房地产活动策划 - 2021地产项目营销中心情人节214专场“春彩纷呈 三世三生”主题活动策划方案-40P

——2021年214情人节专场主题策划方案1策划导入Curation

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import在我们国家，情人节被主要分为西方情人节和中式情人节。2月14日，称为圣瓦伦丁节或圣华伦泰节，是西方国家的传统节日之一，起源于基督教。如今已经成为全世界著名的浪漫节日，成为一个关于爱、浪漫以及花、巧克力的甜蜜日子。DATE

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schemas.2021，当情人节拥抱新年。欢快的年味中多出了别样浪漫的节日气息。这个情人及，想好怎么过了吗？https更://t多.zs资xq料.co点m/击jIim下6m载e——春彩纷呈，三世三生——探寻新年味道，奔赴团圆美好一场极具浪漫且充满年味祝福的情人节专场活动即将拉开序幕活动思路Efficiently

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schemas.我们的关键词是：线上线下联动春彩纷呈

情感共鸣为爱告白浪漫憧憬震撼惊喜DATE

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schemas.让情人节赋予新年双倍美好让所有参与来宾拥有目不暇接的一天让所有相信爱情与浪漫的人一起徜徉在幸福的国度！

让爱成为三世三生https更://t多.zs资xq料.co点m/击jIim下6m载ePART.2活动总述Event

overview活动主题：春彩纷呈，三世三生——2021年214情人节专场活动策划方案活动地点：地产项目营销中心活动内容：情感共鸣事件营销+氛围美陈主题打卡地+大型创意互动装置+喜从天降+三世三生+糖味市集+浪漫大礼包等等系列特色活动，将商场/案场打造成最目不暇接最IN的新春情人节全民去处。活动概述活动目的Efficiently

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schemas.通过打造创意节点营销活动，吸引人群关注，聚集人

气，在允许范围内增大有效客户到访，集中导客。123扩大品牌曝光度，培养品牌认知。通过针对性活动增加现场氛围营造，打造沉浸式体验，打响项目品牌知名度，促进销售。维系老业主，增加客户满意度，加强客户归属感。4PART.3事件营销Event

overview线下街访，素材收集Efficiently

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schemas.2021，希望疫情不再阻隔爱的距离。活动前期，安排工作人员进行商圈街访。采集浪漫爱情故事，疫情期间恋爱的困难瞬间，以及“我爱你”三字浪漫箴言。后期进行素材剪辑，精选视频投放，引发更大的关注，话题性言论及情感共鸣。“我爱你”视频投放Efficiently

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schemas.投放平台建议Efficiently

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schemas.后期剪辑“我爱你”三字箴言，搭配浪漫深情背景乐及项目logo在主流平台上进行投放，

引发更大的关注，话题性言论及情感共鸣。推荐抖音、b站、微博等。千里情书Efficiently

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schemas.所爱隔山海，山海皆可平。如果这个情人节我们不能一起过，那就让千里情书代我为你送上最甜蜜的祝福。粉色浪漫巴士，在车内安有特殊洒水装置，所到之处，写下爱的【千里情书】，一字一句戳中人心。Efficiently

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schemas.活动前期，可通过h5等形式线上征集“情书”内容，用文字为他/她送去最真挚的心意吧。巴士将通过主题画面和线上宣传等形式，用情话为项目及情人节代言。引起广大关注与市民自发宣传。千里情书PART.4活动主体Event

overviewSUMMARYTEMPLATE

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WORK活动期间，现场牛牛人偶化身爱情守护官，为现场到来的女士派送情人节特别礼物，让来宾感受到项目满满的用心，还可以尽情与之合影，开启甜蜜的美好

一天。+SUMMARYTEMPLATEFORMID-YEAR

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web-readiness…鲜花派送——

玫瑰花束形式建议——

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WORK当情人节拥抱新年。欢快的年味中多出了别样浪漫的节日气息。这个春彩纷呈的特别日子里，我们不仅要探寻新年味道，奔赴团圆美好。还要要为新年加满甜。糖味市集潮来袭，等你来pick。+糖味市集DATE

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糖味市集形式建议——

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WORK+01后背箱市集EfficientlypontificateB2Bimperatives

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WORK+02移动摊位市集EfficientlypontificateB2Bimperatives

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WORK•

异业合作，引进资源在营销中心外场设置市集点位，售卖温馨可爱的情人节小物件，营造一份糖味爆满的打卡圣地。+糖味市集SUMMARYTEMPLATE

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市集内容规划——

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WORK在市集上，随处可见的是鲜花，气球，情人手链，糖果等等。为特别的新年加满甜。+糖味市集SUMMARYTEMPLATE

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WORK新年的年味碰撞浪漫的甜蜜。现场加持非遗文化摊位。让这个情人节更加出挑。+糖味市集SUMMARYTEMPLATE

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冰糖葫芦——

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WORK向老师傅学习技艺，为她亲手制作一个糖画，这个甜，不要太齁呀～+糖味市集SUMMARYTEMPLATE

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WORK+情人节大型互动装置情人节就要认真秀，场外设置有大型情人节互动装置，来宾通过手机拍照即可及时上传狗粮至大屏幕。当然还可以为家人送上新年祝福哦！桃花展Efficiently

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schemas.现场围绕桃花元素进行布展，为春天与情人节增加更多沉浸式体验，同时寓意美好。DATE

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WORK在桃花树下写下最真挚的誓言，并签上自己和她的名字，许下三世三生。+三生有幸SUMMARYTEMPLATE

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WORK+美陈打卡墙面此处可包装为爱情宣言墙，结合年的祝福契合主题欢乐主题如明年带你回家过年！。DATE

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WORK爱的手工坊，一起动手制作甜蜜的代表吧～+甜蜜巧克力——

糖画——

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WORK+喜从天降浪漫的气球雨，为新春与情人节带来满满的祝福。DATE

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WORK气球里面随机放置好运卡片，有机会获得新年红包，费列罗巧克力，糖果礼盒等等。+喜从天降SUMMARYTEMPLATE

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