《综合商务英语1》课程教学大纲

《综合商务英语1》课程教学大纲一、课程基本信息开课单位：翻译学院商务英语系课程名称：综合商务英语1课程编号：222001英文名称：BusinessEnglish:AnIntegratedCourse1课程类型：专业基础课（请按我校教学计划安排表中的课程类型进行规范填写，即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等）总学时：108理论学时：108实验学时：学分：6开设专业：商务英语专业先修课程：无二、课程任务目标（一）课程任务本课程是一门商务英语专业基础入门课程，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。本课程注重语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。每个单元都有三篇相关主题的文章，紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。同时配备丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性。（二）课程目标在学完本课程之后，学生能够：.掌握商务环境中经常使用的商业术语、词汇及其常用表达方式；.了解并熟悉网络、商业环境、商务礼仪、交通物流、经营管理、金融财务、商业惯例等方面的基础知识；.了解不同国家的文化，尤其是商业文化及习俗；.能够将语言技能、商务知识及文化知识相结合，具备跨文化的商务沟通能力。三、教学内容和要求（一）理论教学的内容及要求Unit1TheWorldWideWebUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveageneralunderstandingofe-businessande-commerce;3.Developabanlancedperspectiveonthemeritsandweaknessesofe-business;Understandandusetheexpressionspickedfromthetext.Unit2DressforSuccessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Compareandcommentondifferentopinionsandmaketheirownjudgement;Realizetheinfluenceofstereotypicalimageinpeople'slife;Understandandusetheexpressionspickedfromthetext.Unit3OntheRoadUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofrolesplayedbytherail,thecar;andthebicyclerespectivelyintransportsystem;TalkaboutbicyclecultureandcarcultureinChinaandtheirimpactsonourlives,society,environmentandeconomy;Understandandusetheexpressionspickedfromthetext.Unit4EmpireofWealthUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveanunderstandingofsatire,itsmainfeaturesandfunction;3.Understandthenotionkeeping-up-with-the-Jonesesanditsimpactonconsumptionandsocialhierarchy;Understandandusetheexpressionspickedfromthetext.Unit5TheRealityofSuccessinBusinessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;HaveaprimaryunderstandingofdefiningcharatersofAmericanpeople;GettoknowChinesenegotiatingstyle;Understandandusetheexpressionspickedfromthetext.Unit6YouAreWhatYouEatUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofhealthydiet,anddifferentfoodcultures;Realizethesignificanceofindependentthinkingandformtheirownopiniononwhattoeatandhowtoeat;ComparethesimilaritiesanddifferencesbetweenChineseandwesternfoodcultures.Unit7IsThereaGoldenRuleinBusiness?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofbusinessethics;Realizetheroleofethicsinlifeandbusiness;Understandandusetheexpressionspickedfromthetext.Unit8WhoHasMessedupMyPersonalAccount?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingoftroublescausedbycreditcardtricks3.LearnWarrenBuffetandhisinvestmentphilosophy;RealizedifferentsavinghabitsofChineseandAmericanandrelevantproblemsandstrategies;Understandandusetheexpressionspickedfromthetext.（二）实践教学的内容及要求Presentation：了解presentation的作用及方法，学习运用正确的语言表达及恰当的修辞手法，针对某个问题或案例进行口头的分析和讨论。并尝试将课文中的知识运用于案例分析。四、学时分配各教学环节学时分配章次小讲实上习讨课计授验机题论外UnitlTheWorldWideWebUnit2DressforSuccessUnit3OntheRoadUnit4EmpireofWealth1471261471473432333333备注Presentations1Presentations1Presentations1Presentations1Unit5TheRealityof147SuccessinBusinessUnit6YouAreWhatYouEatUnit7IsThereaGoldenRuleinBusiness?Unit8WhoHasMessedupMyPersonalAccount?126147147108543234332424Presentations1Presentations16合计五、考核说明本课程采用闭卷考试和presentation相结合的方式进行考核，其中闭卷考试成绩占70%,presenta