商务英语阅读(王艳主编)课后习题Phrase Translation重点答案

Unit1Tradeoff权衡各方面的利益Pulloff（成功或艰苦地）完成Intellectualproperty知识产权Merchandisetrade商品贸易Strategicsector战略部门Anti-dumpingduties反倾销税ExportsubsidiesBilateralrelationship双边关系EurozoneSovereignwealthfund出口补贴欧元区主权财富基金Exchangerate汇率Monetarypolicy货币政策国际收支经常项目顺差current-accountsurpluses知识产权intellectualpropertyforeigntakeover外资收购Unit2DiscountretailersBrandequityProfitmargin折扣零售商品牌资产价值盈利溢价pricepremiums基线销售营销组合Unit3baselinesalesmarketingmixMeteout予以严惩PersuasionPrincipleFamiliarityPrincipleAsalespoint劝说原则熟悉原则(产品的）卖点潜在顾客Potentialconsumer广告案例advertisingcase以产品为中心的广告product-orientatedadvertisingUnit4Foreigndirectinvestment（FDI）对外直接投资Cross-holdingsMarketcapitalizationOutsource相互持股公司市值外包CorecompetencyDeregulation核心竞争力放宽管制Complementaryeconomies经济互补体Gopublic企业并购海外扩张全球化战略保护主义措施市场准入知识产权贸易伙伴资本投入上市mergersandacquisitionoverseasexpansionglobalizationstrategyprotectionistmeasuresaccesstomarketintellectualpropertyrighttradingpartnerscapitalinvestmentUnit6TightenyourbeltTranslateinto勒紧腰带，省吃俭用转化为VolatilepriceReinin波动价格严格控制DeflateabubbleCollateralvalueMortgage消除泡沫抵押（担保）价值(住房)按揭贷款，抵押贷款ExternalfinancepremiumSubprimemortgage外部融资溢价次级按揭（抵押）贷款制定货币政策MonetarypolicymakingCreditcrunch信贷资金骤减Variablemortgagerates浮动按揭/抵押贷款利率Surgingandplungingassetprices大起大落的资产价格楼市暴跌housingcrush/collapsemaintainpricestabilitycoreinflation（rate）consumerpriceindex(CPI)balancesheet维持价格稳定核心通货膨胀（率）消费者物价指数资产负债表市场预期marketexpectationsUnit7Nichebank专注细分市场的银行代扣所得税，预扣税款资本市场WithholdingtaxesCapitalmarketPortfolioinvestment笼统有价证券投资Extendedproducerliability生产者延伸责任InvestmentclimateEmergingmarketsCorporatetaxesCustomsclearance外国直接投资经纪公司投资环境新兴市场公司税清关，海关放行foreigndirectinvestment（FDI）brokeragefirm边际税率marginaltaxratebondedwarehousecreditinstitutionpropertyrights保税仓库信贷机构财产权名义工资nominalwageUnit8DivestiturePortfolio公司部门或子公司的出售，清算或资产分派一组投资Niche产品或服务所需的特殊领域AcquisitionLiquidateUntappedniches收购清算尚未被竞争者发现的市场机会ConveniencestoresMarketsegmentsPremiumbrand便利店市场细分高端品牌竞争优势实证研究核心品牌控股公司Unit9competitiveadvantageempiricalstudiescorebrandaholdingcompanyTodrumupGlut竭力争取（支持），招揽（生意等）过多供应Exodus大批的离去员工流失TurnoverInternationalassignmentGlobalrecruitmentRewardscheme海外任务全球招聘奖励机制英才管理Talentmanagement涨薪payrises职业阶梯careerladderboarddirector董事会主席Unit10Cost-effectiveDiffererntiationLoyaltymarketingCustomerizationNon-stopflight有成本效益的，划算的差异化忠诚营销产品定制直飞航班Costandrevenueprojections成本和利润计算Customerfeedback客户反馈SubstantialsalarycutsJobrotation大幅度减薪/实质减薪岗位轮换行业危机industrycrises商务舱businessclass产品开发productdevelopmentgroundservicesdepartment地勤部门Unit11Serveup提供InfringeonByallaccountsStealamarchon侵犯如大家所说出其不意抢在别人之前Greasethepalmsofsomeone向某人行贿MarketcapDoleout市值少量的发放Intheheyday在鼎盛时期从无到有，白手起家利基市场，细分市场startfromscratchnichemarket迫切需要cryoutfor蓄意侵犯willfullyinfringeonreinin严格控制最大的一份Unit12lion'sshareAheadofthecurvePlowinto领衔一筹的投入Churnout粗制滥造Bottomline净盈利Balancesheet资产负债表InstitutionalinvestorMutualfunds机构投资者共同基金退休基金PensionfundIntangibleassetsListedcompanyCaseinpoint无形