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1TextTextTextTextLEVELSEPARATE4Unitofmeasure * FootnoteSource: SourceGBUTtem2TextTextTextTextLEVELSEPARATE4 * 资料来源： Unitofmeasure北京锡恩企业管理顾问公司ZionConsultingConfidential

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目标系统的评估允许对明确的层级命令进行定义….举例CRM战略的目标系统(1)提高股东价值提高利润率维持增长整体概述运营基于产品Source:RolandBerger&Partners北京锡恩企业管理顾问公司ZionConsultingConfidential

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Multipliers...++++...++++…+=Projektteams北京锡恩企业管理顾问公司ZionConsultingConfidential

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各个目标的重要性应该根据其相关性进行交互式定义项目举例：电子商务战略的目标系统提高股东价值提高收益率(31%)强化品牌(35%)提高渠道管理(34%)销售失败的避免(7%)提高销售额(6%)电子商务企业的ROI(6%)渠道成本降低(6%)改良的计划(6%)客户维持(8%)客户获得(7%)品牌贡献(7%)网站忠诚度(6%)与品牌战略匹配(7%)客户数据/预期的控制(9%)服务质量(7%)一致性的供应(6%)三大竞争产品(5%)进入市场的时间(7%)Source:RolandBerger&Partners举例AddYourTextAddYourTextAddYourTextAddYourTextAddYourTextTextTextTextTextTextThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.AddYourTextAddYourTextAddYourTextAddYourTextAddYourTextTextTextTextTextTextClicktoedittitlestyleDiagramAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextTextTextTextTextTextThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.Little

eBusinessPerspective(e-Business혁신단계)ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인AddYourTitleAddYourTextAddYourTextAddYourTextAddYourTextAddYourTextHowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?HowtosellproductsandprocessordersOvertheWeb?Whatarenewofferings,uniquetotheWeb?Howtorevolutionisebusinessmodelsandshiftvaluecreation?Product/ServiceInnovationBusinessModelInnovationMarketingInnovationChannelInnovationSource:ArthurD.LittleeBusinessPerspective(e-Business혁신단계)ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation소액투자로다소의매출증대온라인상에서고객의행동을학습비용절감매출증대공급업체와의Win-Win관계가치창출활동에집중제품및서비스의재구성(예:개별화)최초진입자의이익,시장지배사업자핵심역량및경쟁력의확보출처:PwCeBusiness의기회요인18ChannelEnhancementValueChainIntegrationConvergenceIndustryTransformation