学生会内培-策划撰写课件

管院学生会内培——

策划书撰写林百威管理学院-07旅游（酒店管理）E-mail：vivilam21@管院学生会内培——

策划书撰写林1目录校园活动策划书的分类校园活动策划书组成部分策划书撰写的注意事项

注：策划书的分类有各种商业活动策划以及校园活动策划等等。目录校园活动策划书的分类校园活动策划书组成部分策划书撰写的注2校园活动举办流程

此处为总体策划提交上级部门审批，有可能需要修改

请嘉宾在不同的活动有不同的解释

宣传需创新以吸引参与者，但需合符规范事无巨细，必须考虑策划书撰写提交审批拉赞助请嘉宾宣传推广现场执行校园活动举办流程此处为总体策划提交上级部门审批，有可能需要3校园活动策划书分类Textinhere总策划书官方策划外联策划宣传策划总策划书为各种策划书的蓝本官方策划上交上级主管部门审批

拉赞助，邀请嘉宾等使用

各种宣传方案以及宣传方案执行执行策划

就是现场执行策划校园活动策划书分类Textinhere总策划书官方策划外4总策划书总策划书是整个活动的总纲领；各个部分的工作都需要围绕总策划开展；总策划书是其他各种策划的撰写依据，里面包括了其他策划需要的材料内容总策划书是在一个活动开始之前最先完成的总策划书总策划书是整个活动的总纲领；5总策划书组成部分活动意义、背景以及介绍活动流程宣传方案经费预算附录总策划书注：以下为总策划书大体需要涵盖的部分，若有特殊情况或要求可以进行增加或删减。总策划书组成部分活动意义、背景以及介绍活动流程宣传方案经费预6官方策划书官方策划书是交到学校的行政机构，例如校团委、就业指导中心等，供领导老师审批策划书；官方策划书的言辞要求比较高，需要将活动的意义、目的等尽量写得好一些，尽量和谐、与时俱进；官方策划书应该尽量避免商业气息过浓。官方策划书官方策划书是交到学校的行政机构，例如校团委、就业指7官方策划组成部分

活动意义、背景、介绍宣传方案经费预算附录可行性分析突出活动的可操作性，能按照预期效果执行在官方策划中此处为重点部分，要求言辞严谨和谐，商业成分不能过重注：其他部分可以参照总策划，按照具体情况作出修改官方策划组成部分活动意义、宣传方案经费预算附录可行性分析8现场执行策划执行策划是活动现场的执行指南；活动现场能否井然有序，执行策划的地位举足轻重；执行策划的撰写需要非常的细致，时间上精确到分钟，人员上精确到每个人的名字；执行策划一般需要负责总体策划的两人以上；保证活动正常地进行。现场执行策划执行策划是活动现场的执行指南；9现场执行策划组成部分总策划负责人SubDepartment分项负责人分项负责人前期准备现场布置分项负责人现场执行流程人员安排注意事项附录现场执行负责人现场执行策划组成部分总策划负责人SubDepartment10注意事项经验：策划书撰写不能纸上谈兵，需要大家多写多练，积累经验；准确理解活动精髓，清楚了解活动细节，才能写出一份周全的策划；细节：无论是官方还是外联宣传策划，必须做到细致周全，尤其执行策划定制化：不能墨守成规，根据不同的活动指定不同的策划方案；注意事项经验：策划书撰写不能纸上谈兵，需要大家多写多练，积累11ThankYou!ThankYou!12Clicktoedittitlestyle20032004200520072003.10AddYourText2003.10AddYourText2003.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourText2005.10AddYourText2005.10AddYourText2005.10AddYourText2007.10AddYourText2007.10AddYourText2007.10AddYourTextClicktoedittitlestyle2003213ClicktoedittitlestyleContentsThemeGallery

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isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontents200620072008ClicktoedittitlestyleTheme17Clicktoedittitlestyle2.DescribecontentsforaChart

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isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleConte19ClicktoedittitlestyleTextinhereTextinhereTextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleText20ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Titleinhere2.Descriptionofthecompany’ssubcontentsDescribeavisionofcompanyorstrategiccontents1.Descriptionofthecompany’ssubcontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleTheme21DescriptionofthecontentsDescriptionofthecontents

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DescriptionofthecontentsTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DescriptionofthecontentsCl22ClicktoedittitlestyleLevel1Level2Level3Level4Level5DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsClicktoedittitlestyleLevel23ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.A

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GroupThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleTheme24Clicktoedittitlestyle20032004200520072003.10AddYourText2003.10AddYourText2003.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourText2005.10AddYourText2005.10AddYourText2005.10AddYourText2007.10AddYourText2007.10AddYourText2007.10AddYourTextClicktoedittitlestyle2003225ClicktoedittitlestyleDescribeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.DescriptionoftheproductsClicktoedittitlestyleDescr26ClicktoedittitlestyleTextinhereTextinhereTextinhereTextinhereTextinhereDescriptionofthecontentsThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleText27Clicktoedittitlestyle50%24%10%16%ProductsDescriptionofthecompany’sproductsServiceDescriptionofthecompany’sserviceTechnologyDescriptionofthecompany’stechnologyMarketDescriptionofthecompany’smarket50%24%16%10%Clicktoedittitlestyle50%2428Clicktoedittitlestyle2006TextTextText20072008TextinhereTextinhereTextinhereTextinhereTextinhereTextinhereThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Clicktoedittitlestyle2006T29ClicktoedittitlestyleThemeGallery

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History2005.10AddYourText2005.10AddYourText2005.10AddYourText2006.10AddYourText2006.10AddYourText2006.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourTextClicktoedittitlestyle2007.10AddYourText200420037ProductDescriptionofthecompany’sproducts1,000,000ProductDescriptionofthecompany’sproducts900,000ProductDescriptionofthecompany’sproducts1,100,000ClicktoedittitlestyleThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ProductDescriptionofthe1,00038ClicktoedittitlestyleCEOSubDepartmentSubDepartmentSubDepartmentSub01DepartmentSub01DepartmentSubDepartmentSub01DepartmentSub01DepartmentSub01DepartmentSub01DepartmentDepartmentClicktoedittitlestyleCEOSu39ThankYou!ThankYou!40管院学生会内培——

策划书撰写林百威管理学院-07旅游（酒店管理）E-mail：vivilam21@管院学生会内培——

策划书撰写林41目录校园活动策划书的分类校园活动策划书组成部分策划书撰写的注意事项

注：策划书的分类有各种商业活动策划以及校园活动策划等等。目录校园活动策划书的分类校园活动策划书组成部分策划书撰写的注42校园活动举办流程

此处为总体策划提交上级部门审批，有可能需要修改

请嘉宾在不同的活动有不同的解释

宣传需创新以吸引参与者，但需合符规范事无巨细，必须考虑策划书撰写提交审批拉赞助请嘉宾宣传推广现场执行校园活动举办流程此处为总体策划提交上级部门审批，有可能需要43校园活动策划书分类Textinhere总策划书官方策划外联策划宣传策划总策划书为各种策划书的蓝本官方策划上交上级主管部门审批

拉赞助，邀请嘉宾等使用

各种宣传方案以及宣传方案执行执行策划

就是现场执行策划校园活动策划书分类Textinhere总策划书官方策划外44总策划书总策划书是整个活动的总纲领；各个部分的工作都需要围绕总策划开展；总策划书是其他各种策划的撰写依据，里面包括了其他策划需要的材料内容总策划书是在一个活动开始之前最先完成的总策划书总策划书是整个活动的总纲领；45总策划书组成部分活动意义、背景以及介绍活动流程宣传方案经费预算附录总策划书注：以下为总策划书大体需要涵盖的部分，若有特殊情况或要求可以进行增加或删减。总策划书组成部分活动意义、背景以及介绍活动流程宣传方案经费预46官方策划书官方策划书是交到学校的行政机构，例如校团委、就业指导中心等，供领导老师审批策划书；官方策划书的言辞要求比较高，需要将活动的意义、目的等尽量写得好一些，尽量和谐、与时俱进；官方策划书应该尽量避免商业气息过浓。官方策划书官方策划书是交到学校的行政机构，例如校团委、就业指47官方策划组成部分

活动意义、背景、介绍宣传方案经费预算附录可行性分析突出活动的可操作性，能按照预期效果执行在官方策划中此处为重点部分，要求言辞严谨和谐，商业成分不能过重注：其他部分可以参照总策划，按照具体情况作出修改官方策划组成部分活动意义、宣传方案经费预算附录可行性分析48现场执行策划执行策划是活动现场的执行指南；活动现场能否井然有序，执行策划的地位举足轻重；执行策划的撰写需要非常的细致，时间上精确到分钟，人员上精确到每个人的名字；执行策划一般需要负责总体策划的两人以上；保证活动正常地进行。现场执行策划执行策划是活动现场的执行指南；49现场执行策划组成部分总策划负责人SubDepartment分项负责人分项负责人前期准备现场布置分项负责人现场执行流程人员安排注意事项附录现场执行负责人现场执行策划组成部分总策划负责人SubDepartment50注意事项经验：策划书撰写不能纸上谈兵，需要大家多写多练，积累经验；准确理解活动精髓，清楚了解活动细节，才能写出一份周全的策划；细节：无论是官方还是外联宣传策划，必须做到细致周全，尤其执行策划定制化：不能墨守成规，根据不同的活动指定不同的策划方案；注意事项经验：策划书撰写不能纸上谈兵，需要大家多写多练，积累51ThankYou!ThankYou!52Clicktoedittitlestyle20032004200520072003.10AddYourText2003.10AddYourText2003.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourText2005.10AddYourText2005.10AddYourText2005.10AddYourText2007.10AddYourText2007.10AddYourText2007.10AddYourTextClicktoedittitlestyle2003253ClicktoedittitlestyleContentsThemeGallery

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