某汽车新AL试驾品鉴会方案

“尊享卓越”——2011奥迪新A8L中南小区试驾品鉴会“EnjoyExcellence”2011AudiNewA8LCentralandSouthAreaTestDriveAppreciationGAAC

17.03.2011活动背景：

全新A8L深度品鉴全新奥迪A8L是奥迪新一代旗舰，是奥迪目前在设计与科技方面最顶尖的艺术之作。全新奥迪A8L融入时尚新设计及高端科技的豪华轿车，集合完美的动力配备、优越的驾乘舒适感及独一无二的设计，从新定义D级豪华车的标准。全新A8L将肩负提升奥迪在中国的尊贵品牌形象和提升奥迪在D级轿车市场领域的市场份额的重大使命。

ActivityBackground:

NewA8LdeeplyappreciationNewAudiA8ListheflagshipofAudi,andthetopproductofartindesignandtechnology.NewAudiA8Listhedeluxecarwithnewdesignandtoptechnology,andcombinesperfectforce,advantageddriverandpassengercomfortablefeelingandoutstandingdesign,whichhasredefinedthestandardofClassDdeluxecar.NewA8LwillundertakethemissionofAudiinChinaforimprovingthenoblebrandimageandthemarketshareofClassDcarmarket.

目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

整体策略：

思考1：解读奥迪新A8L设计动感的外形设计雕塑般的轮廓连续的特征线条带有独一无二设计的LED大灯独特的奥迪内饰设计风格舒适性空间宽阔大气，舒适感极佳并配备便捷性装备完美手工打造的精致内饰对后排的倾力包装(例如后座娱乐系统，豪华躺椅等)

丰富的驾驶员辅助系统（例如带Stop&Go功能的自适应巡航系统)驾驶体验具备竞争优势的驾驶特性奥迪驾驶模式选项，含主动可调空气悬架动态转向带运动差速器的全时四驱定位阐述：为进取的商界领袖提供的、兼备创新与豪华的全新一代豪华轿车。目标群轮廓：当今的“商务精英”：年轻有为，思维开放，依旧在乎权力地位。Generalstrategy

Thought1:ExplainAudinewA8LDesignDynamicappearancedesignSculpturecontourContinuouslinesLEDheadlampwithuniquedesignUniqueAudiupholsterydesignstyle

ComfortableWideandgrandspace,comfortablefeelingandconvenientequipmentsPerfectmanuallymadeelaborateupholsteryOutstandingdecorationfortherearseats(forexample:rearseatentertainmentsystem,deluxechaiselongue)Diversifieddriverassistantsystem(forexample:adaptivecruisesystemwithStop&Gofunction)DriveexperienceDrivepropertieswithcompetitiveadvantagesAudidrivemodeoptions,includinginitiativeadjustableairsuspensionDynamicsteeringFull-time4WDwithsportdifferentialOrientationexplanation:Thenewgenerationdeluxecarforaggressivebusinessleaderswithinnovativeanddeluxenature.

Targetedclients:Current“businesselites”:young,successful,openminded,careaboutpowerandstatus.

整体策略：

思考2：新A8L在中南小区面对的挑战历经前三代车型的发展，奥迪A8已经在豪华车领域获得了一定地位，但总体数量距离同级别的奔驰S级和宝马7系仍然有不小差距。高端消费圈子里，奥迪的影响力不如竞争品牌那样底气十足。A8L外观与A6L的外观相近，奥迪的公务车形象深入人心，在一定程度上阻碍了A8L在高端豪车市场的发展，奥迪在中国的品牌形象和新A8L在D级轿车市场的尊贵形象有待提升。

在高端消费群体中，品牌认知度不足；目标群体变更，经销商集客能力不够。新A8L在中南小区的市场需求：迅速提高在高端消费群体中的知名度凸显尊贵感，彰显A8L高端汽车领域鲜明优势承载总部上市热度，扩大产品影响面，为区域的销售打下基础Generalstrategy

Thought2:ChallengesfornewA8LincentralandsouthcommunityAfterthedevelopmentprevious3generationsproducts,AudiA8hasobtainedcertainstatusinthefieldofdeluxecar,butthere’sstillcertaingapbetweenA8andSclassBENZandBMW7series.Inthetopconsumingcircle,theforceofAudifollowsthecompetitivebrands.TheappearanceofA8LissimilarasthatofA6L,theimageofAudiasgovernmentcarisdeeplyrootedintheheartofpeople,whichhaspreventedthedevelopmentofA8Linthetopanddeluxecarmarket,thebrandimageofAudiinChinaandthenobleimageofnewA8LinClassDcarmarketarestilltobeimproved.Intopconsumers,A8hasinadequatebrandrecognition;targetedclientsarechanging,distributorshaveinadequateabilityincollectingguests.

MarketdemandsofnewA8Lincentralandsouthcommunity:QuicklyimprovetheawarenessintopconsumersHighlightthenoblefeelingandthebrightadvantagesofA8LintopcarfieldExtendthelaunchactivityofheadquarter,expandtheforceoftheproductandsetfoundationforsalesinlocal

根据中南部区市场和客户特点针对A8L设计的区域层面的投放，延续上市声势，传播全新奥迪A8L区域上市的声音。整体策略

投放目的

以新Ａ８Ｌ中南小区投放延续及深化上市市场声音，提升奥迪品牌及新Ａ８Ｌ的认知度，促进新Ａ８Ｌ销售。延续上市高潮，制造区域声音。

邀请区域内的目标客户群体参加，使投放活动接触潜在客户群体，深度传播奥迪A8L的尊贵地位和核心信息，为销售打基础。加强与潜在客户沟通，促进销售。

提高奥迪品牌的知名度和影响力，提升新A8L上市的影响力和认知度，吸引当地媒体和目标消费群体对新A8L的关注。提升品牌地位，提高新Ａ８Ｌ认知度。Accordingtothefeaturesofcentralandsouthareamarketandclients,launchforthepropertiesofA8Ldesign,extendthelaunchforce,propagandizethevoiceofnewAudiA8Linlocal.GeneralstrategylaunchpurposeExtendanddeepenthelaunchvoicethroughthelaunchofnewA8Lincentralandsouthcommunity,improvetherecognitionofAudibrandandnewA8L,promotethesalesofnewA8L.Extendthelaunchclimax,producetheareavoice.Invitetargetedclientstoattend,promotethelaunchactivitytocontactpotentialclients,deeplypropagandizethenoblestatusandcoreinformationofAudiA8L,andsetfoundationforsales.Strengthenthecommunicationwithpotentialclients,promotesales.ImproveAudibrandawarenessandforce,improvethenewA8Llaunchforceandrecognition,attractlocalmediaandtargetconsumerstonewA8L.Improvethebrandstatus,improvenewA8Lrecognition.活动动策策略略锁定定目目标标群群体体精精准准宣宣传传平平台台提提升升品品牌牌形形象象、、销销量量集结结群群体体：：通过过与与高高端端媒媒体体、、团团体体合合作作，，集集结结目目标标群群体体；；借助助高高端端消消费费群群体体平平台台，，促促成成奥奥迪迪A8L与目目标标群群体体之之间间立立体体的的深深度度交交流流。。尊贵贵体体验验：：享受受至至尊尊无无尚尚的的待待遇遇，，培培养养目目标标受受众众心心目目中中对对奥奥迪迪品品牌牌用用户户的的优优越越感感；；展现现奥奥迪迪新新A8L鲜明明个个性性及及高高端端科科技技的的豪豪华华感感，，体体验验奥奥迪迪A8L动感感与与高高贵贵结结合合的的美美感感；；借助助当当地地进进取取人人士士的的影影响响力力，，扩扩大大品品牌牌在在目目标标群群体体内内的的美美誉誉度度；；驾乘乘体体验验：：精心心设设计计试试驾驾项项目目，，彰彰显显新新A8L带来来的的驾驾乘乘舒舒适适感感，，感感受受奥奥迪迪新新A8L无微微不不至至的的高高端端设设置置及及奥奥迪迪之之瑰瑰丽丽魅魅力力；；ActivitystrategyLocktargetedclientspreciselypropagandizeplatformimprovethebrandimage,salesvolumeCollectclients:Cooperatewithtopmediaandgroupsforcollectingtargetedclients;Withthetopconsumersplatform,promotethedeepcommunionbetweenAudiA8Landtargetedclients.NobleexperienceEnjoynobletreatment,cultivatetheadvantagedfeelingoftargetedclientstoAudibrandusers;ShowthebrightpersonalityandtoptechnologyofAudinewA8L,experienceAudiA8Ldynamicandnobleaesthetics;Withtheforceoflocalaggressivegentries,expandthereputationofthebrandintargetedclients;TestdriveexperienceCarefullydesigntestdrive,highlightthecomfortablefeelingofdrivingnewA8L,realizethetopsettingsandcharmofAudinewA8Lm;目录录Contents整体体策策略略Generalstrategy活动动概概述述Activitybrief活动动运运营营Activityoperation媒体体邀邀约约Mediainvitation活动动管管理理Activitymanagement项目目预预算算Projectbudget活动动概概述述活动动主主题题“尊享享卓卓越越”——2011年全全新新奥奥迪迪A8L品鉴鉴会会投放放时时间间郑州州：：4月29、30、5月1日合合肥肥5月6、7、8日；；投放放地地点点郑州州、、合合肥肥各站站参参与与对对象象约160人区域域主主流流媒媒体体8人区域域主主流流媒媒体体（（周周边边城城市市））4人媒体体邀邀约约（（名名人人\明星星\商业业精精英英））11人经销销商商邀邀约约（（卓卓越越客客户户））45人经销销商商邀邀约约（（周周边边城城市市卓卓越越客客户户））15人经销销商商8人经销销商商（（周周边边城城市市））4人本地试驾客户户80人ActivitybriefActivityTheme“尊享卓越”—2011newAudiA8LappreciationconferenceLaunchTimeZhengzhou：April29-30,May1Hefei：May6,7,8；LaunchsiteZhengzhou,HefeiAttendantsofdifferentstationsAbout160personsAreamajormedia8personsAreamajormedia（Citiessurrounding）4personsMediainvitation(celebrity\stars\businesselites)11personsDistributorsinvitation(outstandingclients)45personsDistributorsinvitation（Topclientsinsurroundingcities）15personsDistributors8personsDistributors（Citiessurrounding）4personsLocaltestdriveclients80persons活动概述整体日程安排排第一天18:00到达品鉴会现现场19:00奥迪A8L品鉴会、接待待晚宴21:30活动结束，入入住酒店第二天（（品鉴鉴会嘉宾专场场）09:30科目培训09:30A组场地培训训+B组趣味、专业业试驾体验11:30午餐13:30B组场地培训训+A组趣味、专业业试驾体验17:00活动结束第三天（（本地地嘉宾专场））10：00科目培训10：30A组场地培训训+B组趣味、专业业试驾体验12：00午餐13：30B组场地培训训+A组趣味、专业业试驾体验15：00活动结束ActivitybriefGeneralagendaDay118:00Reachtheappreciationconferencesite19:00AudiA8Lappraisalconference,receptiondinner21:30Activityend,Check-inhotelDay2(Appreciationconferenceguestsspecial)09:30Itemstraining09:30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience11:30Lunch13:30TeamBsitetraining+teamAinteresting,professionaltestdriveexperience17:00ActivityendDay3(Localguests)10：00Itemstraining10：30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience12：00Lunch13：30eamBsitetraining+teamAinteresting,professionaltestdriveexperience15：00Activityend全力打造一个个精英汇聚的的品鉴会星光璀璨：与媒体联动，，聚集各行精精英极致视觉：营造震撼视听听享受的新车车亮相仪式体验完美：全方位试驾A8L，体验奥迪奢奢华共享高雅：借助品尝高档档红酒，彰显显尊贵并创造造交流平台活动概述品品鉴会创意亮亮点PowerfullydeveloptheappreciationconferencewithelitesShiningstars:Cooperatewithmedia,gatherelitesofdifferentindustriesExtremevision:Createastonishedaudio-videoenjoymentforthenewcarlaunchceremonyExperienceperfection:CompletetestdriveA8L,experiencetheluxuryofAudiShareelegance:Enjoyhighgraderedwine,highlightnobleandcreatecommunionplatformActivitybriefAppreciationconferencehighlights活动概述主主要活动内容容：尊享卓越—2011年全新奥迪A8L品鉴会餐前酒会新车品鉴试驾体验嘉宾签到德式茶歇品尝尝客户沟通试驾预约领导致辞艺术表演新车亮相新车深度品鉴鉴晚宴试驾培训静态体验趣味试驾专业试驾ActivitybriefMainactivitycontents:Enjoytheexploration2011newAudiA8LappreciationconferencePreprandialcocktailNewcarappreciationTestdriveexperienceGuestsregistrationGermanystyleteabreakCommunicatewithclientsTestdrivereservationLeadergivesspeechArtisticperformanceNewcarlaunchNewcardeeplyappreciationDinnerTestdrivetrainingStaticexperienceInterestingtestdriveProfessionaltestdrive与媒体联动，，聚集精英活动概述品品鉴会创意亮亮点简析通过与《新安晚报》（合肥）和《郑州晚报》、《大河报》（郑州）等媒媒体合作，邀邀约当地高端消费群体体参与上市品鉴鉴会，让上市市品鉴会如同同高端人士的的聚会Party，彰显新A8L尊贵地位。借力媒体1-针对特定的目目标群体进行行个性化、精精确化的邀约约。2-借助品鉴会活活动平台，聚聚集潜在消费费群体，促成成品牌与目标标受众之间立立体的深度交交流。3-借助商界名人人的影响力，，扩大品牌在在圈层内的美美誉度与偏好好度。聚集精英深度交流名人效应Cooperatewithmedia,gatherelitesActivitybriefAppreciationconferencehighlightsCooperatewith““Xin’anEveningNews””(Hefei)and““ZhengzhouEveningNews”,“DaheDaily””(Zhengzhou),invitelocaltopconsumerstoattendthelaunchappreciationconference,promotethelaunchappreciationconferenceasthetopgentriesParty,highlightnewA8Lnoblestatus.Withtheforceofmedia1-Presentpersonalizedandpreciseinvitationfortargetedclients.2-Withtheconferenceactivityplatform,gatherpotentialconsumers,promotethedeepcommunicationbetweenthebrandandtargetclients.3-Withtheforceofbusinesscelebrity,expandtheawarenessandfavoriteofbrandinthecircle.GatherelitesDeepcommunionCelebrityeffect餐前酒会：活动概述品品鉴会创意亮亮点简析倾听美妙的欧欧式音乐，品品尝来自德国国高级红酒及及小吃，享受受着奥迪带来来至始至终全全程的尊崇体验。餐洒酒酒会营营造了了一个个与志志同道道合的的朋友友相聚聚畅谈谈的机机会，，为来来宾和和经销销商之之间创造了了良好好的交交流平平台。让到场场来宾宾都深深入体体验到到奥迪迪的尊尊贵服服务。。Preprandialcocktail:ActivitybriefAppreciationconferencehighlightsEnjoywonderfulEuropeanmusicandGermanyhighgraderedwineandrefreshments,enjoythenobleexperiencebroughtbyAudi.Createapartyandcommunicationopportunityforfriendsandcreatethecommunicationplatformforguestsanddistributors.LetattendantsdeeplyexperiencethenobleserviceofAudi.跨界营营销的的结合合：活动概概述品品鉴鉴会创创意亮亮点简简析秀台启启动仪仪式。。A8L品鉴会会现场场将开开展秀秀台的的启动动仪式式。通通过高高雅尊尊贵的的奥迪迪、进进取卓卓越的的A8L、尊贵贵奢华华的秀秀台，，强强强联合合，引引领新新的时时尚潮潮流。。Combinecross-areamarketing:ActivitybriefAppreciationconferencehighlightsShowTimestartceremony.A8LAppreciationsitewillpromotethestartceremonyofShowTime.ThroughelegantandnobleAudi,excellentA8LanddeluxeShowTime,cooperatewiththestrongandleadthenewfashion.高科技技的应应用：活动概概述品品鉴鉴会创创意亮亮点简简析光画技技术的的演绎绎。光画是是使用用光来来绘画画的现现场表表演，，在黑黑暗的的环境境中，，画家家用手手上的的光笔笔在画画幕上上描绘绘出梦梦幻般般的唯唯美画画面。。画幕幕上的的光会会停留留在板板上显显现一一段时时间，，然后后慢慢慢消逝逝。正正因为为会消消失，，所以以人们们会尝尝试着着努力力的记记住它它，才才用永永远的的留在在心灵灵记忆忆中。。光画画画风风大气气盎然然，神神韵十十足。。与奥奥迪品品牌所所传递递的高高雅尊尊贵相相吻合合。ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsLightpaintingtechnology.Lightpaintingisthesiteperformancetopaintwithlight,inthedarkenvironment,thepainterdrawsthebeautifulpictureonthecurtainwithlightpencil,thelightonthecurtainwillkeeponthecurtainforaperiod,andthendisappearslowly,therefore,peopletrytorememberitsinceitwilldisappearwithdeepimpression.Thelightpaintingisgrandandvivid,andmatchestheeleganceandnoblepassedbyAudibrand.高科技技的应应用：活动概概述品品鉴鉴会创创意亮亮点简简析水幕投投影技技术。。水幕投投影是是将激激光器器发出出的激激光束束射在在水幕幕喷头头喷出出的水水膜上上，形形成斑斑斓夺夺目的的奇异异效果果.。当观观众在在观摩摩时，，水幕幕与现现实世世界融融为一一体，，当画画面出出入时时，好好似事事物腾腾起飞飞向天天空或或自天天而降降，产产生一一种虚虚无缥缥缈和和梦幻幻的感感觉，，令人人神往往。具具体强强烈的的科技技感，，与奥奥迪A8L进取卓卓越的的品牌牌理念念相呼呼应。。ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsWatercurtainprojectiontechnology.Watercurtainprojectionmeanstospraythelaseronthewaterfilmtoformthesplendidandwonderfuleffect.Watercurtainintegratesintotheactualworldwhenattendantsareenjoying,whenthepicturemoves,itlookslikethatthepicturefliestotheskyordropsfromthesky,thusgeneratingthedreamyfeeling.ThespecificandintensivetechnicalfeelingechoesthestrivingandexcellentbrandthoughtofAudiA8L.新车亮亮相（（郑州州站））：活动概概述品品鉴鉴会创创意亮亮点简简析光绘艺艺术家家在舞舞台画画出新新A8L亮丽的的LED车头灯灯的效效果LED车头灯灯的效效果画画，A8L驶出水水幕区区，A8L出现于于嘉宾宾面前前渐明渐渐暗的的舞台台上，，光绘艺艺术大大师伴随着着轻快快地音音乐，，在舞舞台中中央幕幕布上上画出出新A8L标志性性的LED车头灯灯效果果图案案，幕幕布腾腾然升升起，，舞台台上留留下新新A8L，优雅雅闪着着LED车灯，，尊贵的的展现现在来宾宾面前前。Newcarlaunch(Zhengzhou)ActivitybriefAppreciationconferencehighlightsEffectofphotoplottingartistdrawingtheLEDheadlampofnewA8LonthestageEffectofLEDheadlamp,A8Ldrivesoutofthewatercurtainarea,A8LappearsinfrontoftheguestsOnthemistystage,photoplottingartistdrawtheLEDheadlampofnewA8Lsymboliconthecurtaininthemiddleofthestage,curtainrises,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.新车亮亮相（（合肥肥站））：活动概概述品品鉴鉴会创创意亮亮点简简析新A8L在舞台台水幕幕区域域驶出出，开开启标标志性性的LED车头灯灯，彰彰显独独特魅魅力渐明渐渐暗的的舞台台上，，新A8L伴随着着轻快快地音音乐，，在舞舞台中中央水水幕区区驶出出开启启新A8L标志性性的LED车头灯灯亮相相，舞舞台上上留下下新A8L，优雅雅闪着着LED车灯，，尊贵的的展现现在来宾宾面前前。Newcarlaunch(Hefei)ActivitybriefAppreciationconferencehighlightsNewA8Ldrivesoutfromthewatercurtainareaonthestage,lightonthesymbolicLEDheadlamp,highlighttheuniqueattractionOnthemistystage,newA8Ldrivesontothestagefromthewatercurtainareainthemiddleofstagewithcozymusic,andnewA8LlauncheswiththesymbolicLEDheadlamplighting,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.A8L试驾：体体验奥迪迪奢华活动概述述

品鉴鉴会创意意亮点简简析精心设计计试驾项项目，让让嘉宾感感受奥迪迪新A8L无微不至至的高端设设置及奥奥迪之尊贵魅力力部分试驾驾项目详详细解析析静态体验验区新A8L性能配置置讲解展展现，舒舒适气派派的座舱舱氛围及及高端客客制化配配置。MMI\后座娱乐乐系统体体验区以较缓慢慢的车速速让嘉宾宾在车上上充分体体验MMI系统，尤尤其是在在后排试试乘的嘉嘉宾，将将充分体体验后座座娱乐系系统。奥迪预防防式整体体安全系系统体验区以充气假假人作为为道具，，嘉宾驾驾驶新A8L体验，当当雷达捕捕捉到危危险信号号后，车车辆自动动报警并并刹停，，让嘉宾宾体验先先进科技技带来的的安全防防护。专业试驾驾区体验新A8Lquattro、运动差差速器、轻量化车车身带来来的灵活活操控性性、平稳稳车身。。夜视系统统体验区全封闭篷篷房，将将光线减减到最低低模拟夜夜间效果果，并设设计一定定弯曲的的行驶道道路，让让嘉宾真真实体验验新A8L夜视系统统。A8Ltestdrive,experienceAudiluxuriousActivitybriefAppreciationconferencehighlightsCarefullydesigntestdriveproject,makeguestsfeeltheconsiderateandtopsettingsofAudinewA8LandthenoblecharmofAudiDetailedintroductiononthetestdriveprojectStaticexperienceareaIntroducenewA8Lperformanceconfiguration,thecomfortableandgrandatmosphereandtopcustomizedconfiguration.MMI\rearseatentertainmentsystemexperiencearealetguestsexperiencetheMMIsystemwithlowspeeddrive,particularlyfortheguestsintherearseatswhowillcompletelyexperiencetheentertainmentsystemoftherearseat.Audipreventivegeneralsecuritysystemexperienceareatakeaeratedpuppetasproperties,guestsdrivenewA8L,whenradargraspsthedangeroussignal,thecarwillautomaticallyalarmandbrake,guestsmayexperiencethesafetybroughtfromadvancedtechnology.ProfessionaltestdriveareaexperiencetheflexiblecontrolandstableperformanceofnewA8Lwithquattro,sportdifferential,lightbody.NightviewingsystemexperienceareaFullyclosedtentroom,dropthelighttolowestforsimulatingthenighteffect,anddesigncertainbendingroadtomakeguestsreallyexperiencethenightviewingsystemofnewA8L.精妙的助助兴演出出：活动概述述

品鉴鉴会创意意亮点简简析活动现场场将安排排管弦乐乐、专业业模特、、沙画、、情境舞舞蹈等多多样的演演出形式式，通过过人、艺艺术、车车的三都都完美融融合，传传递奥迪迪的高贵贵品质。。Wonderfulperformance：ActivitybriefAppreciationconferencehighlightsArrangeorchestra,professionalmodel,sandpaintinganddanceonsite,passthenoblequalityofAudithroughtheperfectcombinationofhuman,artandcar.目录Contents整体策略略Generalstrategy活动概述述Activitybrief活动运营营Activityoperation媒体邀约约Mediainvitation活动管理理Activitymanagement项目预算算Projectbudget活动运营营

品鉴鉴会流程程品鉴会活活动流程程（郑州州站）时间项目活动内容备注18:30-19:00A8L品鉴嘉宾签到\暖场进入场内餐前酒会19:00-19:05主持人开场欢迎来宾，简介晚宴内容19:05-19:10领导致辞总部相关人员致辞，礼仪小姐引导上台19:10-19:15欣赏广告片新A8L广告片19:15-19:20新A8L现场亮相时尚、震撼的揭幕仪式19:20-19:25专家深度讲解新车性能讲述新车性能，可允许有嘉宾互动环节19:25-19:30社会进取人士代表感言与新A8L的相近之处19:30-19:50秀台启动情景剧、沙画表演通过情景剧与沙画的演绎，展现秀台时尚酒吧、开放式摄影室、会员卡赠送仪式、特色餐厅、击剑、五人足球赛等功能19:50-20:00“奥迪S-line英杰会”会员卡赠送及秀台启动仪式秀台启动20:00-20:05晚宴祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:05-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Zhengzhou)TimeProjectContentRemarks18:30-19:00A8LappreciationGuestsregistration\warm-upEnterthesite,preprandialcocktail19:00-19:05Presider’sspeechGreettheguests,introducetheactivitycontents19:05-19:10OfficergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:10-19:15EnjoyadvertisingfilmNewA8Ladvertisingfilm19:15-19:20newA8LsitepublishFashionableandastonishedunveilingceremony19:20-19:25ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:25-19:30SocialaggressivegentriesgivespeechSimilarwithnewA8L19:30-19:50ShowTimestart

Scenedrama,sandpaintingperformance

ShowthefunctionsofShowTimefashionablebar,openstudio,membercarpresentingceremony,specialrestaurant,swordplayandfive-a-sidefootballthroughscenedramaandsandpaintint19:50-20:00“AudiS-lineEliteClub”membercardpresentationandShowTimestartceremony

ShowTimestart20:00-20:05DinnerToastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:05-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion活动运营营

品鉴鉴会流程程时间活动内容备注18:30-19:00嘉宾签到\暖场进入场内餐前酒会19:00-19:15主持人开场欢迎来宾，简介晚宴内容19:15-19:20领导致辞总部相关人员致辞，礼仪小姐引导上台19:20-19:25欣赏广告片新A8L广告片19:25-19:30新A8L现场亮相时尚、震撼的揭幕仪式19:30-19:55专家深度讲解新车性能讲述新车性能，可允许有嘉宾互动环节19:55-20:00社会进取人士代表感言与新A8L的相近之处20:00-20:05祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:15-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流品鉴会活活动流程程（合肥肥站）ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Hefei)TimeActivitycontentRemarks:18:30-19:00Guestsregistration

warm-upEnterbrandshowspace,preprandialcocktail19:00-19:15Presider’sspeechGreettheguests,introducetheactivitycontents19:15-19:20LeadergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:20-19:25EnjoyadvertisingfilmNewA8Ladvertisingfilm19:25-19:30newA8LsitepublishFashionableandastonishedunveilingceremony19:30-19:55ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:55-20:00SocialaggressivegentriesgivespeechSimilarwithnewA8L20:00-20:05Toastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:15-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion活动运营营郑州站品品鉴会活动场地地推荐介介绍郑州秀台台郑州秀台台是河南南甚至全全国第一一家体育育运动的的“体验验”式商商业模式式的高端端时尚会会所。秀台所倡倡导的是是“体验验”式的的商业模模式，在在这里通通过源自自对心灵灵渴求的的体验，，参与者者在自发发性的体体验过程程中，得得到在日日常生活活中无法法体会的的愉悦享享受、心心灵收获获，脑海海长久保保存对品品牌、对对产品的的美好体体验记忆忆。秀台为企企业提供供了深度度的品牌牌植入方方式及形形式多样样的展示示平台，，并设有有企业包包间，便便于大型型企业订订场举办办休闲会会议、聚聚会等；；另外，，国际著著名品牌牌苹果电电脑已进进驻，设设有苹果果体验店店。ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationZhengzhouShowPlatformZhengzhouShowPlatformisthefirstsports“experience”typetopfashionclubinHenanandevenChina.Showplatformadvocatesthe““experience””typebusinessmode,andtheattendantsmayenjoythepleasurewhichcan’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts.Showplatformprovidesthebrandimplantingmodeanddiversifiedshowplatformfortheattendants,andsetsenterpriseVIProomforbigenterprisetoholdrecreationalmeetingandparty;additionally,theworldfamousbrandApplecomputerhasalsosettledherewithAppleexperiencestore.活动运营营郑州站品品鉴会活动场地地推荐理理由场地优势势交通便利利：位于郑州州市健康康路省体体育场游游泳馆二二楼配套成熟熟：设有专业业室内5人足球场场、企业业舞台、、标准击击剑馆、、特色创创意餐厅厅、开放放式摄影影室、时时尚酒吧吧场地亮点点：秀台是第第一家体体育运动动的“体验”式商业模模式的高高端时尚尚会所。。整体性：：在项目运营营中，参与者在自自发性的体体验过程中中，得到在在日常生活活中无法体体会的愉悦悦享受、心心灵收获，，脑海长久久保存对品品牌、对产产品的美好好体验记忆忆，能充分的体体现出活动动的整体性性。郑州秀台ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationSiteadvantagesConvenienttraffic:2/F,HenanProvinceStadiumSwimmingHall,JiankangRd.,ZhengzhouMaturefacilities:setprofessionalinteriorFive-a-SideFootballCourt,enterprisestage,standardFencingHall,specialcreativerestaurants,openphotographicstudioandfashionablebarSitehighlights:showplatformisthefirstsports“experience”typetopfashionclub.Integrity:intheprojectoperation,theattendantsmayenjoythepleasurewhichcan’’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts,whichthoroughlyshowtheintegrityoftheactivity.ZhengzhouShowPlatform活动运营郑州住宿酒酒店推荐（（一）郑州索菲特特国际饭店店郑州索菲特特国际饭店店是河南国国际饭店与与法国雅高高酒店集团团共同投资资兴建的一一座具有五五星级标准准的合资酒酒店，并于于2000年6月被国家旅旅游局评审审为五星级级旅游涉外外饭店。时时至今日，，索菲特国国际饭店管管理的酒店店遍布世界界140多个国家、、超过4000间酒店。开开业迄今，，成功接待待了众多国国家的政界界要人及王王室成员。。并屡次获获得包括福福布斯中文文版颁发的的“全国最最佳商务酒酒店50强”、大河河报颁发的的“游客满满意的十佳佳饭店”在在内的多项项殊荣，是是被誉为““欧洲先锋锋、全球酒酒店及企业业服务集团团”的雅高高国际酒店店集团的一一员。郑州索菲特特国际饭店店地处郑州州市城东路路和金水大大道交汇的的黄金地段段，周边省省级政府机机构林立，，金融商贸贸云集，仅仅10分钟车程即即可到达郑郑东新区，，交通十分分便利。饭饭店对面的的紫荆山公公园和环绕绕酒店的金金水河畔，，倍添旅客客的闲情逸逸致。在熠熠熠生辉的的高楼上俯俯瞰全城，，历史风情情尽收眼底底。Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelisthe5-starstandardhoteljointlyinvestedbyHenanInternationalRestaurantandFrenchAccorHotelsGroup,andwasrankedasthe5-starforeignhotelbyStateTourismBureauinJune2000.Tillpresent,SofitelInternationalHotelhasgovernedmorethan40000hotelsinmorethan140countries.Tillitisputintooperation,ithassuccessfullyreceivedthepoliticalgentriesandroyalmembersofdifferentcountries,andhasawardedsuchhonorsas““Top50BestBusinessHotelsintheWorld”publishedbyForbesChineseversionand“Top10HotelswithSatisfactionfromGuests”byDaheDaily,andisthememberofAccorHotelsGroupwhichispraisedasthe““Europeanpioneerandglobalhotelandenterpriseservicegroup”.ZhengzhouSofitelInternationalHotelsettlesatthecrossofChengdongRoadandJinshuiAvenueinZhengzhousurroundedbyprovincialgovernmentaladministrationswithflourishingfinanceandbusiness,andisonly10minutes’’drivetoZhengdongnewdistrictwithveryconvenienttraffic.TheZijingshanParkandJinshuiRiversurroundingthehotelprovidestherecreationandeleganceforguestswhocanthoroughlyenjoythehistoricalcityfromtheshiningtallbuilding.活动运营郑州住宿酒酒店推荐（（一）郑州索菲特特国际饭店店郑州索菲特特国际饭店店地址：郑郑州城东路路289号。距郑州秀台台3.2公里，车程程10分钟。Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelAddress:No.289,ChengdongRd.,Zhengzhou.3.2kmtoZhengzhouShowPlatform,10minutes’’drive.活动运营郑州住宿酒酒店推荐（（二）郑州裕达国国贸酒店郑州裕达国国贸酒店是是一家国际际豪华酒店店，地处郑郑州政治、、商业中心心地带，毗毗邻郑州市市人民政府府而建，俯俯瞰中原重重镇迷人风风光，地理理位置得天天独厚。去去往新郑机机场、火车车站交通便便利。酒店建设共共耗资3亿美金，由由世界著名名设计师李李祖原先生生亲自设计计，为河南南省最高的的建筑物之之一，裕裕达国贸酒酒店设有豪豪华客房、、行政客房房、商务客客房，酒店店豪华客房房的构造延延续了酒店店宽敞舒适适的美誉，，带独立淋淋浴间、卫卫星电视等等。凭窗远远眺，古老老的中原重重镇、绿色色的郑州西西城以及现现代城市风风光尽收眼眼底。同时时还包括了了集世界时时尚最前沿沿的设计于于一体的餐餐厅和酒吧吧、除一座座水晶宴会会厅外，同同时还有一一座中庭式式大宴会厅厅采用欧式式建筑格局局，可同时时容纳700位宾客。加加上多间大大小各异的的会议室，，可满足宾宾客不同的的商务需求求。酒店开业时时间1997年开业，2003年装修，楼楼高45层，客房总总数356间（套）。。Activityoperation

Zhengzhouaccommodationhotelrecommendation(2)ZhengzhouYudaPalaceHotelZhengzhouYudaPalaceHotelisaninternationaldeluxehotelsettledatthecentralzoneofpoliticsandeconomyinZhengzhouandneighborstheZhengzhouPeople’’sGovernmentwithadvantagedgeographiclocationandconvenienttraffictoXinzhengAirportandRailwayStation.Thehotel,withtheinvestmentreachingUSD300million,waspersonallydesignedbyMr.LiZuyuanwhoistheworldfamousdesigner,andisoneofthehighestbuildingsinHenanprovince.YudaPalaceHotelsetsdeluxeguestroom,administrativeguestroomandbusinessguestroom,thestructureofdeluxeguestroomextendsthereputationofcomfortableandwidewithindependentshowerroomandsatelliteTV.Viewingbesidethewindow,guestsmaythoroughlyenjoytheancientcity,greenwestdistrictandmodernurbanscenery.Additionally,italsohasrestaurantandbarwithworldfashionabledesign,besidesthecrystalbanquethall,italsosetsonebigbanquethallinEuropeanarchitecturalpattern,andiscapableofserving700guests