电子商务英语 课件

Keypoint:

usefultermsanddefinitionsofbusinessplan

Difficultpoints:

thetipsofabusinessplanKeypoint:usefultermsandRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□

thetipsofabusinessplan□thecommonly-usedsentencesinwritingbusinessplan

Bytheendofthislesson,youshouldbeableto□

knowthepartofmanagementinabusinessplan□

knowthepartoffinancialsinabusinessplan□

knowhowtowriteabusinessplan□

prescribethesuccessfulwayofCharlieBell,theMcDonald’sCEORequirementBytheendoCreatinganEffectiveBusinessPlan(III)NewWordsthrivev.繁荣；兴旺；茁壮成长chronologicala.年代学的；按年代顺序的flounderv.挣扎；折腾subcontractorn.转包工作的承包人；转包人；分包者flipsiden.（美口语）唱片的反面underestimaten.;v.低估；看轻reputablea.受好评的；受尊敬的；规范的capitalizationn.资本化；本金化；资本总额lumpn.块；瘤；很多revenuen.收入；岁收；税务局tolerablea.可容忍的；可以的appropriatea.适当的gaugen.;v.标准度量；计量器；精确计量CreatinganEffectiveBusinessSkillTrainingSamplesoftheOutlineofaBusinessPlanSample1:AnOutlineofaCompleteBusinessPlan

Summary

BusinessConceptCurrentsituationKeysuccessfactorsFinancialsituation/needs

Vision

Visionstatement

MilestonesSkillTrainingSamplesoftheOMarketAnalysisTheoverallmarketChangesinthemarketMarketsegmentsTargetmarketandcustomersCustomercharacteristicsCustomerneedsCustomerbuyingdecisionsCompetitiveAnalysis

IndustryoverviewNatureofcompetitionChangesintheindustryPrimarycompetitorsCompetitiveproducts/servicesOpportunitiesThreatsandrisksMarketAnalysisStrategyKeycompetitivecapabilitiesKeycompetitiveweaknessesStrategyImplementingstrategyProducts/ServicesProduct/servicedescriptionPositioningofproducts/servicesCompetitiveevaluationofproducts/servicesFutureproducts/servicesStrategyMarketingandsales

MarketingstrategySalestacticsAdvertisingPromotions/incentivesPublicityTradeshowsOperations

KeypersonnelOrganizationalstructureHumanresourcesplanProduct/servicedeliveryCustomerservice/supportFacilitiesMarketingandsalesCreatingthefinancialsofthebusinessplan

AssumptionsandCommentsStartingBalanceSheetProfitandLossProjectionCashFlowProjectionBalanceSheetProjectionRatio'sandAnalysisCreatingthefinancialsoftheSample2:BUSINESSPLANFORARESTAURANTTableofContentsCompanyDescriptionIndustryAnalysisProducts&RelatedServicesTheTargetMarketTheCompetitionMarketingPlan&SalesStrategyOperationsManagement&OrganizationLong-TermDevelopment&ExitPlanFinancialData&ProjectionsAppendicesSample2:BUSINESSPLANFORARSample3:BUSINESSPLANFORARETAILBUSINESS

AmericanManagementTechnology1.0ExecutiveSummary1.1Objectives1.2Mission1.3KeystoSuccess2.0CompanySummary2.1CompanyOwnership2.2CompanyHistory2.4CompanyLocationsandFacilities

Sample3:BUSINESSPLANFORAR3.0ProductsandServices3.1ProductandServiceDescription3.2CompetitiveComparison3.3SalesLiterature3.4Sourcing3.5Technology3.6FutureProductsandServices

3.0ProductsandServices4.0MarketAnalysisSummary4.1MarketSegmentation4.2IndustryAnalysis4.2.1IndustryParticipants4.2.2DistributionPatterns4.2.3CompetitionandBuyingPatterns4.2.4MainCompetitors4.3MarketAnalysis4.0MarketAnalysisSummary5.0StrategyandImplementationSummary5.1MarketingStrategy5.1.2PricingStrategy5.1.3PromotionStrategy5.2SalesStrategy5.2.1SalesForecast5.2.2StartupSummary6.0PersonnelPlan7.0FinancialPlan7.1KeyFinancialIndicators8.0ManagementTeam5.0StrategyandImplementatioTheCommonly-usedSentencesinWritingBusinessPlan(III)

1.AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket,ourexpansionwillbeintwoseparateareas:increasingsalesintheUSAandenteringvariousforeignmarkets.2.

Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce.

TheCommonly-usedSentencesin3.

Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets.4.TheAmericanmarketfor[product/service]isestimatedat$8BillionannualsalesbasedondatafurnishedbyXYZSurvey.5.WeestimatethatwecanachieveXX%marketsharewithinXXyears.Tocontinueourgrowth,wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness:3.Wewillincreasena

6.Thislocationisdesirablebecause:⑴

thebuildingisstructurallycompatibleforouruse;⑵

therentisbelowmarket;⑶

thebuildinghasthenecessaryfacilitiestooperatethisbusiness;⑷

thelocationisconvenientforourfreightcompanies,suppliers,clientsandemployees;⑸

possibilityofexpansioninthearea.7.OurmainsupplierofcomponentpartswillbeDEFManufacturingofFortLee,NJ.6.Thislocationisde

8.

Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry.9.

Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers.10.

Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods.8.Withroboticsourla

11.

Wehavecontractedwithanenviron-mentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes.12.

Ourpresentprogramofjointresearchwiththelocaluniversityhasprovenverybeneficial.13.

Weprojectthatwewillbeabletogeneratesufficientcapitalfromoperationstomeetourinitialneedsaftertheinfusionof$200,000.11.Wehavecontracted14.Shouldsalesnotbeuptoprojections,adjustmentswillbemadeinorderingandlongtermcommitmentsdecreasedorpostponed.15.[MyCompany]seeksatafuturepointtouseacomputerizedaccountingpackagetomonitorourfinancialperformance.16.Thisinformationwillbecompiledattheendofeachmonthforpreparationoffinancialstatements.17.Themoneyinvestedin[MyCompany]willbeusedforthefollowingpurposes:14.Shouldsalesnotbe18.

Ifwefindthatwearecontinuallyoverbudget,ourfirststepwillbetoreevaluateourmarkuponproductsandthentorecheckourcoststomakecertainthatweareobtainingthebestpossibleprices.19.Alsoduetothefastchangingnatureofthisindustry,wewillneedtoretrofitthesemachineswithinXXyearsatcustomerexpense.20.

Atthistimethereareapproximately1,500companiesworldwidemakingcomparablesimplewidgets.18.IfwefindthatwReadingMaterialsFromBurgerFlippertoMcDonald’sCEO

Abstract:

ThisarticletellsofastoryofCharlieBell,anAustralianwhohasgonefromflippingburgersandcleaningtoiletsinasuburbanrestauranttorunningtheworldwideMcDonald'sfastfoodempire.

Keywords:

CharlieBell;burger;flipper;McDonald;CEO返回ReadingMaterialsFromBurgerKeypoint:

usefultermsanddefinitionsofbusinessplan

Difficultpoints:

thetipsofabusinessplanKeypoint:usefultermsandRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□

thetipsofabusinessplan□thecommonly-usedsentencesinwritingbusinessplan

Bytheendofthislesson,youshouldbeableto□

knowthepartofmanagementinabusinessplan□

knowthepartoffinancialsinabusinessplan□

knowhowtowriteabusinessplan□

prescribethesuccessfulwayofCharlieBell,theMcDonald’sCEORequirementBytheendoCreatinganEffectiveBusinessPlan(III)NewWordsthrivev.繁荣；兴旺；茁壮成长chronologicala.年代学的；按年代顺序的flounderv.挣扎；折腾subcontractorn.转包工作的承包人；转包人；分包者flipsiden.（美口语）唱片的反面underestimaten.;v.低估；看轻reputablea.受好评的；受尊敬的；规范的capitalizationn.资本化；本金化；资本总额lumpn.块；瘤；很多revenuen.收入；岁收；税务局tolerablea.可容忍的；可以的appropriatea.适当的gaugen.;v.标准度量；计量器；精确计量CreatinganEffectiveBusinessSkillTrainingSamplesoftheOutlineofaBusinessPlanSample1:AnOutlineofaCompleteBusinessPlan

Summary

BusinessConceptCurrentsituationKeysuccessfactorsFinancialsituation/needs

Vision

Visionstatement

MilestonesSkillTrainingSamplesoftheOMarketAnalysisTheoverallmarketChangesinthemarketMarketsegmentsTargetmarketandcustomersCustomercharacteristicsCustomerneedsCustomerbuyingdecisionsCompetitiveAnalysis

IndustryoverviewNatureofcompetitionChangesintheindustryPrimarycompetitorsCompetitiveproducts/servicesOpportunitiesThreatsandrisksMarketAnalysisStrategyKeycompetitivecapabilitiesKeycompetitiveweaknessesStrategyImplementingstrategyProducts/ServicesProduct/servicedescriptionPositioningofproducts/servicesCompetitiveevaluationofproducts/servicesFutureproducts/servicesStrategyMarketingandsales

MarketingstrategySalestacticsAdvertisingPromotions/incentivesPublicityTradeshowsOperations

KeypersonnelOrganizationalstructureHumanresourcesplanProduct/servicedeliveryCustomerservice/supportFacilitiesMarketingandsalesCreatingthefinancialsofthebusinessplan

AssumptionsandCommentsStartingBalanceSheetProfitandLossProjectionCashFlowProjectionBalanceSheetProjectionRatio'sandAnalysisCreatingthefinancialsoftheSample2:BUSINESSPLANFORARESTAURANTTableofContentsCompanyDescriptionIndustryAnalysisProducts&RelatedServicesTheTargetMarketTheCompetitionMarketingPlan&SalesStrategyOperationsManagement&OrganizationLong-TermDevelopment&ExitPlanFinancialData&ProjectionsAppendicesSample2:BUSINESSPLANFORARSample3:BUSINESSPLANFORARETAILBUSINESS

AmericanManagementTechnology1.0ExecutiveSummary1.1Objectives1.2Mission1.3KeystoSuccess2.0CompanySummary2.1CompanyOwnership2.2CompanyHistory2.4CompanyLocationsandFacilities

Sample3:BUSINESSPLANFORAR3.0ProductsandServices3.1ProductandServiceDescription3.2CompetitiveComparison3.3SalesLiterature3.4Sourcing3.5Technology3.6FutureProductsandServices

3.0ProductsandServices4.0MarketAnalysisSummary4.1MarketSegmentation4.2IndustryAnalysis4.2.1IndustryParticipants4.2.2DistributionPatterns4.2.3CompetitionandBuyingPatterns4.2.4MainCompetitors4.3MarketAnalysis4.0MarketAnalysisSummary5.0StrategyandImplementationSummary5.1MarketingStrategy5.1.2PricingStrategy5.1.3PromotionStrategy5.2SalesStrategy5.2.1SalesForecast5.2.2StartupSummary6.0PersonnelPlan7.0FinancialPlan7.1KeyFinancialIndicators8.0ManagementTeam5.0StrategyandImplementatioTheCommonly-usedSentencesinWritingBusinessPlan(III)

1.AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket,ourexpansionwillbeintwoseparateareas:increasingsalesintheUSAandenteringvariousforeignmarkets.2.

Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce.

TheCommonly-usedSentencesin3.

Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets.4.TheAmericanmarketfor[product/service]isestimatedat$8BillionannualsalesbasedondatafurnishedbyXYZSurvey.5.WeestimatethatwecanachieveXX%marketsharewithinXXyears.Tocontinueourgrowth,wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness:3.Wewillincreasena

6.Thislocationisdesirablebecause:⑴

thebuildingisstructurallycompatibleforouruse;⑵

therentisbelowmarket;⑶

thebuildinghasthenecessaryfacilitiestooperatethisbusiness;⑷

thelocationisconvenientforourfreightcompanies,suppliers,clientsandemployees;⑸

possibilityofexpansioninthearea.7.OurmainsupplierofcomponentpartswillbeDEFManufacturingofFortLee,NJ.6.Thislocationisde

8.

Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry.9.

Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers.10.

Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods.8.Withroboticsourla

11.

Wehavecontractedwithanenviron-mentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes.12.

Ourpresentprogramofjointresearchwiththelocaluniversityhasprovenverybeneficial.13.

Weprojectthatwewillbeabletogenerates