剑桥商务英语第三版考试要点

翻译Lifeiswhathappenstoyouwhereyouarebusymakingotherplans。翻译—peoplewhohavetheireyesandmindsfixeduponthefuturearepronetobeabsent-mindedaboutwhat’sgoingonnow。what’sgoingonnowislife。Peoplewhohaveamindonthefuturetendtoignorethebeautyintheeverydaylife。Ithinkthatourfundamentalbeliefisthatforusgrowthisawayoflifeandwehavetogrowatalltimes。翻译—togiveshareholdersaregularreturnontheirinvestment，tocreatejobsandmaintainjobsecurity，andbecausegrowthmeansmoremarketshareandmarketshareestablishesthecompanyInthemarketThinklikeawisemanbutcommunicateinthelanguageofthepeople。翻译—youshouldbesophisticatedinyourthinkingbutclearandsimpleinyourspeech。（句子省略——大致就是成功销售员所需要的素质）翻译—thatagoodsellerisoptimistic，motivatedandisneverputoffbyfailureandcanmanipulatethebuyer’sfeeling。Moneyoftencoststoomuch。翻译—therearetoointerpretations：itliterallysaysthatit’sexpensivetoborrowmoney；adeeperinterpretationisthatpursuingonlymoneymakesyouneglectthemoreimportantthingsinlife。找区别Asalesofficeandasubsidiary营业部和子公司Asalesofficeispartofthecompany’smainsalesdepartment，butlocatedinanothertownorcountry。Asubsidiaryoperatesasanindependentcompanyeventhoughitismainlyorwhollyownedbytheparentcompany。Awarehouseandaplant仓库和产地Awarehouseisabuildingwheregoodsorrawmaterialsarestoredandfromwhichtheyaredistributed。Aplantisaplaceofproduction（eithermanufacturing，assemblyorpacking）Theheadquartersandadivision总部和分部Theheadquartersarethemainofficeofthecompanywherethetopmanagementandgeneraladministrationwork。Adivisionisabranchofacompanyresponsibleforoneparticularbusinessactivity（eg.amotormanufacturemighthaveanautomobiledivisionandatruckdivision）Layingpeopleoffandfiringthem下岗和解雇Peoplearelaidoffforeconomicreasons，isthecompanydoesn’thaveenoughworkforthem。Peoplearefiredbecausetheirworkorbehaviorisunsatisfactory。Takingoveracompanyandmergingwithit收购与兼并Oftenthedifferencecanbeacademic，butatakingoveriswhathappenswhenalargercompanybuysasmallercompanyandamergeriswhentwosimilarsizedcompaniesjointogether。Organicgrowthandnon-organicgrowth内生增长与非内生增长Organicgrowthreferstonaturalexpansionthoughthegrowthofsales；non-organicgenerallyreferstogrowthbyacquisition。各种使用英语的场合Aphonecall—becauseI’mfamiliarwiththepersonIcall，Icanbeveryrelaxed，soIcanspeakEnglishverywellAnemail—whenwritinganemail，IhavetimetoconsidertheappropriateuseofwordsorconsultdictionariesifIhavenoideaastohowtoexpressmyself，soI’mconfidentwithmyEnglishinemailsApresentation—usuallywhenI’mgoingtogiveapresentation，Imakefullpreparationforit，soI’mconfidentwithmyEnglishingivingapresentation。Areport—it’sverydifficulttowriteareportbecauseitusuallyrequiresthewritertoorganizethewritingeffectively，haveawiderangeofvocabularyandstructure，andusecohesivedevicesappropriately，soI’mnotconfidentwithmyEnglishAmeeting—I’mleastconfidentusingmyEnglishwhenIammakingapresentationbecauseI’mnervouswhenstandinginfrontofalargeaudience。各种促销手段的优劣比较Radioadvertisement广播广告——优reasonablereachandsuccess；reasonableimpact；canbetargetedbydifferenttimesofday（housewives，commuters，etc）劣expensive；consumerscangetannoyedwiththemPoint-of-salepromotion销售点促销——优cheap；highsuccessrate；highimpact劣fairlylimitedreachSponsorshipofasportsevent赞助体育赛事——优targeted；widereachifbigtelevisedevent劣expensive；successdifficultasitraisesgeneralawarenessbutcan’tbelinkedtospecificeventsDirectemail发邮件广告——优targeted；inexpensive；goodreach劣consumerperceptionverypoor；successratearound1%Word-of-mouthrecommendation口头传播——优free；highsuccessrate；highimpact；goodconsumerperception劣reachisgradualandoftenslowBillboards（广告牌）——优highimpact；relativelycheap；goodreach劣noteasytotargetaparticulargroupViralmarketing（病毒式营销）——优similaradvantagetoword-of-mouthrecommendation；althoughnotfree劣successratemuchlowerthanword-of-mouth（peoplemayenjoyandshareitbutnonecessarilybuyproduct）Vehicleadvertising车辆传播——优cheap；goodreach；goodconsumerperception劣impactquitelowandnottargetedEarnmoneyandwinmoneyYouearnmoneyfromyourwork；youwinmoneyinagame，eginalottery；youmakemoneyfromanykindofbusinessdealforinvestLendmoneyandborrowmoneyLendandborrowmoneyarelikegiveandtakeSpendandwastemoneyWastingmoneyisspendingitinanunprofitableorunnecessarywayCostsandisworth￥300Youcansay【howmuchdoesitcost】whensomethingisforsale；whenyousay【howmuchisitworth】，itisaquestionaboutanitem’svalue（itisnotforsale）简历姓名name:misslei性别sex:female民族national:han政治面貌politicaloutlook:partymembers出生日期dateofbirth:december1986婚姻状况maritalstatus:unmarried教育程度education:undergraduate毕业院校graduateinstitutions:Hunaninstituteoffinance毕业时间graduationtime:june2009专长specialties:finance语言language:english(cet-4)计算机等级computerlevel:skilled工作经验workexperience:internship1year联系方式contact作类型worktype:full-time单位类型natureofunits:open期望企业expectationsoftheindustry:thefinancialsector(investment,insurance,securities,banking,funds),traininginstitutions,education,scientificresearchinstitutes应聘职位expectjobs:financial/economic工作地点workinglocation:Changsha期望待遇expectationsofamonthlysalary:open/negotiable面议教育程度educationHunaninstituteoffinanceandeconomics2005.10-2009.6westernfinanceeconomics,finance,internationalfinance,financialmarkets,professionalcourses,etc.工作经验workexperience2006.7-2006.8hangzhouindustrialandcommercialbankofchinaassistantgovernorfinishingthefirstbranchofcurriculumvitaeofstaff;inputforms,dataandotherinformation;collatinginformationdatabase2006.9-2006.12hangzhoucitydrop-incenteronthemathematics,"chinacup"competitionmathclassesmathteacher,"chinacup"competitioncounselingwestbranchofzhejiang2006.9-2006.12banktellerwindow填制publicbills,bills;responsibletoasinglework;auditcheck贡献performancetopic"ontheappreciationoftherenminbiontheimpactofrealestateinzhejiangprovince-thesituationincontrasttoforeigncountriestomakeconstructiveopinions"ondecember15,2007finished.自我评价self-evaluationilearnthecorrectattitude,outstandingachievements,haswonascholarship.whilestudyingattheschoolservedasaministerofthedepartmentofplanning,thesquadleader,missionbranchoffice,etc.,workearnestly,tohighlighttheabilitytoworkseveraltimesascolonel,aclassofoutstandingstudentleaders,organizeda"fleamarket",newyearparty,classgatherings,suchasmissionday,theteachersandstudentsalike.iamthinkingofprogressandpositive,inthecollegetobecomeamemberofthecommunistpartyofchina.withself-confidence,humor,humility,enthusiasm,dedicationofthepersonality,strongsenseofteamworkandcommunicationskillswithpeopleandorganizationandcoordinationcapacity.求职信Dearleaders:Hello!IamaprofessionalfinanceofHunanUniversitystudentswillingtotwentyyearsofaccumulatedknowledgeandtheabilityofexercisecontributetoyourorganizationandcandomybestforyourcompanytocontributetotheprogressanddevelopmentofallpower.Fromthe"HunanInformationPort"Thenewspapersandmagazines,itwaslearnedthatyourorganizationwouldhireaccountingpositions.Sincerelyhopethatyourorganizationgivemeachance!Iknow,"Opportunityonlyfavorsthepreparedmind."Inschool,Iseizeeveryopportunitytolearnallaspectsofknowledge,abilitytoexerciseallaspectsoftheirowntomakethemselvestowardstheneedsofmodernsocietycompoundinnovativetalentdevelopment.MyEnglishtosix,thecomputerthroughthenationalsecondary,provincialsecondary(excellent),andyearafteryearscholarship.Intheefforttolearntheknowledgeatthesametime,Ialsorangewidelyinphilosophy,law,literature,economicsandotherfields,otherthancompletingaprofessionalcourseintheeconomicfieldandmore,andaminorinBusinessEnglish,self-studyasecondforeignlanguage----German.College,neverlateandleaveearly,ontimeandcompletetheirworkindependentlyandexams.Universityexaminations,toensurethatallofthereal.CET-6,althoughnotqualifiedtostateline,butIdidnotgiveup,youcannotfindworkbecauseofcheatingemployers.Companiesneedtoreallywasrealmaterialexcellentqualityproductstogainmarket,productsneedtocreatesmartandhonestpeople.IthinkIhaveaCET-6inoralandwritten,sensiblebusinesseswillnothaveacertificateandagrowthpotentialofprospectiveemployeesturnedaway.Goodpeopleeclecticenterpriseapplications,rulesandregulationsstrictly!.Enclosedpleasefindmyresume,ifany,opportunitytointerviewwithyou,Iwouldbeverygrateful.EvenifyouthinkIdonotmeetyourconditions,Iwillcontinuetoconcernthedevelopmentofyourcompany,andYoursthemostsincerewishes.Sincerely,XX道歉信DearxxxThankyouforyourletterofdated++++askingustosendyousomeinformationon……，weregretthatweforgottosendyouinformation。Asrequested，wearesendingtheinformation……Weassureyouthatthesamephenomenonwillneverhappeninthefuture。Wearesincerelylookingforwardthenextcooperation。Yoursxxx投诉信DearmrxxI’mwritingtoexpressmydeepconcernthestandardofservicegivenrecentlybyyouremployees。Wehavebeenworkingwithyouforthelastfiveyearsandhavealwaysbeenhappywiththepolitenessandefficiencyofthereceptionistsanddoormanyouhavesupplied。However，inthelastmonthwehavereceivedthefollowingcomplaintsfromvisitorstoourheadquarters：——doormannotopeningthedoor（fivecomplaints）——beingkeptwaitinginthereceptionareaforover15minutes（threeoccasions）——beingsenttothewrongpartofthebuildingforanappointment（twooccasions）Thereceptionisthefirstpartofthecompanythatvisitorshavecontactwith。Consequently，abadexperiencecangivethemaverynegativeimpression。Youwillappreciatetherefore，thatwecannotallowthissituationtocontinue。Iwouldbegratefulifyoucouldreplacetheexistingstaffinthenextsevendays。Wewillmonitorthenewteamcloselyandreportbacktoyouinafurthertwoweeks。IfyouhaveanyquestionsaboutthepointsIhaveraised，pleasedonothesitatetocontactme。Ilookforwardtohearingfromyou。YourssincerelyXXX分析报告销售报告ThereportdescribesrecentresultsintheDanishmarket，thereasonsforthemandsuggestsactionthatwecantakeinthefuturetoimprovesales。Overall，ithasbeenadisappointingyear，withsalesfallingby30%comparedtothepreviousyear。However，thisshouldbeseeninthecontextofdifficulttradingconditions：everyoneinthemarketisreportingdecreasedsales。Forusthesituationhasbeenmademoredifficultbythreefactors：—anewIKEAstoreopenednearCopenhagenfourmonthsago，attractingbusinessawayfromothershops—weonlyhaveItalianbrochuresandcustomerswouldliketheminDanish—central，ourbiggestcustomer，hasrefusedtoordermorelampsunlessweincreasetheircommissionto25%Onamorepositivenote，themarketseemstoberecoveringandconsumersarespendingagain。Wealsohavetheprospectofacontracttosupplylampstotherefurnishtwelvehotelshere。Inordertotakeadvantageoftheimprovingmarket，Iwouldliketomakethreerecommendations：thatDanishbrochuresaremadeavailableassoonaspossiblethatweincreasetherateofcommissiontoallourcustomersto25%thatweinvestinsomeadvertisinginlifestyleandinteriordesignmagazinesPleasefeelfreetocontactmeaboutanyoftheabovepoints。描述销售图Hello，everyone。Thankyouforcoming。I’dliketopresenttoyoutodaytheresultsforsalesofforeignlanguagephrasebooks