The application of rhetoric in ads(广告语中修辞的运用)

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Today,wefindthatmanyadvertisementsusequote,ofcourse,makingquotecanmaketheadvertisementsrichconnotationandmoreattractiveNo.1ThenameofbaiduquotespeomofLiShangyin.LuoYangSwallowDishalsoquotesthepoemofCaoCao.Contrast对比AUCMA没有最好，只有更好。Tillgoodisbetter,butbetterbest.No.2Ponasonic,Co.Ltd.节约用电，不如用电节约。Saveelectricity,aselectrcitysaving.松下电器新飞广告做的好，不如新飞冰箱好。Frestechadvertisingtobegood,asgoodFrestechrefrigerator.新飞冰箱Simile（比喻）No.3Poetryinmotion,dancingclosetome．

动态的诗，向我舞近。（丰田汽车）Engineeredtomovethehumanspirit.人类精神的动力。（Mercedes-Benz梅赛德斯-奔驰德国）BMWM5————Awolfinsheep’sclothingrhetoricquestion（设问）Thefunctionofrhetoricquestionistoemphasizeview,renderatmosphere,intensifytone,andstrengthentheeffectofexpression.

No.4“Where’sthebeef？”（Wendy’sHamburger）“牛肉在哪里？”（温迪汉堡包）

Doesyourstomachhurt?stomachache,hyperacidity,gasteremphraxis,countonSiDashu.

胃，痛吗？胃，酸吗？胃，胀吗？胃痛，胃酸，胃胀，交给斯达舒Dualinads对偶NO.5五味生活，七彩人生

Flavourfullivelihood,colorfullifeTheadofthefilmcompany孔府宴酒喝孔府宴酒，作天下文章Personificationinads万宁药店video.Unlikeme,myRolexneverneedsarestTheRolexwatchPUN双关NO.6Webringhightechnologyhome。（NEC）我们把高科技带回家。（日本电气）

Withsomanycarrots，I’llbearealgem！（B。C。Muffins）有这么多克拉（胡萝卜），我是颗真宝石！（发糕）Tryoursweetcorn，andyou’llsmilefromeartoear。尝尝我们的甜玉米，包你乐得合不拢嘴。

Repetition（反复）NO.7Alsocalledrepeat,inEnglishadvertising,inordertohighlightsomeproductsandinformation,.Advertisingplannerswilldeliberatelyrepeatcertainwords,phrases,syntaxorsentence,soastohighlightthetheme,toexpressstrongfeelingsandenhancinglanguagerhythm,todeepenourimpressionofpurpose.RepetitionisimportantinadvertisingEnglish,oneoftherhetoric.Properuseoftherepeat,canmakethethemeshouldbestressed,strengthenlanguageexpression.Forexample"Volkswagen"oneAD:Weputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.Therepeatedtherhetoric,havekindofrhythmandnaturalrhythm.InordertoconformtotheChineselanguagehabits,producetheharmoniousrhythm,addtheproductapplicableobjects"king",twosentencesoffourwordstoexpress,thestructureistidy,translationoftheoriginalintentionisforgoodaestheticreproductionWeputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.我们把它们通过水，以确保他们不漏我们把他们通过泥和盐，以确保他们赢得信任。Chineselife,chinese

Meiling.中国人的生活，中国人的美菱。Exaggeration（夸张）TorepresentasgreaterthanisactuallythecaseToenlargeorincreasetoanabnormaldegreeNO.8Onethousandneighboursaredrunkandtensquarekmisfulloffragranceonceyouopenthewinejar隔壁千家醉，开坛十里香。Themorning