电子商务竞赛原创

优选电子商务竞赛原创ppt当前第1页\共有33页\编于星期六\9点ContentsIntroductionECVSTraditionalcommerceSatisfaction&trustinECFuturetrendsofECConclusion当前第2页\共有33页\编于星期六\9点IntroductionE-commerceisanewwayofconductingbusiness,andaswithanyothernewapplicationoftechnology,itpresentsbothopportunitiesforimprovementandpotentialproblems.当前第3页\共有33页\编于星期六\9点Thescopeofe-commerceExchangeofdigitizedinformationTechnology-enabledtransactionsTechnology-mediatedrelationshipsIntra-&inter-organizationalactivities当前第4页\共有33页\编于星期六\9点Thetypesofe-commerceBusiness-to-Business(B2B)Business-to-Consumer(B2C)Consumer-to-Consumer(C2C)Consumer-to-Business(C2B)Business-to-Administration(B2A)Consumer-to-Administration(C2A)当前第5页\共有33页\编于星期六\9点Thetypesofe-commerceBusinessoriginatingfrom...BusinessConsumersB2BC2BB2CP2PBusinessConsumersAndsellingto...当前第6页\共有33页\编于星期六\9点B2BBusiness-to-Business(B2B)e-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweencompanies.当前第7页\共有33页\编于星期六\9点B2CTheBusiness-to-Consumertypeofe-commerceisdistinguishedbytheestablishmentofelectronicbusinessrelationshipsbetweenbusinessesandfinalconsumers.Itcorrespondstotheretailsectionofe-commerce,wheretraditionalretailtradenormallyoperates.当前第8页\共有33页\编于星期六\9点C2CConsumer-to-Consumer(C2C)typee-commerceencompassesallelectronictransactionsofgoodsorservicesconductedbetweenconsumers.Generally,thesetransactionsareconductedthroughathirdparty,whichprovidestheonlineplatformwherethetransactionsareactuallycarriedout.当前第9页\共有33页\编于星期六\9点C2BInC2Bthereisacompletereversalofthetraditionalsenseofexchanginggoods.Thistypeofe-commerceisverycommonincrowdsourcingbasedprojects.Alargenumberofindividualsmaketheirservicesorproductsavailableforpurchaseforcompaniesseekingpreciselythesetypesofservicesorproducts.当前第10页\共有33页\编于星期六\9点E-commerce

V.S.

TraditionalCommerce当前第11页\共有33页\编于星期六\9点TraditionalCommerce当前第12页\共有33页\编于星期六\9点Facts

about

thetraditionalCommerceStaffs

Time

High-cost

Information

limited当前第13页\共有33页\编于星期六\9点E-commerceItisveryimportanttobreak-throughtheseconventionalrulesandadapttheinformationtechnologywaysofdoingbusiness.当前第14页\共有33页\编于星期六\9点AdvantagesofE-Commerce

E-Commercecanoperate7*24hReducecosttobuyers

Reduce

costtothesuppliers

CreateNewmarkets

Improvedandbettercustomerservice

Informationsharing

E-Paymentsystem

当前第15页\共有33页\编于星期六\9点LIMITATIONSOFE-COMMERCE

Costs

Security

当前第16页\共有33页\编于星期六\9点

Satisfactionandtrustin

E-commerce

当前第17页\共有33页\编于星期六\9点

PURCHASEATTITUDELOYALTY(Repurchase)INTENTIONAttitude-BehaviorDecisionProcess当前第18页\共有33页\编于星期六\9点pastonlineshoppingexperiencecustomerconcernscomputerself-efficacywebsitequalityTwooneThree当前第19页\共有33页\编于星期六\9点Factorsthataffectconsumersatisfactionwithinternetshopping1Informationquality(accuracyofcontent,up-to-datecontent,informationpresentation)Systemquality(privacyandsecurity,simpledesign,easeofuse,etc)2Servicequality(flexibility,timelinessoforderdelivery,conditionofproductsreceived,etc)3当前第20页\共有33页\编于星期六\9点TrustinECAbeliefthatanonlinewebsiteorotherdigitalentitiescandeliverwhattheypromisesothattherecipientstrustthem.THEPREMIUMPRESENTATIONAnalyze

Competition当前第21页\共有33页\编于星期六\9点HowtoincreaseTrustinECSomerepresentativestrategiesforbuildingconsumertrustinEC.ImproveyourwebsiteNavigationalvisualandinformationdesignofawebsiteaffectconsumertrust.

AffiliatewithanobjectivethirdpartyCanputhypertextlinksontheirwebsitestotrustedtargets,includingreputablecompaniesorwellknowportals.

当前第22页\共有33页\编于星期六\9点IntegrityconveysanoverallsenseofabilityofonlinestorestobuildanimagesofstrongjusticeandfulfillpromisesthathavebeenmadetocustomersCompetencemeansthatstorescanpromotetheperceptionofcompetencebydeliveringaprofessionalwebsiteECsecuritycanhelpsolidifytrust.ForexampleDellwasthefirstPCmanufacturertolaunchanonlinesecureshoppingguaranteetoonlineshoppersEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessEstablishtrustworthinessHowtoincreaseTrustinECIntegrityCompetenceSecurity当前第23页\共有33页\编于星期六\9点FutureofE-commerce1.Globalization2.Personalization3.Regionalisation4.Mobility当前第24页\共有33页\编于星期六\9点GlobalizationTime&SpaceInformation&TechnologyOpportunity当前第25页\共有33页\编于星期六\9点PersonalizationPersonalityPreferenceDiversification当前第26页\共有33页\编于星期六\9点RegionalisationMajorProjectBigcity&PortcityB2B当前第27页\共有33页\编于星期六\9点MobilityUsersFeatureIncrease当前第28页\共有33页\编于星期六\9点Summary当前第29页\共有33页\编于星期六\9点E-commerceE-commerceplaysanimportantroleintoday'slife.

E-commerce'sDevelopmentE-commerceV.S.TraditionalcommerceOnlineshoppingFutureofE-commerce当前第30页\共有33页\编于星期六\9点E-commerceE-commerceV.S.TraditionalCommerceAdvantages当前第31页\共有33页\编于星期六\9点E-commerceOnlineshoppingexperiencehasthestrongestassociationwithonlinepurchaseintention.Pos