2023苏宁电器集团简介(中英文版)

2023苏宁电器集团简介〔中英文〕苏宁电器集团创立于1990年，历经20年的开展，成为中国最大的商业企业，是商务部重点培育的15家大型商业企业集团之一，位列中国企业500强第50位，中国民营企业前二强，品牌价值508.31亿元。苏宁电器集团以电器连锁为主业，顺势切入商业地产，同步带动住宅开发、高星级酒店与购物中心连锁等行业开展，形成了商业、地产、效劳业三大领域协同开展的产业格局。截至2023年底，苏宁电器集团进入中国300多个城市，并进入中国香港和日本东京、大阪地区，拥有员工15万人，年营业收入近1500亿元。SuningApplianceGroupwasestablishedin1990.After20yearsofdevelopment,ithasbecomethelargestcommercialenterpriseinChina.Itisoneofthe“NationalKey15LargestCommercialEnterprisesinChina〞speciallysupportedbytheMinistryofCommerce.Itranksthe50thplaceamongtheTop500EnterprisesinChina,the2ndplaceamongthePrivately-runbusinessesinChina.Itsbrandvalueis50.831billionyuan.SuningApplianceGrouptakesappliancechaindevelopmentasitsmainbusiness,andatthesametimedealswiththecommercialrealestatebusiness,synchronizingthedevelopmentofsuchindustriesasresidencedevelopment,high-levelstarredhotelandshoppingcenterchainbusiness,thushavingformulatedanindustriallayoutofcoordinationdevelopmentinthethreefieldsofcommerce,realestateandtheserviceindustry.Bytheendof2023,SuningApplianceGrouphasenteredmorethan300citiesinChina.IthasalsoenteredthemarketsinHongKongofChina,TokyoandOsakaofJapan.Thetotalnumberofstaffis150,000,andtheannualrevenueiscloseto150billionyuan.一、电器连锁零售Chainretailofelectricalappliances苏宁电器(002024)—中国3C家电连锁零售行业的领先者。经过20年的拼搏，历经两次创业，苏宁电器从一家200平米的空调专营店开展成为中国最大的商业流通企业。2004年7月21日，苏宁电器在深交所挂牌上市，成为国内首家IPO上市的家电连锁企业，市场价值位居全球家电连锁企业前列，先后荣登?福布斯?亚洲企业50强、?福布斯?全球2000大企业中国零售业第一，荣获中国最具竞争力上市公司前十与最具投资价值上市公司等诸多荣誉。截至2023年底，苏宁电器建立了覆盖直辖市、省会城市、副省级城市、地级城市、县〔县级市〕、兴旺乡镇六级市场的连锁网络，在中国大陆300多个城市，在中国香港和日本东京、大阪等地区，拥有近1500家连锁店，2023年销售收入近1500亿元。围绕市场与消费细分，苏宁电器形成了：超级旗舰店、标准店、县镇店和精品店四大类店面业态组合，采取“租、建、购、并〞四位一体的同步开发方式，始终保持稳健、快速的开展，平均每年新开200家以上连锁店，到2023年全球连锁店总数将达3500家，销售规模将达3500亿元。苏宁电器坚持市场导向、顾客核心，与全球上万名家电供给商建立了紧密的合作关系，为消费者提供丰富优质的家电商品和涵盖售前、售中、售后一体化的阳光效劳。在实体连锁网络开发的同时，苏宁电器以“苏宁易购〞为品牌，全面推进虚拟网上购物平台建设，为消费者提供快捷、优质的购物体验。到2023年，苏宁易购销售规模将达3000亿元，占据中国电子商务市场10%的份额，成为中国第一的电子商务公司。SuningAppliance(002024)---AleaderinChina’s3Cchainretailersofhomeappliances.Overthepasttwodecades,SuningAppliancehasnowgrownintothelargestcommercialretailenterpriseinChinafromanair-conditionersfranchisestoreof200㎡throughtwoinnovativeundertakings.OnJuly21stof2004,SuningAppliancelistedontheShenzhenStockExchangeandbecamethefirstdomesticchainenterpriseofhomeappliancelistingIPOwithitsmarketvaluerankedtopofglobalchainhomeapplianceenterprises.SuningwasalsolistedintheAsianFab50byForbes,rankingfirstofChineseretailersinGlobal2000ofForbesandamongTop10MostCompetitivePublicCompaniesofChinaandthePublicCompanieswithMostInvestmentValue.Bytheendof2023,SuningAppliancehascoveredmorethan300majorcitiesalloverChinaandenteredHongKong,TokyoandOsakaregionwithnearly1,500chainstoresandthesalesrevenuesofnearly150billionRMByuanin2023.Accordingtomarketsandconsumesegments,SuningApplianceclassifieschainstoresofelectricalappliancesintoEXPOstores,standardstores,townshipcommunitystoresandupscalestores.Suningmaintainsasteadyandrapiddevelopmenttrendbyadoptingthemodelof“theintegrationoflease,construction,purchaseandmerger〞with200chainstoresopenedeveryyear.Bytheendof2023,Suningwillhaveowned3,500chainstorestotallyallovertheworldwiththesalesrevenuesof350billionyuanRMB.SuningAppliancepersistsinmarket-orientationandcustomer-centricity,establishesclosecooperationwithtensofthousandsoffamoussuppliersofhouseholdapplianceallovertheworldandprovidesagreatvarietyofhouseholdappliancesandsunnyservicesbefore,duringandaftersales.Whiledevelopingthenetworkofentitychainstores,SuningAppliancetakes“SuningE-go〞onlinestoreasthebrand,overallpromotingtheconstructionofthevirtualonlineshoppingplatform,henceprovidingconsumerswithfast,convenientandqualityshoppingexperience.By2023,SuningE-gowillreachasalesvolumeof300billionyuanwhichwilltake10%ofthatofthewholee-businessmarketinChina,becomingNo.1amonge-businesscorporationsinChina.二、综合地产RealEstate围绕电器连锁自建店和自建物流基地需求，苏宁电器集团进入地产开发领域。迄今为止，形成了以“苏宁置业〞为品牌，商业地产、物流工业地产、住宅地产、科技地产、旅游地产五大领域协同开展的产业格局。2023年起，苏宁置业在南京、北京、上海、天津、重庆、广州、成都、沈阳、武汉、杭州等全国60多个一、二级城市开发建设，形成了全国连锁经营的布局，年平均开发800万平方米，矢志打造中国高端综合地产的领袖企业。Tomeetthedemandofself-constructedappliancestoresandlogisticsbases,SuningApplianceGroupenteredrealestateindustryandestablishedSuningRealEstate,whichspecializesinthesynergydevelopmentoffivefieldsofcommercialandresidentialrealestate,resort,logisticsbaseandhigh-techrealestate.Since2023,SuningRealEstatehasdevelopedin60majorcitiesnationwidesuchasNanjing,Beijing,Shanghai,Tianjin,Chongqing,Guangzhou,Chengdu,Shenyang,WuhanandHangzhou,andformedalayoutofnationwidechainoperationwithanaverageof8million㎡landdevelopedannually,becomingaleadingenterpriseinhigh-endrealestateofChina.商业地产CommercialRealEstate依托集团在商业零售领域的经营规模和经验，苏宁置业携手全球顶尖建筑设计公司，在全国鼎力开发商业地产，筑就城市地标，建筑城市的世界影响力。截至目前，苏宁置业形成了苏宁电器广场、苏宁广场两大产品系列，经营业态涵盖苏宁电器超级旗舰店、大型购物中心、高星级酒店、酒店式公寓、甲级写字楼、餐饮娱乐、大型超市等。Byrelyingontheoperationalscaleandexperienceofthegroupinthefieldofcommercialretail,SuningRealEstatehasmadegreateffortstodevelopthecommercialrealestatethroughoutthecountrywithtoparchitectureanddesigncompaniesintheworld,havingbuiltlandmarksofvariouscitiesandhelpedboosttheinfluenceofthecitiesontheworld.Sofar,SuningRealEstatehasformedtwomainproductseriesofSuningAppliancePlazaandSuningPlaza,andthetypesofoperationincludeSuningApplianceEXPOStores,ShoppingMalls,high-levelstarredhotels,servicedapartments,Class-Aofficebuildings,restaurantsandpublicplacesofentertainmentandhypermarkets.苏宁电器广场是苏宁置业开发建设的新型家电ShoppingMall，一般位于市级商业中心、副商业中心、新兴商业中心和交通枢纽，立足核心商圈，打造区域商业标志。苏宁电器广场以苏宁电器第五～第七代超级旗舰店为主力，经营业态涵盖大型超市、品牌专卖、餐饮、运动健身、影院娱乐等。根据商业面积规模不同，苏宁电器广场分为3万平方米、4万平方米、5万平方米三种规格。SuningAppliancePlazaisanewstyleofHomeApplianceShoppingMalldevelopedbySuningRealEstate,whichisusuallylocatedinurbancommercialcenters,sub-commercialcenters,newly-risecommercialcentersandtraffichubs.SuningAppliancePlaza,basedonthecorebusinessdistrict,aimsatbecomingthecommerciallandmarkofthecorrespondingregion.SuningAppliancePlazatakesthefifthtotheseventhgenerationofEXPOstoresofSuningApplianceasthemajorforce,withthetypesofoperationcoveringhypermarkets,brandstores,catering,sportsandfitnesscenteraswellascinemasandrecreation.Accordingtothescaleofbusiness,SuningAppliancePlazaisdividedintothreekindsofsize,i.e.30,000m2,40,000m2and50,000m2.苏宁广场是苏宁置业开发建设的大型城市综合体，一般位于市级商业中心、副商业中心，矗立城市核心，筑就城市地标，成就城市形象名片。苏宁广场经营业态涵盖苏宁电器超级旗舰店、高端购物中心、高星级酒店、国际甲级写字楼、高档公寓等。根据商业面积规模的不同，苏宁广场总建筑面积10万平方米、20-30万平方米、50-60万平方米不等。SuningPlazaisalarge-scaleurbancomplexdevelopedandconstructedbySuningRealEstate,whichisusuallylocatedinurbancommercialcentersandsub-commercialcenters.Itstandserectinthecenterofthecityandbecomestheurbanlandmark,thusbecomingtheimagecardofthecity.TheoperationtypesofSuningPlazacoversSuningApplianceEXPOstores,high-endshoppingcenters,high-levelstarredhotels,internationalClass-Aofficebuildings,andtop-gradeapartments.Accordingtothescaleofbusiness,theoverallfloorageofSuningPlazaisdividedintovarioussizesof100,000m2,200,000m2to300,000m2,and500,000m2to600,000m2.物流工业地产Logisticsindustrialrealestate苏宁置业助力电器连锁开展，在全国开发建设苏宁电器第三代物流基地。每个物流基地集物流配送中心、售后效劳中心、呼叫中心、数据中心、培训中心和后勤中心等功能于一体，通过机械化作业与信息化管理，可支持50-200亿元的年商品销售规模，零售配送半径最大达300公里。截至目前，苏宁电器在杭州、北京、南京、沈阳等地物流基地已投入使用，北京二期、天津、重庆、广州、成都、郑州、长沙、长春、合肥、青岛、济南、无锡、厦门等地的工程已全面开工建设。预计到2023年，苏宁置业将在全国完成60个物流基地的战略布局。依托强大的连锁零售平台，苏宁电器以市场为导向、通过OEM、ODM、包销定制等多样化的采购模式，立足物流工业园平台、以商业需求引导工业制造，优化家电供给链、以民族商业渠道扶植民族制造业开展。SuningRealEstatehelpsthedevelopmentofhomeappliancechainbusiness,andhasdevelopedandconstructedthethirdgenerationoflogisticsbasesthroughoutthecountry.Eachlogisticsbaseintegrateslogisticsanddistributioncenter,after-salesservicecenter,callingcenter,datacenter,trainingcenterandlogisticscenter.Throughmechanizedoperationandinformationizedmanagement,itcansupportanannualsalesscaleofcommoditiesworthof5to20billionyuan,andthemaximumretaildeliveryradiumcanreach300kilometers.Sofar,thelogisticsbasesofSuningApplianceinHangzhou,Beijing,NanjingandShenyanghavebeenputintouse,andprojectsinBeijingatthesecondphase,Tianjin,Chongqing,Guangzhou,Chengdu,Zhengzhou,Changsha,Changchun,Hefei,Qingdao,Jinan,WuxiandXiamenhavebeenallstarted.Itisestimatedthatby2023,SuningRealEstatewillfinishthestrategiclayoutor60logisticsbasesthroughoutChina.Byrelyingonthestrongplatformofchainretail,SuningApplianceisorientedtothemarket.ThroughsuchmultipleprocurementmodesasOEM,ODMandexclusivesales,andbasedontheplatformoflogisticsindustrialparks,Suninghasintroducedindustrialmanufacturingaccordingtothecommercialneeds,optimizedthehomeappliancesupplychain,andfosteredthedevelopmentofnationalmanufacturingthroughnationalcommercialchannels.住宅地产ResidentialRealEstate苏宁置业立足住宅开发建设，以〞建筑住宅精品，引领品质生活〞为理念，致力于创造高尚、精致、人文的人居生活环境，开发产品涉及顶级别墅、精品花园、山水园林、超高层公寓、SOHO等多种类型。截至目前，苏宁置业在南京相继开发了钟山国际高尔夫别墅、天启花园、紫金东郡、苏宁银河国际社区等高档住宅。南京奥体滨江住宅、河西江东门、幕府山庄、徐庄住宅等工程也已全面建设。"Basedonthedevelopmentofresidentialrealestate,SuningRealEstatetakes“Constructingtheboutiqueresidenceandleadaqualitylife〞asthemajoridea,isdevotedtocreatingnoble,exquisiteandpeople-friendlylivingenvironment.Theproductsitdevelopsincludesuchpatternsastop-gradevillas,boutiquecommunity,landscaperesidences,skyscraperapartmentsandSOHO.Currently,SuningRealEstatehasdevelopedtop-graderesidenceslikeZhongshanInternationalGolfVilla,TianqiGarden,EastPurpleMountainVillaandSuningGalaxyInternationalCommunity.Otherresidentialprojects,suchasNanjingOlympicBinjiangResidences,HexiJiangdongmen,MufuVillaandXuzhuangSoftwarePark,areallunderconstruction.科技地产High-TechRealEstate苏宁置业致力于领跑城市科技CID，在全国鼎力开发建设科技产业园，打造中央智慧城市(Smartcity)，倾力繁荣城市科技，助力城市产业转型升级。"SuningRealEstateisdedicatedtofurtheringtheconstructionofurbanhigh-techCID.Itismakinganefforttofurtherprojectsofdevelopingandconstructinghigh-techparks,establishingcentralsmartcityinlocalarea,advancingscienceandtechnologyandpromotingupgradeandtransformationofthecity.旅游地产ResortRealEstate南京钟山国际高尔夫位于南京钟山东麓紫金山下，源自1934年民国外交部郊球场，是国内顶级高尔夫球场。球场占地3671亩，由世界高坛传奇泰斗GaryPlayer担纲设计，是集国际赛事标准18洞球场、9洞灯光球场、高尔夫会所等于一体的国际顶级运动、商务、休闲场所，先后承办了欧米茄中国巡回赛等国内外重要赛事，荣获“中国十佳高尔夫球场〞、“最正确球僮效劳〞和“最正确效劳质量〞等诸多殊荣。NanjingZhongshanInternationalGolfliesontheeastofPurpleMountain.OriginallyconstructedastheexclusivegolfcourseoftheMinistryofForeignAffairsin1934,theZhongshanGolfisnowadomestictop-gradegolfcourse.DesignedbyGaryPlayer,ZhongshanGolf,coveringanareaof1,468acres,isintegratedwith18-holecourse,9-holelightingcourseinlinewiththeinternationalstandardandGolfclub.ZhongshanGolfisaworld-classresortforsports,businessandentertainment.Ithasundertookseriesofimportanteventshomeandabroad,suchasOMEGAChinatourcompetition.IthaswonseriesofrewardssuchasoneoftheTop10BestGolfCourseinChina,theBestCaddyserviceandtheHighestserviceQuality.三、高星级酒店连锁ChainDevelopmentofDeluxeHotel立足商业地产开发平台，苏宁电器集团顺势进入高星级酒店行业，全国连锁拓展。在南京，苏宁银河酒店管理公司运营的两家超五星级索菲特酒店已经成为南京酒店业的风向标；在江苏，无锡、徐州、连云港等地的6家高星级酒店已经签约。苏宁银河酒店将携手雅高、凯悦、万豪、喜达屋、洲际、希尔顿等国际一流酒店管理集团开展战略合作，到2023年将在全国完成100家高星级酒店的建设。"Takingadvantageofcommercialrealestate,Suninghasexpandeditsbusinessintodeluxehotelindustryanddevelopednationwide.TwodeluxeSofitelhotelsundertheoperationofSuningGalaxyhotelhavebecomethebenchmarkofthehotelindustryinNanjing.SixdeluxehotelsinJiangsu,Wuxi,XuzhouandLianyunganghaveenteredintocontracts.SuningGalaxyHotelhasstarteditsnationwidechaindevelopmentthroughthestrategiccooperationwithworld-classhotelmanagementgroupssuchasAccor,Hyatt,Marriott,Starwood,InterContinentalandHilton,aimingtoaccomplishtheconstructionof100deluxehotelsinChinabytheyearof2023.四、购物中心连锁ChainDevelopmentofShoppingMall立足商业地产开发平台，苏宁电器集团顺势进入购物中心行业，全国连锁拓展。在南京，2005年开业的南京苏宁银河国际购物广场已经成为南京山西路商圈的精品购物中心，荣获国家商务部首批“金鼎百货精品店〞称号。在江苏，南京、无锡、徐州、连云港等地的购物中心正开发建设中，到2023年，苏宁银河将在全国完成50家大型购物中心的建设，并积极拓展大型超市等业态。Relyingoncommercialrealestate,Suninghasbeenengagedinthebusinessofshoppingmallanddevelopednationwide.In2005,SuningGalaxyInternationalShoppingPlazaopened,becameanupscaledepartmentstoreinthecorebusinessdistrictofShanxiRoadandwashonoredwithaprizeof“JinDingUpscaleDepartmentStore〞awardedbyMinistryofCommerce.Atpresent,severalshoppingmallsinJiangsu,Nanjing,Wuxi,XuzhouandLianyunganghavebeenunderconstruction.SuningGalaxywillhaveaccomplishedtheconstructionof50grandshoppingmallsnationwideandexpandedintootherformatssuchassupermarketbytheyearof2023.五、合作共赢win-win围绕快速顾客响应与效劳，苏宁电器集团依托SCS系统平台，与国内外数万名知名家电供给商建立了良好的合作伙伴关系，通过商品协同、供给链协同、市场协同、人才协同、沟通机制协同等，打造高效的供给链。20年来，苏宁电器集团的开展得到了国家、社会各界的支持、帮助和认可，这些支持、帮助和认可成为苏宁电器不断做强、做大的前进动力。Centeredonmakingquickreactionsandprovidingquickservicetotheclients,SuningApplianceGrouphasestablishedgoodrelationshipwiththousandsofelectricalappliancesuppliershomeandabroadtobuildhighefficientsupplychainwiththehelpoftheplatformofSCSSystembythecoordinationofmerchandise,supplychain,markets,humanresourcesandcommunicationsystem.Duringthepast20years,thedevelopmentofSuningAppliancehasreceivedthesupport,helpandapprovalofthecountryandthesociety.Allthesesupport,helpandapprovalhavebecomethedrivingforcethathasmadeSuninglargerandstronger.六、智慧苏宁SmartSuning信息化是苏宁电器集团的核心竞争力。1994年以来，苏宁电器建立了集数据、语音、视频、监控于一体的信息网络系统，包括全国三级网络与通讯应用架构，全国视频会议、全国内部互联互通、全国多媒体监控、全国数据中心等，公司拥有各类专业IT工程师4000多名，具备自主开发的能力。2005年以来，苏宁电器先后携手IBM、SAP、思科等世界知名IT企业，打造国际一流企业信息平台，屡次入选中国商业科技100强、中国企业信息化500强。依托SAP/ERP系统，苏宁电器建立了涵盖SCS、B2C、BI、WMS、TMS、CRM、CallCenter、OA、SOA、HR等十多类、120多项的信息应用模块开发，实现了“高效采销运营、精益客户效劳、专业共享管理〞三位一体的全流程信息集中管理。InformationizationisthecorecompetitivenessofSuningAppliance.Since1944,SuningAppliancehasestablishedaninformationnetworksystemintegratingdata,voice,videoandsupervision.Thissystemincludesanationalthree-levelnetworkandcommunication-applicationframework,nationalvideoconferences,nationalinternalinter-connectedtelephones,nationalmulti-mediasupervisionandnationaldatacenter.Theenterprisehasmorethan4,000professionalITengineersofvarioustypesandithasthecapabilitytocarryoutself-development.Since2005,SuningAppliancehascooperatedwithsuchworld-famousITenterprisesasIBM,SAPandCiscotocreateaninternationalfirst-classplatformofenterpriseinformation.IthasbeenlistedamongtheTop100ChineseCommercialTechnologiesandTop500ChineseEnterpriseInformationizationformanytimes.ByrelyingontheSAP/ERPsystem,SuningAppliancehascarriedoutmorethan10typesofinformation-applicationmoduledevelopmentcoveringSCS,B2C,BI,WMS,TMS,CRM,CallCenter,OA,SOA,andHRwiththetotalnumberofitemsbeingover120.Ithasrealizedcentralizedinformationizationmanagementintegrating“highefficientoperationofprocurementandsales,leancustomerserviceandprofessionalsharedmanagement〞duringthewholeprocess.七、人力资源HumanResources百年苏宁，人才为本。苏宁电器集团建立了系统化的招聘选拔、培训培养、考核鼓励与开展规划体系，坚持“自主培养，内部提拔〞的人才培养方针，全力打造事业经理人团队，陆续实施了1200梯队、总经理梯队、采购经理梯队、店长梯队、督导梯队、销售突击队、蓝领梯队等数十项人才梯队，倡导员工与企业共同成长与开展。1993年起，苏宁开始引进应届大学毕业生，为企业的快速开展积蓄了力量。2003年，由董事长张近东先生亲自领导的面向应届大学毕业生的人才引进培养方案——1200工程正式启动，在全国范围内招聘引进1200名2003届本科毕业生。迄今为止，1200工程已连续实施9期，共引进培养了2万多名优秀大学毕业生。Suning’slong-livedundertakingisbasedontheeffortoftalentedstaff.Suninghassetupasystematicframeworkofrecruiting,selecting,training,testing,rewardinganddevelopingforSuningstaff.Suningstickstotheguidelineofindependenttrainingandpromotingfromtheinternalpersonnel,sparingnoeffortstobuildateamwhoincorporatetheircareerintothelong-termdevelopmentofthegroup.Ithasimplementeddozensoftrainingprogramsfor1200staff,generalmanagers,purchasingmanagers,storemanagers,salesrepresentativesandtechnicians.In1993,Suningstartedtointroduceandrecruitgraduatingstudents,accumulatingresourcesfortherapiddevelopmentofthecompany.Attheendof2002,the1200projectwaslaunchedundertheleadershipofChairmanZhangJindonginperson.Itisaprojectaimingattherecruitmentandtrainingofgraduatingstudents.Suningrecruited1,200graduatingstudentswithbachelordegreewhograduatedin2003.The1200projecthasbeenoperatedfor9termsandintroducedandtrainedmorethan20,000excellentgraduatingstudentsbynow.八、社会责任CorporateSocialResponsibility苏宁是苏宁人的苏宁，是国家和社会的苏宁。20年来，苏宁电器集团坚持做负责任的企业公民，通过吸纳就业、缴纳税收和慈善公益等方式，不断回馈与效劳社会，并努力依托自身开展，引领和带动行业提升，打造百年苏宁，致力于成为受人尊敬的民族商业品牌。苏宁电器集团每年吸收大量大学毕业生、农村劳动力与下岗人员就业，直接解决就业十五万人，间接支撑就业上百万人，屡次被国家、省、市劳动保障部门和纳税部门表彰为先进企业，在各类公益行动中累计捐赠7亿多元。2006年2月，苏宁发起“1+1阳光行—苏宁社工志愿者行动〞，号召全体员工每人每年捐出1天工资用于慈善捐赠，每人每年奉献1天时间参加社工效劳，首创中国先例，将公益事业长期化、制度化、品牌化推进。目前在全国组建了500多支志愿者效劳队，年平均参与人数超过15万。SuningistheSuningofSuningPersonnel,oftheCountry,andoftheSociety.Overthepasttwodecades,Suninghasbeenadheringtoitscommitmenttobeacorporatecitizenwithasenseofsocialresponsibility.Itprovidesjobs,paystaxesandtakespartinpublicwelfareactivitiesinreturnandservingsociety.Italsoleadsandpromotestheadvancementofthewholeindustrythroughconsistentself-improvement,buildingalong-livedSuningandworkingontheenterpriseofbuildingarespectablenationalcommercialbrand.SuningApplianceGroupprovidesjobstoagreatmanycollegegraduates,rurallaborsandtheunemployedeveryyear.Ithasdirectlyprovided150,000jobsandindirectlysupportedtheemploymentofmorethanmillionsofpeople.Ithasformanytimesbeenrewardedastheadvancedenterprisebythenational,provincialandmunicipallaborsecurityauthoritiesandtaxauthorities.Ithasdonatedmorethan700millionRMByuaninvariouspublicwelfareactivities.InFebruaryof2006,Suninginitiatedthecommunityserviceorganization-“1+1