Unit1-Advertising-Reading语言点四步教学法课件-牛津译林版必修4课件

Unit1AdvertisingModule4ReadingUnit1Module4ReadingLearningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.Learningobjectives1.MasterthlanguagepointslanguagepointsStepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingusefulexpressions.StepI对…习以为常，习惯于如此…以至于做关于…的研究和某人分享某物说服某人做某事相信，信仰…商业广告公益广告9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事对…习以为常，习惯于9.为…付钱对…习以为常，习惯于如此…以至于做关于…的研究和某人分享某物说服某人做某事相信，信仰…商业广告公益广告beusedto…so…that…doresearchon…sharesth.withsb.persuadesb.todosth.believein…commercialadvertisementspublicserviceadvertisements

对…习以为常，习惯于beusedto…9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事payfor…tect…from…beawareof…odoingsth.9.为…付钱payfor…StepIIKeywords&PhrasesSelf-studyguidance2

TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!StepIIKeywords&PhrasesSPresentation

1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.

beusedtosth./doingsth.—习惯于做某事

usedtodosth.—过去常常做某事

beusedtodosth—被用来…e.g.Iamnotquiteusedtolivinghere/citylife.IusedtoliveinNanjing.

Presentationbeusedtosth.Ex:Thenewmachine_____production.HoweverI_____it.isusedtoincrease;amnotusedtocontrollingisusedtoincreasing;don’tusedtocontrolusedtoincrease;don’tusedtocontrolusedtoincreasing;amnotusedtocontrolA

点拨拓展usev./n.beof(no)use=beuseful/uselessIt’snousedoingsth.做某事没有意义It’snousecryingoverthespiltmilk.make(full/good)useof…充分利用…Ex:Thenewmachine_____produ2.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.

persuadevt.劝说，说服;使信服persuadesb.todo/intodoingsth.说服某人做某事persuadesb.outof(doing)sth.说服某人不要做某事persuadesb.ofsth./that从句使某人相信…他说服他妻子学做中国菜。HepersuadedhiswifetolearnChinesecooking.老师说服我们保持教室的整洁。Ourteacherpersuadedusintokeepingourclassroomclean.adj.persuasive有说服力的，令人信服的apersuasivearticle有说服力的文章2.Anadvertisementuseswords

believe与believeinbelieve相信，认为有可能believein相信某物的存在；信任某人Manypeopledon’tbelieveinGod.Practice:believe/believeinIdon’t________ghosts.I_______thatstoriesofghostsweremadeupbyhumanbeings.I_____whathesaidjustnow,butIdon’t_______him.

believeinbelieve

believe

believeinbelieve与believeinbelieve

3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.

bemeantto=aimtodo=beintendedtodo

旨在，目的是Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeanttoC

mean---meant---meant

3.PSAsareoftenrunforfremean1)vt./vi.本意是，意味，打算meantodosth.打算做某事meandoing意味着，意思是bemeantfor…专供…,为…而准备的I’msorry,butIdidn’tmeantohurtyou.错过了这班车意味着再等十分钟。Missingthebusmeanswaitingforanothertenminutes.Thefashionmagazineismeantforyoungwomen.2)adj.吝啬的，自私的，卑鄙的他是个自私的人。Heisameanman.mean1)vt./vi.本意是，意味，打算4.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!IfeltafoolwhenIrealizedmymistake.Youdon’tfoolme.Don’tbefooledintothinkingtheyaregoingtochangeanything.

fooln.傻瓜，蠢人

v.欺骗，愚弄odoingsth.4.ThisstatementtriestofoocureWillyoubeabletocurehimofhisdisease,Doctor?Ifinallymanagedtocurethenoiseinmycar.Thebestcureforunhappinessistodevoteyourselftoyourwork.Thisisapossiblecuretofightoffcancer.acureforpovertyv.治愈，治好v.解决（问题）n.治疗，疗法n.治疗，疗法，药物n.（解决问题的）措施acureforsth.…的疗法，…的对策

curesb.ofsth.

治愈某人的…病，矫正，改正某人的不良行为cureWillyoubeabletocureh

StepⅢMainanddifficultsentencesCooperationanddiscussion重难句剖析Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.重难句剖析Wearesousedtothemth1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.

so…that从句…这里的that从句是_______从句

常用结构（1）so+adj./adv.+that-C（2）so+adj.+a/an+单数名词+that-C（3）so+many/few+复数名词/much/little+不可数名词+that-C拓展：such…that…也可引导结果状语从句such+(a/an)+(adj.)+名词+that-CHereceived__littleeducation____hewasunfitforthejob.Hehasmade_____greatprogress_____theteachersarepleasedwithhim.当so+adj./adv.,such+n.置于句首，主句要用部分倒装Somuchdidtheyeatthattheycouldnotmove.结果状语多多少少要用sosothatsuchthat1.Wearesousedtothemthat1.Sosudden__thattheenemyhadnotimetoescape.didtheattackB.theattackdidC.wastheattackD.theattackwas

2.____atthenewsthatIdidn’tknowwhattosaytocomforther.A.Sosadshelooked B.SosaddidshelookC.SosadlyshelookedD.SosadlydidshelookShewassoexcited____shegotthenewsthatshewasadmittedintoBeijinguniversity.AthatBwhenCwhatDitCB1.Sosudden__thattheenemy2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one在定语从句中，可以用来表示或指代任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说明事物的类别。

one泛指，可数名词，单数2.AcommercialadvertisementHerhusbandisamiddleschoolteacher,onewhoisverypopularwithyoungmen.ThewineshopthathisgrandfatherusedtohavefiftyyearsagowasonewhichcouldbefoundineverysmalltowninEngland.one=amiddleschoolteacherone=awineshopHerhusbandisamiddleschool辨析one,ones,those,that,itone=a/an+n.单数，泛指，同类不同物ones是one的复数形式泛指those=theones=the+n.复数，同类特指that=the+n.单数，同类特指it同一件事物Ilikethevasebetterthan___inanothershop.ThecomputersinourschoolareconnectedtotheInternetwhile____intheirschoolaren’t.ACDplayermadeinJapancostsmorethan___madeinChina.IboughtadictionarythreeyearsagoandIamstillusing____now.

that/theonethose/theonesoneit辨析one,ones,those,that,itone=[考例]1.—Thereisstillacopyofthebookinthelibrary.Willyougoandborrow______?—No,I’dratherbuy______inthebookstore. A.it;one B.one;one C.one;it D.it;it2.Adaptingtonewenvironmentisabasicskillinlife,____youmustlearnevenatanearlyage.AthatBoneCwhatDit[考例]Practice

Self-assessmentPracticeSelf-assessment

ConsolidationWe_______________themthatweoftendonotevenrealizehowmanyweseeandhearinaday.2.AfterI___________________onadvertisements,Ihavesomeveryimportantinformationto___________you.3.Anadvertisementuseswordsandpicturesto_____________________buyaproductorservice,orto_____________anidea.4.PSASareoftenrun__________,and____________educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.5.Therearelawsto_______people______advertisementsthat________people.However,westillmust_____________theskilfulmethodsusedinadstotryandsellusthings.aresousedtodidsomeresearchsharewithpersuadepeopletoforfreebeawareofbelieveinaremeanttoprotectfromcheatConsolidationaresousedtThesalesman______metobuyhisMP4,butitdoesn’tworknow.A.advisedB.persuadedC.preferredD.expected2.Wehavevarioussummercampsforyourholidays,youcanchoose____basedonyourowninterests.A.thatB.eachC.oneD.it3.Smokinghascausedmuchharmtomyhealth,soImustcuremyself____thishabit.A.ofB.forC.withD.fromBCAThesalesman______metobuyHomeworkFinishTask3andTask4inthenewspaper.HomeworkFinishTask3andTaskUnit1AdvertisingModule4ReadingUnit1Module4ReadingLearningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.Learningobjectives1.MasterthlanguagepointslanguagepointsStepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingusefulexpressions.StepI对…习以为常，习惯于如此…以至于做关于…的研究和某人分享某物说服某人做某事相信，信仰…商业广告公益广告9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事对…习以为常，习惯于9.为…付钱对…习以为常，习惯于如此…以至于做关于…的研究和某人分享某物说服某人做某事相信，信仰…商业广告公益广告beusedto…so…that…doresearchon…sharesth.withsb.persuadesb.todosth.believein…commercialadvertisementspublicserviceadvertisements

对…习以为常，习惯于beusedto…9.为…付钱10.旨在做某事11.保护…以免受…12.意识到…13.即使14.欺骗某人做某事payfor…tect…from…beawareof…odoingsth.9.为…付钱payfor…StepIIKeywords&PhrasesSelf-studyguidance2

TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!StepIIKeywords&PhrasesSPresentation

1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.

beusedtosth./doingsth.—习惯于做某事

usedtodosth.—过去常常做某事

beusedtodosth—被用来…e.g.Iamnotquiteusedtolivinghere/citylife.IusedtoliveinNanjing.

Presentationbeusedtosth.Ex:Thenewmachine_____production.HoweverI_____it.isusedtoincrease;amnotusedtocontrollingisusedtoincreasing;don’tusedtocontrolusedtoincrease;don’tusedtocontrolusedtoincreasing;amnotusedtocontrolA

点拨拓展usev./n.beof(no)use=beuseful/uselessIt’snousedoingsth.做某事没有意义It’snousecryingoverthespiltmilk.make(full/good)useof…充分利用…Ex:Thenewmachine_____produ2.Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.

persuadevt.劝说，说服;使信服persuadesb.todo/intodoingsth.说服某人做某事persuadesb.outof(doing)sth.说服某人不要做某事persuadesb.ofsth./that从句使某人相信…他说服他妻子学做中国菜。HepersuadedhiswifetolearnChinesecooking.老师说服我们保持教室的整洁。Ourteacherpersuadedusintokeepingourclassroomclean.adj.persuasive有说服力的，令人信服的apersuasivearticle有说服力的文章2.Anadvertisementuseswords

believe与believeinbelieve相信，认为有可能believein相信某物的存在；信任某人Manypeopledon’tbelieveinGod.Practice:believe/believeinIdon’t________ghosts.I_______thatstoriesofghostsweremadeupbyhumanbeings.I_____whathesaidjustnow,butIdon’t_______him.

believeinbelieve

believe

believeinbelieve与believeinbelieve

3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.

bemeantto=aimtodo=beintendedtodo

旨在，目的是Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeanttoC

mean---meant---meant

3.PSAsareoftenrunforfremean1)vt./vi.本意是，意味，打算meantodosth.打算做某事meandoing意味着，意思是bemeantfor…专供…,为…而准备的I’msorry,butIdidn’tmeantohurtyou.错过了这班车意味着再等十分钟。Missingthebusmeanswaitingforanothertenminutes.Thefashionmagazineismeantforyoungwomen.2)adj.吝啬的，自私的，卑鄙的他是个自私的人。Heisameanman.mean1)vt./vi.本意是，意味，打算4.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!IfeltafoolwhenIrealizedmymistake.Youdon’tfoolme.Don’tbefooledintothinkingtheyaregoingtochangeanything.

fooln.傻瓜，蠢人

v.欺骗，愚弄odoingsth.4.ThisstatementtriestofoocureWillyoubeabletocurehimofhisdisease,Doctor?Ifinallymanagedtocurethenoiseinmycar.Thebestcureforunhappinessistodevoteyourselftoyourwork.Thisisapossiblecuretofightoffcancer.acureforpovertyv.治愈，治好v.解决（问题）n.治疗，疗法n.治疗，疗法，药物n.（解决问题的）措施acureforsth.…的疗法，…的对策

curesb.ofsth.

治愈某人的…病，矫正，改正某人的不良行为cureWillyoubeabletocureh

StepⅢMainanddifficultsentencesCooperationanddiscussion重难句剖析Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.重难句剖析Wearesousedtothemth1.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.

so…that从句…这里的that从句是_______从句

常用结构（1）so+adj./adv.+that-C（2）so+adj.+a/an+单数名词+that-C（3）so+many/few+复数名词/much/little+不可数名词+that-C拓展：such…that…也可引导结果状语从句such+(a/an)+(adj.)+名词+that-CHereceived__littleeducation____hewasunfitforthejob.Hehasmade_____greatprogress_____theteachersarepleasedwithhim.当so+adj./adv.,such+n.置于句首，主句要用部分倒装Somuchdidtheyeatthattheycouldnotmove.结果状语多多少少要用sosothatsuchthat1.Wearesousedtothemthat1.Sosudden__thattheenemyhadnotimetoescape.didtheattackB.theattackdidC.wastheattackD.theattackwas

2.____atthenewsthatIdidn’tknowwhattosaytocomforther.A.Sosadshelooked B.SosaddidshelookC.SosadlyshelookedD.SosadlydidshelookShewassoexcited____shegotthenewsthatshewasadmittedintoBeijinguniversity.AthatBwhenCwhatDitCB1.Sosudden__thattheenemy2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词one在定语从句中，可以用来表示或指代任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说明事物的类别。

one泛指，可数名词，单数2.AcommercialadvertisementHerhusbandisamiddleschoolteacher,onewhoisverypopularwithyoungmen.ThewineshopthathisgrandfatherusedtohavefiftyyearsagowasonewhichcouldbefoundineverysmalltowninEngland.one=amiddleschoolteacherone=awineshopHerhusbandisamiddleschool辨析one,ones,those,that,itone=a/an+n.单数，泛指，同类不同物ones是one的复数形式泛指those=theones=the+n.复数，同类特指that=the+n.单数，同类特指it同一件事物Ilikethevasebetterthan___inanothershop.ThecomputersinourschoolareconnectedtotheInternetwhile____intheirschoolaren’t.ACDplayermadeinJapancostsmorethan___madeinChina.IboughtadictionarythreeyearsagoandIamstillusing____now.