济南市区游泳馆运营管理问题探析,体育管理学论文

济南市区游泳馆运营管理问题探析,体育管理学论文【题目】济南市区游泳馆运营管理问题探析【第一章第二章】【第三章】【4.1】【4.2】【4.3】【4.4】【结论/以下为参考文献】内容摘要游泳运动的开展经过中，需要对游泳场馆的运营进行具体的调查以便于为游泳运动的推广提供必要的保障把握游泳馆运营的状况至关重要，这将对于游泳运动开展起关键性作用，是游泳运动开展的前提和保障。济南市作为省内游泳运动开展较为成熟的地区，作为研究对象具有代表性。本次从济南市游泳馆运营的现在状况入手，对影响济南市游泳馆运营的相关因素进行分析，旨在解决游泳馆运营效益的相关问题，为游泳馆更好的提升运营效益提供合理化建议，推进游泳运动的全民普及化。本文在研究经过中采用了逻辑分析法、数理统计法、专家访谈、问卷调查法以及文献资料法等方式方法，对济南市城区游泳馆的运营状况以及影响因素进行全面的分析与深切进入的调查，影响及制约游泳馆有效运营的因素主要有下面几方面：〔1〕济南市各城区游泳馆数量分布不均，在离市中心较远的四个市区分布较少，这种分布状态与各区经济、文化发展水平联络密切；〔2〕游泳馆的运营形式较为落后；消费构造不合理，消费方式落后，制约着游泳馆经营效益的提高和将来的发展；〔3〕游泳馆的人员组成不够完善，学历水平较低，专业素质水平有待提高，这讲明游泳馆在发展经过中人才引进意识淡薄、培训机制不完善；经营成本的控制与经营效益的产出存在不平衡现象，制约游泳馆的可持续发展；〔4〕外部季节宏观影响因素一样，对于游泳馆之间的差异性影响较小，但是在交通及信息发布等宏观因素上的影响差异明显，这是由于游泳馆在建设及宣传上采取的理念和方式不同；〔5〕在规模上大部分游泳馆是中小型，大型游泳馆较少，并且配套设施不完善；场馆经营者的理念及从业人员的专业素质相对落后；场馆的定位存在不合理现象，在进行多元化经营的经过中未进行特色项目的经营。针对以上问题，笔者提出了下面可行性建议：〔1〕完善运营形式和消费构造。游泳馆在进行建设运营的经过中采用先进的运营形式如BOT等，通过促销的手段提高消费者对场馆的忠实度。大力推广会员制的消费手段，提高场馆的营业收入。〔2〕引进与培养专业的管理人才。通过薪资鼓励、定期培训等方式提高游泳馆工作人员的素质及能力。〔3〕创新营销理念及营销手段。游泳场馆经营者采用具有创新性的经营理念，促使场馆的深化改革，促进场馆的有效运营。〔4〕加强部门合作，提高经营效益。加强与其他健身项目及部门的合作。〔5〕细化营销策略，从产品策略、价格策略、加强公共关系和人员策略方面进行多元化的营销方式的同时建立相应的特色项目。本文关键词语：济南市游泳馆，运营管理，运营效益，经营理念，经营方式AbstractInthecourseofthedevelopmentofswimming,itisnecessarytocarryoutdetailedinvestigationontheoperationoftheswimmingpool.Itisveryimportanttoprovidethenecessaryguaranteeforthepromotionofswimming.Asaresearchobject,theJinancityisarepresentativeoftheresearchobject.ThispaperfromtheJinanCity,thecurrentsituationoftheoperationofthecity,theimpactoftherelevantfactorsoftheoperationoftheJinanswimmingpoolanalysis,aimedatsolvingtheproblemofoperatingefficiencyoftheswimmingpool,toprovidereasonablesuggestionstoimprovetheoperatingefficiencyoftheswimmingpool.Inthecourseoftheresearch,weusethemethodoflogicalanalysis,mathematicalstatistics,expertinterview,questionnairesurveyandliteraturedatamethod,theoperationoftheJinancityandtheinfluencingfactorsofcomprehensiveanalysisandin-depthinvestigation,themainfactorsaffectingtheeffectiveoperationoftheswimmingpoolarethefollowingaspects:〔1〕ThedistributionofthenumberoftheswimmingpoolinthecityofJinanissmall,andthedistributionofthefourcitiesisfarfromthecitycenter,whichiscloselyrelatedtotheeconomicandculturaldevelopment.〔2〕Theoperationmodeoftheswimmingpoolisrelativelybackward,theconsumptionstructureisunreasonable,theconsumptionpatternisbackward,whichrestrictstheimprovementoftheoperatingefficiencyoftheswimmingpoolandthedevelopmentofthefuture;〔3〕Thestaffoftheswimmingpoolisnotperfect,thelevelofeducationislow,andthelevelofprofessionalqualityneedstobeimproved.Thisshowsthattheintroductionofconsciousnessandthetrainingmechanismisnotperfect,themanagementandoperationbenefitoftheswimmingpoolisnotperfect;〔4〕Theexternalfactorsofthemacroimpactofthesame,thedifferencebetweenthedifferencebetweentheswimmingpool,buttheimpactonthemacrofactorssuchastrafficandinformationreleaseisobvious,whichisduetotheconceptandwayofswimmingintheconstructionandpublicity;〔5〕Mostoftheswimmingpoolissmallandmedium-sized,largeswimmingpoolisless,andsupportingfacilitiesisnotperfect;theconceptofvenueoperatorsandtheprofessionalqualityofthestaffisrelativelybackward;thelocationofthevenueisnotreasonable,intheprocessofdiversification,notspecialcolorprojectmanagement.Tosolvetheaboveproblems,theauthorputsforwardthefollowingfeasiblesuggestions:〔1〕Perfectoperationmodeandconsumptionstructure.SwimmingintheprocessofbuildingoperationsusingadvancedoperatingmodessuchasBOT,etc.,throughthepromotionofconsumerloyaltytothevenue.Vigorouslypromotethemembershipofthemeansofconsumption,improvethevenueoftheoperatingincome;〔2〕Introductionandcultivationofprofessionalmanagementpersonnel.Improvethequalityandabilityofthestaffintheswimmingpoolbythewayofsalaryincentiveandregulartraining;〔3〕Innovativemarketingideasandmarketingtools.Theoperatorsoftheswimmingvenueshaveinnovativemanagementideas,topromotethereformofthevenue,andtopromotetheeffectiveoperationofthevenue;〔4〕Strengthenthecooperationbetweendepartments,improvetheoperatingefficiency.Tostrengthencooperationwithotherfitnessprogramsanddepartments;〔5〕Detailedmarketingstrategy,fromproductstrategy,pricestrategy,strengthenpublicrelationsandpersonnelstrategytocarryoutadiversifiedmarketingapproachtoestablishthecorrespondingcharacteristicsoftheproject.Keywords:Jinanswimmingpool;Operationsmanagement;BusinessPhilosophy;Operationalefficiency;Modeofoperation目录内容摘要Abstract1前言1.1选题根据1.2选题意义2文献综述2.1国外对于该课题的研究现在状况及趋势2.2国内关于该课题的研究现在状况及趋势3研究对象及研究方式方法3.1研究对象3.2研究方式方法3.2.1文献资料法3.2.2问卷调查法3.2.3访谈法3.2.4数理统计法3.2.5逻辑分析法4研究结果与分析4.1济南市城区游泳馆基本状况4.1.1设施资源分布状况4.1.2场馆运营形式状况分析4.1.3场馆资源的运营规模状况分析4.1.4人力资源利用状况分析4.1.5场馆开放时间状况分析4.1.