableGoogleGlass,driverlesscars,andmobileapps.Describethemajorimplementationissuesfromsecurityandprivacytobarriersofm-commerce.MobileCommerce:Concepts,Landscape,Attributes,Drivers,Applications,andBenefitsBasicConcepts,Magnitude,andtheLandscape*Mobilecommerce(m-commerce)TheMagnitudeofM-CommerceTheLandscapeofM-CommerceMobileandSocial:APowerfulECCombinationTheAttributesofM-CommerceUbiquityConvenienceandcapabilitiesInteractivityPersonalizationLocalizationTheLandscapeofMobileComputingandM-CommerceTheDriversofM-CommerceMobileCommerce:Concepts,Landscape,Attributes,Drivers,Applications,andBenefitsAnOverviewoftheApplicationsofM-CommerceFieldmobilityFleetmobilityWarehousemanagementDirectstoredelivery(DSD)routeaccountingTheBenefitsofM-CommerceBenefitsforOrganizationsBenefitsforIndividualsandCustomersBenefitstoSocietyOtherBenefitsM-CommerceApplications

andTheirClassificationsTheEnablingInfrastructure:ComponentsandServicesofMobileComputingOverviewofMobileComputing*Wirelessmobilecomputing(mobilecomputing)MobileDevices*SmartphonesTabletsGoogle’sSmartGlassesPersonalDigitalAssistants:EnterpriseTablets*Personaldigitalassistant(PDA)WearableDevicesOtherMobileDevices*Radio-FrequencyIdentification(RFID)TheEnablingInfrastructure:ComponentsandServicesofMobileComputingMobileComputingSoftwareandServicesMobilePortalsandContentProviders*Mobileportal*ShortMessageService(SMS)*MultimediaMessagingServices(MMS)Location-BasedServicesVoice-SupportServices*Interactivevoiceresponse(IVR)

systems*VoiceportalsTheEnablingInfrastructure:ComponentsandServicesofMobileComputingWirelessTelecommunicationsNetworks*WirelessApplicationProtocol(WAP)

*Personalareanetwork(PAN)*Bluetooth*Wirelesslocalareanetwork(WLAN)*Wi-FiMunicipalWi-Finetworks(WMAN)*WiMAX*Wirelesswideareanetwork(WWAN)LTE

(LongTermEvolution)PuttingItAllTogetherHowWi-FiWorksAnM-CommerceSystematWorkMobileFinancialApplications*Mobilebanking(m-banking)OtherMobileFINANCEApplicationsMobileStockTradingRealEstateMobileTransactionsMobileEnterpriseSolutions:FromSupporting

theWorkforcetoImprovingInternalOperations*EnterprisemobilityDefiningMobileEnterprise(enterprisemobility)AWorkingDefinitionof*MobileEnterpriseTheFrameworkandContentofMobileEnterpriseApplicationsMobileCollaboration*MobileWorkersMobileEnterpriseSolutions:FromSupporting

theWorkforcetoImprovingInternalOperationsOtherEnterpriseMobileApplicationsTransportationManagementiPadintheEnterpriseTrendsfor2014andBeyondMobileEntertainment,Gaming,

ConsumerServices,andMobileShoppingOverviewofMobileEntertainment*MobileentertainmentMobileStreamingMusicandVideoProvidersEntertainmentinCarsMobileGamesHurdlesforGrowthMobileGamblingMobilityandSportsMobileEntertainment,Gaming,

ConsumerServices,andMobileShoppingServiceIndustryConsumerApplicationsHealthcareHospitalityManagementPublicSafetyandCrimePreventionOtherIndustriesMobileShoppingandAdvertisingLocation-BasedMobileCommerceandMobileSocialNetworks*Location-basedm-commerce(l-commerce)BasicConceptsinL−CommerceLocationNavigationTrackingMappingTiming*Real-timelocationsystems(RTLS)LBSComponentsCreatingaSystemLocation-BasedMobileCommerceandMobileSocialNetworksL-CommerceInfrastructureLocationfinder(positioning)componentMobilePositioningCenterUserMobiledevicesMobilecommunicationnetworkServiceorapplicationprovidersDataorcontentproviderGeographicalInformationSystem(GIS)Opt-inapplicationLocation-BasedMobileCommerceandMobileSocialNetworks*Geolocation*GlobalPositioningSystem(GPS)Location-BasedDataLocatingCustomersinPhysicalStores*GeographicalInformationSystems(GIS)Location-BasedServicesandApplications*Location-basedservice(LBS)*SocialLocation-BasedMarketingLocation-BasedMobileCommerceandMobileSocialNetworksBarrierstoLocation-BasedM-CommerceLackofGPSinsomemobilephonesAccuracyofdevicesThecost–benefitjustificationLimitednetworkbandwidthInvasionofprivacyUbiquitous(Pervasive)Computing

andSensoryNetworksOverviewofUbiquitousComputingDefinitionsandBasicConcepts*Ubiquitouscomputing(ubicom)*Pervasivecomputing*Context-AwareComputing*InternetofThings(IoT)Machine-to-MachineTechnologySmartApplication:Grid,Homes,Cars,andMore*SmartgridSmartHomesandAppliancesSmartandDriverlessCarsSmartCitiesSmartGridEnvironmentSource:NationalInstituteofStandardsandTechnology,U.S.DepartmentofC/smartgrid/upload/FinalSGDoc2010019-corr010411-2.pdf(accessedJuly2014).Ubiquitous(Pervasive)Computing

andSensoryNetworksWirelessSensorNetworksSensorNetworkBasics*SensornetworkSmartSensorApplicationsImplementationIssuesinUbiquitousComputingEmergingTopics:FromWearablesandGoogleGlasstoSmartCitiesWearableComputingDevices*GoogleGlassSmartCitiesImplementationIssuesinMobileCommerce:FromSecurityandPrivacytoBarrierstoM-CommerceM-CommerceSecurityandPrivacyIssuesTechnologicalBarrierstoM-CommerceFailuresinMobileComputingandM-CommerceEthical,Legal,Privacy,andHealthIssuesin

M-CommercePrivacyImplementationIssuesinMobileCommerce:FromSecurityandPrivacytoBarrierstoM-CommerceEnterpriseMobilityManagement

TheBYODIssueMobileAppsandtheirManagement*

MobileappBuild(orBring)YourOwnApp(BYOA)