国际经贸函电课件 2

Chapter2EstablishingBusinessRelationsNocustomer,nobusinessNewly-foundedfirmstodevelopbusiness;Establishedfirmstomaintainorexpanditsbusinessactivities,andtoincreasesaleturnover.UnderstandthechannelsforgettingbusinessinformationLearnhowtoestablishbusinessrelationsbywritingLearntowriteanexpectedreplyMastertypicalwords,phrasesandexpressionsinwritingsuchlettersLearningFocusSection1Introduction(1)ChambersofCommerceinforeigncountries(商会)(2)TradeDirectory（贸易名录）(3)ChineseCommercialCounselor‘sOfficeinforeigncountries(中国驻国外商务参赞处)商务部网址:/ChannelsforObtainingInformationAboutaNewFirm(4)businesshouseofthesametrade,etc.;行业协会(5)advertisementsinmagazine,oninternet,overradio,onTVandsoon.(6)WebMade-in-C(中国制造网)A(8)TradeFairs广交会官方网站/cn/UnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsInternationalFairUnitOneEstablishingTradeRelationsGuangzhouTradeFairUnitOneEstablishingTradeRelationsEstablishingTradeRelationsRequirementsforWritingThesourceoftheinformationTheintentionordesireofwritingtheletterSelf-introductionincludingyourbusinessscopeandotherinformationOfferreferenceastothefinancialstatusofthewriter’scompanyExpectationofcooperationandanearlyreplyUsefulwordsandprases:(1)owe…to:attributeto归因与，由于E.g.Weoweyournameandaddresstoourbusinesspartner.Weoweoursuccesstoyourhelpandinstruction.Section2Usefulwords,phrasesandexpressions(2)Embassy:['embəsi]n.大使馆e.g.SwedishEmbassyinBeijing(3)inthemarketfor:intendedtobuy意欲购买e.g.我们正打算购买羊毛。Weareinthemarketforwool.Pleaseadvise(inform)uswhenyouareinthemarket.(4)availoneselfof…:takeadvantageof借此机会e.g.Weavailourselvesofthisopportunitytoapproachyouforestablishmentofbusinessrelationswithyou.

我们借此机会与你们联系以建立业务关系。availv.makeuseofsth;takeadvantageofsthavailableadj.sththatcanbeusedorobtainede.g.Wearesorrytoinformyouthatthefollowingitemsarenolongeravailable.(5)approach:contact接触，联系e.g.Wehavebeenapproachedbyseveralbuyersforthesupplyofwalnuts.(6)acquaint…with…:familiarize…with…/makesb.knowe.g.Youwillhavetoacquaintuswiththedetails.(7)handle:1)dealinbuyingandselling,经营e.g.Ourcorporationhandlesfoodstuffs.2)treat,处理e.g.Thispendingcaseisdifficulttohandle.(8)line:anindustry/abusiness/akindofgoodse.g.我们从事外科器械/化学制品行业已有多年。Wehavebeenengagedformanyyearsinthelineofsurgicalinstruments/inthechemicalline.Ourchieflineistheimportofchemical.Thisisagoodlineofhardware.belinedwithinlinewithbelinedwith:providewithaninsidecoveringe.g.Thecaseislinedwithtin-plate.inlinewith:inagreementwithe.g.Ifyourpriceisinline,wecantakelargequantities.Wetrustyouwillexecuteourorderinlinewiththecontract.Wedonotthinkwecanfallinlinewithyourviews.(9)quotation:amountstatedascurrentpriceofthegoodsonsalee.g.Pleaseletushaveyourcompetitivequotationfor1,000leatherjackets.Yourquotationsforleatherjacketsaretoohightobeacceptable.(10)on(upon)receiptof:assoonasreceivingsthe.g.Onreceiptofyourinstructionswewillsendthesamples.(11)adhereto:stickto/beloyalto遵守，遵循，坚持e.g.Wealwaysadheretotheprincipleofequalityandmutualbenefit.我们一直遵循平等互利的原则。Wealwaysadheretoourcommitments.(12)enterintobusinessrelations/anagreementwith…e.g.Wewishtoenterintobusinessrelationswithyourcompanyforthesuppleoflightindustrialmaterials.Weexpecttoenterintoanagreementwithoursupplier.(13)complywith:beinaccordance(compliance)with,meete.g.Wehopeyouwillbeabletocomplywithourrequest.(14)underseparatecover:byseparatemail(15)liewithin:belongto,fallintoe.g.Wearegladtoinformthatyourrequiredgoodsliewithinourbusinessscope/line.

很高兴通知你方，你们所要的产品属于我们的业务范围。Usefulexpressions:(1)toexpressthesourceoftheinformation:Havinghad/obtainedyournameandaddressfromWehavelearnedyournameandaddressfrom…Wecome/gettoknowyournameandaddressfrom/through…Weoweyournameandaddressto…Yourfirmhasbeenkindlyrecommendedtousby…Yournameandaddresshavebeeninformedtousby…(2)ToshowtheexpectationofestablishingbusinessrelationsWeavailourselvesofthisopportunitytoapproachyouinthehopeof/withaviewpoint(expectation)ofestablishingbusinessrelationswithyou.Wearewillingtoenterintobusinessrelationswithyourfirmonthebasisofequalityandmutualbenefit.(3)Introducingone’sowncompanyorlineofproductsWewritetointroduceourselvesasoneoftheleadingexportersofawiderangeofelectricfansandairconditioners.Wehavebeeninthelineof….formanyyears.Specializingintheexportof…,wewishtoexpressourdesiretotradewithyouinthisline.Toacquaintyouwiththelightindustrialgoodswehandle,wearesendingyou,byseparateairmail,severalpamphlets(brochure,booklet)foryourreference.(4)ExpressionsusedinreplylettersYourletterexpressingthehopeofenteringintobusinessconnectionswithushasbeenreceivedwiththanks.Yourdesiretoestablishdirectbusinessrelationswithuscoincideswith(isinaccordancewith)us.Pleaseacceptourregretforhavingtodeclineyourrequestforestablishmentofbusinessrelationswithusastheitemsnamedinyourletterhavebeensoldout.Section3SpecimenLettersforEstablishingBusinessRelationsExporterWritestoImporterImporterWritestoManufacturerSelfIntroductionbyExporterImporterWritestoExporterExercise!1、CloseTest2、Translation

我们从瑞典驻北京大使馆的商务参赞处获悉你方的名称和地址，并借此机会与你方取得联系以期建立业务关系。

我们是一家专门经营纺织品出口的民营企业，我们的产品在国际市场上享有盛誉。

Pleaseacceptourregretforhavingtodeclineyourrequestforestablishmentofbusinessrelationswithusastheitemsnamedinyourletterhavebeensoldout.WeoweyournameandaddresstotheCommercialCounsellor’sOfficeoftheSwedishEmbassyinBeijing，andavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.

Weareaprivate-ownedcorporation,specializinginexportationoftextiles,whichhaveenjoyedhighprestigeinworldmarket.

非常抱歉我们不能与你方建立业务联系，因为你们所要的产品已经买完。ScenarioSimulation:Task1FindyourpotentialcustomerorsupplierthroughtheTradeDirectory(includingalltheinformationofthecompaniesestablishedbyallthegroups)buyerswri