商务英语阅读课 后习题答案-chapter 1-8

商务英语阅读课后习题答案-chapter1-8商务英语阅读课后习题答案-chapter1-8商务英语阅读课后习题答案-chapter1-8资料仅供参考文件编号：2022年4月商务英语阅读课后习题答案-chapter1-8版本号：A修改号：1页次：1.0审核：批准:发布日期：Chapter1二、短语翻译。英翻汉Sluggisheconomy萧条的经济Fullemployment充分就业Tradedeficit贸易赤字in-depthanalysis深入的分析Industrializedcountries工业化国家free-tradeagreement自由贸易协定internationalspecialization国际专业化productdifferentiation产品差别tradesurplus贸易盈余determinativefactor决定性因素三、汉翻英经济双赢economicwin-win关税壁垒tariffbarrier收入不平等wageinequality劳动生产率laborproductivity解雇工人layoffworks生产要素factorofproduction双边协议bilateraldeal回归分析regressionanalysis市场准入marketaccess世界经济复苏worldeconomicrecovery四.Translation1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.10.Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.五、完形填空1.pertyChapter2二、consumer-goods消费品discountretailers折扣零售商brandequity品牌资产价值advertisingbudget广告预算real-timesalesdata实时销售数据salespromotion促销profitmargin盈利scannerdata扫描数据三、汉翻英价格溢价pricepremium基线销售base-linesales减价pricereductions广告支出advertisingspending营销组合marketingmix销量溢价quantitypremium

产品数量（种类）product-linevariety美元分配allocationofdollars四.翻译1.Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyintheruralareas.2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.五、完形填空1.fiability6.arm7.boosts8.orientation9.moreover10.loweringChapter3二.Privilegedminority享有特权的少数人Gasstation加油站Marketingresearch市场调查Professionalcompetence专业技能Asalespoint卖点Productdesign产品设计Potentialconsumer潜在顾客Businessdisaster商业灾难三、汉翻英日常生活dailylife广告活动advertisingcampaigns物理特征physicalcharacteristic视觉想象visualimagination国内媒体nationalmedia销售增长salesincrease销售渠道distributionsystem产品到导向型的广告product-orientatedadvertising四.翻译1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.2.BritishAirwaysintendstocreateamoreflexibleandmoderncorporateculturethroughtherelocation3.Rumorsaboutredundancymakethecompanyatitsworstintermsofmoraleeversinceitsfoundation.4.Afterfinancialscandals,manycompaniescanonlyresorttocharityactivitiestoimprovetheircorporateimage.5.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.6.Asasleepingpartneroftheenterprise,heisentitledtosharetheprofits,butisdeprivedofparticipatinginitsmanagement.7.Afterwatchingthisinterview,sherealizeshowdifficultitistobeaventurecapitalist.Foronething,youneedtohavethemoney;foranother,youneedtohavetheinsighttopicktheright(promising)start-ups.8.Toenteraspecificmarket,inadditiontoacquiringsufficientknowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthelocalpoliciesandabidebythem.9.Withtheeffortsoftheseuniversitystudents,itwasbroughttolightthatthisworld-famousmultinationalhadestablishedsomesweatfactoriesinChina.10.Inatimewhencustomerschangeconstantlyandrapidlyintheirneeds,onlycompanieswhoarequicktorespondcansurviveandsucceedintheend.五、完形填空1.ellectual6.resort7.instead8.reduce9.clients10.divertChapter4三.PhraseTranslation1.人口流动2.供应商网络3.标准零配件4.特殊制造技术3.互补经济体6.反日情绪7.外方合作人,外国附属公司8.上市企业并购mergersandacquisition海外扩张overseasexpansion全球化战略globalizationstrategy保护主义措施protectionistmeasures市场准入accesstomarket知识产权intellectualpropertyright贸易伙伴tradingpartners资本投入capitalinvestment四.翻译1.Vendorsnowoffersystemsthatworkonlywiththeirhardware,buttheyaretryingtomaketheirequipmentintegratewithother’shardware.2.Agriculturalexports,bycontrast,respondimmediately,growingatanannualrateof17.7percentin1980and1981.3.Thisbooktakesastrategicviewofbusinessanddevelopstheabilitytotakeamultidisciplinaryapproachtomanagingabusinessandresolvingproblemsandissues.4.Thankstotherecessionand9/11,MayorMichaelBloombergmustcontendwithawhoppingbudgetdeficitprojectedto60billion.5.Disposeofbatteriesproperly.Donotthrowthemintofireorexposetohightemperature.6.Inthefuture,inadditiontosyndicatingourgroups’efforts,wewillallywithforeigncompaniestoleverageadvantagesandenhanceglobalcompetitiveness.7.Wearecertainthatinduecourseoftime,theeconomicreformswillhavebroughtaboutresultsandbenefitsthatwillgobeyondChina’sboundaries.8.Oneofthemajorbankshaslowereditsinterestrateandtheotherbankisexpectedtofollowsuit.9.Duringthesequarterlymeetings,it’stheboss’sresponsibilitytorespondtoeachmanager’splan.10.Wewillputinplaceaneworderofthesocialistmarketeconomythroughcompletingthemarketsystemandrectifyingandregulatingthemarketbehavior.五、完形填空1.ambivalent,2.integration3.hindered4.from5.by.6.shortage,7.options8.acquisitions9.strategy10.allianceChapter5三、汉翻英上市公司对…随时留意,小心提防会计师事务所国外子公司经济规划的持观望态度(财务)调帐报告业绩评定指标/方法GenerallyacceptedaccountingprinciplesrevenuerecognitionIncomestatementearningspershareManagingdirectorcredit-ratingagenciesFinancechiefs/executivesinstitutionalinvestors四.翻译1.Escalatingcostshavealmostwipedoutthecompany’sprofitsfromlastyear.2.Thisareaisstuddedwithbarsallvyingforcustomerattention.Butit’snoteasytopindownwhatexactlyitisthatpleasescustomersthemost.3.Theprojectteamdecidedtoadheretoitsoriginalplandespitetheappallingweather.4.Atthepressconference,thePRmanagerreiteratedthatthecompany’soperationhasreturnedtonormal.However,manyprivateshareholdersremainskepticalaboutsuchclaims.5.Thenewlaborlaw,whichtookeffectlastyear,islikelytoraisethelaborcostofaconsiderednumberofenterprises6.Thelesssenioremployeesarereluctanttoexpresstheirviewsormakeanysuggestionsbecausetheydon’tthinktheirideaswillreallybeputintopractice.7.Localrelieforganizationshavealsoembarkedonfund-raisingcampaignssoastoprovidemorefinancialsupportfortheearthquakevictims.8.Upto30companiessubmittedtheirrequestforpricerises,butmostofthemdidn’tstandachanceofgettingapprovalfromtheregulatoryagency.9.Thedecision-makersseemtohavealreadygivenuponthereformprogramthoughitsinitiatorsarestilltryinghardtoelicitsupportfromotherstakeholders.10.Thenewmodel,whichhasjustbeenreleasedontothemarketrecently,isbeingtoutedasthemostenergy-efficientandenvironmentally-friendlyproductofitskind.五、完形填空1.toll2.leveraged3.grips4.shaping5.counterpart6.joint7.potential8.with9.light10.transparent11.responses12.onChapter8三、汉翻英公司未来愿景消减成本利用资源投资组合untappedniches尚未被竞争者发现的市场机会conveniencestores便利店marketsegments市场细分premiumbrand高端品牌实施战略executestrategy竞争优势competitiveadvantage实证研究empiricalstudies核心品牌corebrand分销系统distributionsystem控股公司aholdingcompany文化冲突cultureclashes股东财富shareholderswealth四.翻译1.Themanagementbelievesthatitsexistingmanufacturingan