牛津高中英语M4U1-Reading-Advertisements-Language-Points课件

dvertisingAUnit1ReadingLanguagePointsLearningaims:1.Differentformsofkeywords:advertise,persuade,innocent,cheat,breath,cure,pleased,comment,benefit,promote,intelligent2.keywords:persuade,mean,cure,comment,aim,benefit,promote3.keyphrases:fallfor,playtrickson4.sentencestructures:Notalladsplaytricksonusthough.Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem.

Adsare______to________peopletobuyaproductorservice,ortobelieveinanidea.Onekindis_____at________someproductmainlyforthe_______ofonemerchant(商人).Evenifanaddoesnotlie,itdoesnotmeanitisaltogether_______.Therefore,wemustnot________thistricktheyplayonusandbe______intobuyingsomeproduct.Notalladsplay________onaudience.PSAs_________socialconcerns,andnevermake________onanyproduct.Onthecontrary,itmaybea___forsomesocialproblems.So,whenit________ads,wemustalluseourintelligenceandnotbea_____tothem.meantpersuadeaimedpromoting/advertisingbenefitinnocentfallforfooledtricksdealwithcommentscurecomestoslaveTypesofadsCommercialadsPSAsSimila-ritiesPlacesfound_________,__________,___________,_______andtelevision.MethodusedUse________picturesand__________languageDiffer-encesPurposesTo__________aproductorserviceTo_______peopleor_____thepublicValidity（可信度）Theydon’ttellpeople______________________Theyare_______andwecan______alotattitudestothemWecanfollow

theadvicetheygiveWemustnotfallforthiskindoftrickNewspapersmagazines

theinternetradioattractivecleverpromoteeducateservethecompletetruthhelpful/beneficiallearn一、Differentformsofkeywords:1.advertisen._____________,n.___________n._____________2.persuaden.___________,adj.___________3.innocentn.______________4.cheat(v.)n.________________5.breathv.________________6.cureadj.________;adj(反义词）_________7.pleasedv.__________;adj.____________8.comment(v.)n.__________9.benefitadj.____________10.promoten.____________11.intelligentn.___________advertisementadvertisingpersuasioninnocencecheatbreathecurableincurablepleasepleasant/pleasingcommentbeneficialpromotionintelligencepersuasiveadvertiser联想:diligencen.diligentadj.

It’snothisintelligencebuthisdiligencewhichisbeyondothersthatmakeshimachievesuccess.二、keywords:1.mote1.persuadepersuadesbintodoingsth=talksbintodoingsthforcesbintodoingsth1.Whileshopping,peoplesometimescan’thelp_____intobuyingsomethingtheydon’treallyneed.A.topersuade

B.persuading

C.tobepersuaded

D.beingpersuaded2.I____himtogowithme,butIfailedatlast.AmanagedtopersuadeBsucceededinpersuadingCtriedtopersuadeDgaveuppersuading2.meanadj.吝啬的，小气的；（人或其行为）不善良，刻薄Heisameanpersonandnevergivesanythingtoanybody.Don'tbesomeantoyourlittlesister.小练开始1)----Whydidn’tyoucometomyparty?----We_______,butmycarbrokedownontheway.A.meant B.hadmeanttoC.weremeantto D.meanttohave2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.wasmeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towait B.waiting C.towaiting D.wait4)Everymeans________(be)tried,buttheproblemremainsunsettled.5)Thissortoftoys__________(mean)childrenunder4takesoff.hasbeenmeantforwhichismeantfor3.cure1).翻译：政府正试图寻找一种解决失业的好办法。Thegovernmentistryingtofind______________

unemployment.2).对比练习：90%ofpatientscanbe______ofthedisease.Thepatientis________forAIDs.curedtreatedagoodcurefor5.aim翻译：1).He____________asuccessfulwriter.

他努力成为一位成功的作家。2).Theplan_________reducingroadaccidentswillbediscussedfurther.

旨在减少道路事故的计划将被进一步讨论。3).Thebook

_________

peoplewithoutspecializedknowledge(专业知识)sellswell.

这种适宜那些没有专业知识的人阅读的书卖得很好。aimstobeaimedataimedat6.benefit翻译：小试:骑自行车对我们的健康很有益。①Cyclingisofbenefittoourhealth.②Cyclingisbeneficialtoourhealth.③Ourhealthbenefitsfromcycling.④Cyclingbenefitsourhealth.⑤Wmote翻译：1).Sheworkedhardand_____________soon.

他工作努力很快就升职了。2).Hisjobismainlyconcernedwithsalesandpromotion.

(tryingtosellsth)3).Theplantopromoteawarenessofpreservingenvironmentworkedoutwell.

(contributetotheprogressorgrowthof)gotpromoted1.fallfor1).你上了那个推销员的当了。You________________thesalesmanplayedonyou.2).Theymet,fellforeachotherandgotmarriedsixweekslater.(beattractedto)fellforthetrick三、keyphrases:

2.playtrickson1).Children,aswellasadults,usually_____tricksoneachotheronHalloween.2).Shetrickedhim______oplay四、sentencestructure:1.Notall

adsplaytricksonusthough.1).改写

notall

：Alladsdon'tplaytricksonusthough.2).thoughOurteamlost,yetitwasagoodgame.改写：Ourteamlost.Itwasagoodgame,though.“HaveyoueverbeentoAustralia?”翻译：没有，不过我很想去。No,butI'dliketo.No,I'dliketo,though.2.Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem.翻译：提到读书，它是我们成长的必要部分。Whenitcomestoreading,itisanecessarypartofgrowth.二次记忆：如果过去比当下更重要，那么世界将会变成什么样子