农业营销英语期末考试试卷

华南期末考试试2015-2016学年第2学 考试科目《英语考试类型（闭卷）考 考试时间： 分题ⅠⅡⅢV总得PartI TrueorFalseQuestions（本大题共10小题，每小题2分，共20分）Directions:Pleasemakejudgementofthefollowingsentences.PutyouranswerTorFinyourANSWERSHEET.TheprofitisacustomerreceivesfrombuyingagoodorPatentisalegalmechanismtopreventcompetitorsfromproducingorsellinganinvention,aimedatreducingoreliminatingcompetitioninamarketforaperiodoftime.Greenmarketingisamarketingstrategythatsupportsenvironmentalstewardship,thuscreatingadifferentialbenefitinthemindsofValuechainisaseriesofactivitiesinvolvedindesigning,producing,marketing,delivering,andsupportinganyproduct.Protectionismisapolicyadoptedbyaernmenttogiveforeigncompaniesanadvantage.FourPsmeansprofit,price,promotion,andBRICcountriesreferstoBrazil,SouthKorea,,andChina,thelargestandfastestgrowingofthedevelocountrieswithover40percentoftheworld’spopulation.Theexternalenvironmentconsistsofelementsoutsidethefirmthatmayaffectiteitherpositivelyornegatively.SecondarydataaredatafromresearchconductedtohelpmakeaspecificGenerationYaretheconsumersbornbetween1946andPartII MultipleChoices（本大题共10小题，每小题2分，共20分）Directions:Pleasedecidethecorrectanswerformthe4choicesmarkedABCandDgiveninyourtestpaper.ThenyoushouldwritedownthecorrespondingletterintheAnswerSheetCompaniesthathavea orientationtendtobemoreatmakingone-timesalesthanatbuildingrepeat B) C) D) arethetangibleproductsthatindividualspurchaseforalorfamilyuse.ConsumerservicesB)ConsumerC)E- D)IndustrialEachyear,Honeywellaskseverydepartmentmanagertoratehisorherdepartment'sstrengthsandweaknessesaswellasthoseoftheotherdepartmentswithwhichthedepartmentinteracts.Theneachdepartmentmanagerisaskedwhatheorsheseesasthegreatestthreatsandopportunitiesforthecompany.Honeywellisaskingitsdepartmentmanagerstoengageina(n) SWOT B)portfolio market D)functionalplanning Thepurposeofaernment-imposed istogivedomesticcompetitorsanadvantageinthemarketplacebymakingforeigncompetitors'goodsmoreexpensivethandomesticgoods.monopolyB)quotaC)tariffD)Ina(n) structure,onesellercontrolsa B)C)monopolisticcompetitionD)perfectWhenconsideringtheFourPsininternationalmarketing,advocates focusontheuniquecharacteristicsofculturesandargueforproductsandpromotionalmessagestailoredtoeachculture.nationalizationB)C)localizationD)Datathathasbeencollectedforsomeotherpurposethantoanswerthequestionathandiscalled primarydataB)secondaryC)mineddataD)experimentalWhenacustomerfeelsregretafterpurchasingaproduct,sheisexperiencing B)aC)anoperantreactionD)cognitiveWhichofthefollowingisthebestexampleofadurableabagofcat B)aC)abottleofnailpolishD)apackageof arethelastinthepopulationtoadoptanew B)LatemajorityC) D)ImpulsePartIIIFilltheBlanks（本大题共5小题，每小题2分，共10分Directions:PleasefilltheblanksandwritedowntheanswersintheAnswer isastrategicallianceinwhichanewentityownedbytwoormorefirmsallowsthepartnerstopooltheirresourcesforcommongoals. isacompanytriestogetatoeholdinaforeignmarketbypricingitsproductslowerthanitoffersthemathome.IntranetisaninternalcorporatecommunicationnetworkthatusesInternettechnologyto.istheprocessof yzing,andinterpretingdataaboutcompetitors,andthebusinessenvironmentinordertoimprovemarketing istheprocessinvolvedwhenindividualsorgroupsselect,purchase,use,anddisposeofgoods,services,ideas,orexperiencestosatisfytheirneedsanddesires.PartIV WritingDefinition（本大题共8 小题，每小题5分，共40分）Directions:Pleasewritedownthebriefdefinitionofthefollowingterms.PutyouranswerinyourANSWERSHEETPartVTranslation（本大题10分Directions:PleasetranslatethefollowingEnglishparagraphintoChineseandwritedownyouranswerintheAnswerSheetMarketerscomefrommanydifferentbackgrounds.Althoughmanyhaveearnedmarketingdegrees,othershavebackgroundsinareassuchasengineeringoragriculture.Retailersandfashionmarketersmayhavetraininginmerchandisingordesign.AdvertisingcopywritersoftenhavedegreesinEnglish.E-marketerswhodobusinessovertheInternetmayhavestudiedcomputerscience.华南期末考试答题2015-2016学年第2学 考试科目《英语考试类型（闭卷）考 考试时间： 分学 年级专业题ⅠⅡⅢV总得Part TrueorFa