商务综合英语（山东联盟）智慧树知到答案章节测试2023年山东财经大学VIP

第一章测试Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.

A:对

B:错

答案:BAnexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.

A:错

B:对

答案:BSharesofapubliclimitedcompany

cannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.

A:错

B:对

答案:ABothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermany

A:对

B:错

答案:AWiththeformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.

A:错

B:对

答案:B

Gooddesignbringsahouseandgardentogetherasasingle________.()

A:Entity

B:organization

C:structure

D:property

答案:ABuyingin_________ismoreeconomicalthanshoppingforsmallquantities.()

A:bulk

B:lot

C:amount

D:many

答案:AHeworksforalargeAmerican___________.()

A:cooperation

B:corporate

C:cooperate

D:corporation

答案:DHetoldhisfollowerstosnap__________sharesimmediately.()

A:up

B:on

C:in

D:down

答案:AThefactoryhasa1000_________.

()

A:workforce

B:staff

C:worker

D:labor

答案:A第二章测试Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.

A:对

B:错

答案:BShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.

A:错

B:对

答案:AExecutivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.

A:对

B:错

答案:ACEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.

A:错

B:对

答案:BDirectorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.

A:错

B:对

答案:AWeprovideallthesupportyouneedtoachieve_________results,orvalue,orboth,fromwhateverproductsyoubuy.()

A:gremium

B:premium

C:minimum

D:optimum

答案:D

Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()

A:inpower

B:power

C:empower

D:enpower

答案:CMinortasksshouldbe____________toyourassistant.()

A:delegated

B:dismissed

C:facilitated

D:controlled

答案:ACelebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()

A:feeling

B:morale

C:emotion

D:atmosphere

答案:BWomentendto_________theirsuccesstoexternalcausessuchasluck.()

A:contribute

B:attribute

C:tribute

D:distribute

答案:B第三章测试Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.

A:对

B:错

答案:BApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.

A:错

B:对

答案:AAcustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.

A:对

B:错

答案:AThe

CounciloftheEuropeanUnionisoneoftwo

legislativebodies

andtogetherwiththe

EuropeanParliament

servestoamendandapprovetheproposalsofthe

EuropeanCommission.

A:对

B:错

答案:AEuropeanParliamentisthe

executivebranch

ofthe

EuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingthe

EUtreaties

andmanagingtheday-to-daybusinessoftheEU.

A:错

B:对

答案:A

Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.

()

A:deficit

B:balance

C:surplus

D:gap

答案:AYoumustmeetyour_________thismonth.

()

A:quota

B:amount

C:tax

D:tariff

答案:AAsalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.

().

A:surplus

B:surge

C:soar

D:survival

答案:BIndianswerethe___________inhabitantsofAmerica.

()

A:individual

B:foreign

C:indigenous

D:home

答案:CUnlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()

A:confer

B:refer

C:defer

D:infer

答案:A第四章测试Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.

A:错

B:对

答案:BStocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.

A:错

B:对

答案:BHeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.

A:对

B:错

答案:BHeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.

A:错

B:对

答案:AEmergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.

A:错

B:对

答案:BThepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()

A:market

publicity

B:marketresearch

C:marketsegmentation

D:marketstrategy

答案:BYum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.

()

A:upmarket

B:massmarket

C:nichemarket

D:downmarket

答案:ABritainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.

()

A:similar

B:homogeneous

C:same

D:equal

答案:B

Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.

()

A:to

B:up

C:for

D:with

答案:A

Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()

A:master

B:gain

C:monopolize

D:control

答案:C第五章测试Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.

A:错

B:对

答案:BEquityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.

A:错

B:对

答案:AWhenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.

A:对

B:错

答案:BBondrepresentson-goingownershipinabusinessorproperty.

A:对

B:错

答案:BAnequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.

A:错

B:对

答案:B_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.

A:Venturecapital

B:Crowdfunding

C:Angelinvestment

D:IPO

答案:B

Iputsomemoneyinmy__________everymonthforrainydays.()

A:shares

B:savingaccount

C:bank

D:checkingaccount

答案:B

Hetransferredthe___________ofthehousetohiswife.()

A:certificate

B:ownership

C:control

D:property

答案:BThecompanyhas___________intoamajorchemicalmanufacturer.

A:revolve

B:involve

C:evolve

D:convolve

答案:C

Thetheorywasdeveloped____________totheearthquakeof1906.

A:subsequent

B:later

C:consequent

D:sequent

答案:A第六章测试Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.

A:对

B:错

答案:BPatentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.

A:错

B:对

答案:ATheconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarket

aproductforyourbusinessorwhenyouwanttoanalyzeaproduct.

A:错

B:对

答案:AThecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.

A:错

B:对

答案:BTheproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.

A:错

B:对

答案:AIstherespaceforyourproductorserviceinthemarketoristhemarket________?()

A:complete

B:saturated

C:enough

D:full

答案:BWhenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()

A:intangible

B:tangible

C:tough

D:heard

答案:B

__________arelowandmanycompaniesarestruggling.()

A:Earnings

B:Balances

C:Bonus

D:Margins

答案:D

Ruralpeoplehavebeenofferedsubsidiestobuy“____________”,andtaxesonsmallcarshavebeencut.

()

A:Blackgoods

B:whitegoods

C:browngoods

D:greygoods

答案:B

IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.

A:renowned

B:popular

C:perfect

D:good

答案:A第七章测试

Productrangereferstothesetofproductsmadebyacompany.

A:对

B:错

答案:AProductplacementreferstotheuseofawell-knownpersontoadvertiseproducts.

A:对

B:错

答案:BProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.

A:对

B:错

答案:BProductcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.

A:对

B:错

答案:B

Productlaunceistheintroductionofaproducttothemarke.

A:错

B:对

答案:B

__________isthenamegiventoaproductbythecompanythatmakesit.()

A:brandname

B:brandimage

C:brandstretching

D:brandawareness

答案:A

__________isthepracticeofusinganexistingnameonanothertypeofproduct.()

A:brandawareness

B:brandstretching

C:brandname

D:brandimage

答案:B____________referstotheideasandbeliefspeoplehaveaboutabrand.()

A:brandname

B:brandawareness

C:brandimage

D:brandstretching

答案:C

_____________

referstothetendencytoalwaysbuyaparticularbrand.()

A:brandloyalty

B:brandawareness

C:brandstretching

D:brandimage

答案:A

_______________showshowfamiliarpeoplearewithabrand.()

A:brandloyalty

B:brandimage

C:brandstretching

D:brandawareness

答案:D第八章测试Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.

A:对

B:错

答案:BInabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.

A:对

B:错

答案:AMarketingbeginslongbeforeaproducthitstheshelf.

A:对

B:错

答案:ACustomersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.

A:对

B:错

答案:BCustomersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.

A:对

B:错

答案:AInmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()

A:Product

B:Price

C:Promotion

D:Place

答案:DInmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.

A:Promotion

B:Product

C:Price

D:Place

答案:B第九章测试Advertisingisaformofcommunicationusedtohelpsellproductsandservices.

A:对

B:错

答案:AOnefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.

A:错

B:对

答案:BIfacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.

A:对

B:错

答案:BAdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.

A:对

B:错

答案:AAdvertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.

A:错

B:对

答案:ABillboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.

()

A:leaflets

B:slogans

C:commercials

D:hoardings

答案:DManufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()

A:posters

B:commercials

C:samples

D:slogans

答案:COutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()

A:research

B:publicity

C:endorsement

D:commercials

答案:DWecan’ttakea(n)________onnewproductwithouttakingallintoaccount.()

A:advantage

B:chance

C:danger

D:gamble

答案:DThestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.

()

A:convict

B:conviction

C:contract

D:Contradiction

答案:B第十章测试

Itisveryunusualthesedaysforacompanynottohaveawebsite.

A:对

B:错

答案:AE-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.

A:错

B:对

答案:A

Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.

A:对

B:错

答案:AE-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.

A:对

B:错

答案:BSinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.

A:错

B:对

答案:ASisaverysuccessfulsitewhichgetsover2,000____perday.

()

A:browser

B:spam

C:link

D:hits

答案:DIfyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.

()

A:spam

B:traffic

C:hits

D:browser

答案:BIfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______

theinformation.

()

A:hits

B:link

C:browser

D:download

答案:DTraditionandcultureareoftenat___________withtheneedsofmodernlife.()

A:vary

B:variancey

C:variance

D:variey

答案:CThereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.

()

A:inhabitant

B:inherent

C:inhibitant

D:inheritance

答案:B第十一章测试Cultureisthesetofvalues,attitudes,beliefs,andcustomsthatdistinguishonesocietyfromanother.

A:错

B:对

答案:BMostcountrieshavesameculturesystems.

A:错

B:对

答案:ABusiness,likeallotherhumanactivities,isconductedwithinthecontextofculture

A:错

B:对

答案:BOnedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.

A:对

B:错

答案:AWordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.

A:对

B:错

答案:A__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalvalueofthesociety.

()

A:language

B:literature

C:religion

D:architecture

答案:ABasictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.

A:language

B:religion

C:values

D:socialstructure

答案:DThecompanyhasdoubledinvalueduringhis__________.

()

A:tenure

B:charge

C:power

D:position

答案:ACharles’sletterwasindeedpublished,_________inasomewhatabbreviatedform.

()

A:if

B:Because

C:albeit

D:inspite

答案:CReformsareslowlyreducing___________inefficiency.

()

A:redtape

B:bureaucratic

C:official

D:leading

答案:B第十二章测试CorporateCulturecanbedefinedasvaluesandbehaviorsthatcontributetotheuniquesocialandpsychologicalenvironmentofacompany.

A:错

B:对

答案:BCorporateculturedetermineshowthebusinessworldisviewed,whatisvalued,whoisvaluedinthecompany.

A:错

B:对

答案:BOnanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.

A:对

B:错

答案:BOnaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.

A:错

B:对

答案:AAcorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.

A:对

B:错

答案:BInthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.

A:narrative

B:people

C:place

D:practices

答案:DInthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.

A:narrative

B:practices

C:people

D:place

答案:CInthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.

A:people

B:practices

C:narrative

D:place

答案:CThecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.

A:exploded

B:arefull

C:overwhelmed

D:filled

答案:AThekitchenwasin_________.

A:mess

B:chaos

C:tidiness

D:dirt

答案:B第十三章测试CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.

A:对

B:错

答案:ACSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,

fund-raising

activitiesorcommunityvolunteering.

A:错

B:对

答案:BReputationsthattakedecadestobuildupcannotberuinedinhours.

A:对

B:错

答案:BCSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalvalues.

A:错

B:对

答案:BAcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.

A:错

B:对

答案:AOurcompanydoesnothingillegal.Wearevery_____.

A:selfless

B:law-abiding

C:integrity

D:fair

答案:BWe’vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.

A:abribe

B:industrialespionage

C:aconfidentialityagreement

D:aslushfund

答案:DTheircarlookedsomuchlikeournewmodel.Wesuspect_____.

A:abribe

B:aconfidentialityagreement

C:aslushfund

D:industrialespionage

答案:DTheproblems___________thenewgovernmentwereenormous.

A:confrontwith

B:confronting

C:confront

D:confronted

答案:BHishardworkwilleventuallytakeits_________onhishealth.

A:risk

B:danger

C:harm

D:toll

答案:D第十四章测试Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.

A:错

B:对

答案:BIncomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.

A:错

B:对

答案:BDuringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.

A:错

B:对

答案:BForbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.

A:错

B:对

答案:AInfrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.

A:错

B:对

答案:BBecauseoftight____________companyprofitscouldnotbetakenoutofthecountry.

A:economicsituation

B:monetaryregulation

C:governmentbureaucracy

D:politicalstability

答案:BRedtapeandotherexamplesof_________hinderacompany’sentryintoamarket.

A:governmentbureaucracy

B:politicalstability

C:monetaryregulation

D:economicsituation

答案:AThecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.

A:governmentbureaucracy

B:monetaryregulation

C:politicalstability

D:economicsituation

答案:COurcultureis__________withtelevisionandadvertising.

A:covered

B:full

C:busy

D:saturated

答案:DItriedto___________thehousewhilehewasdescribingit.

A:predict

B:visit

C:visualize

D:assess

答案:C第十五章测试Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:an

entrepreneur

or

trader

andan

enduser

orultimatecustomer.

A:对

B:错

答案:ACustomersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.

A:错

B:对

答案:BCustomerServiceistheserviceprovidedtocustomersduringapurchase.

A:对

B:错

答案:BEmployeesarenorcustomers.

A:对

B:错

答案:BCustomersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.

A:错

B:对

答案:BAlthoughtheycharge_______,thereisnodoubtthattheirservicesoffervalueformoney.

A:highcost

B:highrequirements

C:highmoney

D:highprices

答案:DTheworkisverycomplex,soit’sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.

A:cost

B:money

C:requirements

D:prices

答案:AWehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.

A:charge

B:meet

C:organize

D:extend

答案:DTheshrimpsweredelicious.___________,theeggplantwasexcellent.

A:Alike

B:similar

C:Likewise

D:Likely

答案:CWeshould__________oneverychancewegettoimproveourEnglish.

A:capitalize

B:makeuse

C:takeadvantage

D:utilise

答案:A第十六章测试

“Dowhatyoudobestandoutsourcetherest”hasbecomeaninternationallyrecognizedbusinesstagline.

A:对

B:错

答案:AAparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.

A:错

B:对

答案:B

Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.

A:对

B:错

答案:ASinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.

A:对

B:错

答案:AIfyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.

A:对

B:错

答案:B_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.

A:Operation

B:Manufacture

C:Service

D:Management

答案:CTheyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________

A:basic

B:peripheral

C:important

D:outside

答案:BWewillmaintainthe____________ofyourinformation.

A:confidentiality

B:safe

C:secret

D:confidential

答案:AIncustomer___________situations,thefirmknowswhentherelationshipisover.

A:satisfaction

B:loyalty

C:service

D:

retention

答案:DCanyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?

A:energy

B:outlay

C:money

D:overhead

答案:B第十七章测试Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.

A:错

B:对

答案:BTherighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.

A:错

B:对

答案:BFranchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.

A:错

B:对

答案:A

Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.

A:对

B:错

答案:BManagementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.

A:对

B:错

答案:AWiththerapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.

A:net

B:structure

C:rudiment

D:situation

答案:C

TheSocietyisnot___________withanypoliticalparty.

A:attached

B:affiliated

C:owned

D:belong

答案:BIlivedonabout$5,000ayearfromthe__________onmybook.

A:cost

B:overhead

C:fees

D:royalties

答案:DThetraineeswillthenbepaired___________experiencedmanagers.

A:with

B:at

C:to

D:on

答案:ATheairline’sinsureris_________fordamagestothevictims’families.

A:liable

B:legal

C:desired

D:likely

答案:A第十八章测试Amergerdescribestwofirms,oneapparentlystrongerthantheother,

joiningforcestomoveforwardasasinglenewentity.

A:对

B:错

答案:BHorizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.

A:对

B:错

答案:AThe1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.

A:错

B:对

答案:ATheacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.

A:错

B:对

答案:BAlthoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.

A:错

B:对

答案:B__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.

A:Merger

B:MBI

C:MBO

D:Acquisition

答案:C_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.

A:Acquisition

B:Merger

C:Surplus

D:Redundancy

答案:D___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.

A:Acquisition

B:Mergers

C:Cong