农村老年群体的数字接受困境及对策研究-以桂林市恭城瑶族自治县为例

农村老年群体的数字接受困境及对策研究——以桂林市恭城瑶族自治县为例摘要：农村老年群体的数字接受困境已经成为当前社会发展面临的重要问题之一。本文以桂林市恭城瑶族自治县为例，深入探究了该地区农村老年群体在数字接受方面存在的困境，分析了影响其数字接受的内外部因素，探讨了面对数字接受困境所应采取的针对性措施。

通过文献资料法、问卷调查法和访谈法的运用，结果表明：农村老年群体数字接受困境主要表现在计算机技能不足、缺乏学习意愿和信心、缺少网络设备和网络资源等方面；个人特征、社会环境和数字技术的可用性、可访问性等因素是影响农村老年群体数字接受的内外部因素。

针对农村老年群体数字接受困境，应抓住其需求特点和生活方式，采取相应的措施：加强培训、提高老年人的学习信心和兴趣、提供更便捷的数字化服务等，应同时积极推动数字技术在农村老年人生活中的应用，拓展其社交圈和生活空间。

关键词：农村老年人；数字接受困境；内部因素；外部因素；对策研究

Abstract:Thedigitalacceptancesituationoftheruralelderlygrouphasbecomeoneoftheimportantproblemsfacingthecurrentsocialdevelopment.ThispapertakesGongchengYaoAutonomousCountyinGuilinCityasanexampletoexplorethedifficultiesfacedbytheruralelderlygroupindigitalacceptance,analyzetheinternalandexternalfactorsaffectingtheirdigitalacceptance,anddiscusstargetedmeasurestodealwiththedigitalacceptancedifficulties.

Throughtheapplicationofliteraturereview,questionnairesurveyandinterviewmethods,theresultsshowthatthedifficultiesoftheruralelderlygroupindigitalacceptancemainlylieinthelackofcomputerskills,lackoflearningwillingnessandconfidence,andlackofnetworkequipmentandresources.Personalcharacteristics,socialenvironment,availabilityandaccessibilityofdigitaltechnologyareinternalandexternalfactorsaffectingthedigitalacceptanceofruralelderlypeople.

Inresponsetothedigitalacceptancedifficultiesoftheruralelderlygroup,correspondingmeasuresshouldbetakentograsptheirdemandcharacteristicsandlifestyle,suchasstrengtheningtraining,improvingthelearningconfidenceandinterestoftheelderly,andprovidingmoreconvenientdigitalservices.Atthesametime,theapplicationofdigitaltechnologyinthelivesofruralelderlypeopleshouldbeactivelypromoted,andtheirsocialcirclesandlivingspacesshouldbeexpanded.

Keywords:ruralelderlypeople;digitalacceptancedifficulties;internalfactors;externalfactors;researchoncountermeasuresToaddressthedigitalacceptancedifficultiesofruralelderlypeople,itisimportanttounderstandtheinternalandexternalfactorsthatleadtosuchdifficulties.Internally,thelackoffamiliaritywithtechnologyandfearofmakingmistakesarecommonissuesthatpreventelderlyindividualsfromfullyembracingdigitaltechnology.Additionally,theremaybealackofperceivedneedfortechnology,aselderlyindividualsmayprefertraditionalmethodsofcommunicationandmaynotseethevalueinlearningnewskills.

Externally,theavailabilityandaccessibilityoftechnologyisamajorfactor.Ruralareasmayhavelimitedaccesstointernetandtechnologyinfrastructure,whichcanlimittheabilityofelderlyindividualstolearnandutilizedigitaltools.Additionally,theremaybealackoftrainingandsupportavailabletoelderlyindividuals,whichcanmakeitdifficultforthemtolearnandadapttonewtechnology.

Toaddressthesechallenges,arangeofcountermeasurescanbeemployed.Strengtheningtrainingprogramsthatfocusontheneedsandcharacteristicsofolderindividualscanhelptoincreasetheirconfidenceandinterestinusingdigitaltechnology.Providingmoreconvenientdigitalservicesandexpandingtheavailabilityoftechnologyinruralareascanalsohelptoremovebarrierstoaccess.

Additionally,effortsshouldbemadetoexpandthesocialcirclesandlivingspacesofruralelderlyindividuals.Thiscanincludepromotingcommunity-basedactivitiesandspacesthatallowelderlyindividualstointeractandengagewithothers.Suchinitiativescanprovideopportunitiesforcross-generationallearningandcanhelptobridgethedigitaldividebetweenruralelderlyindividualsandyoungergenerations.

Overall,addressingthechallengesfacingruralelderlyindividualsinadoptingdigitaltechnologyrequiresaholisticapproachthattakesintoaccountbothinternalandexternalfactors.Throughtargetedinterventionsthatfocusonimprovingtheavailability,accessibility,andfamiliarityofdigitaltechnology,itispossibletohelpruralelderlyindividualslearnandembracenewskillsandtechnologies,andtoenhancetheirsocial,economicandhealthoutcomesasaresultInadditiontothechallengesmentionedabove,thereareseveralotherfactorsthatcouldhinderruralelderlyindividualsfromembracingdigitaltechnology.

Firstly,limitedfinancialresourcescouldmakeitdifficultforthemtoaffordexpensivedigitaldevicesandinternetconnectivity.Thisisespeciallytrueforthosewholiveonafixedincomeandhavetoprioritizetheirexpenses,withdigitaltechnologynotbeingatoppriority.Governmentsandnon-profitorganizationscouldhelpinthisaspectthroughprovidingfinancialsupportorsubsidies,suchasreducedratesforseniorcitizensoninternetconnectivityanddevices.

Secondly,lackofrelevantandappropriatedigitaltrainingresourcescouldimpedetheadoptionofdigitaltechnologyamongruralelderlyindividuals.Digitaltrainingresourcesmustbetailoredtomeettheneedsoftheelderlypopulationandbedesignedinawaythatiseasytofollow.Moreover,theelderlyshouldbegivenpracticaltrainingandguidanceonusingdigitaltechnology,whichcouldbedonethroughone-on-onesessionswithtrainersorpeer-to-peerprograms.

Thirdly,someruralareasmaynothaveaccesstoreliableinternetconnectivityordigitalinfrastructure.Thiscouldresultinpoorinternetspeedsorlimitedaccesstotheinternet,whichcanhindertheabilityofruralelderlyindividualstoaccessdigitalresourceseffectively.Governmentsandserviceprovidersshould,therefore,investindigitalinfrastructuretoensurethatruralareashavecomparableaccesstodigitalresourcesasurbanareas.

Finally,privacyandsecurityconcernscouldaffectthewillingnessofruralelderlyindividualstoembracedigitaltechnology.Olderadultsmaybemorevulnerabletoonlinescams,fraud,andidentitytheft,whichcanerodetheirtrustindigitaltechnology.Therefore,digitalserviceprovidersshouldprioritizeprivacyandsecurityconcernstoprotectelderlyindividuals’personalinformation.

Inconclusion,ruralelderlyindividualsfaceseveralchallengesinadoptingdigitaltechnology,whichcouldleadtosocial,economicandhealthdisparities.Itisessentialtoaddressthesechallengesthroughaholisticapproachthattakesintoaccounttheinternalandexternalbarrierstodigitaltechnologyadoption.Governments,non-profitorganizations,anddigitalserviceprovidersmustcollaboratetoprovidetailoreddigitaltraining,affordableaccesstodigitalinfrastructure,andprioritizetheprivacyandsecurityofelderlyindividuals’personalinformation.Throughtheseinterventions,itispossibletomakedigitaltechnologymoreaccessibleanduser-friendlyforruralelderlyindividuals,ensuringthattheycancontinuetoparticipateinthedigitaleconomyandimprovetheirqualityoflifeMoreover,anotherchallengefacedbyelderlyindividualslivinginruralareasisaccessingadequatehealthcareservices.Manyruralareaslackaccesstohospitalsandprimarycarefacilities,leavingelderlyindividualswithlimitedoptionsforreceivingmedicalattention.Toaddressthisissue,governmentsandnon-profitorganizationsmustinvestinexpandingtelemedicineservices,offeringin-homecareoptions,andprovidingtransportationservicesformedicalappointments.

Telemedicineenablesdoctorstoprovideremoteconsultation,diagnosis,andtreatmenttopatientsthroughvideoconferencingtechnology.Itcanbeanexcellentsolutionforelderlyindividualswhomaynotbeabletotraveltoahealthcarefacility.Moreover,in-homecareoptionscanprovideelderlyindividualswiththenecessarymedicalattentionfromthecomfortoftheirhome.Theseservicescouldrangefromregularcheck-upstomorecomplexmedicalprocedures,ensuringthatelderlyindividualsreceivetimelytreatmentandcare.

Transportationservicescanalsoplayacriticalroleinensuringelderlyindividualscanaccesshealthcareservices.Manyelderlyindividualsmayfacemobilityissues,makingitchallengingforthemtotravellongdistancestoreceivemedicalattention.Transportationservicescanprovideasafeandreliablemeansoftransport,ensuringtheycanaccessmedicalappointmentswithease.

Inconclusion,improvingthequalityoflifeforelderlyindividualslivinginruralareasrequiresacombinationoftechnological,social,andhealthcareinterventions.Governments,non-profitorganizations,anddigitalserviceprovidersmustworktogethertoprovidetailoreddigitaltra