模块四 Unit+1 Advertising复习课件

Ⅰ.核心单词1．_____(vt.&vi.)做广告→____(n.)做广告→_____(n.)广告2．________(adj.)满意的→_____(adj.)令人愉快的→____(n.)快乐，乐事3．_____(vt.&n．)愚弄；傻瓜→______(adj.)愚蠢的4．________(vt.)说服，劝说；使信服advertise；advertising，advertisementpleased；pleasant；pleasure

fool；foolishpersuade5．________(adj.)清白的，纯真的→________(n.)清白，无罪6．________(vt.&vi.)使受益；得益于；(n.)益处；救济金；奖金→________(adj.)有益的，有帮助的7．________(vt.)推广，宣传；促销；促进，推动→________(n.)促进，提升，推销5.innocent；innocence6.benefit；mote；promotion8．________(n.)智力，才智；情报→______(adj.)聪明的9．________(vt.&n．)设计→________ (n.)设计者，设计师10．________(vt.)确定，查明；决定；裁决→________(adj.)坚决的，果断的，有决心的→________(n.)决心，果断11．________(n.)分析，分析结果→________(vt.)分析8.intelligence；intelligent9．design；designer10.determine；determined；determination11.analysis；analyze12．________(vi.)做出反应，回应→______(n.)反应；感应13．________(n.)便宜货；(v.)讨价还价14．________(vt.)购买，采购；(n.)采购→______(n.)购买者15．________(adj.)各种各样的→______(n.)各样，不同12.react；reaction13．bargain14.purchase；purchaser15．various；varietyⅡ.重点短语1．doresearchon____________2．warnagainst____________3．have...inmind____________4．figureout____________5．inadvance____________对……进行探索警告……不要，提醒……不要记住，记牢弄清楚提前Ⅱ.重点短语6．beconcernedwith____________7．discourage...fromdoingsth____________8．旨在；目的是____________9．欺骗某人做某事____________

6.涉及7．劝阻某人不做某事8.bemeantto9.fool/trick/cheatsbintodoingsth10．捉弄____________11．涉及，处理，应付____________12．上……的当，受……的骗____________13．吸引；呼吁____________14．将……表达清楚____________10.playtrickson11.dealwith12.fallfor13.appealto14.getacrossⅣ.必背语法——直接引语和间接引语1．Youcan'timagine________whentheyreceivedthenicegift. A．howtheywereexcitedB．howexcitedtheywere C．howexcitedweretheyD．theywerehowexcited2．Myfathersaidhe________anewcomputernextweek. A．willbuy B．havebought C．wouldbuy D．buys3．We'dliketotellyouthatyou________theexam. A．havepassed B．hadpassed C．pass D．willpass4．Oursportsmeetingdependson________theweatherisfine. A．which B．whether C．If D．that5．—Doyouknow________Mr.Black'saddressis? —HemayliveatNo.18orNo.19ofBridgeStreet.I'mnotsureof________. A．where；which B．where；what C．what；which D．what；where[词汇精解]persuadevt.说服，劝说；使信服 (教材原句)Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice，ortobelieveinanidea.广告使用文字和图片来说服人们购买一种产品或服务，或者接受某种观念。④She________________herbrothertogiveupsmoking，butfailed. 她试图劝说她弟弟戒烟，但是没有成功。答案④triedtopersuade【拓展延伸】persuade与advise在用法上有什么区别？persuadesbtodosth表示说服某人做某事；若表示试图说服某人做某事而未涉及结果，则用trytopersuadesbtodosth或advisesbtodosth。

curevt.治愈；治疗；改正，纠正(坏习惯)； n．治疗；疗程；疗法 (教材原句)Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath，yetitdoesnotsaythat！这个声明试图欺骗你，使你认为这种牙膏可治愈口臭；然而它并不是所说的那样。(1)curesbof＋疾病名称治愈某人的疾病 curesbof＋不良行为矫正某人的不良行为(2)acureforsth治疗……的方法 ①Thefreshairandexercisecuredhimofhissleeplessness.新鲜空气和锻炼治好了他的失眠。 ②Theshockoflosingmypursecuredmeofmyformerabsent­mindedness.丢钱包给我的打击使我把以前心不在焉的毛病改掉了。 ③Scientistshavesofarfailedtofindacureforcancer. 迄今为止科学家们尚未找到一种治愈癌症的疗法。aim

vt.&vi.以……为目标；瞄准 n．[C]目的，目标[U]瞄准 (教材原句)PSAsaimtoteachusandhelpusleadbetterlives. 公益广告旨在教育我们，并帮助我们过更好的生活。(1)aim(sth)at... (把……)瞄准……/对准…… aimtodosth/atdoingsth力求达到，力争做到 beaimedat 目的是，旨在；针对(2)achieveone'saims 实现某人的目标 takeaimat 把目标对准……①Heaimed(hisgun)atthebird，butdidnotfire. 他(用枪a)瞄准鸟，但没开枪。②Thisactivityisaimedatimprovingthestudents'abilityoflisteningandspeaking. 这项活动的目的是提高学生的听说能力。③They________________unemploymentby50%，andthey________________atlast.他们力求使失业人数减少50%，最后终于实现了他们的目标。④Hetookanaimatthetarget.(改错)答案③aimedtoreduce/aimedatreducing；achievedtheiraim④去掉an[aim表示“瞄准”，是不可数名词；表示“目的”或“目标”时，是可数名词。]recommendvt.推荐；建议，劝告=suggestadvise；介绍 (教材原句)YesterdayIcameacrossaninterestingnewbook，whichIwouldliketorecommendhere. 昨天我无意中看到一本有趣的新书，在此我很愿意推荐给大家。(1)recommendsthfor 推荐某物作某种用途 recommendsbas... 推荐某人作为…… recommendsthtosb＝recommendsbsth 向某人推荐某物(2)recommenddoingsth 建议做某事 recommendsbtodosth 建议某人做某事 recommendthatsb(should)dosth 建议某人做某事 Itisrecommendedthatsb(should)do... 有人建议……

①Ourteacherrecommendedsomenewbookstousonthissubject. 老师向我们推荐了有关这个学科的一些新书。②Itisoftenrecommendedthatone(should)loseweighttoreducecancerrisk. 有人经常建议人们减肥来减小患癌症的风险。③Thedoctor________________alongholiday. ＝Thedoctorrecommendedthathetakealongholiday.医生建议他休长假。③recommendedhimtotake④Teachersrecommendparents________theirchildrenunder12toridebicyclestoschoolforsafety.A．notallow B．donotallowC．mustn'tallow D．couldn'tallow答案④A点津recommend后跟宾语从句时，从句的谓语动词用虚拟语气，即“should＋动词原形”，should可以省略。appeal

vi.有吸引力；呼吁，恳请；n.吸引力；呼吁，恳求 (教材原句)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.为了让观众作出预期的反应，努力去吸引他们是很重要的。(1)appealtosb吸引某人；向某人呼吁 appeal(tosb)forsth为某事(向某人)呼吁 appealtosbtodosth呼吁/恳请某人做某事 appealagainststh不服某事而上诉(2)makeanappealtosb向某人提出呼吁，引起某人的兴趣bemeantto旨在，目的是 (教材原句)PSAsareoftenrunforfree，andaremeanttoeducatepeopleabouthealth，safety，oranyotherproblemthataffectspublicwelfare. 公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。fallfor上……的当，受……的骗；迷恋，爱慕=fallinlovewith (教材原句)Wemustnotfallforthiskindoftrick! 我们一定不上这种把戏的当！①Don'tfallforthesweetwordsofthedoor­to­doorbusinessmen. 不要相信那些走家串户的生意人的花言巧语。②I________________HaiYan'sworks，becausetheyarepleasingtomytaste. 我非常喜欢海岩的作品，因为它们合我的口味。答案②fallforget(sth)across(tosb)把某事(向某人)表达清楚；把某事传达(给某人)；使某事被(某人所)理解=understand (教材原句)Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.当你组织一项广告活动时，有许多不同的方法能传达你的信息。①Thisisacleverwayofgettinghismeaningacross. 这个办法很巧妙，能够让人理解他的意思。②Didyourspeechgetacrosstothecrowd? 你的演讲听众理解了吗？③Iamalwaystryingto________________toyouhowknowledgewillchangeyourlife. 我总是设法让你理解知识将会怎样改变你的生活。答案③getitacross1.Comeandseemewhenever_________.A.youareconvenient B.youwillbeconvenientC.itisconvenienttoyou D.itwillbeconvenienttoyou2.Thechildrenshouldbe_____nottoplaytricks______thedisabled.A.educated;on B.trained;toC.educated;with D.trained;on3.Whenshe_____atalldarkfigurewatchingher,sheranintothehouseimmediately.A.wasawarefrom B.wasawareof C.isawareof D.isawarefrom4.Whiledoingshopping,peoplesometimescan’thelp________intobuyingsomethingtheydon’trallywant.

A.persuadeB.persuadingC.beingpersuadedD.tobepersuaded5.―Thisideaofstudyingabroadreally_____me.―ButIdon’tthinkso.A.appealsto B.appealsagainstC.appealfor D.appealto6.―Howshallwegotothatairport?―Well,Irecommend_____ataxi.A.totake B.takingC.totaking D.take7.Weshouldnotsacrificeenvironmentalprotectionto________economicgrowth.A．concentrateB．promoteC．associateD．Accumulate8.Hehasmadealotofmistakesinthepaper，thoughhedidnot________.A．attendtoB．meantoC．intendforD．intendmaking9.Parentstryto________theirchildrenoftheirbadhabits.cureB．treatC．recoverD．Heal10.---Tomsaid，“Couldyouhelpmewithmymaths，Mum？”---TomaskedMum________.A．thatshecouldhelphimwithhismathsB．tohelphimwithhismathsC．ifshecouldhelphimwithhermathsD．whetherhecouldhelpherwithhermaths例题1.Manyofthemturnedadeafeartohisadvice，________theyknewittobevaluable.(07·浙江8)A．asifB．nowthatC．eventhough