David-PPT-Abbrev-Ch09英语教学课件

Copyright2007PrenticeHallCh9-1Chapter9

StrategyReview,Evaluation,&ControlStrategicManagement:

Concepts&Cases11thEditionFredDavid

Copyright2007PrenticeHallCh9-2Examinetheunderlyingbasesofafirm’sstrategyCompareexpectedtoactualresultsIdentifycorrectiveactionstoensurethatperformanceconformstoplansStrategyReview,Evaluation&Control3BasicActivitiesCopyright2007PrenticeHallCh9-3StrategyReview,Evaluation,&ControlConsonanceConsistencyFeasibilityAdvantageRumelt’s

4CriteriaCopyright2007PrenticeHallCh9-4StrategyReview,Evaluation,&ControlStrategyshouldnotpresentinconsistentgoals&policiesConsistencyCopyright2007PrenticeHallCh9-5StrategyReview,Evaluation,&ControlNeedforstrategiestoexaminesetsoftrendsConsonanceCopyright2007PrenticeHallCh9-6StrategyReview,Evaluation,&ControlNeitherovertaxresourcesorcreateunsolvablesub-problemsFeasibilityCopyright2007PrenticeHallCh9-7StrategyReview,Evaluation,&ControlCreationormaintenanceofcompetitiveadvantageAdvantageCopyright2007PrenticeHallCh9-8StrategyReview,Evaluation,&ControlArestrengthsstillstrengths?Haveweaddedadditionalstrengths?Areweaknessesstillweaknesses?Havewedevelopedotherweaknesses?MonitorStrengths&Weaknesses;Opportunities&ThreatsCopyright2007PrenticeHallCh9-9StrategyReview,Evaluation,&ControlAreopportunitiesstillopportunities?Otheropportunitiesdevelop?ArethreatsstillthreatsOtherthreatsemerged?Arewevulnerabletohostiletakeover?MonitorStrengths&Weaknesses;Opportunities&ThreatsCopyright2007PrenticeHallCh9-10EvaluationFrameworkI.

ReviewUnderlyingBases

ContinuepresentcourseII.MeasureFirmPerformanceIII.TakeCorrectiveActionsDifferences?Differences?YesNOYesNOCopyright2007PrenticeHallCh9-11StrategyReview,Evaluation,&ControlReturnoninvestment(ROI)Returnonequity(ROE)ProfitmarginMarketShareKeyFinancialRatiosCopyright2007PrenticeHallCh9-12StrategyReview,Evaluation,&ControlDebttoequityEarningspershare(EPS)SalesgrowthAssetgrowthKeyFinancialRatiosCopyright2007PrenticeHallCh9-13StrategyReview,Evaluation&Control

--Evaluatestrategiesfrom4perspectives: 1.Financialperformance 2.Customerknowledge 3.Internalbusinessprocesses 4.Learning&growthBalancedScorecardCopyright2007PrenticeHallCh9-14BalancedScorecardAreaofObjectivesMeasureorTargetTimeExpectationPrimaryResponsibilityCustomers

1

2

Managers/Employees

1

2

Operations/Processes

1

2

Community/SocialResponsibility

1

2

BusinessEthics/NaturalEnvironment

1

2

Financial

1

2

Copyright2007PrenticeHallCh9-15Strategy-EvaluationAssessmentMatrixContinuecourseYesNoNoCorrectiveactionsNoYesNoCorrectiveactionsYesYesNoCorrectiveactionsNoNoYesCorrectiveactionsYesNoYesCorrectiveactionsNoYesYesCorrectiveactionsYesYesYesCorrectiveactionsNoNoNoResultHasthefirmprogressedsatisfactorilytowardachievingitsstatedobjectives?Havemajorchangesoccurredinthefirm’sexternalstrategicposition?Havemajorchangesoccurredinthefirm’sinternalstrategicposition?Copyright2007PrenticeHallCh9-16StrategyReview,Evaluation,

&ControlAlternativeplansthatcanbeputintoeffectifcertainkeyeventsdonotoccurasexpectedContingencyPlanningCopyright2007PrenticeHallCh9-17StrategyReview,Evaluation,&ControlFinancialauditsdeterminecorrespondencebetweenassertionsbasedonstrategicplan&establishedcriteriaEnvironmentalauditsensuresoundandsafepracticesAuditingCopyright2007PrenticeHallCh9-18StrategyReview,Evaluatio