国际五星级酒店VI设计清单

VIS视觉形象识别系统（国际五星执行标准）CorporateIdentificationManual（ForHotelUse）酒店标志HotelLogo（VI）酒店标志HotelLogo酒店标志创意说明HotelLogodesignofdirections酒店标志墨稿HotelLogoBlackManuscript酒店标志反白效果图HotelLogoWhiteResultChart酒店标志标准化制图HotelLogoStandardizeChart酒店标志方格坐标制图HotelLogoSquareCoordinateChart酒店标志预留空间与最小比例限定HotelLogoForwardPreservingSpaceandtheMinimumProportionLimit酒店标志特定色彩效果展示HotelLogoSpecifiedColorResultExhibition标准字体系统StandardFontSystem酒店全称中文字体HotelFullNameChineseScript酒店简称中文字体HotelAbbreviationChin eseScript酒店全称中文字体方格坐标制图HotelFullNameChineseScriptSquareCoordinateChart酒店简称中文字体方格坐标制图 HotelAbbreviationChineseScriptSquareCoordinateChart酒店全称英文字体HotelFullNameEnglishScript酒店简称英文字体HotelAbbreviationEnglishScript酒店全称英文字体方格坐标制图HotelFullNameEnglishScriptSquareCoordinateChart 酒店简称英文字体方格坐标制图HotelAbbreviationEnglishScriptSquareCoordinateChart印刷字体LogotypeSample标准颜色系统StandardColorSystem酒店标准色（印刷色StandardColor酒店辅助色系列HotelSupplementaryColorSeries背景色使用规定BackgroundColorUsingFix色彩搭配组合专用表ColorMachChart酒店象征图形 HotelImageModel象征图形延展效果稿ImageModelExtendingResultManuscript象征图形组合规范 ImageModelComposingStandard标志与标准字组合多种模式LogoandStandardScriptCombinationStylesVI应用系统办公类Office行政办公室名片NameCard信纸LetterSheet＃5信封＃5Envelope(local)＃5（航空Envelope(Air-Mail)2.01.05＃7信封＃7Envelope(local)2.01.06＃9信封＃9Envelope(Local)2.01.07邀请卡InvitationCard2.01.08邀请卡封套InvitationCardEnvelope2.01.09致意卡ComplimentsCard2.01.10致意卡封套ComplimentsCardEnvelope2.01.11笔记簿MemoPad2.01.12传真页FaxCoverSheet2.01.13生日卡（住客/员工）BirthdayCard（Guest/Staff）2.01.14职员铭牌StaffNameBadge2.01.15包装纸PackagePaper2.01.16钥匙牌keyCard2.01.17鼠标垫MousePad2.01.18挂历版式规范HangingCalendarStyleStandard2.01.19台历版式规范DeskCalendarStyleStandard2.01.20酒店徽章HotelBadge2.01.21办公用笔、笔架OfficeUsingPen,PenContainer2.01.22笔记本Notebook2.01.23公文包DocumentBag2.01.24挂旗HangingFlag2.01.25屋顶吊旗HousetopHangingFlag2.01.26竖旗SetUprightFlag桌旗DeskFlag明信片版式规范PostcardStyleStandard财务和人事部FinanceandHRDepartment2.02.01档案盒FilesBox2.02.02薪资袋SalaryBag2.02.03工作证IdentityCard2.02.04出入证PermissionCard工作记事簿WorkNotebook备忘录Memo员工手册StaffHandbook销售部SalesDept.尊贵会员卡MembershipPrivilegeCard尊贵会员卡封套PrivilegeCardJacket尊贵会员卡插页PrivilegeCard(Insert)酒店旗HotelFlag酒店小型巴士HotelMiniBus货车CateringTruck酒店车HotelLimousineCoupon餐酒/早餐/晚餐/洗衣WelcomingWine/Breakfast/Lunch/ DinnerLaundry/2.03.10 信笺ConferenceLetterhead出租车卡TaxiCark酒店公关销售封套HotelSalesEnvelopeCover房价表RoomPriceList酒店宣传册HotelPromotionBook客房宣传单页GuestPromotionProfile会议宣传单页ConferencePromotionProfileSPA宣传单页SPAPromotionProfileKTV宣传单页KTVPromotionProfile贺卡GreetingCardGoldenCardSilverCard婚宴宣传册WeddingPromotionBook婚宴请柬WeddingInvitationCard会议请柬ConferenceInvitationCard酒店请柬HotelInvitationCard手提袋HandbagVI应用系统 客房部GuestRoom浴室用品Soap洗发水Shampoo护发素Rinse沐浴露BathGel

润肤液BodyLotion浴帽ShowerCap牙刷ToothbrushRazor须刨水AfterShave梳子Comb针线包SewingKit擦鞋布ShoesCloth盒装（/指甲锉Packaging（Swab/cotton/Nail卫生袋SanitaryBag浴巾BathTowel地巾FloorTowel面巾FaceTowel方巾HandTowel客房印刷物品铅笔Pencil电视节目指南TVGuideCard便签及皮夹NotePad迷你吧酒水吧表及皮夹MiniBarList早餐挂门餐牌BreakfastDoorknobMenuCardGoodnightCardWeatherForecastCard免费饮用水挂牌FreeDrinkHangingCard3.02.10 赠品卡Gift Card酒店服务指南Folder分页夹IndexTab内页-宾客服务InsideGuestServices内页-客房送餐菜单InsideRoomServiceMenu内页-电话指南InsideTelephoneDirectory衣柜物品洗衣清单LaundryList干衣清单DryCleaningList购物袋ShoppingBag擦鞋服务套件ShoeShineRequestTray＆Mat日用织品Bathrobe棉质拖鞋TerryCottonSlippers无纺布洗衣袋CanvasLaundryBag其他用品胶料雨伞套PlasticUmbrellaCover＆＆卫生纸包装TissueWrapper面巾纸盒FacialTissueBoxVI应用系统 饮食类F＆B中餐厅ChineseRestaurant主餐牌MainMenu点心纸DimSumMenu酒水牌DrinkList西餐厅WesternRestaurant正餐餐牌MainMenu早餐餐牌BreakfastMenu酒水牌DrinkList宴会厅Ballroom会议皮垫LeatherPadforConference会议信纸ConferenceLetterhead宴会菜单封套BanquetMenuCover餐饮用品筷子套ChopsticksWrapper牙签套ToothpickWrapper杯垫PaperCoaster火柴盒Matchbox

白糖包WhiteSugarinSachet黄糖包RawSugarinSachet外卖盒FoodTakeOutBox食品袋FoodBag外卖袋TakeAwayBag鸡尾签CocktailPick吸管包装DrinkingStrawWrapper圆形烟灰缸RoundAshtray皮帐单夹LeatherGuestCheckFolder纸杯盖PaperGlassCover蛋糕盒种尺寸）CakeBox（2sizes）小礼物盒GiftBox面包店纸袋）BakeryBag（2sizes）致意巧克力盒ComplimentaryGuestChocolateGiftBox餐饮定餐卡FoodBookingCard客用名片GuestUsingCard西餐桌垫纸WesternFoodPadPaper餐巾纸NapkinPaper餐巾纸盒NapkinPaperBox餐巾纸袋NapkinPaperBag婚宴菜牌WeddingMenu宴会台卡BanquetDeskCard送餐菜牌RoomserviceCard特别推荐牌SpecialRecommendation存酒卡RetainingSpiritsCardVI应用系统 娱乐类Entertainment康体中心HealthCenter康体中心价目表HealthCenterTariff5.02.02 饮品表DrinkListVI应用系统 礼品类Gifts6.01名片夹NameCardHolder6.02礼品笔Pen6.03便签本MemoPad6.04打火机Lighter礼赠用品Gift标识伞SignUmbrellaVI应用系统 前厅FrontOffice留言信封GuestMessageWindowEnvelope/MessageEnvelope酒店名片HotelBusinessCard礼宾部服务确认卡ConciergeServiceConfirmationCard/帐单信封CheckOutBillFolder/InvoiceEnvelope行李标签BaggageSticker行李牌（个人）Baggage（forleftluggage）行李牌（团体）Baggage（forgroup锁匙卡（普通楼层Card（Standard锁匙卡套（普通楼层CardJacket（Standard锁匙卡（行政楼层Card（Executive锁匙卡套（行政楼层CardJacket（Executive宾客意见表（客房用Questionnaire（GuestVI应用系统 酒店广告宣传规范 HotelAdvertisementPromotionStandard电视广告标志定格TVAdvertisementMarkChart 报纸广告系列版式规范（整版、半版、通栏PaperAdvertisementSeriesStyleStandard(HolePrintingPlate,HalfPrintingPlate)杂志广告规范MagazineAdvertisementStandard海报版式规范PlaybillStyleStandard公交车体广告规范BusAdvertisementStandardＴ恤衫广告T-shirtAdvertisement宣传折页封面及封底版式规范PromotionProfileCoverandStyleStandard网络主页版式规范InternetStyleStandard光盘封面规范CDCoverStandard擎天拄灯箱广告规范StandingLampHouseAdvertisementStandard楼顶灯箱广告规范TopHouseLampHouseAdvertisementStandard立地式ＰＯＰ规范StandingPOPStandard悬挂式ＰＯＰ规范HangingPOPStandardVI应用标牌系统SignageSystem酒店商标HotelLogoSignage户外商标MainOutdoorHotelSignage酒店大门名称HotelNameSignageattheFrontEntrance营业部门商标OutletLogoSignage中餐厅ChineseRestaurant西餐厅WesternRestaurant行政酒廊ExecutiveLounge康体中心HealthCenter住客楼层指示牌GuestFloorsSignage房号方向标志RoomNumberDirectionSign房号牌RoomDoorNumberSign楼层标志FloorNumberSign商务楼层标志ExecutiveFloorSign火警疏散示意图FireEscapeRoutewithFloorPlan禁烟楼层No-smokingFloor大堂标牌LobbySignage接待处Reception大堂副理Asst.Manager收银处Cashier礼宾部Concierge外币兑换服务CurrencyExchange酒店指南HotelDirectory宴会通知栏ConferenceEventsNoticeStand电话标志Telephone会议楼层MeetingRoomFloor多功能宴会厅Multi-FunctionBallroom宴会厅通知栏EventNoticeBoardforBallroom衣帽间CloakRoom会议室门牌DoorNameforEachoftheConferenceRoom会议室安排栏ConferenceEventsNoticeStandVI应用标志符号指示系统Markdirectionsystem大楼户外招牌MarkofOutsideTowerDirectionoftheGateway玻璃门GlassesDoorSmileServiceMarkWashingRoomNOSmokingForbiddenPark方向指引标识牌MarkofDirectionGuideMarkofPublicFacilities布告栏NoteBoardS