《商务英语函电教程》Unit-2建立商务联系课件

UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessLearningObjectivesToknowaboutmajorsourcesaboutanewmarketandapotentialcustomer

TolearnusualstepsforwritingabusinessletteronEstablishingBusinessRelations

LearningObjectivesToknowabo1.Themajorsourceswhereinformation

aboutpotentialcustomersisavailable.

＊Website＊ExhibitionandTradefair＊Tradedirectory＊Banks＊Advertisements＊Marketsurvey＊ChambersofCommerce

＊Tradedelegationandgroup＊CommercialCounselor’sOffice＊Tradepress1.Themajorsourceswherei

Inchoosingacustomerorpartnerinforeigncountries,someresearchisoftenneededtohaveabetterknowledgeaboutthecountryorregioninsuchaspectsas:BusinesspolicyandcustomspracticePoliticalandeconomicstabilityDiplomaticrelationwithyourowncountryCultureandinterestsofpotentialbuyersGeographicconditions(suchasports,shippinglines)Naturalenvironment(suchasclimate)《商务英语函电教程》Unit-2建立商务联系ppt课件2.UsualstepsforwritingabusinessletteronEstablishingBusinessRelations

youmayoftenrefertothefollowingsteps:(1)

Statethesourceofinformation(howyoulearnedofthiscompany)(2)Brieflyintroduceyourowncompany(thescopeofyourbusiness,littleadvertising”onyourproductsorservice)(3)Stateyourpurposeinwriting(whatkindofbusinessyouwanttodowiththem,e.g.topurchasetheirproducts,tosellyourownproducts,etc)(4)Expresstheintentionofcooperationandearlyreply.2.UsualstepsforwritingabInreplyingtosuchletters,youshould:

Mentionthedateinwhichyouhavereceivedtheletter.Expressthankstoyourreaderfortheproposal.Provideinformationrequested.Stateclearlyifyouaccepttheproposalornot.Giveareasonifyoudeclineit,andendyourletterwithapositivenoteforfurtherbusiness.Inreplyingtosuchletters,ySpecimenLetter-1(Self–introductionbyanExporter)NewTimesInstallationsLtd.2BinhaiRoad,Xiamen,Fujian,ChinaTel(0592)600213E-mail:nti@alibaba.comApril5,2008H.Woods&Co.Ltd.NelsonHouse,NewellStreetBirminghamB33ELUnitedKingdomDearSirs,WehavelearnedfromourCommercialCounselor’sofficeinLondonthatyouareinterestedinimportingChineseCottonPieceGoods.Asthisitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintodirectbusinessrelationswithyouatanearlydate.SpecimenLetter-1(Self–introdInordertogiveyouageneralideaoftheproductsnowavailableforexport,wesendyouacopyofourlatestcatalogueandapricelist.Quotationsandsamplebookswillbeairmailedtoyouuponreceiptofyourspecificenquiry.Welookforwardtoyourearlyreply.

Yourssincerely,ZhouDaiChuanZhouDaiChuan--2--H.Woods&Co.Ltd.April5,2008

NelsonHouse,NewellStreetBirminghamB33ELUnitedKingdomInordertogiveyouagenSpecimenLetters-2(ExporterwritestoImporter)TrademaxChemicalCo.,Ltd.No.433,ChangshouRoad,Shanghai,ChinaZip:200060May9,2008

AldrichChemicalCompany1001WestSt.PaulAve.MilwaukeeWI53233USADearSirs,YourfirmhasbeenrecommendedtousbyJohnMorris&Co.,withwhomwehavedonebusinessformanyyears.WespecializeintheexportationofChemicalsandPharmaceuticals,whichhaveenjoyedgreatpopularityinworldmarket.Weencloseacopyofourcatalogueforyourreferenceandhopethatyouwouldcontactusifanyitemisinterestingtoyou.Wehopeyouwillgiveusanearlyreply.

Yoursfaithfully,WangFangSpecimenLetters-2(ExporterSpecimenLetter-3(SelfIntroductionbyManufacturer)Make-UpLeatherIndustryMainStreetNewHamzaGhouseP.O.Box-2142,Sialkot-51310,Pakistan.Tel:92-432-541767 Fax:92-432-5428488E-mail:makeup@WebSite:www.M

November3,2007NanjingLeatherCo.,Ltd.No.118JiefangRoad,Nanjing,ChinaGentlemen:Wearemanufacturersandexportersofallsortsofleathergloves,shootinggloves,fishingglovesandleatherjackets,andridingsuits.WearealreadyexportingthesearticlestoAmerican,European,African,anItalianmarkets.Wewanttoestablishbusinessrelationswithyouresteemedcompany.Therefore,weintendtosubmitsomesamplesoftheabove-saidkindsFREEEOFCOST.Pleaseletusknowwhatisyourinterest.Yourssincerely,NissinPickerSalesManagerSpecimenLetter-3(SelfIntroSpecimenLetter-4(ManufacturerWritestoImporter)GlobalTrading,Inc2856OakStreet,SanFranciscoCA94105,U.S.ATel:(415)543-0021Fax:(415)543-0022E-mail:alan@

January29,2008SunlightCompany25OxfordSt.LondonSE6JDDearSirs,WeoweyournameandaddresstoMessrs.Anderson&Co.,RotterdamwhoinformedusthatyouareinthemarketforPersonalComputers.Weareoneoftheleadingcomputermanufacturersinourcountryandhavehandledwiththeproductsforabout10years.Weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeourbusinessscope.SpecimenLetter-4(ManufactuInordertoacquaintyouwithourbusinesslines,weencloseacopyofourillustratedcataloguecoveringthemainitemavailableatpresent.Ifyouareinterestedinanyoftheitems,pleasetellusbyfax.We’llgiveyouourlowestquotationsandtryourbesttocomplywithyourrequirement.Ourcustomersarealwayssatisfiedwithourproductsandtheserviceafterselling.Andwebelievethatyouwillbesatisfiedtoo,afterwedobusinesstogether.Astoourstanding,wearetomentionthatourbankersareCitibank,N.A.Theycanprovideyouinformationaboutourbusinessandfinances.Wearelookingforwardtoyourearlyreply.Yoursfaithfully,NancyYang

InordertoacquaintyouwithSpecimenLetter-5（ImporterwritestoExporter）GalaxyEnterprisesAustraliaPty.Ltd.WestSt,Hurstville,NSW2220Australia

Tel:61-2-95860658E-mail:fengsir@163.com16August2007GanjiangArtsandGraftsLtd.83CiqiStreetJingdezhen,Jiangxi,ChinaDearSirs,YournameandaddresshavebeengiventousbytheChamberofCommerceinourCityasawell-establishedexporterofChineseArtsandCraftsGoods.Wehavebeenimportersinthislineformanyyears.Atpresent,weareinterestedinstrawandwillowproducts,porcelainwaresandvariouskindsoftoysandgifts.Weshallbegladifyouwillsendusyoucatalogueandpricelist,togetherwithsampleswithchargesonourown.Ifyourpricesarecompetitive,wewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtohearingfromyousoon.Yourssincerel