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Chapter16PublicRelationsContentsPart1:IntroductionPart2:RelatedActivitiesandTasksPart3:TheGoalsofPositivePublicRelationsPart4:PressReleasesPart5:PressConferencesPart6:ConclusionChapter18PublicRelationsIntroductionChapter18PublicRelationsWhyisthesecretaryapublicrelationsrepresentativeforthecompany?

Chapter18PublicRelationsDefinition

PRhasbeendefinedastheintentional,plannedandsustainedeffortstoestablishandmaintaingoodwillandmutualunderstandingbetweenacompanyandthepublic.Chapter18PublicRelationsBroadly:EmployeesCustomers/clientsBusinesspartnersCommunityMediaNarrowly:MediaPressTVRadioMagazinesWhatisPRcomposedof?PRhastwolevelsofincorporation.Itinvolvesthecompany’sinteractionwiththefollowing:Chapter18PublicRelationsRelatedActivitiesandTasksChapter18PublicRelationsRelatedActivitiesandTasksWithemployeesDiscussionsandnegotiationsabout_____andworkingconditionsDiscussionsaboutcareerstructures,____andtrainingCommunicationsabout__________relationsremunerationpromotionmanagement-employeeChapter18PublicRelations

Advertisingandpresentationfor________andservicesMakinganddistributing___________,handbills,brochuresandposters__________campaigns__________servicesWithcustomers/clientsRelatedActivitiesandTasksproductsleafletsPromotionAfter-salesChapter18PublicRelationsWithbusinesspartnersDiscussionsaboutmaintainingeffectivebusinessrelationshipsDiscussionsaboutexpandingcurrentrolesandbusinesstiesRelatedActivitiesandTasksChapter18PublicRelationsSupplyingleaflets,handbills,brochuresandpostersActivitiesinsearchofnewworkingrelationshipsWithbusinesspartnersRelatedActivitiesandTasksChapter18PublicRelationsWiththecommunityContributionstothewelfareofthecommunityContactswithdignitariesinlocalpublicadministrationorganizationsandotherbusinessesRelatedActivitiesandTasksChapter18PublicRelationsWiththecommunitySponsorshipforvariousactivitiesandeventsofthecommunityOpendaysandvisitsofthepeopleinthecommunitytothecompany’spremisesRelatedActivitiesandTasksChapter18PublicRelationsWiththemediaInterviewswithreportersPreparationandissuanceofpressreleasesArrangementsforpressconferencesArrangementsforexhibitionsanddemonstrationsPresenceonTVandradio,bothnationalandlocalPublicationsinmagazinesandjournalsRelatedActivitiesandTasksChapter18PublicRelationsAPRcampaignshouldincorporatethefollowinggoals:Promoteapositivelocal,nationalandinternationalreputationforthecompanyEncouragepublicconfidenceinthecompanyanditsproductsandservicesTheGoalsofPositivePublicRelationsChapter18PublicRelationsIncreasebusinessthroughpositivepublicexposureandfamiliaritywiththecompany’snameanditsstrategicadvantagesoverthecompetitionGainpublicapprovalandsupportforitspoliciesChapter18PublicRelationsFosterandmaintainpositiveandinvestedmoraleamongthecompany’sworkforceCreatealikeableimagebybeingactiveinhelpingandsupportingthepubliconoccasionswhentheneed/opportunityarisesChapter18PublicRelationsPressReleasesChapter18PublicRelationsReceivinganawardThelaunchingofnewproductsAmergerwithanothercompanyOpeninganewbranchAnoutstandingachievementbyanemployeePressReleasesPressreleasescanfocusonsubjectssuchas:Chapter18PublicRelationsCreatinganairofexcitementandmysteryChoosingthemostappropriatedateforpublicationChoosingthemostappropriatepublicationorjournalistsWritingsuccinctlyPresentingfactsaccuratelyandlogicallyUsingsomephotographsTipsChapter18PublicRelationsPressConferencesChapter18PublicRelationsPressconferencesareaneffectivemeansoforganizinganddisseminatingnewsworthyinformationtothepublic.PressConferences()NewsConferencesChapter18PublicRelationsUsedtoannouncemajorcorporatechangesNewproductlinesTakeoversMergersChapter18PublicRelationsAlsousedforthefollowing:ToorganizeandmanageinformationincrisissituationsTorespondtoaccusationsofwrongdoingUsesparinglyChapter18PublicRelationsWhomtoinvitedependsuponthetypeofpublicitycoveragerequiredLocalnewspapersNationalnewspapersTradeandtechnicaljournalsLocalradiostationsLocaltelevisionstationsNationalTVnetworksMainnewsagenciesChapter18PublicRelationsReportersmaynotaccepttheinvitationsunlessthesubjectisappealingtothem.Soinvitationsshouldclearlyandsuccinctlystatethepurposeandsubjectofthepressconference.

Chapter18PublicRelationsWhendealingwithenquiriesfromreporters,weshouldbeapproachable,friendlyandco-operative.Chapter18PublicRelationsThesecretarymustnote:

Noinformationshouldbegiventoareporterwithoutauthorizationfromaresponsibleexecutiveinthecompany.

Chapter18PublicRelationsReportersareverygoodataskingquestionswhicharedesignedtoextractanunguardedremark.

Ifyouarenotsurewhattosay,thebestreplyis“Nocomment”.sensitiveinformationChapter18PublicRelationsAfterapreparedstatement,thereshouldbetimeforaquestionandanswersession.Thesecretaryshouldtakeaverbatimreportofthiss

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