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Reading

Advertising整理课件Wherecanyoufindadvertisement?pre-reading整理课件Whatdoyouthinkofadvertisement?整理课件Whatadvantagesanddisadvantagesdoyouthinkadshave?

advantages

disadvantageshelpcustomersfindgoodproductcanleadpeopletobuythewrongproductsCanmaketeenagerswantthingsthatarebadforthemhelpcompaniesmakemoney

canbeuglyandnoisycanbeusedtoinformpeopleaboutimportantissues整理课件underlineadvantagesanddisadvantagesoftheAdvertisementmentionedinthetextadvantagesDisadvantages1.helpconsumersmakeinformedchoices2.entertainpeople

3.increaseproductsales

4.makeproductscheap5.makepeopleawareofsocialproblems1.makepeopleannoyed2.bemisledbyfalseandincorrectinformationeasilywhile-reading整理课件para1WhatisthemainideaofPara.1?Adsarefoundalmosteverywhere整理课件para2WhatisthemainideaofPara.2?Peoplereacttoadvertisementsindifferentways.Peoplereacttoadvertisementsindifferentwaysbecause_____________A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers.B.adsareusefulandentertainingC.adsareannoyingD.adsarenotonlyusefulandentertainingbutannoying整理课件para3WhatisthemainideaofPara.3?Whydoadvertiseroftenhavetoworkhardtoattractpeople’sattention?Thebasicprincipleofadvertisementsistoinfluencecustomers’choices.Becausecustomersseesomanyadseveryday.Thebestchancetoreachcustomersfortheadvertisersisto___________.A.appealtotheiremotionsB.makeinterestingpicturesc.givecustomersproperpricesD.sendmessagestocustormers整理课件para4Paragraph4ismainlyabout__________.A.adsincreasetheproductionB.adsreducethepriceoftheproductionC.adshelpcompaniesandcustomersinavarietyofwaysD.adsmakeaproductmoreexpensive整理课件para6What’sthekeysentenceofPara.6?Manygovernmentsuseadcampaignstomakepeopleawareofsocialproblemsandgovernmentpolicies.整理课件para5WhichsentencetellsusthemainideaofPara.5A.themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.B.themostimportantfunctionofadvertisingistointroducethetypesoftheproductsC.themostimportantfunctionofadvertisingistointroducenewproductsD.themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom整理课件para7Wemustkeepaneyeoutfor“bad-and-switchads.WhatisthemainideaofPara.7?Whatisa“bait-and-switch”ad?Itisanadthatcheatsthecustomersbyshowingthemoneproductandthengivingthemanother.整理课件para8peopleshouldlearntoanalysesadsandtoprotectthemselvesWhatisthemainideaofPara.8?整理课件

post-readingWhyisadvertisingpopular?Whatisthefunctionofadverting?Howcanweprotectourselvesfrommisleadingads?整理课件languagepoints整理课件handinhandHighunemploymentandhighcrimeoftengohandinhand.Theysatdown,closetogether,handinhand.Warandsufferinggohandinhand.“手拉手地”“密切关联地”,“连在一起地”灰尘与疾病总是形影相随。人们常在傍晚看到这对夫妻手拉手地散步。Dirtanddiseasegohandinhand.Thecoupleareoftenseenwalkinghandinhandintheevening.整理课件arminarm

backtobackshouldertoshouldersidebysidefacetofacehearttoheart

gowith与...同行,与...相配Iwillgowithyou.Herhatgoeswellwithherdress.整理课件

reactto(sth)

作出反应,对…产生反应Howdidhereacttoyoursuggestion?reactwith

“起化学反应”HydrogenreactswithOxygen.react:vi.Theeyes___________________.眼睛对光会起反应。reacttolight.他对于那消息没作反应。Hedidn’treacttothenews.reaction整理课件--Howdoyou___toherunkindlybehavior?--Onlysilence.Whichofthefollowingisnotright?A.answerB.reactC.replyD.respond整理课件

accusesbof

指责;谴责;控告Theyaccusedhimoftakingbribes.Tom’steacheraccusedhimofcheatingintheexam.表示正式控告还可以用:chargesbwithsthTheywerechargedbythepolicewithbreakingthelaw.Hewasaccusedofmurder.他被控谋杀。她指责他迟到。Sheaccusedhimofbeinglate.Thedriverwaschargedwithspeeding.整理课件

associate…with…Idon’twanttobeassociatedwiththataffair.HeassociatedhimselfwithMr.Smithinthecompany.“与…交往”1)把…和…联想在一起2)“与…有联(关)系”;(常用被动语态)IassociateSwitzerlandwiththeAlps.红色常使人联想到危险。Redareusuallyassociatedwithdanger.Iamassociatedwiththelawfirm.我和那家法律事务所有关系。associatewith:Heseemstoassociatewithcriminals.整理课件Didyourspeechgetacrosstothecrowd?Ispokeslowly,butmymeaningdidn’tgetacross.Hewasunabletogetacrosstotheaudiencewhathemeant.getacross(tosb.)“使被理解”(让人)了解自己的意思Ijustcan’tgetacrosstohim.

getsthacross(tosb)使人了解…;传达…Ittookmeanhourtogetmyintentionacrosstoher.他发现自己的中国式幽默很难为英国听众所理解。HefounditdifficulttogethisChinesehumouracrosstoanEnglishaudience.整理课件getaroundgetthroughgetdowngetovergetalongwith/getaround/getaway/getdown/getup/getover/getthroughItishardto__________withoutacar.IrangyouseveraltimesbutIcouldn’t_________Please___________everywordshesays.Sheisafraidtospeakinpublic.Shecan’t_________hershyness.整理课件10.alargeamountoflargeamountsof+不可数名词“大量的”“很多的”,作主语时,其谓语动词的数决定于amount的数,即当amount是单数,谓语用单数;amount是复数,谓语动词用复数。1.Alargeamountofmoney__spentonthetobaccoeveryyear.2.Vastamountsofmoney____beinginvestedinthelocalmarket.

isare整理课件aquantityofquantitiesof+可数名词/不可数名词quantity(”大量“)的用法相同Alargequantityoffood___served.Largequantitiesoffood___served.isare整理课件appealThisnovelwillappealtothepublic.Brightcoloursappealtosmallchildren.2)投合...的心意;投。。。所好;迎合。。。Vi1)要求;恳求appealtosbforsthappealtosbtodosthWeappealedtohimforhelp.Sheappealedtoustogowithher.这部电影投合年轻人的喜好。Thefilmappealstoyoungpeople.整理课件Notalladsareusedtopromote…=Alltheadsarenotusedtopromote…not用于含有all,both,every,always等的句中,构成部分否定。Heisnotalwayssosad.Noteverybookiseducative.OR:Everybookisnoteducative(部分否定)整理课件

arm…with…/bearmedwith

武装;装备;具有;拥有Thepolicemenwerearmedwithpistols.Thelecturerwasarmedwithfactsandfigures.Parentsshouldarmtheirchildrenwithgoodeducation.=Thepolicemenarmedthemselveswithpistols.整理课件keepaneyeoutfor/keepone’seyesopenfor…

当心;留心寻找You’llhavetokeepyoureyesopenforthetroubletonight.Keepaneyeoutforaplacetorest.keepaneyeon照看;密切注意Canyoukeepaneyeonmysuitcaseforawhile?(照看)整理课件keepane

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