课件分析成果legendary artisans clipping report msl

LegendaryPUBLICRELATIONSByMSLExecutiveKeyPerformanceTotalNewCoverageClips5TV1SocialPRvalueequivalent(AVE),PRvalueequivalent(AVE),USKeyMediaPrintClipIssuePRValueinValueinDailyLegendaryartisansofApril,LEGENDARYMay,ShinLEGENDARYWLEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,LEGENDARYJune,HurunLEGENDARYJune,LEGENDARYJune,WLEGENDARYARTISANS:CooperationBetweenThePeninsulaandMediaIssuePRValueinPRValueinJune,8,ThePeninsulaGroupMediaTheLegendaryArtisanswhichlastsonemonth,ispresentedinThePeninsulaShanghaiExploreShanghai:LegendaryChannelYoung:LegendaryALuxuryLegend:TheLegendaryArtisansinThePeninsulaShanghaiTVIssuePRValueinPRValueinChannelChannelYoung:LegendarySocialIssuePRValueinPRValueinTHEPENINSULAHONGKONG,SHANGHAIANDBEIJINGPRESENTS‘LEGENDARYARTISANS’,ACELEBRATIONOFTHETIMELESSARTOFLUXURYANDGLAMOURATTHEPENINSULABangkok!EnjoyHighTeaTimewithPutke_hoRMB4399forThreeNightinPeninsulaBangkok,EnjoyTiffanyTeaandSPAforLEGENDARYplish100ThingsWorthytobeDonein30Days.plish100ThingsWorthytobeDonein30Days.June,6,LEGENDARYCooperationBetweenTheandJune,7,TiffanyAfternoonJune,7,webo:LEGENDARYJune,8,webo:Tiffany&CO.AfternoonTeaatThePeninsulaHongKongThePeninsulaHoswillholdTheLegendaryArtisanswithTopLuxurywebo:EnjoytheSpectacularViewofVictoriaHarbour:RestuaurantsandCuisinesThePeninsulaHongEnjoytheSpectacularViewofHarbour:RestaurantsandCuisinesinThePeninsulaHongKongwebo:Tiffany&CO.AfternoonTeaatThePeninsulaHongKongapp:TheNewsHappenedintheCityFrom13-Junto19-JunSurprise!MeetTONGinThePeninsulaHoforthesamethingThePeninsulaBeijingunveilsitselfafterrenovationsLegendaryArtisansandShopintheArcadeKeyKeyAseasonofbespokeluxurypresentsexclusiveshowcasesofelitedesignandcraftsmanship,pluscreativediningDaily/中国日报-NationalCoverageLegendaryartisansofPRRMB220,500Pageshopexperiencesinpartnershipwiththebrandsthatenchanttheworld.Fourimagesareusedinthearticle.名称 ModernWeekly/周末画登日期 登版面 数量 地区Distribution: -National登面积Coveragearea:1/9P(90.95cm2)文章标题Headline: LEGENDARY价值PR RMB69,333Pageshopexperiencesinpartnershipwiththebrandsthatenchanttheworld.Oneimageisusedinthearticle.Clip名称 ShinWeekly/城市生活信登日期 登版面 数量 地区 -National登面积Coverage 文章标题 LEGENDARY、、王府酒店非凡匠师巡PRRMB127,500PageKeyLEGENDARYARTISANSwillbeheldatHSHandsomebasicinformationisprovided.1imageisusedinthearticle.KeyKey名称 WWeekly登日期 登版面 数量 地区 -National登面积Coverage 文章标题 LEGENDARY、及王府酒店“非凡匠师巡礼PRRMB25,000PageSomeinformationaboutLEGENDARYARTISANStobeheldatHSH.1imageisusedinthearticle.名称 RAYLIHERSTYLE/瑞丽.伊人风登日期 登版面 数量 地区Distribution: –National登面积Coveragearea: 文章标题Headline: PeninsulaFranck价值PR RMB255,000PageTheinformationofLEGENDARYARTISANSandsomespecificactivittiestobeheldinJune.2imagesareusedinthearticle.Clip名称 Noblesse/登日期 June,登版面 数量 地区 -National登面积Coverage 文章标题 PRThePeninsulaShanghai:LegendaryRMB78,000PageKeyThisJune,guestsofsuitepackagecanenjoybreakfastandafternoonteafortwopeopleatlobbylounge,limousineservice,ecocktailsfortwo,80-minspafortwo.ShopperscanalsoimmersethemselvesintheartofluxurychicasthehopresentsacelebrationofLegendaryArtisansinJune.Oneimageisusedinthearticle.Clip名称 Noblesse/登日期 登版面 数量 地区 -National登面积Coverage 文章标题 ThePeninsulaHongKong:LEGENDARY价值PR RMB78,000PageKeyThePeninsulaHongKongLegendaryArtisanseventwillbeheldduring1Juneto30JuneinPHK.Tiffany&Co.willpresentthemedafternoonteawiththeho andworkwithjewelrybrandssuchHarryWinston.1imageisusedintheClip名称 Bazaar/时尚芭莎 登日期 June,登版面 数量 地区 -National登面积Coverage 文章标题 奢华艺术解读非凡匠师巡PRLEGENDARYRMB1,170,000PageKeyBriefintroductionofLEGENDARYARTISANSeventsatPHK,PSHandPBJ.LuxuriousBrands,restaurantcuisinesandhoservicesareallmentioned.3imagesareusedintheClip名称 Target/商品评登日期 June,登版面 数量 地区 -National登面积Coverage 文章标题 、及王府酒店“非凡匠师巡礼PRThePeninsulaHos:LEGENDARYRMB75,900PageKeyBriefintroductionoftheactivitiesthatcustomerswillbeabletoparticipateduringthemonth-longLegendaryArtisanseventinPHK,PSHandPBJ.1imageisusedintheClip名称 Leisure/休登日期 登版面 数量 地区 -National登面积Coverage 文章标题 、及王府酒店“非凡匠师巡礼PRThePeninsula s:LegendaryRMB14,000PageKeyDuringthemonth-longLegendaryArtisanseventinPHK,PSHandPBK,all-roundluxuriousshopexperienceincludingexclusiveproductspresentation,crossoverofluxurybrandsandcuisines,disyofdelicatecraftsmanshipandvariousactivitiesisavailableinallthreehosNoimageisusedintheClip名称 NationalGeographicTraveler/时尚旅登日期 登版面 数量 地区 -National登面积Coverage 文章标题 PRRMB2,880,000(US$PageKeyTheweekofLEGENDARYARTISANSinPHKwasheldfrom1Juneto30June,jewelryexhibitionsandTiffany&Co.themedafternoonteaandotherspecialactivitieswereallpartoftheevents.6imagesareusedinthearticle.Page2/3PageKeyKey名称 Travel&Leisure/旅游休登日期 登版面 数量 地区Distribution: -National登面积Coveragearea:2P(1163.40cm2)文章标题Headline: 价值PR RMB1,110,000(US$PageLEGENDARYARTISANSweekwasorganizedinPHK,PSHandPBJ.,VanCleef&Arpelsandotherbrandsallparticipatedinspecialeventssuchasexhibitions.3imagesareusedinthearticle.Page2/2名称 HurunReport登日期 登版面 数量 地区 -National登面积Coverage 文章标题 非凡匠师巡礼顶尖名牌荟PRRMB419,400(US$PageLegendaryArtisanseventsinPHK,PSHandPBJ.Aseriesofexhibitions,VanCleef&Alpes,ChanelandGraffwillbeheld.Restaurantswillalsopresentspecialties,andhoscontinuetooffertop-classshopservices.2imagesareusedinthe名称 登日期 登版面 数量 地区Distribution: -National登面积Coveragearea:3P(1552.32cm2)文章标题Headline: 价值PR RMB3,123,000(US$PageDetailedintroductionofLEGENDARYARTISANSeventsheldatPHK,PSHandPBJ,includingtheactivities,ho andbrandsthatcompriseoftheevent.8imagesareusedinthearticle.Page2/3PagePage

名称 WWeekly/登日期 登版面 数量 地区 –National登面积Coverage PRLEGENDARYARTISANS:CooperationBetweenThePeninsulaRMB30,000(US$文章标题Headline: 酒店与PRLEGENDARYARTISANS:CooperationBetweenThePeninsulaRMB30,000(US$KeyThehighlightofLegendaryArtisanseventsheldinPHKisthecooperationbetweenthehoandinpresentingthelimitededitionproducts.1imageisusedinthe名称Publication: 登日期Date: 登版面 数量 地区 -National登面积Coverage 文章标题 ：DNA是让住店客收获尊PRThePeninsulaGroupMediaRMB369,000(US$PageKeyAtThePeninsulaGroupMediaLuncheon,ThePeninsulaHoMarketingVPsaidthatThePeninsulaHosaimsatprovidingluxurioushoexperienceforcustomers.Latesrtechnologyareappliedtoguesrtrooms,specialeventsareorganizedbyacademyandbrandcooperationwithlegendaryartisansarebeingpromotedinPHK,PSHandPBJPageKeyrecordsKeyrecordsLegendaryArtisan,whichwasheldinThePeninsulaShanghai,andthefamousFilmstarTongDaweiSingerRobinThickeshowedupatthat名称 youku/优登日期 登版面 Web数量 地区 -National登面积Coverage 文章标题 TheLegendaryArtisanswhichlastsonemonth,ispresentedinThePeninsulaShanghai价值PR Page名称 Letv/乐登日期 登版面 Web数量 地区 -National登面积Coverage 文章标题 ALuxury TheLegendaryArtisansinThePeninsula价值PR Page名称 /腾登日期 登版面 Web数量 地区 -National登面积Coverage 文章标题 生活时尚玩转非凡匠师巡ChannelYoung:Legendary价值PR PageKeyTheLegendaryArtisanwasheldinThePeninsulaShanghai,tocelebrateit,thefamousFilmstarTongDaweiandSingerRobinThickeareinvitedtoshowupatthatevening名称 /爱奇登日期 登版面 Web数量 地区 -National登面积Coverage 文章标题 玩转非凡匠师巡ExploreShanghai:Legendary价值PR PageKey recordsLegendaryArtisan,whichwasheldinThePeninsulaShanghai,andthefamousFilmstarTongDaweiandSingerRobinThickeshowedupatthatevening.Clip名称 Channel登日期 登版面 Web数量 地区 -National登面积Coverage 文章标题 生活时尚玩转非凡匠师巡ChannelYoung:Legendary价值PR PageKeyTheLegendaryArtisanwasheldinThePeninsulaShanghai,tocelebrateit,thefamousFilmstarTongDaweiandSingerRobinThickeareinvitedtoshowupatthatevening.Clip名称 WeChat: 登日期 April17,登版面 数量 地区 –National登面积Coverage 文章标题 THEPENINSULAHONGKONG,SHANGHAIANDBEIJINGPRESENTS‘LEGENDARYARTISANS’,ACELEBRATIONOFTHETIMELESSARTOFPRLUXURYANDGLAMOURATTHEPENINSULARMB24,000PageKeyAseasonofbespokeluxurypresentsexclusiveshowcasesofelitedesignandcraftsmanship,pluscreativediningandshopexperiencesinpartnershipwiththebrandsthatenchanttheworld.NoimageisusedintheClip名称 登日期 April29,登版面 数量 地区 –National登面积Coverage 文章标题 PRBangkok!EnjoyHighTeaTimewithRMB24,000DetailsareonthefollowingKeyTiffanyBlueoffersyouapackageofluxuryafternoontea.10imagesareusedinthearticle.PagePagePagePagePagePageClip名称 登日期 May10,登版面 数量 地区 –National登面积Coverage 文章标题Headline: ￥4399起/3晚，入住曼谷，免费最炙手可热的TIFFANY下4399RMBforthreenightinPeninsulaBangkok,enjoyTiffanyteaandSPAfor价值PR RMB24,000DetailsareonthefollowingKeyPeninsulaBangkokoffersapackageofvacation.20imagesareusedinthearticle.PagePagePagePagePagePagePagePagePagePagePageClip名称 登日期 May27,登版面 数量 地区 –National登面积Coverage 文章标题 PRRMB24,000DetailsareonthefollowingKeyThedetailedinformationaboutLegendaryArtisans.5imagesareusedinthearticle.PagePagePagePagePageClip名称 roadsbook/ 逛马登日期 May29,登版面 数量 地区 –National登面积Coverage 文章标题 PRplish100Thingsworthytobedonein30RMB24,000DetailsareonthefollowingKeyThedetailedintroductionabout30-dayexperienceofLegendaryArtisans15imagesareusedinthearticle.PagePagePagePagePagePagePagePagePagePagePageClip名称 roadsbook/ 逛马登日期 May29,登版面 数量 地区 –National登面积Coverage 文章标题 PRplish100Thingsworthytobedonein30RMB24,000DetailsareonthefollowingKeyThedetailedintroductionabout30-dayexperienceofLegendaryArtisans15imagesareusedinthearticle.PagePagePagePagePagePagePagePagePagePagePage 名称Publication: 登日期Date: 6June,2016登版面 数量 地区 –National登面积Coverage PRLEGENDARYARTISANS:CooperationBetweenThePeninsulaRMB24,000文章标题Headline: 【新物】酒店与法国行李箱名家PRLEGENDARYARTISANS:CooperationBetweenThePeninsulaRMB24,000PageKeyOneofthehighlightsofthemonth-longLegendaryArtisansinPHKisthecooperationofPHKand.presentsaseriesoflimitedtravelproducts,inspiredbyThePeninsulaHos.18imagesareusedinthePagePagePagePagePagePagePage 名称Publication: 登日期Date: 6June,2016登版面 数量 地区 –National登面积Coverage 文章标题 PRSecretsofAfternoonRMB24,000(US$PageKeyBriefintroductionofthehistoryandtheetiquetteofafternoontea.DetailsonenjoyingTiffany&CO.afternoonteaandshopexperienceinPBJArcade.20imagesareusedinthePagePagePagePagePagePagePagePagePagePagePagePagePage 名称 登日期 7June,登版面 数量 地区 –National登面积Coverage 文章标题 PRRMB7,186(US$PageKeyExperiencingdifferentactivitiesofvariousluxuriousbrandduringLegendaryArtisansnight.9imagesareusedinthepost. 名称 登日期 8June,登版面 数量 地区 –National登面积Coverage 文章标题 PRTiffany&CO.AfternoonRMB7,186(US$PageKeyEnjoyingTiffany&CO.afternoonteainPHK.9imagesareusedinthepost.Clip名称 登日期 登版面 数量 地区 –National登面积Coverage 文章标题 独具匠心|酒店将与世界顶尖品牌携手举办「非凡匠师巡礼」特ThePeninsulaHo swillholdTheLegendaryArtisanswithTopLuxury价值PR RMB24,000DetailsareonthefollowingKeyThePeninsula,ShanghaiwillholdTheLegendaryArtisanswithTopLuxuryBrands,suchasBreguet,Brioni,RalphLaurenandsoon.ThreeimageaareusedinthePagePage 名称Publication: Ling登日期 10June,登版面 数量 地区 –National登面积Coverage 文章标题Headline: 无敌维港！五顿吃出感的极致美味，大排队的蒂芙尼下午茶|周末EnjoytheSpectacularViewofVictoriaHarbor:RestaurantsandCuisinesinThePeninsulaHongKong价值PR RMB660,000PageKeyDetailedintroductionofrestaurantsanddishesinPHK,includingafternoontea,in-roomdining,FelixandSpringMoon.47imagesareusedinthearticlePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePage 名称 登日期 10June,登版面 数量 地区 –National登面积Coverage 文章标题Headline: 无敌维港！五顿吃出感的极致美味，大排队的蒂芙尼下午茶|周末EnjoytheSpectacularViewofVictoriaHarbor:RestaurantsandCuisinesinThePeninsulaHongKong价值PR RMB72,000(US$PageKeyLegendaryArtisansspecialeventsinPSH,PHKandPBJ.CustomerscanenjoyTiffany&CO.afternoontea,limitededitionofRalphLaurenproductsandtailoringserviceofBrioni.27imagesareusedinthePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePagePage 名称 roadsbook/ 逛马路登日期 11June,登版面 数量 地区 –National登面积Coverage 文章标题 PRAfternoonTea@PHK:EvenBigShotsNeedtoRMB7,105PageKeyThefamousPeninsulaHoafternoonteanowpresentspecialeditionwiththecooperationwithTiffany&CO.Thisiswarmlyedbycelebrities.9imagesareusedintheClip名称 APP:登日期 June,19,登版面 数量 地区 –National登面积Coverage 文章标题 TheNewsHappenedintheCityFrom13-Junto19-价值PR RMB150,000DetailsareonthefollowingKeyTheparty“KINGBABYontheBund-ForTheChosenFew”washeldinThePeninsulaShanghai.