社交媒体策划岗位职责

本文格式为Word版，下载可任意编辑——社交媒体策划岗位职责B2B社交媒体计划/contentSAE上海造意行广告有限公司上海造意行广告有限公司,Adsmith,Brandigo,造意行YouliveandbreatheChinesesocialmedia.Youknowthelatesttrends,functions,platformsanduserprofiles.Youwillworkwiththeprojectteamstodevelopsocialmediastrategies,roadmapsandactionplansthatwillhelpourclientssucceedwiththeirbusinessgoals.Youhaveaflairforinnovationandcreativity,butalsounderstandourclients’brandsandoverallstrategies,andhowitallfitstogether.YoucancopywriteChineseatahighlevelandcanassistthecreativeteam.

Brandigo/China(formerlyAdsmithChina)isastrategicbrand,marketingcommunicationsagencyfocusedoncreatinggreat,effectiveworkforourclients,inbothbusinessandconsumersectors.

DetailedResponsibilities:

*Workingwithaccountmanagersandtheprojectteams,createconceptsandcampaignsforsocialmediaengagement.

*Analyzeuserbehaviorforclientsectorsandrecommendstrategicandcreativeapproachesthatwillworkwiththoseaudiences

*Worktokeepretainerclientaccountsfreshandspiritedwithaneyetowardscontentandtone

*Trackclientsocialmediacampaignprogressandguideyourcolleaguestocontinuouslyimprove

*Keepabreastofbest-of-classmeasurementtoolstoaccuratelyreportanalytics

*UtilizeexpertiseinWeChataswellasotherrelevantplatforms.

*Detailedplanningbasedonstrategy

*Copywritingasrequiredtoassistcopywritingteam

*Briefdesignteam

*Participateinpitchesandbusinessdevelopment,includingproposalcreationandcontribution

*Holdtrainingseminarswithcolleaguestoupdatethemonthelatestchangesandtrends

*Understandingandknow-howtheback-endoperationonWeibo,Wechatandrelevantplatforms

Requirements

?NativeChinesewithexcellentEnglish

?2-5yearsofexperience(preferablyagency–4Aorindependent)

?GoodPPTability

?B2Bexperienceispreferred

?Strongknowledgeofcurrentandpastdigital/socialmediaca