2023学年完整公开课版Unit11Lesson3TheAdvertisingGamePeriodTwo（必修4）

Unit11TheMedia

Lesson3

TheAdvertisingGame(PeriodTwo)北京第十九中学高一英语备课组

Objectives

Bytheendofthislesson,you’llbeableto◆understandthewordsincontext;◆

commentonadvertisements;◆learnandpractiseusingtheGerundsTherearemanydifferentkindsofadvertisements.Somemaygive_______informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likesuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.directvisuallyconceptshumourunusualknowledgeRevisionFindthesewordsandmatchthema)traditional,typicalb)companyc)rightforsomethingd)containe)planofhowmoneyshouldbespentf)rapidincreaseg)ideah)methodi)belongingtothepresenttimej)areaaroundwhereyoulivea)traditional,typical_________b)company_________c)rightforsomething_________d)contain_________e)planofhowmoneyshouldbespent_________budgetclassicconsistofcorporationsuitableapproachconceptneighbourhoodcontemporaryboomf)rapidincrease___________g)idea___________h)method___________belongingtothepresenttime______________j)areaaroundwhereyoulive______________LanguageinUse

Workingroupsoffour.Chooseoneadvertisementfromalocalnewspaperormagazineanddescribeit.

Thefollowingvocabularymaybeuseful.idea,design,image,suitable,creative,interesting,attractive,fascinating,consistof,combinewith,holdtheattentionof,giveinformationExample:

Theideafortheadvertisementiscreative.Gerunds动名词ReadthesesentencesandtelltheGerunds’functions.1.Forexample,itcouldbe“ShanghaiSewingMachine”,2.Formanyoftoday’sadvertisers,repeatingoldideasisnotasuccessfulapproach.3.…alotofmoneyisspentonapplying

moderntechniquesofdesigntomakethese.4.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.

ReadthesesentencesandtelltheGerunds’function.1.Forexample,itcouldbe“ShanghaiSewingMachine”,…2.Formanyoftoday’sadvertisers,repeatingoldideasisnotasuccessfulapproach.subject作主语tellingtheuseofnoun说明名词的用途4.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.3.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.afteraverb动词后，用作动词的宾语afterapreposition介词后，用作介词的宾语Completethesentenceswiththeverbsintheircorrectform.1.I’manearlybird,andI’vegotusedto_________(getup)at5:00a.m.2.Thereisonlyoneprogrammeworth________(watch)today-thescienceprogrammeonvolcanoes.3.It’snouse________(worry)aboutit.Youcan’tdoanythingtochangeit.gettingupwatchingworrying4.Iregretted_____________(notapologise)totheoldmanformybadbehaviour.5.Mylittlenieceandnephewarealwaysexcitedtosetoutona________(camp)trip.6.Forfiftyyears,shedidherjobwithout___________(complain).notapologisingcampingcomplaining7.________(Ask)aboutotherpeople’spersonalbusinessisnotpolite.8.Ifeellike__________(notdo)anythingatallthisevening.AskingnotdoingRewritethefollowingsentencesusingtheGerunds.1.It’sbadforyoutowatchtoomuchTV.

2.Marycollectsstamps.That’sherhobby.WatchingtoomuchTVisbadforyou.CollectingstampsisMary’shobby.Mary’shobbyiscollectingstamps.3.Hesuggestedthatweshouldaskthebossforhisopinionfirst.

Hesuggestedaskingthebossforhisopinionfirst.

4.Herushedtotheschool.Hedidn’thavebreak