英语课件(创意广告图)

What’sitabout?AdvertisingthemessageGettingUnit5GoalsTalkaboutadvertisingandadvertisementsPractiseexpressingandevaluatingdifferentviewsPractisemakingcomplaintsandexpressingemotionsReviewtheObjectComplementWriteanadvertisementEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsFree-Talk:1What’sadvertising?Advertisingisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumemoreofaparticularbrandofproductorservice.TypesofadvertisementsCommercialadvertisementsTopromoteaproductorservicePublicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare(个人或群体的幸福)Free-Talk:3Wherecanwefindtheseads?4Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Thewayfromwhichwecangettheadvertisements

Lookattheadsaboveandtrytoanswerthefollowingquestions:Whataretheytryingtopersuadeyoutobuy?Whatisthemessageofeachad?Howistheinformationconveyed?Doyoulikeadvertisements?Whyorwhynot?WarmingupPictureoneisanadfor__________.Ittriestopersuadeustobuy_____________.Themessageconveyedinthisadis____________________________________________.Theaduses____________________________________________putersthecomputer“Ifyouwanttobesuccessful,youmustbuyaWeycomputer”pictures(of…),words(slogan),andourcommonbeliefPicturetwoisanadfor__________.Ittriestopersuadeustobuy_____________.Themessageconveyedinthisadis____________________________________________.Theaduses____________________________________________toconveytheinformation.shampootheshampoo“Ifyouwanttobebeautifulandhappyandfindtruelove,youshouldtrythe‘TrueBeautyShampoo”pictures(of…),words(slogan),andourcommonbeliefPicturethreeisanadfor_________.Ittriestopersuadeustobuy_____________.Themessageconveyedinthisadis____________________________________________.Theaduses____________________________________________toconveytheinformation.asoftdrinkthissoftdrink“Ifyouwanttoberefreshed,drinkZhake”pictures(of…),words(slogan),andourcommonbeliefItemsAd1Ad2Ad3Howaretheytryingtodoso?Byusingwonderfulpictures,sloganandrealisticproductsByusingabstractdesign,sloganandpicturesByusingwonderfulpictures,sloganandproductsItemsAd1Ad2Ad3Whatisthemessageofeachad?Theproductisofhighqualityandithelpscustomerstosucceed.Trueshampoocancreatebeauty,bringhappinessandlovetocustomers.Thesoftdrinkshelpathletestorefreshthem-selves.Whatkindofinformationabouttheproductisgivenineachoftheadsabove?Ad1containssometechnicalinformation,buttheotheradsgivemoreinformationabouttheusersoftheproducts.ItemsAd1Ad2Ad3Whatkindofinformationabouttheproductisgivenineachad?Brandnamepromo-tionProductsalesBrandnamepromo-tion

andsalesLookattheseadvertisements.Whataretheytryingtopersuadeyoutobuy?anadvertisementproducerpatterndescriptionphotographoftheproductDoyoulikeadvertisements?Whyorwhynot?Doyouliketheadvertisements?

Listreasons.ReasonsforlikesReasonsfordislikes1.Adscandirectourchoicesofgoods.2.Adstellthelatestinformationaboutvariousgoods.1.Adsdon’ttellrealthings.2.Adsmaketheusersbuywhattheyshouldn’tbuy.ReasonsforlikesReasonsfordislikes3.Adshelpconsumerstomakeabetterchoice.4.Well-doneadsarekindofartworks.3.Adscovermuchspace,andwastealotofpaper.4.AdstakeuptoomuchtimeonTV.ReasonsforlikesReasonsfordislikes5.Adscutdownthecosts,makingthepapercheaper...5.Toomanyadswillmakepeoplebored...Languagepoints

oconsideration

意为“考虑某事物；把……考虑在内”。

Thisisnotaheavystone,itssizebeingtakenintoconsideration.

如果把体积考虑在内,这块石头不算重。Wemusttakethecostintoconsideration

whenwearechoosingahotel.

在选择旅馆时我们必须考虑费用。[相关短语]underconsideration

在考虑中giveone’scarefulconsideration

加以慎重考虑inconsiderationof

报答；由于outofconsiderationfor

出于对……的考虑；体谅undernoconsideration

不假思索，轻率ExplanationYouaretheeditorinchargeofthenewspaper.

你是负责这家报纸的编辑。inchargeof表示“负责；主管”，inthechargeof表示“由……负责”,incharge常用作定语,表示“负责”。如：

Iwasinchargeofmysister.

我在照看我妹妹。

ThiswardisinthechargeofDr.Green.

这间病房是由格林大夫负责的。

Thechiefengineerwasinchargeof

directingthebuildingofthesubway.

主任工程师负责指挥地铁的建造工程。[用法拓展]charge

用作动词，可以表示“主管；充电（气）；收取（费用）；控告；记账”如：

Howmuchdidhechargeyouforrepairingthebicycle?

他修理自行车收了你多少钱?Isyourcarbatterychargedeasily?

你那辆汽车的蓄电池容易充电吗?Hewaschargedwithstealingacar.

他被指控偷了一辆汽车。

Don’tforgettochargethemoneyoftheshoestomyaccount.

别忘了把鞋钱记在我帐上。HomeworkFinishyournotetoyourmotherandtellherwhichbrandofcomputersheshouldchooseandwhy.LastSundayyouboughtaMP3playerinthelocalsupermarketaccordingtothead.Butsoonyoufoundtherewassomethingwrongwithit.Sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback.Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?Enjoyyourmusic,EnjoyyourSony!Cherishyourlife!Taiwan,China!MorePublics