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1Background☻FoundinSeptember,1998.☻ItsfounderisLarryPageandSergeyBrin☻ItsheadquarterisinSiliconValley,inNorthAmerica.IthasrepresentationofficeinEuropeandAsia☻Google'smainbusinessareasBackground☻FoundinSeptember,2Achievement♣Googlenowhasthefirstpositionasthemostdesirableplacetoworkforgraduates
♣TheNewYorktimesreportstheGooglehasbecomethemostvaluablebrandnameinhistoryAchievement♣Googlenowha3Corevalue♫Focusontheuserandallelsewillfollow.
一切以用户为本,其它接踵而来♫It'sbesttodoonethingreally,reallywell.
心无旁骛、精益求精♫Fastisbetterthanslow.快比慢好♫Democracyonthewebworks.网络适合平等参与的民主作风♫Youdon'tneedtobeatyourdesktoneedananswer.
获取信息的方式多种多样,无需非要坐在桌边Corevalue♫Focusontheuser4♫Youcanmakemoneywithoutdoingevil.无需作恶,也可赚钱♫There'salwaysmoreinformationoutthere.信息无止境♫Theneedforinformationcrossesallborders.信息需求,超越疆界♫Youcanbeseriouswithoutasuit.无需西装革履,也可认真执著♫Greatjustisn'tgoodenough.没有最好,只有更好Corevalue♫Youcanmakemoneywithoutd5Itsgreatestvalueisthatitdrivesinnovationandcreativitythroughouttheorganization.creativityinnovationCorevalueItsgreatestvalueisthat6Cultureastheorganization’spersonality
peopleorientation
☼Oneoftenvalues:user-orientated
☼
ThemeetingonFriday--"improper"requirementCultureastheorganization’s7Rulesofbehavior
♥FlexhoursRulesofbehavior8CasualdresseverydayRulesofbehavior
CasualdresseverydayRulesof9Rulesofbehavior♥Theemployeeswillbefirediftheyabusetheloginsystem.♥Theemployeescanchangetheprogramiftheydon’tliketheprogramtheyaredistributedto.♥Employeeswhoengagedinnon-technicalworksharethesamerespectwiththetechnicalones.♥Mostemployeesobjecttothesmoking.Rulesofbehavior♥Theemplo10Case
CorporateEthics
“CaringforChina-theGoogleChinaSocialInnovationCup”益爱中华CaseCorporateEthics11CaringforChina—caseone“TheGoogleChinaSocialInnovationCup”isthecountry’sfirstnationwidecompetitionaimedatempoweringChina’syouthtoaddresspressingsocialissuesthroughgrassroots,innovativesolutions.Opentocollegestudentsaroundthecountry,italsoservestoinstillasenseofsocialresponsibilityandcivicengagementinthemindsofChina’syouthgeneration.
CaringforChina—caseone12CaringforChina—caseone
☺Foundedin2008,theCupawardsgrantmoneyrangingfrom10,000–80,000RMB(1500-11,000USD)tostudentteamsthatdemonstrateacreative,practicalsolutiontoasocialproblemintheirlocalcommunity.Eachteamwillcarryoutitsprojectduringtheir2-monthlongsummervacation.Through,studentscansubmitapplicationsdetailingtheirprojectideaandimplementationprocess.CaringforChina—caseone13RecruitingCulture—casetwo♪Googledeveloptheworld’sfirst“recruitingculture.♪Fromthekeyleadersondowntotheentry-levelemployee♪Theextraordinarystepofchangingthewayemployees’workinordertoattractandretaintheverybest.RecruitingCulture—casetwo♪14☻"20%Time"
Extraordinarystepofchangingthewayemployees’work☻Thebenefitsarebreathtaking!
☻"20%Time"Extraordinarystep15"20%Time"Employeeworkstheequivalentofone-day-a-weekontheirownresearchingindividuallyselectedprojectsthatthecompanyfundsandsupports.BothGoogleGroupsandGoogleNewsproductsarereportedtohavestartedasaresultofpersonal20%timeprojects.Forinstance,G-mail.
☻"20%Time"Employeewo16Thebenefits
♪Stockoptionseverywhere
♪Upto$600fortake-outmealsduringthefirstfourweeksthattheyarehomewiththeirnewbaby♪Back-upchildcareforparentswhentheirregularlyscheduledchildcarefallsthroughThebenefits♪Stockopti17Thebenefits♪A“notrackingofsickdays”policy♪Freetraininginsubjectsyouareinterestedin♪Freerecreationeverywhere,includingvideogames,football,volleyballandpooltables.Thebenefits♪A“notrac18Thankyouforlistening!!Thankyouforlistening!!19GOOgle
20Background☻FoundinSeptember,1998.☻ItsfounderisLarryPageandSergeyBrin☻ItsheadquarterisinSiliconValley,inNorthAmerica.IthasrepresentationofficeinEuropeandAsia☻Google'smainbusinessareasBackground☻FoundinSeptember,21Achievement♣Googlenowhasthefirstpositionasthemostdesirableplacetoworkforgraduates
♣TheNewYorktimesreportstheGooglehasbecomethemostvaluablebrandnameinhistoryAchievement♣Googlenowha22Corevalue♫Focusontheuserandallelsewillfollow.
一切以用户为本,其它接踵而来♫It'sbesttodoonethingreally,reallywell.
心无旁骛、精益求精♫Fastisbetterthanslow.快比慢好♫Democracyonthewebworks.网络适合平等参与的民主作风♫Youdon'tneedtobeatyourdesktoneedananswer.
获取信息的方式多种多样,无需非要坐在桌边Corevalue♫Focusontheuser23♫Youcanmakemoneywithoutdoingevil.无需作恶,也可赚钱♫There'salwaysmoreinformationoutthere.信息无止境♫Theneedforinformationcrossesallborders.信息需求,超越疆界♫Youcanbeseriouswithoutasuit.无需西装革履,也可认真执著♫Greatjustisn'tgoodenough.没有最好,只有更好Corevalue♫Youcanmakemoneywithoutd24Itsgreatestvalueisthatitdrivesinnovationandcreativitythroughouttheorganization.creativityinnovationCorevalueItsgreatestvalueisthat25Cultureastheorganization’spersonality
peopleorientation
☼Oneoftenvalues:user-orientated
☼
ThemeetingonFriday--"improper"requirementCultureastheorganization’s26Rulesofbehavior
♥FlexhoursRulesofbehavior27CasualdresseverydayRulesofbehavior
CasualdresseverydayRulesof28Rulesofbehavior♥Theemployeeswillbefirediftheyabusetheloginsystem.♥Theemployeescanchangetheprogramiftheydon’tliketheprogramtheyaredistributedto.♥Employeeswhoengagedinnon-technicalworksharethesamerespectwiththetechnicalones.♥Mostemployeesobjecttothesmoking.Rulesofbehavior♥Theemplo29Case
CorporateEthics
“CaringforChina-theGoogleChinaSocialInnovationCup”益爱中华CaseCorporateEthics30CaringforChina—caseone“TheGoogleChinaSocialInnovationCup”isthecountry’sfirstnationwidecompetitionaimedatempoweringChina’syouthtoaddresspressingsocialissuesthroughgrassroots,innovativesolutions.Opentocollegestudentsaroundthecountry,italsoservestoinstillasenseofsocialresponsibilityandcivicengagementinthemindsofChina’syouthgeneration.
CaringforChina—caseone31CaringforChina—caseone
☺Foundedin2008,theCupawardsgrantmoneyrangingfrom10,000–80,000RMB(1500-11,000USD)tostudentteamsthatdemonstrateacreative,practicalsolutiontoasocialproblemintheirlocalcommunity.Eachteamwillcarryoutitsprojectduringtheir2-monthlongsummervacation.Through,studentscansubmitapplicationsdetailingtheirprojectideaandimplementationprocess.CaringforChina—caseone32RecruitingCulture—casetwo♪Googledeveloptheworld’sfirst“recruitingculture.♪Fromthekeyleadersondowntotheentry-levelemployee♪Theextraordinarystepofchangingthewayemployees’workinordertoattractandretaintheverybest.RecruitingCulture—casetwo♪33☻"20%Time"
Extraordinarystepofchangingthewayemployees’work☻Thebenefitsarebreathtaking!
☻"20%Time"Extraordinarystep34"20%Time"Employeeworkstheequivalentofone-day-a-weekontheirownresearch
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