2022年8月外文研究报告consumer electronics in hungary

INDUSTRIES

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MARKETSConsumerelectronicsinHungaryCHAPTER

01OverviewTurnoverofthemanufactureofcomputer,electronic,andopticalproductsindustryinHungaryfrom2009to2020(inmillioneuros)Turnoveroftheelectronic&opticalmanufacturingindustryinHungary2009-202020,00018,301.717,381.418,00016,00014,00012,00010,0008,0006,0004,0002,000014,715.214,283.414,300.713,454.313,301.312,616.111,934.211,424.211,195.810,634.62009201020112012201320142015201620172018b20192020p4Description:Theturnoverofthecomputer,electronics,andopticalmanufacturingindustryinHungarydecreasedto14.3billioneurossincethepreviousyear.Thismeansadeclineby414.5millioneurosin2020.Thisdecreasewasprecededbyanincreasingturnoverinthisindustry.

ReadmoreNote(s):Hungary;2009to2020Source(s):EurostatHouseholdconsumptionexpenditureforaudio,visualandphotographicequipmentinHungaryfrom2009to2020(inmillionforints)Consumerspendingonaudio,visualandphotographicequipmentinHungary2009-2020250,000210,821204,915193,611200,000150,000100,00050,0000174,025163,633153,208150,354148,467141,793141,065141,246136,067200920102011201220132014201520162017201820192020p5Description:Theannualconsumptionexpenditureofhouseholdsonaudio-visual,photographicandinformationprocessingequipmentinHungaryincreasedby5,906millionForint(+2.88%)sincethepreviousyear.Whilethegrowthinthisindustryisslowingdown,with210.8billionForint,theannualconsumptionexpenditureofhouseholdsisatitspeakintheobservedperiod.ReadmoreNote(s):Hungary;2009to2020Source(s):OECDYear-over-yearchangeintheretailsalesofelectronicproductsinHungaryin2020,bytypeYoYchangeintheretailsalesofelectronicproductsinHungary2020,bytypeYoYchange0%-15%Entertainmentelectronics-10%-5%5%4.9%10%15%20%25%30%ComputingLargehouseholdappliancesAccessories(cables,datacarriers,etc.)Photography24.8%5.7%-1%-11.4%SmallhouseholdappliancesTelecommunication14.4%5.9%6Description:In2020,a25percentincreasewasrecordedintheretailsalesofcomputingdevicescomparedtothepreviousyear.However,theretailsalesofphotographyrelatedproductsdecreasedby11percent.ReadmoreNote(s):Hungary;2020Source(s):G7;GfKAveragenumberofdigitaldevicesinhouseholdsinHungaryin2020,bytypeNumberofdigitaldevicesinhouseholdsinHungary2020,bytypeAveragenumberofdevices0.00.51.01.52.02.52.43.0SmartphoneSmarthomeapplianceLaptop1.71.51.5WearablesmartdevicesSmartTV1.4DesktopcomputerTablet1.31.3GameconsoleDrone1.21.2Othersmartappliance17Description:In2020,smartphoneswerethemostwidelyuseddigitaldevicesinHungary,astheiraveragenumberperhouseholdtotaled2.4.Furthermore,theaveragenumberofsmarthomeappliancesineachhouseholdwasregisteredat1.7.ReadmoreNote(s):Hungary;2020;16yearsandolderSource(s):MagyarNemzet;SzázadvégAlapítványDigitaldevicepenetrationinHungaryin2021DigitaldevicepenetrationinHungary202190%80%79%70%59%60%50%40%30%20%10%0%38%35%26%SmartTVDesktopcomputerLaptopTabletSmartphone8Description:Asof2021,smartphoneswerethemostcommondigitaldevicesinHungaryreachinga79percentpenetrationrate.However,only26percentofhouseholdsownedatabletcomputer.ReadmoreNote(s):Hungary;August24toOctober1,2021;3,229respondents;HouseholdsSource(s):ArioszKft.;NationalMediaandInfocommunicationsAuthority(Hungary)ConnecteddeviceusagerateinHungaryin2021,bytypeConnecteddeviceusagerateinHungary2021,bytype100%88%90%80%70%60%50%40%30%20%10%0%48%38%25%20%19%18%7%4%3%SmartphoneLaptopcomputerDesktopcomputerSmartwatch,smartbraceletGamingconsoleSmartTVTabletcomputerSmarthomeVRdeviceDrone9Description:In2021,smartphoneswerethemostcommonlyusedconnecteddevicesinHungary,witha88percentpenetrationrate.Atthesametime,VRdevicepenetrationratereachedonlyfourpercentamongHungarianinternetusers.Read

moreNote(s):Hungary;November10toDecember3,2021;4,000respondents;16yearsandolder;InternetusersSource(s):ArioszKft.;NationalMediaandInfocommunicationsAuthority(Hungary)CHAPTER

02PersonalcomputersForecastofthePCsmarketrevenueinHungaryfrom2016to2026(inmillionU.S.dollars)ForecastofthePCsmarketrevenueinHungary2016-202650045040035030025020015010050474.48470.02467.63463.53460.74455.27394.29393.81376.38377.58352.0502016201720182019202020212022202320242025202611Description:Withtheexceptionof2023,therevenueofthePCindustryinHungaryisforecasttoincreaseby11millionU.S.dollarsintheupcomingyears.Therefore,therevenueisestimatedtoamountto474.48millionU.S.dollarsin2026R.

eadmoreNote(s):Hungary;2016to2026Source(s):TechnologyMarketOutlookRetailsalesgeneratedbycomputerequipmentstoresinHungaryfrom2010to2021(inmillionforints)RetailsalesgeneratedbycomputerequipmentstoresinHungary2010-2021800,000719,992686,530678,214700,000600,000500,000400,000300,000200,000100,0000656,505609,639580,257562,797555,753551,820551,060550,727510,62020102011201220132014201520162017201820192020202112Description:RetailsalesgeneratedbycomputerequipmentstoresinHungaryincreasedoverallduringtheobservedtimeperiod.In2021,salesofcomputerequipmentretailerstotalednearly720billionforints.ReadmoreNote(s):Hungary;2010to2021Source(s):HungarianCentralStatisticalOfficeNumberofworkstationcomputerssoldinHungaryfrom2017to2020NumberofworkstationcomputerssoldinHungary2017-20208,0007,1226,8367,0006,0005,0004,0003,0002,0001,00006,6155,749201720182019202013Description:Overthisfouryearperiod,thenumberofworkstationcomputerssoldinHungarypeakedin2018atover7.1thousandunits.In2020,6.6thousandworkstationsweresoldinthecountry.Read

moreNote(s):Hungary;2017to2020Source(s):Digitrendi;IDCNumberofnotebookssoldinHungaryfrom2017to2020NumberofnotebookssoldinHungary2017-2020500,000455,325450,000423,126404,620400,000350,000300,000250,000200,000150,000100,00050,0000379,415201720182019202014Description:Overtheobservedyears,thenumberofnotebookcomputerssoldinHungarypeakedin2018atover455thousandunits.By2020,thenumberofnotebookssolddecreasedtoapproximately405thousandR.

eadmoreNote(s):Hungary;2017to2020Source(s):Digitrendi;IDCNumberofdesktopcomputerssoldinHungaryfrom2017to2020NumberofdesktopcomputerssoldinHungary2017-2020140,000126,100115,678120,000100,00080,00060,00040,00020,0000102,99487,686201720182019202015Description:DesktopcomputersalesinHungarydeclinedovertheconsideredtimeperiod.In2020,approximately88thousanddesktopcomputerweresoldcomparedto126thousandin2017.ReadmoreNote(s):Hungary;2017to2020Source(s):Digitrendi;IDCMostimportanttabletvendorsinHungaryin2022,bymarketshareBiggesttabletvendorsinHungary2022,bymarketshare40%35%30%25%20%15%10%5%0%16Description:AsofMay2022,Samsungaccountedfor37percentoftheHungariantabletPCmarket.Applerankedsecondwithamarketshareofapproximately31percent.ReadmoreNote(s):Hungary;May2022Source(s):StatCounterWhattypeofnotebookdoyouhave?MostpopularnotebookbrandsinHungary202120%18%16%17.2%15%13.3%14%12%10%8%6%4%2%0%HPAsusLenovo17Description:In2021,LenovowasthemostpopularnotebookbrandinHungary,usedby17percentoftherespondents.ItwasfollowedbyAsuswhichaccountedfor15percentoftheanswers.Read

moreNote(s):Hungary;April16toMay7,2021;4,559respondentsSource(s):Notebook.hu;WebformanceCHAPTER

03TelevisionandaudiodevicesRetailsalesofaudioandvideoequipment,musicandvideorecordingsinHungaryfrom2010to2021(inmillionforints)RetailsalesofaudioandvideoequipmentandrecordingsinHungary2010-2021140,000118,500120,000100,00080,00060,00040,00020,0000113,537106,438102,90194,01387,71185,78485,95484,82984,79581,51980,468201020112012201320142015201620172018201920202021*19Description:Theretailsalesofaudioandvideoequipmentandmusicandvideorecordingspeakedin2021atnearly119billionforints.Thisrepresentedanincreaseof40percentcomparedtothesalesvaluerecordedin2010R.

eadmoreNote(s):Hungary;2010to2021Source(s):HungarianCentralStatisticalOfficeShareofaudioandvideoequipment,musicandvideorecordingsinretailsalesinHungaryfrom2010to2021ShareofshareofaudioandvideoequipmentandrecordingsinretailinHungary20211.4%1.18%1.2%1.0%0.8%0.6%0.4%0.2%0.0%1.06%1.05%0.98%0.98%0.96%0.95%0.94%0.93%0.91%0.88%0.86%20102011201220132014201520162017201820192020202120Description:Theshareofaudioandvideoequipment,musicandvideorecordingsinretailsalesinHungaryoscillatedovertheconsideredtimeperiod.In2021,theseproductsaccountedfor0.86percentofthetotalretailsales.Read

moreNote(s):Hungary;2010to2021Source(s):HungarianCentralStatisticalOfficeDistributionofHungariansbydeviceusedtolistentomusicin2020DistributionofHungariansbydeviceusedtolistentomusic202080%69%70%60%50%40%30%20%10%0%63%57%48%29%17%11%1%Smartphone/tabletCarradioorHiFiRadioComputerTVHiFiplayer/casetteorCDplayerPortablemusicplayer(e.g.MP3player)Other21Description:SmartphonesandtabletsprovedtobethemostpopulardevicesusedtolistentomusicinHungaryin2020,accountingforalmost70percentoftheanswers.Another63percentofrespondentslistenedtomusicusingtheircarradiosorHiFisystemsR.

eadmoreNote(s):Hungary;June15toJuly15,2020;1,000respondents;18-59yearsSource(s):HétfaKutatóintézetésElemzőKözpont;ProArt-SzövetségaSzerzőiJogokértShareoftelevisionhouseholdsinHungaryin2020,bynumberofdevicesShareoftelevisionhouseholdsinHungary2020,bynumberofdevices120%96%100%80%60%40%20%0%51%49%TotalHouseholdswithoneTVsetHouseholdswithtwoormoreTVsets22Description:In2020,almostallHungarianhouseholdshadatleastoneTVset.Moreover,overhalfoftelevisionhouseholdshadatleasttwoTVsets.ReadmoreNote(s):Hungary;2020Source(s):NationalMediaandInfocommunicationsAuthority(Hungary)ForecastoftheIPTVpenetrationinHungaryfrom2010to2025IPTVpenetrationforecastinHungary2010-20252018161412108191919191919191816151412108664420201020112012201320142015201620172018201920202021202220232024202523Description:ThisstatisticshowstheestimatedIPTVpenetrationinHungaryfrom2010to2025.Itisprojectedtoreach19percentby2025.ThesharereferstotheshareoftelevisionhouseholdsthatuseIPTVastheirmainmodeofreception.IPTVusestheinternetincontrasttoradiosignaltransmission(viacable,satelliteorterrestrialsignal)todeliveracontinuoustelevisionsignal.DefiningfeatureofanIPTVconnectioninthiscontextisthesubscription-basedconnectionbyatelecommunications[...]ReadmoreNote(s):Hungary;2010-2019;Allvaluesareestimates.Source(s):CHAPTER

04SmartphonesForecastofsmartphoneusernumbersinHungaryfrom2015to2025(inmillionusers)ForecastofsmartphoneusernumbersinHungary2015-202587.597.537.467.347.176.93765432106.586.115.54.733.842015201620172018201920202021202220232024202525Description:ThisstatisticdisplaysaforecastofthedevelopmentinsmartphoneusernumbersinHungaryfrom2015to2025.In2025,thenumberofmonthlyactivesmartphoneusersisprojectedtoreach7.59millionindividuals.Thiswouldbeanincreaseofaround420thousandnewusersfrom7.17millionusersin2021.ReadmoreNote(s):Hungary;July2020;individualsofanyagewhoownatleastonesmartphoneandusethesmartphone(s)atleastoncepermonth.Allvaluesareestimates.;*Forecasteddata.ReadmoreSource(s):ForecastofthemobilephonesmarketrevenueinHungaryfrom2016to2026(inmillionU.S.dollars)ForecastofthemobilephonesmarketrevenueinHungary2016-20261,2001,085.481,067.351,049.731,027.51997.75969.881,0008006004002000863.85848.13801.3787.6700.762016201720182019202020212022202320242025202626Description:TherevenueofthemobilephonesindustryinHungaryisforecasttocontinuouslyincreaseby87.7millionU.S.dollarswithinthenextyears.Therefore,therevenueisestimatedtoamountto1,085.48millionU.S.dollarsin2026R.

eadmoreNote(s):Hungary;2016to2026Source(s):TechnologyMarketOutlookBiggestmobilevendorsinHungaryinApril2022,bymarketshareBiggestmobilevendorsinHungary2022,bymarketshare40%35%30%25%20%15%10%5%0%27Description:AsofApril2022,Samsungwastheleadingmobilephonevendorinthecountry,accountingforapproximatelyathirdoftheHungarianmarket.Huaweirankedsecondwithamarketshareof17percent.Read

moreNote(s):Hungary;April2022Source(s):StatCounterWhichmobilephoneaccessoriesdoyouownatthemoment?MobilephoneaccessoryownershipinHungary2020,bytypeShareofrespondents0%10%20%30%40%50%60%70%80%90%100%97%110%CaseCharger90%Protectivefoil76%StereoheadphonesorheadsetsDatatransferdeviceBluetoothheadsetSpeaker70%66%38%37%Smartwatch32%31%Memory,datamediumCardevice26%28Description:In2020,almostallHungarianmobilephoneusershadaprotectivecasefortheirphones,andafurther90percentofrespondentsownedacharger.Atthesametime,38percentofsurveyparticipantsownedabluetoothheadsetR.

eadmoreNote(s):Hungary;December2020;1,000respondentsSource(s):CellectWebshop;KütyüMagazin;MediaMarktMagyaroroszágHowoldisyourmobilephone?*DistributionofHungarians'mobilephones2020,byageofphone50%47%45%40%35%30%25%20%15%10%5%24%16%10%2%0%Lessthan1year1-3years3-5yearsMorethan5yearsIdonothaveone29Description:In2020,almostonehalfofthepopulationownedmobilephonesthatwereonetothreeyearsold.OnlythreepercentofHungariansdidnothaveacellphone.ReadmoreNote(s):Hungary;2020;1,000respondents;18yearsandolder;*Incaseofowningmultipledevices,theageofthenewerphoneisrelevant.ReadmoreSource(s):Napi.hu;PulzuskutatóCHAPTER

05SmartdevicesRevenueofthesmarthomeappliancesmarketinHungaryfrom2017to2025(inmillionU.S.dollars)RevenueofthesmarthomeappliancesmarketinHungary2017-20251601361401201008011910183626040402620137020172018201920202021202220232024202531Description:RevenuefromsmarthomeappliancesinHungaryreached40millionU.S.dollarsin2020.By2025,theNote(s):HungaryDigitalMarketOutlookestimatesrevenueinthissectorwillreach136millionU.S.dollars.ReadmoreSource(s):DigitalMarketOutlookSmartappliancepenetrationrateinHungaryfrom2017to2025,bytypeSmartappliancepenetrationrateinHungary2017-2025,bytypeBigappliancessSmallappliances10.0%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%8.6%7.3%6.8%5.8%5.1%4.3%3.5%3%2.2%1.9%1.2%1.1%0.7%0.6%0.4%0.3%0.2%20172018201920202021202220232024202532Description:Thesmartappliancepenetrationrateofbigappliancesrosefrom0.2percentin2017to1.2percentin2020.Atthesametime,thepenetrationrateofsmallappliancesroseto1.1percent.By2025,theDigitalMarketOutlookestimatespenetrationrateswillincreaseto8.6percentforbigappliancesand7.3percentforsmallappliances.ReadmoreNote(s):HungarySource(s):DigitalMarketOutlookDistributionofHungariansusinginternetofthings(IoT)connecteddevicesin2020,bytypeShareofHunga