商务交际英语(2)试题A卷

PAGEPAGE7商务交际英语（A卷得分得分评卷人MULTIPLE220分）Choosetheletterindicatingthebestchoicetocomplete sentenceoranswereachquestion:Effectivelisteners .relymainlyontheverbalsymbolsofamessage.makejudgmentsasquicklyandefficientlyaspossibleare seriously concerned with the speaker’s delivery andappearanceparaphrasethemessagetoensureunderstandingIn writing instructions, which of the followingshould remember?Whattheintendedreadersalreadyknow.Whattheyneedtoknow.Thetermstheyunderstand.Alloftheaboveareessential.Ifsomeonetalksaboutthepitchofavoice,heisreferringtoits .accentclarifyloudnessorsoftnesshighnessorlownessOneofthebestwaystoovercomepoorlisteninghabitsisto .usesparetimetoanalyze,evaluateandreviewthemessagejudgethespeakerasquicklyaspossiblelistenonlywhennewinformationispresentedaskalotofquestionsPreparationforaninterviewincludes .investigatingotherapplicantsforthejobanticipatingquestionsthatwillbeaskedmemorizinganswerstobasicquestionssendingalettertoconfirmtheappointmentWhichofthefollowingisnotpartofthelisteningprogress?a.Hearingb.Symbolizingc.Focusingd.RememberingWhichof the followingwouldbeconsidered ashortpresentation?a.ApresentationtotheBoardofDirector.b.Areportontheprogressofaverylarge,majorproject.c.Anintroductionofpresenteratasocialclub.d.Noneoftheabovewouldbeashortpresentation.whichofthefollowingwillnotprovideahelpfulinfluenceonameeting?a.Beflexible.b.Discussideas.c.Usebodylanguagetoyouradvantage.d.Alloftheabovewillhelpprovideahelpfulinfluence.Whichnonverbalsymbolhasthegreatestcapacitytokeepaudienceinvolved?a.Goodeyecontact.b.Asmile.c.Ahandgesture.d.Casualclothing.Sendingafollow-upletterafteraninterviewshows a.youareeagertopleaseb.yourememberwhatyousaidduringtheinterviewc.youknowyouareaseriouscontenderforthepositiond.youareinterestedinthejobandwanttoknowthedecision得分得分评卷人QUESTIONSANDSHORTANSWERS(56分，共30分)Whatisaserviceculture?Answer:What’sthedifferencebetweenaflowchartandapieAnswer:whatnonverbalsymbolscomposeyourAnswer:Whatarethethreethingsthatmakeupbodylanguagenonverbalcommunication?Answer:Whatisthepurposeofapersuasivemessage?Answer:得分得分评卷人READINGCOMPREHENSION（10330分）Readthefollowingtwopassagesandanswerthequestions.Passageone:Whenanybodystartsabusiness,ofcourseit’sthebestideathat’severbeenthoughtof.Theproductiswonderful,theservicethatthey’reprovidingwillhavecustomersqueuinguparoundthecorner,andeverybodyisterriblyoptimisticaboutwhatliesahead.Unfortunatelyitdoesn’talwaysturnouttobethecasethatthebusinessisgoingtobethemostsuccessfulintheworld.Ifyoulookatthecategoriesofreasonsastowhysomebusinessesgounder,what’sinterestingisyoufindthatanumberofbusinessesgounderbecause–particularlyinsmallerbusinesses–peopleperhapsdon’thaveasgoodagripastheymightonmattersfinancial,andaspartofthatwediscoverthattheprocessofmanagingworkingcapitalseemstobeaweakspotformanybusinesses.There’samuchheraldedstatisticintheUK,whichhasreplicationsinboththeUSandincontinentalandWesternEurope,thatabout70%ofnewlyformedsmallbusinessesgooutbusinesswithinthefirsttwoyears,andthatseemstobe,broadly,acorrectfigure.Ifyouthenlookatthose70%ofbusinesseswhichgooutofbusinesswithinthefirsttwoyears,there’sanotherstatisticwhichsaysthataboutthree-quarters,about75%,gooutofbusinessbecauseofworkingcapitalproblems–workingcapitalbeingthefundsthatyouhavetieduponaday-to-daybasisjustkeepyougoing.Whatisincludedinthebestideathoughtofwhenanyonestartsbusiness?Theproductisgood.Theserviceispopular.BothAandB.Accordingtothepassage,whatisonepossiblereasonforsmallbusinessestogounder?Theydon’tknowhowtousetheirmoneyproperly.Theycan’tsuccessfullyholdthemarket.Theydon’thaveafirmrelationshipinthegovernment.Statisticsshowthatabout70%ofnewlyformedsmallbusinessesin gooutofbusinesswithinthefirsttwoyears.theUKandCanadatheUKandAmericatheUSandAustralia Howmanypercentofallnewlyformedsmallbusinessesunderbecauseofworkingcapitalproblems?About70%.About75%.About53%.Whichofthefollowingstatementsisthebestsummaryofpassage?Theworkingcapitalproblemhascausedmanynewlybusinessestogooutofbusiness.Manybusinessesdon’texpecttheworkingcapitalproblemwhenstaringtheirbusiness.Theprocessofmanagingworkingcapitalcanberegulatedimproved.PassagetwomayhaveheardthatdoingbusinessontheInternetisinsomeway‘insecure’.Don’tletthatputyouoff–ifyoustoptothinkaboutit,youreverydaybusinessdealingsaren’texactlywithouthazard.Perhapsyouareworryingaboutlosingcustomersthroughcreditcardfraud.alittlecare,youreallyneedn’tbe.CreditcardfraudexistedlongbeforetheInternetarrived.IfyourcustomerprovideshisorhercreditcarddetailsovertheInternet,theninsomesenseyouarealreadytrustedasabusiness,althoughyoudo,ofcourse,needtoprotectyourcustomeragainstanthirdSoadviseyourcustomertokeeparecordofwhatheorshehasorderedandforhowmuch.AnothercommonworryisthatlinkingyourbusinesstotheInternetwillsomehowallowrivalstogetatyourcomputersandyourinformation.Well,inonesense,thisisthewholepointoflinkingyourbusinesstotheInternet:youwantpeopletogetatyourcomputersandalltheinformationtheycontain.However,don’thavetoconnectyourinternalnetworktotheInternet,youcanuseafirewallthatworksjustlikeyoursecurityguard.So,usetheInternetinthesamewayyouconductbusinessinthelocalhighstreet,restaurantorpub.FeelfreetodisplayyourproductsontheWorldWideWeb.Ofcourse,youshouldexercisecautionwhendealingwithsensitiveinformationonthingslikecreditcards,butyou’vegotmoretolosebynottakingadvantageof‘electroniccommerce’thanbybeingonit.Whatisthepassagemainlytalkingabout?HowtodobusinessontheInternet.Themainworriesononlinebusiness.TheinfluencesoftheInternet.Accordingtothepassage,perhapstheonlinebusinesspeopleworryabout .losingcustomersthroughcreditcardfraud.gettinglesscompetitivebybeingscannedbyrivals.bothAandBAccordingtothepassage,whichofthefollowingstatementsNOTtrue?Creditcardfraudisnottheoutcomeoftheonlinebusiness.Ifyouaretrustedbyyourcustomersonline,therewillbemorecreditcardfraud.Tokeeparecordcanhelpyourcustomersfollowhiso