科技园企业商业计划书

02收到商业打算书日期工程编号投资经理〔工程单位不填写以上各项〕××科技园入园企业商业计划书工程名称工程单位〔盖章〕地址电话传真电子邮件联系人××科技园二000年六月制

保密承诺本商业打算书内容涉及本公司商业隐秘，仅对有投资意向的投资者公开。本公司要求投资公司投资经理收到本商业打算书时做出以下承诺：妥当保管本商业打算书，未经本公司同意，不得向第三方公开本商业打算书涉及的本公司的商业隐秘。投资经理签字：接收日期：_______年____月____日

商业打算书摘要说明：在两页纸内完本钱摘要。【摘要内容参考】公司根本状况〔公司名称、成立时间、注册地区、注册资本，主要股东、股份比例，主营业务，过去三年的销售收入、毛利润、纯利润，公司地点、、、联系人。〕主要治理者状况〔姓名、性别、年龄、籍贯，学历/学位、毕业院校，政治面目，行业从业年限，主要经受和经营业绩。〕产品/效劳描述〔产品/效劳介绍，产品技术水平，产品的颖性、先进性和独特性，产品的竞争优势。〕争辩与开发〔已有的技术成果及技术水平，研发队伍技术水平、竞争力及对外合作状况，已经投入的研发经费及今后投入打算，对研发人员的鼓舞机制。〕行业及市场〔行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，将来3年市场销售推想。〕营销策略〔在价格、促销、建立销售网络等各方面拟实行的策略及其可操作性和有效性，对销售人员的鼓舞机制。〕产品制造〔生产方式，生产设备，质量保证，本钱把握。〕治理〔机构设置，员工持股，劳动合同，学问产权治理，人事打算。〕融资说明〔资金需求量、用途、使用打算，拟出让股份，投资者权利，退出方式。〕财务推想〔前三年及将来3年或5年的销售收入、利润、资产回报率等。〕风险把握〔工程实施可能消灭的风险及拟实行的把握措施。〕

目录第一局部公司根本状况……………5其次局部公司治理层………………9第三局部产品/效劳………………12第四局部争辩与开发………………15第五局部行业及市场状况…………17第六局部营销策略…………………19第七局部产品制造…………………21第八局部治理………23第九局部融资说明…………………25第十局部财务打算…………………28第十一局部风险把握………………29第十二局部工程实施进度…………30第十三局部其它……………………31

第一局部公司根本状况公司名称________________________________________成立时间____________注册资本____________________________实际到位资本____________________其中现金到位________________________无形资产占股份比例____________%注册地点_____________________________________________________________公司性质为〔请划〕国有___________民营_________国有民营联营_________中外合资________股份公司___________其它_________公司成立后组织机构的演化及营业执照变更状况说明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股东状况股东股东名称投资额〔万元〕本公司股份比例联系人联系甲方乙方丙方丁方戊方目前公司内部部门设置状况序号部门名称负责人联系12345678隶属于本公司的独资、控股、参股、承包、合作经营、三来一补以及对外实行其它合作方式的下属企业状况：序号企业名称隶属关系企业性质本公司持股比例联系人联系12345公司曾经经营过的业务有______________________、______________________、____________________、______________________、______________________。公司目前经营的业务为______________________、______________________、____________________、______________________、______________________。主营业务为_________________________________________________________。公司目前拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位〔含中级职称〕以上的有_________，占员工总数_________%，博士学位〔含高级职称〕以上的有_________人，占员工总数_________%公司经营财务历史〔单位：万元〕项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产公司经营负债状况说明：〔来源、金额、期限〕----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及将来3~5年要实现的目标〔行业地位、销售收入、市场占有率、产品品牌以及公司股票上市等〕___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的进展方向和进展战略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年进展方向和进展战略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

其次局部公司治理层董事会成员名单序号职务姓名工作单位联系1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术开发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他对公司进展负有重要责任的人员〔可增加附页〕姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系___________主要经受和业绩________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

第三局部产品/效劳产品/效劳描述(行业特点、竞争焦点、主要的技术指标和关键技术说明、主要介绍产品/效劳的背景、目前所处进展阶段、与同行业其它公司同类产品/效劳的比较，本公司产品/效劳的颖性、先进性和独特性，如拥有的特地技术、版权、配方、品牌、销售网络、许可证、专营权、特许权经营等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有的和拟申请的学问产权〔专利、商标、版权等〕__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已签署了有关专利权及其它学问产权转让或授权许可的协议等，假设有，请说明，并附主要条款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术申请专利状况__________________________________________________________________________________________________________________________产品商标注册状况__________________________________________________________________________________________________________________________产品面对的用户有哪些种类______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________产品更换代周期__________________________________________________________________________________________________________________________产品的售后效劳和技术支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品销售本钱的构成及销售价格制订的依据__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品形成规模销售时，毛利润率为____________%，纯利润率为____________%假设产品已经在市场上形成了竞争优势，请说明与哪些因素有关〔如本钱一样但销售价格低、本钱低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等〕______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

第四局部争辩与开发公司已往的争辩与开发成果及其技术先进性〔包括技术鉴定状况、获国际、国家、省、市及有关部门和机构嘉奖状况〕________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司参与制订产品或技术的行业标准和质量检测标准状况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技术与产品开发方面的竞争对手状况，以及公司为提高竞争力拟实行的措施________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到目前为止，公司在技术开发方面的资金总投入是多少，打算再投入的开发资金是多少〔包括购置开发设备、开发人员工资、试验检测费用、以及与开发有关的其它费用〕_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，今后为保证产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术贮存状况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司寻求技术开发依托〔如大学、争辩所等〕状况，这些依托的牢靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司将实行怎样的鼓舞机制和措施，保持关键技术人员和技术队伍的稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年在研发资金投入和人员投入打算〔万元〕年份第1年第2年第3年第4年第5年资金投入人员〔个〕

第五局部行业及市场状况行业状况〔行业进展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与推想〕_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额〔万元〕年份前5年前4年前3年前2年前1年销售收入销售增长率本公司销售收入本公司销售增长率将来3~5年各年全行业销售收入推想〔万元〕年份第1年第2年第3年第4年第5年销售收入本公司与行业内五个主要竞争对手的比较竞争对手市场份额竞争优势竞争劣势本公司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________具体描述本公司产品/效劳的竞争优势〔包括性能、价格、效劳等方面〕________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将来3~5年的销售收入推想〔融资不成功状况下〕〔万元〕年份第1年第2年第3年第4年第5年销售收入市场份额公司将来3~5年的销售收入推想〔融资成功状况下〕〔万元〕年份第1年第2年第3年第4年第5年销售收入市场份额公司将来3~5年的本钱费用、营业税及附加、所得税、利润推想〔融资成功与融资不成功分别说明〕

第六局部营销策略在建立销售网络、销售渠道、设立代理商、分销商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在产品销售价格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好销售队伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后效劳方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证销售策略具体实施的有效性，请论述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍实行什么样的鼓舞机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________依据营销策略，预算将来3~5年销售费用〔包括人工费用〕〔万元〕年份第1年第2年第3年第4年第5年销售费用

第七局部产品制造产品生产制造方式〔公司自建厂生产产品，还是托付生产，或其它方式，请说明缘由〕____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂状况下，购置厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否便利____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现有生产设备状况〔专用设备还是通用设备，先进程度如何，价值是多少，是否购置保险，最大生产力气是多少，能否满足公司产品销售增长的要求，假设需要增加设备，选购打算、选购周期及安装调试周期〕______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，假设设备操作需要特别技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________简述产品的生产制造过程、工艺流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证原材料、元器件、配件以及关键零部件等生产必需品的进货渠道的稳定性、牢靠性、质量及进货周期，列出3家主要供给商名单及联系______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供给商1__________________________________________________________主要供给商2__________________________________________________________主要供给商3__________________________________________________________正常生产状态下，成品率、返修率、废品率把握在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品本钱和生产本钱如何把握，有怎样的具体措施___________________________________________________________________________________________________________________________________________________________________产品批量销售价格的如何制订，产品毛利润率是多少，纯利润率是多少____________________________________________________________________________

第八局部治理请说明，为保证融资工程按打算实施，公司预备今后各年间续设立哪些机构，各机构配备多少人员，人员年收入状况。请用图表统计表示出来，附在本调查表后。公司对治理班子及关键人员将实行怎样的鼓舞机制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考虑员工持股问题，请说明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否与把握公司关键技术及其它重要信息的人员签定竞业制止协议，假设有，请说明协议主要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否与每个雇员签定劳动用工合同___________________________________公司是否与相关员工签定公司技术隐秘和商业隐秘的保密合同_______________公司是否为每位员工购置保险，请说明保险品种_________________________________________________________________________________________________公司是否存在关联经营和家族治理问题，假设有，请说明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司与董事会、董事、主要治理者、关键雇员之间是否有实际存在或潜在的利益冲突，假设有，请说明解决方法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，公司对学问产权、技术机密和公司机密的保护措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，工程实施过程中，公司需要哪些外部支持，如何获得这些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________

第九局部融资说明为保证工程实施，需要的现金总额是多少请说明投入资金的用途和使用打算_______________________________________