高中英语拓展Honda广告解读课件

Honda

广告解读制作者：希希QuestionsforDiscussion：1、What'stheChinesemeaningofHonda?2、DoyouknowthesloganofHonda?Honda本田雅阁汽车Slogan:Wemake

itsimplebrandnameNote:ItreferstocarFeature:simple让一切变得更简单QuestionsforDiscussion：3、What'stheAdvertisementTitleofHonda?4、What'sthefeatureofAdvertisementTitleofHonda?AdvertismentTitle:Willitdriveeveryonebacktothedrawingboard?Note:ItreferstoHonda它会使每个人都带回绘图板吗？QuestionHeadlineAnalyse（1）arouseone'scuriosity（2）easyforconsumerstoacceptQuestionHeadline(Honda)Review:（1）arouseone'scuriosity（2）easyforconsumerstoacceptdrive:toforcesbdrawingboard:youcoulddesignsthasyoulikeTranslationpractice:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.当我们介绍本田雅阁时，我们认为它是当时最完美的汽车。Sentenceanalysis:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.adverbialclauseoftimeNote:wethought(that)...objectclauseSentenceanalysis:WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.Note:(1)itmodifiesHonda(2)forthetime=atthattimeTranslationpractice:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.其他人肯定也这么想。因为每个人都在努力改进。Sentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.WhenweintroducedtheHondaAccord,wethoughtitwastheperfectcarforthetime.Sentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.HondaSentenceanalysis:Othersmusthavethoughtso,too.Becauseeveryonehastriedtoimproveonit.Note:(1)improveon对......改进(2)InEnglishAdvertisement,thefirstletterof“because”canbecapitalizedinasinglesentence.Translationpractice:Finallysomebodyhasimprovedonit.Wehave.终于有人改进了。就是我们了。Sentenceanalysis:Finallysomebodyhasimprovedonit.Wehave.Note:Inthesesentences,“wehave”is“wehaveimprovedonit”.Itisusedasanemphasis.Translationpractice:For1982,HondaintroducesthenewAccord.StillsimplyaHonda,butalsoanewlystyledcar.1982年，本田推出了新雅阁。仍然是一辆本田，但它是一辆新型汽车。Sentenceanalysis:For1982,HondaintroducesthenewAccord.StillsimplyaHonda,butalsoanewlystyledcar.BrandNameNote:notonly...butalso...Translationpractice:ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.新雅阁的内部空间更大，外部更长。它骑起来更平稳，操控性更好。ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion：5、Whatisthebasicformoftheword“roomier”?Note:roomy(adj.)：havingalotofspaceinside宽敞的；宽大的Eg.asurprisinglyroomycar出奇宽敞的汽车ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion：Sentenceanalysis:ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.largeinside；movearoundfreelyandcomfortably.ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion：6、Whatisthefunctionoftheword“and”?Contrast.ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion：7、Whichfigureofspeechdoesthesentenceuse?Note:Parallelism.(similarstructureorfeature)ThenewAccordisroomierinsideandlongeroutside.Itridessmootherandhandlesbetter.QuestionsforDiscussion：7、Whichfigureofspeechdoesthesentenceuse?Note:Rhyme.(awordthathasthesamesoundorendswiththesamesoundasanotherword)Translationpractice:Thegasmileageisbetter,too.Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.汽油里程也更好。在5速的情况下，一加仑汽油可以用于环保署估计的30英里和41英里的高速公路。Sentenceanalysis:Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.AdverbialofAccompanySentenceanalysis:Withthe5speed,agallonofgastakesyouanEPAestimated30miles,andestimated41mileshighway.postpositiveattributesanEPATranslationpractice:Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.与使用30加仑进行比较。您的里程数可能会因天气、速度或旅行时间的不同而有所不同。WordStudy：Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.Note:mpg(abbr.):milespergallon(usedforsayinghowmuchpetrol/gasavehicleuses)每加仑燃料所行英里数；英里每加仑WordStudy：Use30mpgforcomparison.Yourmileagemayvaryaccordingtoweather,speedorlengthoftrip.Note:mileage:(U/C)

(usuallysingular)

英里里程thedistancethatavehiclehastravelled,measuredinmilesMyannualmileageisabout10000.我一年的行驶里程大约为1万英里。ausedcarwithoneownerandalowmileage只经过一人之手且行驶里程少的旧汽车Thecarrentalincludedunlimitedmileage,butnotfuel.汽车租金不限里程，但不包括燃油费。IgetamileageallowanceifIusemycarforwork(=anamountofmoneypaidforeachmileItravel).如果我因公开自己的车，就有一笔里程补贴。usuallysingularTranslationpractice:Californiafigureswillbeafewmilespergallonlower.Andyoucanexpectactualhighwaymileagetobeless.加州的里程将每加仑少几英里。你可以预期实际的公路里程会更少。WordReview：few表示“几乎没有”，具有否定意义。afew表示“一些，有几个”，具有肯定意义。Thereareafewapplesonthetable.桌子上有几个苹果。Therearefewapplesonthetable.桌子上几乎没苹果。两者+可数名词Translationpractice:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.你也可以预料到，这些年来本田汽车声名鹊起的整体经济。Sentenceanalysis:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.AttributiveClauseAntecedentSentenceanalysis:YoucanalsoexpectthetotaleconomythathasmadeHondacarsfamousthroughtheyears.Note:makeHondacarsfamouspredicateverbobjectobjectcomplement考点提炼：“make+宾语+宾补”结构：①make+宾语+adj.使......变得......e.g.Musicmakesyourlifecolorful.②make+宾语+n.使......成为......e.g.Wemadehimourmonitor.③make+宾语+dosth.使，让e.g.Youcanmakethatdreamcometrue.④make+宾语+done使......（在这种结构中，宾语往往是反身代词，宾语和宾补之间是逻辑上的动宾关系）使自己被别人......e.g.Thespeakerraisedhisvoiceinordertomakehimselfheard.⑤make+it(形式宾语)+n./adj.+todosth./that...(真正的宾语)e.g.Translationpractice:AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.它仍然拥有本田久经考验的前轮驱动和横向安装的发动机。WordStudy：AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(1)proven(adj.)[onlybeforenoun]:被证明的；已证实的testedandshowntobetrueItisaprovenfactthatfluoridestrengthensgrowingteeth.氟化物可以强化生长中的牙齿，这是已证明的事实。WordStudy：AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(2)front-wheel(n.):前轮(3)drive[C,U]:传动（或驱动）装置theequipmentinavehiclethattakespowerfromtheenginetothewheelsEg.thedriveshaft驱动轴WordStudy：AnditstillhasHonda'sprovenfront-wheeldriveandtransverse-mountedengine.Note:(4)transverse-mounted(n.):横向安装(5)engine(n.):thepartofavehiclethatproducespowertomakethevehiclemove发动机；引擎Eg.adiesel/petrolengine柴油/汽油发动机Translationpractice:Thereisonemorethingthathasn'tcharged.Hondaquality.Wecontinuallygobacktothedrawingboard.Tostayahead.还有一件事没有收费——本田自身的品质。我们不断地将技术保持如同绘图板一样——保持领先。Sentenceanalysis:Thereisonemorethingthathasn'tcharged.Hondaquality.Wecontinuallygobacktothedrawingboard.Tostayahead.Note:Intheabovesentences,thesetwored

periodsareservedastwodashes.(indicatesastatement)Sentencea