Study on Translation of Tourism English Under the Intercultural Consciousness获奖科研报告

StudyonTranslationofTourismEnglishUndertheInterculturalConsciousness获奖科研报告Abstract：IntheprocessoftourismEnglishtranslation，cross-culturalawarenessisaverypracticaltranslationidea，whichcangreatlypromotetheefficiencyandeffectoftourismEnglishtranslation.Basedontheactualexperienceoftourismtranslation，thisarticleanalyzestheimpactofcross-culturalawarenessintourismEnglishtranslationandbrieflyexplainstheproblemsintourismEnglishtranslation，andproposeshighlypracticaltourismEnglishtranslationstrategiesandmethods.

Keywords：cross-culturalawareness;translation;tourismEnglish

1.Across-culturalawareness

Theso-calledcross-culturalawarenessreferstotheexchangesandcontactsbetweenindividualsorgroupsofdifferentnationalitiesandculturallyinfluenced.Inlayman'sterms，itisthespecificthinkingthatpeopleofdifferentculturalbackgroundshaveintheprocessofcommunication，ornationalculturalthinking.Humancommunicationiscarriedoutthroughlanguage.Whetheryouhavecross-culturalawarenessandmasteryofcross-culturalcommunicationskillsplaysanextremelyimportantroleinthetransferofculturebetweencountries.

2.Theimpactofculturaldifferencesontourismtranslation

Differentcountrieshavedifferentculturalbackgroundsandculturaldifferences，andpeoplefromdifferentcountrieshaveverydifferentthinkingandlanguageexpressions.Chinahasfivethousandyearsofculturalhistoryanduniqueregionalcultureandcustoms.Intheprocessoftranslationofmycountrystouristattractionsandregionalcharacteristics，duetoculturaldifferences，sometourismtranslationobstacleswillinevitablyappear.Thetranslationofhistoricalallusionsandculturaloriginsmustbecarefullyconsideredandre-examined，otherwiseitwillbedifficultforforeigntouriststofullyunderstandtherelevantinformationoftouristattractions.Thereisanoldsaying："YouarenotagoodmanifyoudonotreachtheGreatWall."TheGreatWallisahistoricalandculturalheritagecreatedbytheancientChinesepeople，anditisalsoamonumentinthehistoryofhumancivilization.IfforeignersdonotunderstandthehistoryandcultureoftheGreatWall，itiseasytoerroneouslytranslatetheGreatWallas"TheLongWall".ButtheGreatWalliscalledoneoftheSevenWondersoftheWorldbecauseofitsmajesticmomentum，magnificentscale，arduousengineeringandpreventionsignificanceintheworld.Itcombinesthewisdom，will，perseveranceandenduranceoftheancients.Therefore，"theGreatWall"canmakeforeignersfeelthegreatwall.

3.ThreeStrategiesandMethodsinTourismEnglishTranslation

3.1TransliterationandfreetranslationareappropriatelycombinedintourismEnglishtranslation

Specialattentionshouldbepaidtothecombinationoftransliterationandfreetranslation.Itisdifficulttobetterinterpretandconveyculturebyusingasingletranslationmethod.Theso-calledtransliterationisbasedonthepronunciationoftheforeignlanguageusingsimilar-soundingwordsandwordsinthetargetlanguagetoexpress;freetranslationistranslationbasedontheequivalentofmeaning.Forexample，theBaiMaTempleinLuoyang，HenanProvince，isknownas"China'sFirstAncientTemple".For"WhiteHorseTemple"，itcanbetranslatedas"BaiMaTemple".AnotherexampleisMountEmei，oneofthefourfamousBuddhistmountainsinChina，translatedas"EMeiMountain";"Tian'anmenSquare"istranslatedas"Tian'anmenSquare";"QinShihuangTerracottaWarriorsandHorses"istranslatedas"QinTerra—CottaWarriorsandHorsesGigurines";Forexample，"HumbleAdministrator'sGarden"canbetranslatedas"GardenofHumbleAdministrator"and"ZhuozhengGarden".Theformerisafreetranslationandthelatterisatransliteration.Therefore，thetwocanbeintegratedtogetherwhentranslating，andtranslatedinto"ZhuozhengGarden"or"GardenofHumbleAdministrator"，sothatnotonlythenameofthescenicspotcanbeaccuratelytranslated，butalsothehistoricalbackgroundoftheareacanbeexpressed.Thecombinationoffreetranslationandtransliterationisthemostpopulartranslationmethodathomeandabroad[1].

3.2Appropriateinterpretationoftranslation

ManytouristattractionsinChinahavealongculturalbackgroundandhistoricalbackground.Itisdifficultforforeignerstodirectlyunderstandthetranslatedliteral.Weneedtoprovideacertainliteraltranslation，thepurposeistomakeforeigntouristsmorein-depthandbetter.LearnmoreaboutChina'stouristattractionsandcustoms.Forexample，Hangzhous"ThreePoolsMirroringtheMoon"istranslatedas"ThreePoolsMirroringtheMoon"，buttheculturalhistoryofthisplacecannotbeunderstoodmoredeeply.Therefore，thetranslationneedstobeproperlyinterpretedas"ThethreestonetowerswerefirstbuiltinYuanyou4thyear"（1089）oftheSongDynasty，withthewonderfulsceneryofonemoonintheskyhavingthreereflectioninthelake，itisoneofthewonderfulscenesoftheWestLakeinHangzhou."Anotherexample，"Huanglong"，islocatedinSichuanProvinceInSongpanCounty，AbaTibetanandQiangAutonomousPrefecture，thedirecttranslationof"Huanglong"or"YellowDragon"willmakeforeigntouristsconfused，letalonetheworld-famous"colorpools，snow-cappedmountains，canyons，andforests"inthisscenicspot.Therefore，weneedtoexplaintothescenicspot"TheHuanglongScenicAreaislocatedinSongpanCounty，SichuanProvince.Calcifiedponds，beaches，waterfallsandembankmentscharacterizeHuanglongscenery."Inthisway，wecanbetterconveyourcountry'stourismculturetoforeigntourists[2].

3.3Translationcanbeadaptedappropriately

Chineseisnotonlyrich，butalsocontainsmanyrhetoricalmethods，aswellassomedifficulttounderstandclassicalChineseandfour-characteridioms.Intheprocessoftranslation，ifyousimplyblindlypursueliteralconfrontation，itwillnotonlycausegreatdifficultyintranslation，butalsomakeitverydifficulttotranslate.Itmaybeself-defeatingandunderminetheexpressionofwillingness.Therefore，intranslation，someappropriatemodificationscanbemadetoachievethebesttranslationeffect.ThebeautyoftheWestLakehasalwaysbeentheobjectofliteratiandinkmen.YangWanli's"Afterall，theWestLakeinmid-June，thesceneryisnotthesameasthefouro'clock.Thelotusleavesintheskyareinfinitelygreen，andthelotusflowersinthesunarered."Itreallymakespeoplefeelthroughwords[3].InJune，thebeautifulsceneryofWestLakeis"notthesameasthefourseasons".Literallytranslatedas"Afterall，WestLakeinJune，thesceneryisnotthesamewithfour，greenthenendlessdaysoflotusleaves，Lotusflowersinred."Obviously，thebeautyofthescenicspotsinthepoemcannotbedescribedtothefullest，so，Needtobeadaptedappropriatelyinthetranslationprocess，translatedas"TheWestLakeinJune，whenallissaidanddone.Foralltheseasonsneverthesameisthescene.Thelotusleavestouchingtheskyinboundlessgreen.The"lotusflowersspeciallyredinshiningsun.''

4.Conclusion

IntheprocessoftourismEnglishtranslation，duetodifferencesinculturalcharacteristicsandhistoricalbackgrounds，translationerrorswilloccurtoacertainextent，whichwillaffecttheaccuracyoftranslation，andevenfailtoconveythemeaningoftouristattractionstoforeigntourists.ThisisparticularlynecessaryintranslationIntheprocessofintegratingpeople'scross-culturalawareness，examiningandthinkingabouttheculturalbackgroundand