沃尔玛(Wal-Mart)是由美国零售业的传奇色彩人物山姆沃

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TheRichestManInAmericanDownHomeTeachingProcedurePart1

BackgroundinformationPart2warm-upPart3TextOrganizationPart4globalreadingPart5LanguageStudyThediscountking:SamMooreWaltonSamnotonlymakesyoudreambigbutinspiresyoutofollowyourdreamsHowmuchdoyouknowaboutWal-Mart?沃尔玛（Wal-Mart）是由美国零售业的传奇色彩人物山姆沃尔顿创建的。1951年，农民出身的山姆沃尔顿在美国中西部本顿威尔小镇盘下第一家杂货店，至1960年已在本顿威尔小镇周围地区开设了15家商店，年营业总额达到140万美元。当时正值折扣店连锁经营理念在美国零售业萌芽发展，山姆沃尔顿经过两年时间的考察调研，毅然从杂货店转向百货业，于1962年在阿肯色州罗杰斯城开办了第一家名为“Wal-Mart”（沃尔玛）百货商店，并打出了“售价最低”“保证满意”的企业经营理念和对顾客的承诺。

从此以后，沃尔玛不断开店扩张，1990年成为美国第一大零售商。1991年沃尔玛在墨西哥城开业，开始进入海外市场后、先后进入波多黎各、加拿大、阿根廷、巴西、中国、德国、韩国和英国市场，经过短短的10年，2001年的年销售总额达2198.1亿美元，一跃成为世界最大的零售商和世界最大的企业。

沃尔玛于1996年进入中国市场，至2005年底已在中国开设了52家大型连锁超市。Warm-upactivityFormgroupsofthreeorfourtodiscusstherichestpeopleyouhaveknownandtelleachotherwhatvaluesthesepeopleholddear.Possibleanswerforyou:Greatpeoplearebright,creativeandenergetic,andsharethefollowingvalues:

Integrityandhonesty

Passionforcustomers,partners,andtechnology

Openandrespectfulwithothersanddedicatedtomakingthembetter

WillingnesstotakeonbigchallengesandseethemthroughSelfcritical,questioningandcommittedtopersonalexcellenceandselfimprovement

Accountableforcommitments,results,andqualitytocustomers,shareholders,partnersandemployees.

Invitationlettershowtowriteformalinvitations?seepage61Aninformalinvitationletter:Dearlucy,TrentandIareplanningadinnerpartyonSaturday,June14,atseven-thirty.We’dverymuchliketohaveyoucome.Suchalongtimehaspassedsincewe’veallbeentogether!Pleaseletusknowifyouwillbeabletojoinus.Affectionately,BarbaraAformatofformalinvitationletterDearsir／madam

ORGANIZATIONwouldverymuchliketohavesomeonefromyourcompanyspeakatourconferenceonTOPIC.

AsyoumaybeawarethemissionofourassociationistopromoteWHAT.Manyofourmembersareinterestedintheachievementsyourcompanyhasmadein.

Enclosedisourpreliminaryschedulefortheconferencewhichwillbereviewedinweeks.I'llcallyouDATEtoseewhofromyourcompanywouldbewillingtospeaktous.Icanassureyouthatwe'llmakeeverythingconvenienttothespeaker.

Sincerelyyours

MakingInvitations

InDailyLifeMakinginvitations发出邀请："DoyouhaveanyplannextFridaynight?Wearehavingsomefriendsoverforadinnerparty.Wouldyouliketojoinus?"Or"AreyoufreenextFridaynight?"Or"AreyoudoinganythingFridaynight?""Wouldyoubeinterestedincomingtoourhousethatnight?""HowdoyouliketojoinourpartFridaynight"Acceptinginvitations接受邀请：Someoneasks:"Wouldyouliketo..."You:"I'dloveto,thankyou."or"That'sverykindofyou,thanks."or"Itsoundsgreat,thankyou."or"Thatwillbelovely,thankyou."Someoneasks:"Doyouliketogoingtothemovietheaterwithusthisafternoon?""What'sgreat,thankyou."or"Whatagoodidea,thankyou."Declininginvitations拒绝邀请："Wouldyouliketospenda

weekendatourhousenextweek?""That'sverykindofyou,butactuallyI'mplanningtoseemymothernextSaturday."Well,I'dloveto,butIalreadytoldmygirlfriendtostayatherplacenextweekend.""I'mreallysorry,butIgottodosomethingelseonnextweekend.""Ireallydon'tthinkIcanmakeit-IamsupposedtobeatairportpickupmygirlfriendnextSundaymorning.“Remember:当你拒绝他人的邀请时，要特别注意礼貌。通常你要给个理由，说明为什么无法接受邀请,或者道歉。Textorganization

PartsparagraphsMainideas11--4ThewaiterwasdisappointedtofindtherichestmaninAmericaledsosimplealife.25--13Beingfriendly,easy-goingandneverflashy,Waltoncarriesonlikeplainfolksandneverwantsanyspecialtreatment.314--22WiththeWal-Martteaminmind,Waltondevoteshimselfheartandsoultomakingthebusinessagreatsuccess.GolbalreadingSeeCD-RomLanguagestudydiscoutDiscout:amountofmoneywhichmaybetakenoffthefullprice.Eg:traditionalretailerswho’veopenedcyberstoresmayofferspecialdiscountstoonlineshoppers.folkFolk:peopleingeneral(youcanrefertopeopleasfolkorfolks)Eg:theygotmarriedandhaskidsandlivedlikeotherfolks.thesearethefolksfromthelocalTVstation.GetawaywithGetawaywith:dosth.WrongorriskywithoutbeingcaughtorpunishedEg:theyclaimedthattheyknewhowtoplaythesystemandgetawaywithit.Erichasbeengettingawaywithtaxfraudforyears.By/fromallaccountsBy/fromallaccounts:accordingtowhateveryonesaysEg:tom,byallaccounts,isasuperbteacher.TheChinesefootballteamwillplaytheKoreanstonight.Itshouldbeamatchworthwaching,byallaccounts.Blendin/intoBlendin/into:ifsb.Blendsintoaparticulargrouporsituation,oriftheyblendin,theyseemtobelongthereorarenoticeable,becausetheirbehaviorissimilartothatoftheotherpeopleinvolved.(blendin;blendintosth.;blendinwithsth.)Thepainterblendedinwiththecrowdattheartsale.Throwone’sweightaroundThrowone’sweightaround:behaveinanaggressivelyarrogantway.Eg:Mr.Smithisnotmuchofamanager,healwaysthrowshisweightaround.Folksdon’tliketheirchairmanashealwaysthrowshisweightaround.OpenupOpenup:unlockandopenthedoorsothatpeoplecangetinEg:openup,orIbreakin.Theyopentheschoolupat7:45a.m.sothatstudentscanhavemoresleep.OntherunOntherun:continouslyactiveandmovingabout;trytoavoidbeingcaptured.Eg:IhavebeenontherunalldayandIamexhausted.Heisontherunfromthepublic.SteerclearofSteerclearof:keepawayfromEg:childrenaretoldtosteerclearoftroublemakers.Membersoftheclubsteerclearofcontroversialissuessuchasreligion.liableLiable:likelytodosthEg:it’sliabletosnowheavilytomorrow.Thesportsmeetingisliabletobepostphoneduntilnextweekbecauseofthebadwether.AslaiddownAslaiddown…:asestablishedLaydown:officiallyestablishedarule,orofficiallystatethewayinwhichsth.MustbedoneEg:theschoolauthoritieshaveissuedanewbookletlayingdownregulationsforstudents.CutpricesandmarginstotheboneToruducepricesandmarginsconsiderableyordramaticallyqualifyQualify:haveorgive(sb.)alegalright(tosth./todosth.)(followedbyfororto)Eg:afewusefulskills—Englishteaching,forexample—qualifiedforeignersforworkvisa