工艺美术英语 unit5

ProductDesignandConsumers'ChoiceUnit5ReadingAPara.1Para.2Para.3ThetextstructureOurunderstandingofdesignisaffectedbymanyfactors.Thechoiceofproductdesignwillnotchallengeconsumers’preference.Consumers’approvalofaproductdependontheirvisualconventions.Para.OneAsconsumers,ourvisualexpectationsaboutdesignareconditionedbyallsortsofthings.Fashion,television,newspapers,magazines,movies,computergraphics,telecommunications,transport,architecture,advertising…交通电信建筑图表Para.OnePara.OnePara.One…theseandanumberofotherinfluencescolorourperceptionofthethingswithwhichwechoosetosurroundourselves,andcauseusto“like”or“dislike”products.factorsseveral围绕，包围Para.Onebeconditionedby取决于…/受到…的制约(=bedeterminedby/dependupon)1.Myspendingisconditionedbymyincome.2.Aperson'sbehaviorisoftenconditionedbyhiscircumstances.Para.OnePerception1.thewaythatyouthinkaboutsth.理解，看法;What'syourperceptionofthematter?Myperceptionoftheproblemisquitedifferent.2.torealizesornoticesthingsthatarenotobvious.洞察力;Rossshowsunusualperception.3.therecognitionofthingsusingyoursenses.感觉Thedrugchangesperception.Para.TwoItfollowsthattheconsumeracceptanceofaparticularcommodity—achair,atable,alamporwhatever—willtosomeextentbedependentuponhowwellitagreeswithvisualandconceptualprejudicesalreadyimprintedonconsumersbyallsortsofotherimagery.Para.TwoForexample,ayoungmanfacedwiththetaskofchoosingachairtofurnisharoommayhavealreadyhadhisrangeofoptionslimitedbyarangeofpreferences,suchashistasteincarsandcomputers,magazinesandfilms.Para.TwoThechairdoesnothaveto“go”withanyofthesethingsinanyinteriordesignsense,butifhispreferenceisforsleek,black,high-performancecars,professional-lookingaudiocomponents,high-techadventurefilmsandfashionablestylemagazines,heisextremelyunlikelytoselectachintzylook.veryPara.TwoWhenhenarrowshischoicedowntothreemoreorlesssuitableones,hewilleventuallychoosetheonewhosedesignerhasbestreadhistastes.

Para.TwoPara.Twonarrowdowntoreducethenumberofthings缩减;压缩;减小Thereareeasywaystonarrowdownyourchoice.

Icannotnarrowdowntherulesforthisgame.Para.TwoItfollowsthat由此得出结论…，因而断定…Itfollowsthatthelongeryouwork,themoretiredyouwillbe.

Itfollowsthatifyouworkhard,youwillsucceed.Page80Para.Twoextentthelimitordegreeofsomething’sinfluence限度，程度1.tosomeextent在某种程度上Languagecanreflect(反映)

societytosomeextent.

2.toalarge/greatextent在很大程度上Iagreewithwhatyousaytoalargeextent.Para.Twobefacedwith面临；面对

Thewholeworldisfacedwiththeeconomiccrisis(危机).AhefaceofWeshouldbebrave(勇敢)inthefaceoffear.

Para.ThreeThatisanobviousexample,butthesameforcesareatworkatalllevels.Ifdesignerswanttoaddressconsumersinaninformedway,theywillhavetoknowawidesetofpopularpreferences.alargegroupof

factors/influencesPara.ThreeOfcourse,consumersbuythingsforallsortsofreasons,andproductsandcommoditieswillhavetosucceedonpracticallevels,too—function,price,easeofuse—butthesemaynotactuallydeterminecommercialsuccessorfailure.功能决定，确定Para.ThreeFacedwithachoiceofproductsequallypricedandofferingsimilarperformances,consumersalwaysbuytheonethatthey“like”best.Liking,ifnotexactly“likingwhatweknow”,isatleastusuallytheprocessofbeingdrawntowardssomethingthatdoesnotopenlychallengeexistingpreferences.Para.Threeinformed1.toknowaboutasubjectintheworld了解情况的,见多识广的;Informedpeopleknowthesituationofthecompany.2.tobesensibleandgood明智的；

Wecanmakeinformedchoicesabouthowtousedrugs.

well-informed消息灵通的；badly-informed消息闭塞的Para.Threeexactly1.correctly精确地;确切地;Iknowexactlyhowshefelt.

Itexactlyhalfpastfive.2.恰好，正好[加强语气]Thatisexactlythebookthat