Conviva：2022年第二季度全球流媒体报告

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

Q2

2022

Conviva’s

Stateof

Streaming

TheStateofStreaming:

AstheMarketMatures,ComplexitiesArise

Thematurationofthestreamingmarketismakingsuccess—andhowwemeasureit—muchmorecomplex.

Thismeansthestreamingmarketrequiresathoughtfulapproachtodeliveringagreatexperiencetoeveryuserregardlessofthedevicetheyareviewing.Consumersnowexpectnothinglessthanahighresolutionandsmoothplaybackexperienceatalltimes.Detectionandroot-causeidentificationofanybarrierstoanexcellentexperienceismorechallengingthaneverduetothecomplexityoftoday’sstreamingtechnologyecosystem.Diversemobile-connectedTVdevicesandassociatedvideo/apptechstacks,sophisticatedcloud-basedmediapreparation,contentdistribution,andadvertisingtechstacksallcancontributetomoremicroscopicandsubtlefailuremodes.Additionally,experiencegoesbeyondjustthequalityofthestream.It’salsotheadsthatareservedandthecontentpublishedonsocialmedia.AstrategicstreamingTVpublisherneedstoconsidereveryconsumertouchpointtocontent.Withoutasolutionthatallowsthemtomeasureandactuponproblemsoccurringinrealtime,it’shardtoexecuteathoughtfulstrategy.

Thisreportanalyzesthestateofstreaminginthesecondquarterof2022,includingacloserlookatwhat’shappeninginstreamingviewership,devicesegments,adsandmore.It’sbasedondataprimarilycollectedusingConviva’sproprietarysensortechnology,whichcoversaglobalfootprintofmorethan500millionuniqueviewerswatching200billionstreamsperyearacrossnearlyfourbilliondeviceapplications.Embeddeddirectlywithinstreamingvideoapplications,Conviva’ssensormeasurescontentandadstoanalyzenearlythreetrillionreal-timetransactionsperday.

ThisStateofStreamingreportcomparesQ22022dataagainstQ22021onacarefullycleaned,normalized,andaggregatedbasis.Commonthemesthatemergedinthisperiodinclude:

Bitratesarerising.Averagebitrateincreaseduniversallyacrossallregions,screentypes,andtopdevices.Publishersarerespondingtocustomerdemandforhigherqualitybyreleasingmoreoftheircontentwithallofthebellsandwhistlessuchas4K,HDRandspatialaudio.Thisincreasinglyincludesprestigeserialcontent,whichhashistoricallysatoutthequalityarmsrace.Thesetrendscontinuetopushupbitrates,sometimesattheexpenseofotherQualityofExperience(QoE)metricssuchasvideostarttime.Tobalancethecompetingdemandsofprovidinghighquality,feature-richcontentwhilesupportingaTV-likequalityofexperienceforallviewers(nottomentioncontainingdeliverycosts),publishersareadoptingever-more-sophisticatedencodinganddeliveryoptimizationstrategies.

Theglobalgrowthofstreamingisstartingtomirrordeviceadoptiontrendsinthesmartphonemarket.Lower-costAndroiddevicesaresurginginpopularityasthestreamingdeviceofchoiceformarketsoutsideofNorthAmerica.We’reatatippingpointforAndroidvs.iPhoneasAndroidPhoneglobalstreaminghourswilllikelysoonsurpassiPhone.GiventhewidespectrumofhardwarecapabilitiesamongAndroiddevicesandthissegment’sincreasingimportancetobottomlinesaspublisherseyeinternationalexpansion,anyencodingstrategymustbematureenoughtosupportthisdiversity.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

Andthemeasurementsolutionmustprovidethegranularitytodiagnosewhensomethinggoeswrongonanobscuredevicemodel.

Streamingadsaren’tgoinganywhere.Advertisingisbecomingaubiquitouspresenceinmoststreamingservices.ThelinesbetweenS-VODandA-VODarebecomingincreasinglyblurred,withmanypublishersembracinghybridmonetizationmodelsandofferingabroaderrangeofpackagesandpricingtomeetconsumerdemand.

SmartTVscontinuetobethefastest-growingdevicesegmentineveryregionoftheworld.Moreviewersarewatchingmorecontentforlongerperiodsoftimefromliving-roomdevices.Amongthosedevices,streamingengagementisgrowingfasteronSmartTVsthanondedicateddevicesandgamingconsoles.AsmoremanufacturersarebuildingstreamingappsintotheirTVoperatingsystems,customersarerespondingtothecostsavingsandconveniencebyforgoingorneglectingadditionaldevices.

Againstthebackdropofamaturingstreamingmediaindustryandtheseemergingthemes,howbusinessesputtheirdatatoworkalsogetsmorechallengingeachyear.It’schangedthedefinitionofwhatitreallymeanstobedatadriven.Big-datadynamics,AIautomation,globalpandemicandalltheotherrelentlesstrendshavecreatedastatewherebusinessesareperpetuallyrequiredtoturnonadime.Event-based,after-the-factalertingsolutionshavebecomeobsoleteinfavorofcontinuousreal-timemonitoring.Thisallowspublisherstoanalyzetheexperienceofaviewer’sstreamwhiletheirsessionisstillactive.Thisevolvedprocesssessionizesstreamingevents,statetimelines,andmetadataintoviewer-levelsessionstomoreaccuratelyreflecttheviewer’sreal-worldexperience.Ultimately,itcomesdowntohow(andhowfast)wemakesenseofInternet-scaledatatoenabledecisionsandactionsthatbusinessesdependon.

Thismeansyouneedastreaminganalyticssolutioncapableof:

•Transformingdatapointsfromtrillionsofeventsacrossbillionsofapplicationsintoimmediate,actionableinsights–deliveredquicklyandperpetually

•Guaranteeingafullandaccuratepictureacrosscompleteexperiencesbasedonsessionizeddatavs.acollectionofdatapoints

•Ensuringyourdataistrustworthy,whichmeansclean,enrichedandstandardized–andthateveryoneinyourorganizationandecosystemhasaccessandisdrivinginsightsbasedonthesameinformation

Industryleadersunderstandthatgettingthisrightcanmeanthedifferencebetweenaddingandchurningsubscribers,profitandloss,andwinningandlosingthestreamingwars.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

Q2Highlights

It’snosecretthatthesecondquarterof2020wasaturningpointforstreamingTV.Streamingacceleratedtoextremeheightsduetogloballockdownsduringtheearlydaysofthepandemic.Thesetrendshavebecomepermanent,andstreamingisnowastandardfixtureinconsumers’homes.

Onthesecondanniversaryofthequarterthatchangedtheworld,wecontinuetoseeyearoveryearstreamingviewingtimeincreaseonaglobalscale.Allregionsoftheworldsawincreasedviewingtime,althoughnotasdrasticallyasinpreviousquarters.Andwhilegrowthisgoodfortheindustry,othermetricsshowthatstreamingsuccessisbecomingmorecomplicated.

Highlightsinclude:

•Streaminggrowthcontinues.Globalstreamingviewingtimewasup14%.AsiaandLATAMchartedthelargestgrowthat90%and70%,respectively.EvenNorthAmerica,themostmaturestreamingmarketingintheworld,increasedviewingby5%,apercentageidenticaltothefirstquarterof

2022.

•Bitratecontinuestoriseglobally.Thisphenomenonhashappenedattheexpenseofvideostarttime(VST).BitratewasthesoleQoEmetricthatwasupconsistentlyacrossallregions,allscreentypes,andalltopdevices.

•Bigscreensremainthestreamingdeviceofchoice.Infact,theycapturenearly77%ofallstreamingviewinghoursworldwide.SmartTVspostedthehighestincreaseinviewinghoursyearoveryearforalldevicetypes.

•AndroidTVviewingissurging.AndroidTVsareatop-fivedeviceinfiveofthesixmajorstreamingTVmarketsandsawan81.9%increaseinviewinghoursyearoveryear.AndroidTVCTVshaveenabledthesmallerOEMstocompetemoreeffectivelyagainstSamsungandLG.

•AndroidPhonesrivaliPhoneviewing.Thereislessthan3%differenceinshareoftotalviewinghoursonmobiledevicesbetweeniPhoneandAndroidphonesglobally.WhileiPhonestillleads,Androidphoneincreasedtheirviewinghoursatamuchfasterrate24.9%(Android)vs15.9%(iPhone)yearoveryear.

•Rokuremainsthemostpopulardeviceintheworld.ThisisduetomassiveNorthAmericanmarketshare,withRokuclaiminga23.1%shareofalldevicesgloballyand30.5%ofallbig-screenviewing.

•Gamingconsolescontinuetoseedeclineinstreaminghours.ThisisdespiteongoinghardwareadvantagesandconsistentimprovementinQoEmetrics.

•Adsareheretostay.Asstreamingservicesaroundtheworldcontinuetoannouncead-supportedplans,existingstreamingprovidersincreasedtheiradimpressionsby25%andreducedmissed-adopportunitiesby35%.

•Streamingpublishersareleaningintosocialmedia.Theycontinuedtopushfora360degreemarketingapproachastheyincreasedcontentoutputonsocialmediasignificantlycomparedtothepreviousyear.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

TableofContents

6MatureStreamingMarketProducesModerateGains

7GlobalQualityAnalysis

8HowtheWorldStreams

10SmartTVsContinueTheirGlobalTakeover

11It’sAllAbouttheBits,DeviceQualityAnalysis

12ToEachTheirOwnDevices

14BigScreenDeviceDivide:It’sGettingMoreCompetitive

15BigScreens,BitratesandBuffering

16It’sHighNoonfortheAndroidvsAppleShowdown

17LiveStreamingOptimizesforExperience

17StreamingAdsareHeretoStay

18StreamingVideosareSocialVideos

19Conclusion

5

Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

MatureStreamingMarketProducesModerateGains

Streamingrose14%globally,themostyearoveryearsincethefirstquarterof2021.Asiasawthelargestyearoveryearincreaseat90%.LATAMsawthesecondbiggestincreaseat70%,followedbyOceaniaat26%andAfricaat22%.

NorthAmerica,whichhasseensingle-digitgrowthforthepastyear,continuedthattrendwithamodest5%increaseinstreamingviewinghours.Europewasupslightlycomparedtolastquarterat20%.

Theseyearoveryearnumberscometwoyearsafterthelargestincreaseinstreaminghoursgloballyeverrecordedduringthebeginningofthepandemic.TheseconsistentgrowthnumbersinplaceslikeAmericaandEuropeshowamaturingmarketplacewhileAsia,LATAM,Africa,andOceaniaprovidemassivegrowthopportunities.

90%

70%

StreamingViewing

26%

TimeIncrease

20%

Q22022vs.Q2202122%

14%

5%

N.America

Oceania

Europe

Global

Africa

LATAM

Asia

6

Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

YoY

0.2%

20.8

4.4%

20.8

4.3%

22.3

4.1%

22

11.2%

14.2

4.6%

8.5

Mintues

perPlay

Q2’22

GlobalQualityAnalysis

Qualitymetricswereamixedbag.Whileimprovementsweremadeacrosstheboardforallregionsinbufferingandbitrate,itwastheoppositeforvideostarttime(VST).

Birateshowedsubstantialimprovementsinallregions.Oceanialedthecategorywithanimpressive10.68followedbyLATAMwith9.54andEuropeat7.58.Asia,whichboaststhelargestpercentageofmobilestreaminghours,hadthelowestaveragebitrateat5.45.

Bitrate’sincreasedidn’tcomewithoutacost.Onaverage,VSTincreasedinallregionsoutsideNorthAmericawhereitsawadecreaseof-1.2%to4.2seconds.Europeprovidedthefastestvideostarttimeat4.13seconds,followedbyNorthAmericaat4.2.AfricaandLATAMviewersdealwiththelongestVSTat7.51and6.86secondsrespectively.Bufferingalsosawnoticeableimprovementsacrosstheboard.NorthAmericaandOceaniatiedforlowestbufferingrateat.17%whileAsiashowedthebiggestimprovementbringingtheirbufferingratedown-68.7%to.65%.Africaimprovedthesecondmostdown-35.4%yearoveryearbutstillleadallregionsat.73%.

Theaverageminutesperplaygloballywas20.8,bestedbyEurope,whichpostedacategorybestof22.7min/play.NorthAmericacameinat22.3,andOceaniaat22.

GlobalQualityAnalysisbyRegion

BenchmarksandYoYchange|Q22022vsQ22021

GlobalAfricaAsiaEuropeLATAMN.AmericaOceania

-2.7%

22.7

VideoStartFailure

-6.8%

0.94%

-21.8%

2.62%

6.7%

1.55%

-17.0%

1.27%

-35.6%

1.56%

-10.7%

0.64

-30.1%

0.83%

YoY

Q2’22

VideoStart

Time(Sec)

3.9%

4.62

0.3%

7.51

3.0%

5.9

5.4%

4.13

4.0%

6.86

-1.2%

4.2

16.7%

5.71

YoY

Q2’22

Buffering

-17.1%

0.22%

-35.4%

0.73%

-68.7%

0.65%

-5.2%

0.21%

-26.9%

0.45%

-8.9%

0.17%

-23.2%

0.17%

YoY

Q2’22

Bitrate

13.6%

7.95

7.8%

7.63

52.6%

5.45

14.9%

8.86

12.8%

9.54

12.0%

7.58

17.0%

10.68

YoY

Q2’22

ImprovementsDeclinesBestpercategory

7

Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

HowtheWorldStreams

Themajorityoftheworld’sstreaminghourshappenonbigscreens,buteveryregiondoesitalittlebitdifferently.Globally,SmartTVs,ConnectedTVdevicesandGamingConsolestotaled76.7%ofallviewinghours.Mobilephonescapturedthethird-largestsharebydeviceat11.3%globally,followedbydesktopsat7.1%,gamingconsolesat6.8%,andtabletsat4.8%.

NorthAmericatalliedthelargestshareofbig-screenviewingat82.1%withbothSmartTVsandConnectedTVdevicestiedformarketshareat37.6%.NorthAmericaalsoboastedthehighestshareofviewinghoursofconnectedTVDevicesandthesmallestshareofdesktopstreaming.

LATAMrankedsecondinbig-screenTVviewing,withSmartTVscapturingthelargestshareat43.3%.Interestingly,LATAMrankedlastamongconnectedTVdeviceviewingsharewhencomparingallregions,withashareof22.7%.LATAMalsorankedaheadoftheglobalaverageforshareonmobiledevicesanddesktopcomputersat15.7%and10.9%respectively.

Europe’sbiggestshareofviewingoccurredonconnectedTVdevices,whichchartedat32.8%.Theregionalsostreamedmoreontabletsthananyotherregion,withanindustryhighof9.5%shareofviewing.

Oceaniawastheonlyregionthathaddouble-digitshareinfivedifferentscreen-typecategories.Oceaniawasalsotheonlyregiontohavemorethan10%oftheirviewinghoursingameconsolesat11.3%.

Africahadoneofthemostevenlydistributedscreenshareresults,withanear-equalshareformobilephonesanddesktopcomputersat19%.ConnectedTVdeviceswerethemostpopulardeviceforstreamingintheregionat31%share.Notably,Africahadthelargestshareofstreamingondesktopcomputersat18.6%comparedtoallotherregions.

Asia,mostnotably,wastheonlyregionwherethemajorityofstreamingdidnotoccuronbig-screendevices.Mobilephones,tablets,anddesktopsaccountedfor54.7%ofallstreaminghoursintheregion,whichincludedanindustryhighof41.8%ofstreaminghoursonmobiledevices.Asiaalsoaccountedforanindustrylowof20.4%ofstreaminghoursfromSmartTVs.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

GlobalandRegionalShare

ofViewingTimebyDevice

Q22022vs.Q22021

Tablet

Other

MobilePhone

GamingConsole

Desktop

SmartTV

Connected

TVDevice

Global

34.6%

35.3%

11.3%7.1%6.8%4.8%.2%

Africa

19.0%

31.0%

22.3%

18.6%4.9%4.2%.1%

Asia

1.5%

23.1%

20.4%

41.8%7.9%5%.4%

Europe

26.7%

7.9%

9.5%.2%

2.6%

11.2%

32.8%11.7%

LATAM

10.9%

22.7%

15.7%

43.3%

4.7%.1%

N.America

37.6%

37.6%8.7%5.3%6.9%3.7%.1%

Oceania

25.3%

33.8%

10.6%11.5%11.3%6.9%.5%

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

23.9%

Connected

TVDevice

2.8%

73.3%

19.7%

67.8%

0.9%

22.3%

Africa

Asia

Europe

LATAM

N.America

Oceania

7.3% 56.2% -0.6% 30.0% -8.8%

8.5%

28.8% 82.2% 23.3% 63.3% 7.6%

18.3%

81.3% 162.5% 54.7% 98.5% 19.3%

65.7%

43.8% 92.4% 3.0% 32.3% 3.0%

11.3%

-5.0% 69.9% .01% 40.2% -18.8%

6.0%

GamingConsole

MobilePhone

Desktop

SmartTV

Tablet

7.8%

6.5%

-0.1%

-11.8%

SmartTVsContinueTheirGlobalTakeover

SmartTVscontinuedtobethefastest-growingscreentypeforallregionsoftheworldfortheeighthquarterinarow,up31.4%globallyyearoveryear.Asia,whichhaslongbeenamobile-firstregionforstreaming,isonthebrinkoflosingthatdesignationasSmartTV’sincreasedtheirviewingtimebyover162%inthepastyear.

FollowingnotfarbehindSmartTVsweremobilephones,upthesecond-mostgloballyyearoveryearat23.9%,drivenbystronggrowthinAsiaandLATAM.ConnectedTVdevicesgrew7.8%,drivenbystronggrowthinAsiaandLATAMandmoderategrowthinOceaniaandEurope.Interestingly,Africa,whichgarneredthehighestshareofviewingfromconnectedTVdevices,onlysaw2.8%growthinthatareaasmanyAfricanssubstantiallyincreasedtheirtimespentstreamingonSmartTVs,mobilephones,andtablets.

Tabletschartedmoderategrowthgloballywitha6.5%increaseyearoveryearledbyAfrica,Asia,andLATAM.DesktopsandgamingconsolesbothsawdeclinesgloballyasNorthAmericashiftedawayfromdevicesthatrequiremorestepstostream.NorthAmericawasn’taloneinitsshiftawayfromgamingconsoles.AfricaandEuropebothspentlesstimeusingthosedevicestostreamcomparedtoayearagowithdeclinesat-5%.Ultimately,consumersareoptingfordevicesthatprovideincreasedconveniencewhenstreamingandOEMsarecapitalizingbyprovidingmoreTVswithbuilt-instreamingcapabilitiesatlowpricepoints.

GlobalYoYChangeinViewingTimebyScreenType

Q22022vs.Q22021

31.4%

10

Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

15.1%

9.8

Mintues

perPlay

SmartTV

1.2%

26.7

Connected

TVDevice

-0.7%

27.3

Mobile

Phone

0.9%

9.2

Desktop

8.9%

16.7

Gaming

Console

-0.7%

26.1

Tablet

0%

16.1

YoY

Q2’22

VideoStart

Failure

13.2%

0.7%

6.0%

0.7%

-7.7%

1.3%

-36.8%

0.9%

-27.3%

0.5%

-3.8%

1.4%

YoY

Q2’22

VideoStart

Time(Sec)

13.9%

5.2

4.5%

4.3

7.7%

4.7

-22.0%

4.4

-2.3%

4.1

-1.4%

3.8

YoY

Q2’22

Buffering

22.1%

0.2%

-13.5%

0.2%

-39.2%

0.5%

-42.7%

0.2%

-12.3%

0.1%

-9.1%

0.3%

YoY

Q2’22

YoY

12.2%

8.1

12.5%

4.4

14.2%

4.0

5.5%

8.2

9.4%

Q2’22

Bitrate

6.9

ImprovementsDeclines

Bestpercategory

Q22022vs.Q22021

QualitybyDevice

BenchmarksandYoYchange|

It’sAllAbouttheBits,DeviceQualityAnalysis

Whenanalyzingscreen-typeQoE,SmartTVsledthepack.SmartTVssawthelargestincreaseinbitrateforallscreentypesat15.1%andprovidedthehighest-qualitystreamingexperiencewithanaveragebitrateof9.76.Thisincreasehasbeendrivenbypublishersrespondingtocustomerdemandforhigherqualitybyreleasingmoreoftheircontentwithallthebellsandwhistles,suchas4K,HDR,andspatialaudio.Insomecases,theseincreasesinbitratehaveoutpacedtheperformanceofthehardwareandledtodegradationinotherexperiencemetricssuchasvideostartfailures,starttimeandbuffering.Thesedegradationsincreasetheriskofapoorstreamingexperiencetoanyonewhoexperiencesthem.

Bigscreens,whichincludesgamingconsoles,CTVdevicesandlongest-averageminutesperplay,witheachhoveringinthehigh20s.Tablets,gamingconsoles,anddesktopsawunanimousincreasesinallQoEmetricswhilemobilephonesandconnectedTVdevicessawimprovementsinVSF,buffering,andbitrate.IncreasesinVSTwasthemostconsistentproblemseenacrossmostscreens.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

ToEachTheirOwnDevices

Whenitcomestototalglobalstreaminghours,thereisnodevicethatcomesclosetoRoku.ItsmassiveNorthAmericanmarketsharefirmlyplaceditatthetopoftheglobaldeviceleaderboard.However,itisn’tatop-fivedeviceinanyothermarket.

AmazonFirecapturedthesecondspotontheglobaldeviceleaderboardat12.1%withatop-fivedevicerankinginEurope,NorthAmerica,andAsia.SamsungTVcapturedthethird-moststreaminghoursgloballywitha10.4%shareofhoursviewed.TheSmartTVhaswideglobalpenetration,takingatop-fivespotinallregionsexceptAsia.SamsungTVwasalsotheonlydevicetobethenumber-onedeviceinmorethanoneregion.WhileonlyatabouthalftheviewinghoursofSamsung,LGTV,inthe6thplaceglobally,wasatop5devicein3majormarkets.

Formostregions,livingroomdevicesdominatetherankingsofengagementshare—exceptforinAsia.AndroidPhoneranked#1byawidemargininAsia,whereasnophoneishigherthan#4foranyotherregion.However,itwasn’tjustAndroidphonesthatfoundsuccessinAsia.Android,asanoperatingsystemformobiledevices,STBs,andConnectedTVs,hasmorethan50%oftheviewinghoursrecordedinAsiainQ2of2022.Further,morethan20%oftheviewingshareinAfricaand25%ofLATAMwasfromAndroiddevices.AndroidTVswerealsothetopdeviceinOceaniaat13.9%.

Itwasn’tjustAndroidthatfoundsuccessglobally.Appledevicescaptured3ofthetop10spotswithiPhonesin5that5.8%,AppleTVin9that3.6%andAppleiPadin10that3.3%.

Linuxset-topboxes,whichincludeavarietyofLinux-basedconnectedTVdevices,werethenumber-onedeviceinAfricaata18.3%shareintheregionfollowedbyPCsata14.6%share.TheirusageofPCsforstreamingwasmorethananyotherregionintheworld.

LATAM’stopdevicesfirmlyplantthemaheadofallotherregionsinSmartTVstreamingviewingshare.Theirtop3devicesSamsungTV,AndroidTV,andLGTVtotalednearly45%ofallstreaminghoursintheregion.

Interestingly,noregionsharedthesametop5devices.Forpublishers,thesedifferencesindevicesreflectsthecomplexityofoptimizingfornewmarketsastheylooktoexpandandgrowsubscribersinnewterritories.FordevicemanufacturesandplatformslikeRoku,thesedifferencesrepresentatbestexcitingopportunitiesoratworst,costlymissedopportunities.

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

Global

PC

Africa

1.LinuxSTB18.3%

2.PC14.6%

4.SamsungTV10.1%

5.AndroidPhone9.4%

3.AndroidTV11.5%

Europe

1.AndroidPhone33.9%

2.AndroidTV22.2%

3.AmazonFireTV8.9%

4.AppleiPhone6.8%

5.PC6.0%

1.SamsungTV13.0%

2.AmazonFireTV9.1%

3.AndroidTV8.7%

4.LinuxSTB9.0%

5.LGTV7.1%

Oceania

LATAM

1.AndroidTV13.9%

1.SamsungTV17.9%

1.Roku32.6%

2.AndroidTV13.6%

2.Chromecast12.0%

2.AmazonFireTV14.5%

3.SamsungTV9.0%

3.LGTV13.3%

Others

20.3

%

23.1

12.1

5.34.7

5.8

5.5

3.6

3.3

5.9

10.4

Asia

Top5DevicesSharebyRegion

3.SamsungTV11.8%

N.America

TopDevicesShare

Q22022

Tablet

Other

MobilePhone

GamingConsole

Desktop

SmartTV

Connected

TVDevice

Q22022

4.AppleiPhone6.7%

4.AndroidPhone12.2%

4.AppleiPhone5.9%

5.PC9.4%

5.LGTV4.2%

5.AppleTV6.1%

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Conviva’sStateofStreamingQ22022|Copyright©2022Conviva.Allrightsreserved.

Q22021

31.0%

18.0%

12.0%

6.0%

5.0%

5.0%

6.0%

2.6%

5.0%

5.0%

3.0%

Q22022

30.5%

16.0%

13.7%

7.3%

7.8%

4.7%

4.6%

4.4%

4.2%

3.8%

3.1%

Roku

FireTV

SamsungTVLGTVAndroidTVAppleTVPlayStation

LinuxSTB

Chromecast

Xbox

VizioTV

94.8%

81.9%

BigScreenDeviceDivide:It’sGettingMoreCompetitive

3.83.1

4.2

4.4

30.5

Shareof

BigScreen

TVs(%)

7.3

16.0

13.7

4.6

7.8

4.7

35.8%

28.6%

ChangeinViewingHoursofBigScreen

17.2%

Q22022vs.Q22021

8.2%

11.9%

3.8%

-8.2%

-10.7%

-16.1%

Howdidbig-screenmarketsharechangeovertheprevioussecondquarteronaglobalscale?Rokucontinuedtoholdthetopspotamongbigscreendevicesglobally,holdingnearlysteadyat30.5%ofviewingtime,downonly.5%comparedtothepreviousyear.

AmazonFireTVdecreasedby2%to16%butmanagedtomaintainthesecondspotglobally,afterRoku.SamsungTV,LGTV,andAndroidTVroundedoutthetop-fivebigscreens.Eachsawnoticeablegains,asSamsungTVwasup1.%fromlastyearto13.7%share,AndroidTVwasupanoteworthy2.8%to7.8%share,andLGTVwasup1.3%to7.3%share.

AndroidTVsawthemostsignificantgaininmarketshareofthecontendersthankstoanincreaseof81.9%inviewinghourscomparedtothepreviousyear.TheonlyotherbigscreentoseesimilarpercentageimprovementinviewinghourswasLinuxSTB,whichcaptureda4.4%shareofstreaminghours,upfrom2.6%ayea