Unit 1 World Tourism Organization世界旅游机构

Unitone

WorldTourismOrganization

ContentsTeachingFocusTimeAllocationsTeachingProceduresTeachingObjectivesTeachingApproachesTeachingDifficultiesTeachingMethodsTeachingObjectivesBecomefamiliarwithWorldTourismOrganizationBecomefamiliarwithKeyBenefitsofTourismBeabletomaketheconversationsattheGuests’ArrivalUnderstandsomesentencestructuresandpatterns1234TeachingApproachesLetthestudentsreadthematerialsabouttourismIntroducethehistoryoftheTourismDiscusstheprocessofGuests’ArrivalattheairportHomeworkTellthemsomethingabouttheWorldTourismOrganizationDescribebrieflythebenefitsoftourismStepsFocusonWorldTourismOrganization&KeyBenefitsofTourismGuests’Arrival2PassagesTimeAllocationsFrameworkConceptualAWorldTourismOrganization&KeyBenefitsofTourism(3periods)Guests’Arrival(3periods)Unit1WorldTourismOrganizationTeachingDifficultiesUsagesDifficultiesTheNewWordsSomeUsefulExpressionsTeachingMethodsMethodsTeacher’sExplanationsDiscussingExercisesQuestionsTeachingProceduresWorldTourismOrganization&KeyBenefitsofTourism

Step1LeadinginWhathavelearnedaboutWTO?

Howmanybenefitsoftourismareknowntothegovernmentsandpeople?

Hint:BothReadingAndReadingBareconcernedwithWTO.WTO’saimistostimulateeconomicgrowthandjobcreation,provideincentiveforprotectingtheenvironmentandheritageofdestination,andpromotepeaceandunderstandingamongallthenationsoftheworld.KeyBenefitsofTourismExportEarningsInternationaltourismistheworld’slargestexportearnerandanimportantfactorinthebalanceofpaymentsofmanycountries.ForeigncurrencyreceiptsfrominternationaltourismreachedUS$476billionin2000,outstrippingexportsofpetroleumproducts,motorvehicles,telecommunicationsequipment,textilesoranyotherproductorservice.EmploymentTravelandtourismisanimportantjobcreator,employingan

estimated100millionpeoplearoundtheworld.Thevastmajorityoftourismjobsareinsmallormedium-sized,family-ownedenterprises.Researchshowsthatjobcreationintourismisgrowing1.5timesfasterthananyotherindustrialsector.RuralOpportunities

Tourismjobsandbusinessesareusuallycreatedinthemostunderdevelopedregionsofacountry,helpingtoequalizeeconomicopportunitiesthroughoutanationandprovidinganincentiveforresidentstoremaininruralareasratherthanmovetoovercrowdedcities.InfrastructureInvestmentTravelandtourismstimulatesenormousinvestmentsinnewinfrastructure,mostofwhichhelpstoimprovethelivingconditionsoflocalresidentsaswellastourists.Tourismdevelopmentprojectsoftenincludeairports,roads,marinas,sewagesystems,watertreatmentplants,andrestorationofculturalmonuments,museumsandnatureinterpretationcentres.TaxRevenuesThetourismindustryprovidesgovernmentswithhundredsofmillionsofdollarsintaxrevenueseachyearthroughaccommodationandrestauranttaxes,airportusers’fees,salestaxes,airportusers’fees,salestaxes,salestaxes,parkentrancefees,employeeincometaxandmanyotherfiscalmeasures.GrossDomesticProduct(GDP)Internationalanddomestictourismcombinedgeneratesupto10percentoftheworld’sGrossDomesticProduct(GDP)andaconsiderablyhighershareinmanysmallnationsanddevelopingcountries.affiliaten.附属机构；会员

equalizev.使…相等

forumn.论坛

heritagen.遗产

impactn.冲击

incentivea.鼓励的、刺激的

infrastructuren.基础设施know-hown.技能、实际知识、本事

marinan.小船坞

monumentn.纪念碑，纪念馆遗迹，遗址

outstrippinga.超过的

revenuen.收益，收入

sewagen.污水Step2LearnNewWordsandExpressionsStep3ReadthePassageandDiscussWhatistheaimoftheWorldTourismOrganization?

Whyisinternationaltourismregardedastheworld’slargestexportearner?Howdoestourismbenefitthelivingconditionsoflocalresidentsaswell?

WTO’saimistostimulateeconomicgrowthandjobcreation,provideincentiveforprotectingtheenvironmentandheritageofdestinations,andpromotepeaceandunderstandingamongallthenationsoftheworld.Itisbecauseforeigncurrencyreceiptsfrominternationaltourismreached$476billionin2000.outstrippingexportsofpetroleumproducts,motorvehicles,telecommunicationsequipment,textilesoranyotherproductorservice.Travelandtourismstimulatesenormousinvestmentsinnewinfrastructurewhichoftenincludesairports,roads,marinas,sewagesystems,watertreatmentplans,restorationofculturalmonuments,museumsandnatureinterpretationcenters.Theseprojectsarecloselyconcernedwiththelivingconditionsoflocalresidents.Step4LearnthePatternsandStructures过去分词做后置定语过去分词做后置定语的用法，是专门用途英语的特征之一。这种用法经常出现在旅游英语的专业文献中。过去分词作后置定语可以看成是一个缩合了的定语从句。例如：课文中的第3段可以理解为：WithitsheadquartersinMadrid,Spain,WTOisaninter-governmentalbodywhichisentrustedbytheUnitedNationstowardsthepromotionanddevelopmentoftourism.世界旅游组织的总部设在西班牙的马德里，它是附属于联合国，旨在促进和发展旅游事业的政府间组织。又如，课文中的最后1段第1句可以理解为：Internationalanddomestictourismwhicharecombinedgenerateupto10percentoftheworld’sGrossDomesticProduct…国际旅游和国内旅游的产值加在一起，占全世界国内生产总值10%。Step5ExercisesCHECKYOURUNDERSTANDINGMarkthefollowingstatementswith“T”fortrueand“F”forfalse.()1.WTO’smembershipispurelyonthegovernmentlevel.()2.Morethanthreesectorsofcompaniesarementionedinthepassage.()3.WTOisalsoentrustedtoregulatetheglobaltouristenterprisesandtheinternationaltouristmarket.()4.Itisbelievedthatthegovernmentplaysanimportantroleintourism.()5.ThereceiptfrominternationaltourismhasreachedUS$476billionforthepast16years.()6.TheWorldTourismOrganizationpredictstheinternationalarrivalswillamounttomorethanonebillionby2010.()7.Taxrevenuesfromtourismindustryincludeaccommodationandrestauranttaxes,parkentrancefees,touristbusrents,airportusers’fees,andemployeeincometax.()8.Itissaidthatwiththedevelopmentoftourismmoreandmoreruralresidentswillmovetobigcitiesforemployment.TTTTFFFFListeningandSpeaking:Guests’ArrivalStep1LeadinginPretendyouareatouristformAmerica,whatareyougoingtodointheairportafteryouarrivedinChina?Step2LearnNewWordsandExpressionsgroupvisa团队签证ConsulateGeneral总领事馆Chinaentrycards中国入境登记卡Icannotfindmyothercheckedluggage.

我找不到托运的另一件行李。Youwillreceivecompensationfromtheairlines.

您将获得航空公司方面的赔偿。customsdeclarationfrom海关申报单nothingthatIamawareof我不知道有什么需要申报。Youdon’tneedtodeclareyourpersonalbelongings.

您的自用物品不需申报。theGreenChannel绿色通道OrientalTourCompany东方旅游公司Thetourcoachiswaitinginthepark.

旅游车在停车场等候。Step3ListentotheDialoguesandPracticeSampleConversation1:ImmigrationattheAirport.

(Mr.Smith’stourgroupgoesthroughimmigrationproceduresasagroup.)A:ImmigrationOfficerB:Mr.Brown,Mr.GreenandtheothersSampleConversation2:LuggageClaim)A:ClerkB:Mr.Brown(Passengersarecollectingtheircheck-inluggageintheclaimareaattheAirport.)SampleConversation3:GoingthroughCustomsA:CustomsOfficerB:Mr.Jordan

C:Mrs.Jordan(Mr.TheJordanshavegotfilledinthecustomsdeclarationform.)SampleConversation4:GreetingGuestsA:Mr.LiuB:ManagerC:Mr.Smith(Mr.Liu,theChinesetourguide,andhismanagerhavecometotheairportlobbyoutsidethecustomstomeetMr.Smithandtheothergroupmembers.)Step4LearnUsefulExpressionsandPatternsUSEFULEXPRESSIONSANDPATTERNS

1.Iamatransitpassengerforthisflight.2.IamatransitpassengergoingtoJapan.3.DoIhavetogothroughanyotherformalities?4.Pleaseshowyourpassport.5.Ihavelostmyluggage.6.Pleaseshowmeyourluggagetag.7.Pleasefillinthisformforyourlostluggage.8.Wewilltryourbesttotraceit.9.Haveyougotanythingtodeclare?10.Youdon’thavetopayduty(关税)onpersonalbelongings.11.Wouldyoumindopeningyoursuitcase?12.WherewouldIgothroughthecustoms?13.Hownicetoseeyouagain.14.IsthisyourfirsttriptoChina?15.Ihopeyouhaveapleasanttrip.16.IwillenjoymystayinBeijing.Step5ExercisesCompletethefollowingdialoguesbytranslatingtheChineseintoEnglish.

(A:RepresentativeB:Guest)A:Goodmorning,sir.I’mtheairportrepresentativeofGreatWallHotel.YoumustbeMr.Bush.B:是啊，我正是。您来机场接我，太好了。

.A:Mypleasure,sir.We’vebeenexpectingyou.Youhadawonderfultrip,didn’tyou?B:嗯，飞行时间够长的，说起来大概飞了10个小时而且中途没停。

.A:So,shallwegostraighttothehotel?

(您可以先好好休息一下，然后我再陪您游览当地名胜古迹。)

.B:Oh,thankyou.A:You’rewelcome.And(请让我帮您提包。请跟我这边走。)

.Yes,Iam.It’sverykindofyoutocometomeetattheairportWell,itwasaprettylongtrip.Say,almosttenhourswithoutstopYoucanhaveagoodrestandI’llshowyouinterestingplaceshereafterwardsPleaseletmecarrythebagforyou.Followmethisway,pleaseHomeworkTRANSLATIONTranslatethefollowingsentencesintoChinese,payingspecialattentiontotheparticiplesused.1.TheWorldTourismOrganizationistheleadinginternationalorganizationinthefieldoftravelandtourism.

世界旅游组织是国际旅游业的权威组织。

2.WithitsheadquartersinMadrid,Spain,WTOisaninter-governmentalbodyentrustedbytheUnitedStatedNationstowardsthepromotionanddevelopmentoftourism.

世界旅游组织的总部设在西班牙的马德里。它是附属于联合国、旨在促进和发展旅游业的政府间组织。

3.Tourismistheworld’slargestindustrywithnosignsofslowingdowninthe21stcentury.

旅游业是当今世界规模最大、持续增长的产业。没有任何征兆显示旅游业会在21世纪发展缓慢。4.Internationaltourismisthelargestexportearnerandanimportantfactorinthebalanceofpaymentsofmanycountries.

国际旅游是世界上最大的出口创汇行业，是许多国家实现收支平衡的一个重要因素。

5.Thevastmajorityoftourismjobsareinsmallormedium-sized,family-ownedenterprises.

大多数旅游从业人员是中小企业和家庭所有制企业工作。6.Travelandtourismstimulatesenormousinvestmentsinnewinfrastructure,mostofwhichhelpstoimprovethelivingconditio