讲座全集11 3广告类

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独立素材命中综合命中11.2月考题属于腾哥预测花钱类+广告类素材什么样的预测备考才科学呢？1

考前几道题 重在参与2

背范文雷同低分3

低端的模版 死翘翘框架素材百变理由例子才是王道Do

you

agree

or

disagree:the

advertisingisthemain

causeofunhealthy

eatinghabits?广告是人们不健康饮食的根源?信腾哥，写作过，拿高分！托福写作团QQ

群：255733136

公共微信号：tenggeyuceDo

you

agree

or

disagree

with

the

followingstatement?

Advertising

can

tell

you

a

lot

about

acountry.

Use

specific

reasons

and

examples

tosupport

your

answer.Some

people

say

that

advertising

encourages

usto

buy

things

that

we

really

do

not

need.

Otherssay

that

advertisements

tell

us

about

newproducts

that

may

improve

our

lives.

Whichviewpoint

do

you

agree

with?

Use

specificreasons

and

examples

to

support

your

answer.There

are

many

advertisements

directed

at

children.

Parents

argue

that

children

aremisled,whileadvertisersconsideradvertising

a

source

of

usefulinformation.What

isyouropinion?腾哥核心广告类词伙电视广告虚假广告广告策略提高/创造产品知名度监控电视节目内容信息交流商业竞争视觉享受TV

commercialsfalse

advertisingadvertising

strategyraise/create

product

awarenessmonitorthe

content

of

TV

programinformation

exchangescommercial

competitionvisual

enjoyment腾哥核心词伙碳酸饮料肥胖或者营养过剩…是不可避免地威胁健康不能保持均衡的饮食carbonated

beverage

=

carbonated

drinksobesity

or

over-nutritionis

inevitably

health-

threatening

…failto

maintain

well-balanced

diet百变理由素材一关于广告是不是人们不健康饮食的根源，人们的观点是矛盾的。Conflicting

ideas

clashin

whether

ornotthe

advertisement

is

theroot

cause

ofpeople’s

unhealthy

dietaryhabits百变理由素材二令人担忧的是，很多现代人，尤其是年轻人，一直受到不健康饮食的困扰。

Alarmingly,

many

modern

people,especially

youngsters,have

been

sufferingfrom

unwholesome

eatinghabits.unhealthydietaryhabit=unwholesomeeating

habit

n不健康的饮食习惯;百变理由素材三除了广告的微妙影响，还有很多的原因导致了人们的不良饮食习惯。In

addition

to

the

subtle

influence

of

ads，there

are

still

many

other

reasons

thatcontribute

to

people’s

undesirable

eatinghabits.contributeto

=give

riseto

=lead

to

v导致……百变理由素材四现代社会，竞争激励，生活节奏快，现代人几乎没有时间回家做饭。So

fierce

is

the

competition

and

so

fastisthetempoofmodernlife

thatthe

vastmajority

of

people

nearlyhavenotimeavailable

to

do

the

home

mealfiercecompetition

n

激励的竞争百变理由素材五吃了太多的快餐有害健康，因为不少的快餐含有太多的脂肪，糖分和热量。Eating

too

much

fast

food

is

health-threatening,

for

fast

food

contains

toomuch

fat,

sugar

andcalorie.很多年轻女孩喜欢追求苗条身材，很多人认为节食是最后的方法，但是，美丽的代价就是营养不良Agreat

many

youngladies

are

pursuingslender

figure

nowadays,

many

of

themtend

to

believe

that

cuttingfood

intake

isthe

best

method.

Unfortunately,

the

costof

beautiful

look

is

the

mal-nutrition.腾哥广告类素材广告的“利”

However,

other

people

alsoargue

in

defense

of

advertising,

for

the

sake

ofits

economic

function.

In

the

first

place,

it

has

avaluable

informative

function,

helping

potentialcustomers

know

about

the

characteristics

andprices

of

products

or

where

they

can

buy

aparticular

product

cheaply.

Then,

by

stimulatingdemand

for

successful

products,

advertisingcreates

jobs

in

the

manufacturing

and

servicesectors.

Finally,

it

can

reduce

prices

by

makingmass-production

possible.论述广告现象Advertisements

appear

everywhere

in

modernsociety.

For

example,

when

you

walk

along

thestreets,

you

can

see

large

advertisements

boards

with

pretty

girls

smiling

at

you.

Innewspapers,

for

another

example,

you

often

seehalf

of

the

pages

covered

with

advertisements.As

still

another

examples,

you

turn

on

the

TV

setand

you

see

advertisements

again.

Whether

youlike

it

or

not,

they

are

pouring

into

your

life.广告的好处与坏处

正面影响A.

For

customers,advertising

playsan

imperative

part

in

making

them

aware

of

theworth

of

the

product

or

service.B.

For

business,

advertising

facilitatesmanufacturers

in

creating

product

awarenessamong

the

public.C.

Apart

from

commercial

advertising,

publicservice

advertisement

plays

a

vital

andirreplaceable

role

in

our

society.负面影响A.

Advertisements

create

stereotyped

aestheticand

behavioral

models

that

may

influencepeople’s

values

early

in

their

lives.B.

Too

many

advertisements

are

seen

on

TVscreen

and

in

newspapers

or

magazines.C.

Advertising

has

an

overall

adverse

impact

onchildren

and

young

people.

For

example,children

or

young

people

often

misunderstandadvertising

which

in

turn

can

lead

toinappropriate

behavior.People

often

buy

products

not

because

they

really

needthem

but

because

other

people

have

them.Advertising

has

an

overall

adverse

impact

onchildren

and

young

people.

For

example,children

or

young

people

often

misunderstandadvertising

which

in

turn

can

lead

toinappropriate

behavior.换成

vanity has

an

overall

adverse

impact

onchildren

and

young

people.

For

example,children

or

young

people

often

buy

product

ofads

which

in

turn

can

lead

to

inappropriatebehavior广告类段落展开1

广告促进孩子不正当的消费2

广告非常具有吸引力3-7

列举：孩子对那些广告没有抵抗力小结因为孩子没有判断力很容易去购买1By

watching

thesefloweryadvertisement,children

will

forge

unnecessary

purchasingdesire.2Advertisements

always

give

anexaggerated

account

of

products,

with

itsfabulous

visual

effects,

catchy

promotionslogans

and

overwhelming

celebrityendorsement.Sour

MarbelsPringleschips3Who

can

resist

Dextro

Energy,

when

youngchildren

see

their

beloved

carton

figure

Popeyegive

up

spinach

for

it?4Who

can

resist

M&M,

when

young

children

seecolorful

chocolate

beans

dance

rhythmically

inthe

screen?5Who

can

resist

Sour

Marbels,

when

youngchildren

see

giant

beasts

are

choked

by

the

sourcandy?6

Who

can

resist

Pringles

chips,

when

youngchildren’s

ears

are

echoed

with

crisp

sound

?Limited

by

their

age

,

knowledge

andexperience,

young

children

will

easily

fallvictims

to

these

advertisements

,

leadingdirectly

to

theirsubsequent

buyingdecisions

or

theirth