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外贸函电书写基本原则外贸函电书写基本原则外贸函电书写基本原则一、一、Courtesy礼貌例如:例如:Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.WewishtodrawyourattentiontoaWehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.YouwillYouwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterof20May.二、二、Consideration体谅写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。例如:例如:“Youearn2percentdiscountwhen“Youearn2percentdiscountwhencash.Wewillsendyouthebrochurenextmonth就比“Weallow2percentdiscountforcashpayment.Wewon'tbeabletosendyouthebrochurethismonth.要好。三、三、Completeness完整一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。四、四、Clarity清楚意思表达明确,要注意:意思表达明确,要注意:(一)避免用词错误:(一)避免用词错误:例如:例如:AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.bimonthlytwiceamonthoncetwomonth故读信者就迷惑了,可以改写为:1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.(二)注意词语所放的位置:(二)注意词语所放的位置:例如:例如:1.Weshallbeabletosupply10casesoftheitemonly.1.Weshallbeabletosupply10casesoftheitemonly.2.Weshallbeabletosupply10casesonlyoftheitem.2.Weshallbeabletosupply10casesonlyoftheitem.前者则有两种商品以上的含义。前者则有两种商品以上的含义。(三)注意句子的结构:(三)注意句子的结构:例如:例如:1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyour1.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay20byai.2.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletter2.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay20.五、Conciseness简洁五、Conciseness简洁(一)避免废话连篇:(一)避免废话连篇:例如:例如:1.We1.WewishtoacknowledgereceiptofyourletterWeappreciateyourlette...2.Enclosedherewithpleasefindtwocopiesof...可改为:Weenclosetwocopies2.Enclosedherewithpleasefindtwocopiesof...可改为:Weenclosetwocopiesof...(二)避免不必要的重复:(二)避免不必要的重复:(三)短句、单词的运用:(三)短句、单词的运用:EnclosedEnclosedherewith >enclosedatatthistime >nowduetotheduetothefactthat >becauseadraftintheamountof$1000>adraftfor$1000adraftintheamountof$1000>adraftfor$1000六、六、Concreteness具体七、七、Correctness正确外贸英语函电范文外贸英语函电范文ForeignEconomicRelations&TradeCommitteeofWhatCityForeignEconomicRelations&TradeCommitteeofWhatCityAddress:Address:地址略Tel:Tel:电话号码略Fax:传真号码 To:MsJaanaPekkala,ConsultantforChinaSwissOrganizationforFacilitatingTo:MsJaanaPekkala,ConsultantforChinaSwissOrganizationforFacilitatingInvestmentsFax:+41-1-2493133Totalpagesofthisfax:Totalpagesofthisfax:2DearMsJaanaPekkala,DearMsJaanaPekkala,WeunderstandfromTheSwissBusinessGuideforChinathatyourorganizationishelpingSwissfirmsinseekingopportunitiesofinvestinginChinaandbusinesscooperatingwithChinesepartners.ToestablishbusinessrelationswithyourorganizationandattractSwisscompanies'investmenthereinWhat,Wewritetointroduceourcity,thecityofWhat,asoneoftheopencitiesinLiaoningProvince,Chinaandalsoourselves,ForeignEconomicRelations&TradeCommitteeofWhat,asaWhatgovernmentinitiativetofacilitateWeunderstandfromTheSwissBusinessGuideforChinathatyourorganizationishelpingSwissfirmsinseekingopportunitiesofinvestinginChinaandbusinesscooperatingwithChinesepartners.ToestablishbusinessrelationswithyourorganizationandattractSwisscompanies'investmenthereinWhat,Wewritetointroduceourcity,thecityofWhat,asoneoftheopencitiesinLiaoningProvince,Chinaandalsoourselves,ForeignEconomicRelations&TradeCommitteeofWhat,asaWhatgovernmentinitiativetofacilitatebusinessrelationshipwithforeigncompanies.OurcommitteeprovidesadviceandassistancetoWhatfirmsseekingtoexporttheirservices,goodstoforeignareasandimportgoodsandservicesabroad.WealsoassistWhatfirmsinestablishmentofjointventuresandcarrytheproceduresforexaminationandapprovalofjointventuresandforeignsoleinvestmentfirms.OurCommitteecanprovideWhatcompanieswithinformationonOurcommitteeprovidesadviceandassistancetoWhatfirmsseekingtoexporttheirservices,goodstoforeignareasandimportgoodsandservicesabroad.WealsoassistWhatfirmsinestablishmentofjointventuresandcarrytheproceduresforexaminationandapprovalofjointventuresandforeignsoleinvestmentfirms.OurCommitteecanprovideWhatcompanieswithinformationontheworldmarketandspecificcommercialopportunitiesaswellasorganizetrademissions,seminarsandbusinessbriefings.OurcommitteefacilitatesandencouragesinvestmentfromothercountriesintoOurcommitteefacilitatesandencouragesinvestmentfromothercountriesintotargetedsectorsofWhateconomyandmaintainsactivepromotionofWhatthroughitsnetworkofcontactsindomesticandabroadareas.Nowadays,weareseekingforeigninvestmentinthefieldofcapitalconstruction,suchasimprovingoftapwatersystemandhighwayconstruction.Also,wearesettingupatanneryzoneinTong'erpu,thelargestleatherclothesproducingandwholesalingbaseinNorthChina.WeinviteSwisscompanieswithmostfavorableNowadays,weareseekingforeigninvestmentinthefieldofcapitalconstruction,suchasimprovingoftapwatersystemandhighwayconstruction.Also,wearesettingupatanneryzoneinTong'erpu,thelargestleatherclothesproducingandwholesalingbaseinNorthChina.WeinviteSwisscompanieswithmostfavorablepolicestosetuptheirfirmsinanyformontanning,leatherprocessingandsewagetreatment.AnyinformationoninvestmentprojectsintoWhatandonbusinesscooperationwithfirmsinWhatishighlyappreciatedandwillbepassontoanyonewhohaveapproacheduswithinterestinsimilarproject.YouarealsoinvitedtoourcityforAnyinformationoninve
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