《商务英语阅读（第4册）》课件Unit 8

《商务英语阅读IV》

Unit

8CorporateCultureCultureissimplyasharedwayofdoing

somethingwithpassion.

BrianChesky

CEOofAirbnbBusinessEnglishReadingBook4Unit8

TextA

Role-playTextB

CultureTour4123Contents5

CaseStudyTextAStructureanalysisUnderstandingReproduction

TextstudyWordsandexpressionsNotestothetextIdeasharingTEXTA

BusinessEnglishReadingBook4Unit8Lead-in

Q1

Q2

Q3Inwhatwaysdoyouthinkorganizationalculturecanbeexpressed?Whatiscorporateculture？Howmuchdoyouknowaboutit?BusinessEnglishReadingBook4Unit8Howdoesacompany’scultureaffectitsemployees?CorporateCulture/watch/04591301528769052928.html?page=videoMultiNeedTextA

SixComponentsofaGreatCorporateCulture

StructureanalysisPartII(Para.3-9)SixcomponentsofacorporateculturePartI(Para.1-2)IntroductionPartIII(Para.10-11)ConclusionScanningHowmanytacticsforsuccessfulbusinessnegotiationshavebeendiscussedbytheauthor?14Detailedreading(Para.1)Whyiscorporatecultureimportanttoacompany?Acompany’sculturehasapowerfulimpactonitsperformance.Itisnotonlythegluethatbindsanorganizationtogether,butalsoalastingsourceofcompetitiveadvantage.Detailedreading(Para.2)intuitiveadj.spontaneouslyderivedfromorpromptedbyanaturaltendency.直觉的；凭直觉获知的HeseemedtohaveanintuitiveawarenessofhowIfelt.Detailedreading(Para.3)myriadadj.toonumeroustobecounted无数的；各种各样的Amyriadoflightstwinkledlikestarsinthedistance.Detailedreading(Para.3)

hecourseofdevelopmentorshowntobedifferent.可区分的，有差别的Itestablishesthreelevelscustomerrelationshipmanagementsystemtotimelyunderstandcustomerrequirementsandsetsrelevantservicetacticstosatisfycustomer’sdifferentiateddemands.Detailedreading(Para.4)Whatisvisionofacorporateculture?Visionofacorporateguidesacompany’svaluesandprovideitwithpurpose.Itisthefoundationalelementofculture.TheAlzheimer’sAssociation:Itistheworld’sleaderinthecareofAlzheimer’sdisease,supportandresearchofspontaneoushealthorganization.Theassociation’smissionistopromotetheresearchtoeliminateAlzheimer’sdisease,forallpeopleaffectedtopromoteandprovidecareandsupport,andthroughimprovingbrainhealthtoreducetheriskofdevelopingdementia.阿兹海默症协会Detailedreading(Para.4)Detailedreading(Para.4)OxfamDetailedreading(Para.4)Oxfam

isaninternationalconfederationof

charitableorganizationsfocusedonthealleviationofglobal

poverty.Itwasfoundedat17BroadStreetin

Oxford,Oxfordshire,in1942asthe

OxfordCommitteeforFamineRelief

byagroupof

Quakers,socialactivistsandOxfordacademics;now,with70yearsofexperienceinmorethan90countries,Oxfamtakesonthebigissuesthatkeeppeoplepoor:inequality,discrimination,andunequalaccesstoresourcesincludingfood,water,andland.乐施会BDetailedreading(Para.5)______isthecoreofacorporation’scultureA.VisionB.valueC.placeD.practice

BDoyouthinkeachcompanyshouldhaveastatedsetofculturalvalues?

.Detailedreading(Para.5)Corporateculturecanhaveagreatinfluenceontheperformanceofthecompany.Positivecorporatecultureisnowaprerequisiteforsuccessratherthanacompetitiveadvantage.SoItisnecessaryforcompaniestowritedownthevaluestheywanttopromoteintheirorganization,sothatallstaffwouldworktowardsthesamegoal.Detailedreading(Para.5)articulatev.toexpressorstateclearly.清楚的表达Shestruggledtoarticulateherthoughts.mindsetn.asetofattitudesorfixedideasthatsb.hasandthatareoftendifficulttochange.观念，思维模式ThegreatestchallengefortheAmericansisunderstandingthemindsetofEasternEuropeans..Detailedreading(Para.5)McKinsey&Company:isaworldwide

managementconsultingfirm.Itconducts

qualitativeand

quantitativeanalysisinordertoevaluatemanagementdecisionsacrossthepublicandprivatesectors.McKinseywasfoundedin1926by

JamesO.McKinseyinordertoapplyaccountingprinciplestomanagement.Inthe1980sand1990s,thefirmexpandedinternationallyandestablishednewpracticeareas.Ithad88staffin1951and7,700bytheearly2000s.McKinsey'sconsultinghashelpedtoestablishmanyofthenormsinbusinessandcontributedtomanyofthemajorsuccessesandfailuresinbusinessinthemodernera.麦肯锡咨询公司Detailedreading(Para.5)Ithad88staffin1951and7,700bytheearly2000s.McKinsey'sconsultinghashelpedtoestablishmanyofthenormsinbusinessandcontributedtomanyofthemajorsuccessesandfailuresinbusinessinthemodernera.麦肯锡咨询公司Detailedreading(Para.5)GoogleisanAmerican

multinationaltechnologycompanythatspecializesin

Internet-relatedservicesandproducts.Theseinclude

onlineadvertisingtechnologies,

search,cloudcomputingsoftwareand

hardware.Googlewasfoundedin1998by

LarryPageand

SergeyandBrinwhiletheywere

Ph.D.studentsat

StanfordUniversityinCalifornia.谷歌公司Detailedreading(Para.6)Inanorganizationthatvaluesequalityandflathierarchy,___________.A.employeesareexpectedtodraftlongandthoroughdocumentsB.employeesliketoworkforthecompanyC.morejuniorteammembersareencouragedtofollowordersD.juniorteammembersareencouragedtodissenttheirsuperiorsindiscussions.★Detailedreading(Para.6)enshrinev.ifsomethingsuchasatraditionorrightisenshrinedinsomething,itispreservedandprotectedsothatpeoplewillrememberandrespectit.珍藏，铭记Thesacredtreasuresareenshrinedinthistemple.dissentv.expressoppositionthroughactionorwords不同意，持异议Onlytwoministersdissentedfromtheofficialview.Detailedreading(Para.6)Wegmans:Foundedin1916inRochester,Wegmansisa

privatelyheldAmericanregionalsupermarketchain.Wegmanshasappearedon

Fortune’sannual“100BestCompaniestoWorkFor”listsincethelistfirstappearedin1998,andhasrankedamongthetop10foreightconsecutiveyears.

In2017,thecompanycelebrated20yearsonthelist.韦格曼斯食品超市.Detailedreading(Para.7Howdoesacompany’scultureaffecttheiremployees?Itcanaffecttheiremployeesinmanydifferentways:thewayemployeesinteractwitheachother,thetrainingandskillsdevelopmenttheyreceive,theirchancesofcareeradvancement,theenvironmenttheyworkin,thebenefitsandfacilitiestheyget,ect.

Detailedreading(Para.7Shouldcompaniesalwaysemploypeoplewithrelevantworkexperience?

Maybeitismoreimportantthatcompaniesshouldlookforcharacter,notjustskills.Skillscanbeeasilytrained,theemployee’spersonalityisthedecisivefactor.Newemployeesarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.Detailedreading(Para.8)BornonMarch14,1943,MarshallGanzisaseniorlecturerinpublicpolicyatthe

KennedySchoolofGovernmentatHarvardUniversity.Heworkedonthestaffofthe

UnitedFarmWorkersforsixteenyearsbeforebecomingatrainerandorganizerforpoliticalcampaigns,unionsandnonprofitgroups.Heiscreditedwithdevisingthesuccessful

grassrootsorganizingmodelandtrainingfor

BarackObama’swinning

2008presidentialcampaign.马歇尔甘兹The

UnitedFarmWorkersofAmerica

,ormorecommonlyjust

UnitedFarmWorkers

(UFW),isalaborunionforfarmworkers

intheUnitedStates.美国农业工人联合会Detailedreading(Para.8)Coca-Colaisa

carbonatedsoftdrinkproducedby

TheCoca-ColaCompany.Originallyintendedasa

patentmedicine,itwasinventedinthelate19thcenturyby

JohnPembertonandwasboughtoutbybusinessman

AsaGriggsCandlerwhosemarketingtacticsledCoca-Colatoitsdominanceoftheworldsoft-drinkmarketthroughoutthe20thcentury.Thedrink’snamereferstotwoofitsoriginalingredients,whichwere

kolanuts(asourceof

caffeine)and

cocaleaves.可口可乐公司Detailedreading(Para.8)SteveJobs:SteveJobsistheco-founderandCEOofAppleInc.andformerCEOofPixarAnimationStudios.Jobs’nameisassociatedwithinnovativeproductsliketheiPod,iPhoneandiTunes.Heisamuch-respectedcorporateleaderwhosemanagementstyleisstudiedworldwide.Hisattentiontodesign,functionandstylehaswonhimmillionsoffans.史蒂夫·乔布斯Detailedreading(Para.8)Placeshapesculture.Whichplaceinthefollowingsismorefavorableforcollaboration?A.SmallofficesB.SeparateofficeswithsoundproofdoorsC.Open-planedofficesD.Baseball-fieldenvironmentCDetailedreading(Para.9)aestheticaladj.concerningorcharacterizedbyanappreciationofbeautyorgoodtaste.美学的，审美的，有审美感的。Jadeisafashion,aestheticalandactual.atriumn.thecentralareainabuilding.中庭Inthepodiumandsomerooms,Ihaveintroducedtheconceptoftheatrium.Detailedreading(Para.9)bullpenn.atypeofofficewhichisopen-plan.大房间Theyhadawell-lit,well-appointedsalesbullpen.clusterv.tocometogetherinasmallgroup.结成群Thepassengersclusteredtogetherinsmallgroups.Detailedreading(Para.9)revitalizev.To

revitalize

somethingthathaslostitsactivityoritshealthmeanstomakeitactiveorhealthyagain.使新生，使恢复元气或者复苏EBayChiefExecutiveJohnDonohoevowedto

revitalize

thecoreMarketplacesbusinesswhenhetookoverin2008.Detailedreading(Para.10-11)TextBHowAirbnbIsBuildingItsCultureThroughBelonging

Understanding

Reproduction

Textstudy

Wordsandexpressions

NotestothetextTEXTB

BusinessEnglishReadingBook4Unit8Wordsandexpressionsfoyern.alargeentranceorreceptionroomorarea休息室;（戏院或旅馆的）门厅，前厅Iwentandwaitedinthefoyerkaleidoscopen.asituation,pattern,etc.containingalotofdifferentpartsthatarealwayschanging(形式.图案等的)千变万化,瞬息万变Thecityisakaleidoscopecolors,smellsandsounds.

plaquen.amemorialmadeofbrass匾，饰板TheQueenunveiledacommemorativeplaque..Wordsandexpressionsepiphanyn.adivinemanifestation显灵；对事物真谛的顿悟ProbablyIshouldhaveepiphanybeforewestartedit.vomitv.ejectthecontentsofthestomachthroughthemouth呕吐；大量喷出Bytheway,holdthebagincaseyouvomit.nomenclaturen.asystemofnamingthings,especiallyinabranchofscience.系统命名法，(尤指某学科的)命名(法)It

reviewed

recent

enhancements

and

changes

in

both

nomenclature

andsubstance.Wordsandexpressionshomogeneousadj.consistingofthingsorpeoplethatareallthesameorallthesametype由同类事物(或人)组成的，同种类的Theunemployedarenotahomogeneousgroup.

equityn.thevalueofacompany'sshare;thevalueofapropertyafterallchangesanddebtshavebeenpaid(公司的)股本，资产净值Tocapturehisequity,Murphymusteithersellorrefinance.quintessentialadj.representingtheperfectexampleofaclassorquality典型的;精髓的ThispassageisquintessentialBrahms..

NotesAirbnbisawebsiteforpeopletorentoutlodging.Ithasover800,000listingsin33,000citiesand192countries.FoundedinAugust2008andheadquarteredinSanFrancisco,California,thecompanyisprivatelyownedandoperatedbyAirbnb,Inc.爱彼迎(美国短租平台)NotesBrianChesky(bornAugust29,1981)isanAmericanInternetentrepreneurwhoco-foundedthehospitalityexchangeserviceAirbnb.Heisthe