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11
FundamentalsLevel–SkillsModule,PaperF5
PerformanceManagement September/December2015Answers
SectionB
(a)Targetcostingsteps
Derivingatargetcost
Step1:Aproductorserviceisdevelopedwhichisperceivedtobeneededbycustomersandthereforewillattractadequatesalesvolumes.
Step2:Atargetpriceisthensetbasedonthecustomers’perceivedvalueoftheproduct.Thiswillthereforebeamarketbasedprice.
Step3:Therequiredtargetoperatingprofitperunitisthencalculated.Thismaybebasedoneitherreturnonsalesorreturnoninvestment.
Step4:Thetargetcostisderivedbysubtractingthetargetprofitfromthetargetprice.
Step5:Ifthereisacostgap,attemptswillbemadetoclosethegap.Techniquessuchasvalueengineeringmaybeperformed,whichlooksateveryaspectofthevaluechainbusinessfunctionswithanobjectiveofreducingcostswhilesatisfyingcustomerneeds.
Step6:Negotiationwithcustomersmaytakecebeforedecidingwhethertogoaheadwit
ApplicationatCCoDifficultiesinimplementation
CCoisaservice tenmoredifficulttofindaprecisedefinitionforsomeoftheservices.Inorderfortargetcostingtobeuseful,itisnecessar Coactuallyprovidesarangeofservicesto ismeansthatthedefinitionoftheservicesbeingprovidedwillvary.Differenttargetcostswillneed erivedforthedifferentservicesprovided.
CCohastwotypesofviceforregularsisbeingrepeated,itshouldberelativelyeasytosetatargetcostforthesejobs.However,forthe nycomparativedataavailableandthereforesettingthetargetcostwillbedifficult.
Similarly,someoftheworkavailableisveryspecialist.Forexample,cleaningrestaurantsand noutb
offoodpoisoningwillrequirespecialisttechniquesandadherencetoasetofregulationswithwh notbefamiliar.Itmaybedifficulttoestablishthemarketpriceforaservicelikethis,thusmakingitdifficulttoderiveatargetcost.
BenefitstoCCo
Targetcostingisusefulincompetitivemarketswherea
acceptamarketpricefortheirproducts.CCoisoperatinginacompetitivemarketandwhilsttheserviceofferedbyCCoismorespecialist,itisclearfromtherecentdropinsalesthatpriceincreasesdoleadtolossofcustomers.CCocannotthereforeignorethemarketpriceforcleaningservicesandsimplypassoncostincreasesasithasdone.TargetcostingwouldthereforehelpCCotofocusonthemarketpriceofsimilarservicesprovidedbycompetitors,wherethisinformationisavailable.
IfaftercalculatingatargetcostCCofindsthostgapexists,itwillthenbedtoexamineitsinternalprocessesandcostsmoreclosely.Itshouldestablishwhythepricesoftheproductsituseshaveincreasedinthefirstce.Ifitcannotachieveanyreductionintheseprices,itshouldconsiderwhetheritcansourcecheapernon-chemicalproductsfromalternativers.So,targetcostingwillbenefitCCobyhelittofocusoncostreductionandconsequentlycustomerretention.
Note:Morepointscouldbemadeandwouldearnmarks.
(a)Calculations
Bus:(0·4x0·67)+(0·32x0·8)+(0·28x0·82)=75·36%Prime:(0·4x0·58)+(0·32x0·76)+(0·28x0·83)=70·76%
Express:(0·4x0·67)+(0·32x0·76)+(0·28x0·89)=76·04%
Accuracyofstatement
TheMD’sstatementsaysthatBusCo’scustomersarethemostsatisfiedofanynationalbusoperator.However,thisisnotquitethecasesince,whenthe‘overallsatisfaction’levelsarecalculated,Express’slevelis76·04%comparedtoBusCo’s75·36%.So,thefirstpartoftheMD’sstatementisuntrue.
TheMDthengoesontosaythatBusCoisleadingthewayonwhatmattersmosttocustomers–valueformoneyandpunctuality.Giventheweightingsattachedtothesetwocriteria,itappearstruetosaythatthesearethefactorswhiatter
mosttocustomers.Similarly,itistruetosaythatBusCoisleadingasregardspunctuality,being4percentagepointsaheadofPrimeandExpressonthiscriterion.However,giventhatExpressalsohasthesamelevelofsatisfactionasregardsofferingvalueformoney,BusCoisonlyleadingaheadofPrimeonthiscriterion,notaheadofExpress.Therefore,whilstitcansaythatitistheleaderonpunctuality,itcanonlysaythatitisthejointleaderonvalueformoney.
VFM
‘Efficiency’focusesontherelationshipbetweeninputsandoutputs,consideringwhethertheumoutputisbeingachievedfortheresourcesused.
Performancemeasure:
Occupancyrateofbuses
Utilisationrateforbuses(utilisationrate=hoursontheroad/totalhoursavailable)
Utilisationratefordrivers
(Manyotherscouldbegiventoobutonlyonewasaskedfor.)
‘Effectiveness’focusesontherelationshipbetweenanorganisation’sobjectivesandoutputs,consideringwhethertheobjectivesarebeingmet.
Possibleperformancemeasures:
PercentageofcustomerssatisfiedwithcleanlinessofbusesPercentageofcarbonemissionsrelativetotargetset
(Manyotherscouldbegiventoobutonlyonewasaskedfor.)
(a)VariancecalculationsMixvariance
Perquestion,totalgofmaterialsperstandardbatch=610g.Thereandardtytoproduce950units=950x610g=579·5kgPerquestion,actualtotalkgofmaterialsusedtoproduce950units=570·5kg
Material Actualty Actualty Variance Standard Variance
instandardmix
kg
inactualmix
kg
kg
costperkg
$
$
Whiteflour
570·5x450/610= 420·86
408·5
12·36
1·80
22·25
Wholegrainflour
570·5x150/610= 140·29
152
(11·71)
2·20
(25·76)
Yeast
570·5x10/610= 9·35
10
(0·65)
20
(13)
–––––– –––––– ––––– ––––––
570·5 570·5 20·5 (16·51)A
–––––– –––––– ––––– ––––––
Yieldvariance
Material StandardtyActualty Variance Standard Varianceinstandardmix instandardmix costperkg
kg kg kg $ $Whiteflour 450/610x579·5= 427·5 420·86 6·64 1·80 11·95Wholegrainflour 150/610x579·5= 142·5 4·86
Yeast 10/610x579·5= 9·5 9·35 0·15 20 3
–––––– –––––– ––––––
579·5 570·5 19·81F
–––––– –––––– ––––––
Alternativeyieldcalculation
570·5kgshouldyield(÷0·61kg)=935·25loaves570·5kgdidyield =950loavesDifference 14·75F
Valuedatstandardmaterialcost =14·75Fx$1·34=$19·77F
Materialyieldvariance
Threereasonswhyanadversematerialyieldvariancemayarise:
Themixmaynotberemovedcompleyoutofthemachine,leavingsomemixbehind.
Sincetheloavesaremadebyhand,theymaybemadeslightlytoolarge,meaningthatfewerloavescanbebaked.
Errorsorchangesinthemixmaycausesomeloavestobesub-standardandthereforerejectedbythequalityinspector.
Theloavesmightbebakedatthewrongtemperatureandthereforeberejectedbythequalityinspector.
Note:Manymorereasonscouldbegiven.
(a)WeightedaverageC/Sratio
Weightedaveragecontributiontosalesratio(WAC/Sratio)=totalcontribution/totalsalesrevenue.
Perunit: T C R
$ $ $ $ $ $
Sellingprice 1,600 1,800 1,400
Material (430) (500) (360)
Variablelabour(40%) (88) (96) (76)
Variableoverheads (110) (120) (95)
–––– –––– ––––
Totalvariablecosts
Contribution
(628)––––––
972––––––
(716)––––––1,084
––––––
(531)––––––
869––––––
Salesunits
TotalsalesrevenueTotalcontribution
420
$672,000
$408,240
400
$720,000
$433,600
380
$532,000
$330,220
WAC/Sratio=($408,240+$433,600+$330,220)/($672,000+$720,000+$532,000)
=$1,172,060/$1,924,000=60·92%.
Marginofsafety
Marginofsafety=budgetedsales–breakevensalesBudgetedsalesrevenue=$1,924,000
Fixedlabourcosts={(420x$220)+(400x$240)+(380x$190)}x0·6=$156,360k.Thereforetotalfixedcosts=$156,360+$55,000=$211,360.
Breakevensalesrevenue=fixedcosts/weightedaverageC/Sratio
=$211,360/60·92%=$346,947
Thereforemarginofsafety=$1,924,000–$346,947=$1,577,053.
2,500
2,000
1,500
Totalrevenue
1,000
Totalcosts
500
BEP
Fixedcosts
0
0
200
400
600
Salesunits
800
1,000 1,200 1,400
Costsandrevenues$’000
Multi-productbreakevenchart
Workings
Totalrevenue=$1,924,000
Totalvariablecosts=$1,924,000–$1,172,060=$751,940Thereforetotalcosts=$211,360+$751,940=$963,300
BEPifproductssoldinorderofprofitability
Ifthemoreprofitableproductsaresoldfirst,thismeansthatthewillcoveritsfixedcostsmor
thebreakevenpointwillbereachedearlier,i.e.fewersaleswillneedtobemadeinordertobreakeven.So,thebreakevenpointwillbelower.
(a)DivisionF
Controllableprofit=$2,645k.
Totalassetslesstradepayables=$9,760k+$2,480k–$2,960k=$9,280k.ROI=28·5%.
DivisionN
Controllableprofit=$1,970k.
Totalassetslesstradepayables=$14,980k+$3,260k–$1,400k=$16,840k.ROI=11·7%.
Inbothcalculationscontrollableprofithasbeenusedtoreflectprofit,ratherthannetprofit.ThisisbecausethemanagersdonothaveanycontrolovertheHeadOfficecostsandresponsibilityaccountingdeemsthatmanagersshouldonlybeheldresponsibleforcostswhichtheycontrol.Thesameprincipleisbeingappliedinthechoiceofassetsfiguresbeingused.Thecurrentassetsandcurrentliabilitiesfigureshavebeentakenintoaccountinthecalculationbecauseofthefactthatthemanagershavefullcontroloverbothofthese.
Bonus
Bonustobepaidforeachpercentagepoint=$120,000x2%=$2,400.umbonus=$120,000x0·3=$36,000.
DivisionF:ROI=28·5%=18wholepercentagepointsaboveminimumROIof10%.18x$2,400=$43,200.
Thereforemanagerwillbepaidthe
DivisionN:ROI=11·7%=1wholeThereforebonus=$2,400.
Discussion
ThemanagerofDivisionNwillbepaidafarsm useofthelargeassetbaseonwhichtheROIfigurehasbeencalcu thetotalassetsof
DivisionF.Thisislargelyattributabletothefactthat ntduringtheyear.If
thisinvestmenthadnotbeenmade,netassetswouldha DivisionNwouldhavebeen19·62%.Thiswouldhaveledtothepaymentofa$2 rthanthe$2,400bonus.Consequently,DivisionN’smanagerisbeingpenalisedform einthebestinterestsofhisdivision.Itisverysurprisingthathediddecidetoinvest,giventh ouldreceivealowerbonusasaresult.Hehasactedtotallyinthebestinterestsofthe,ontheotherhand,hasbenefittedfromthefactthathehasmadenoinvestmenteventhoughitisbadlynee isanexampleofsub-optimaldecisionmaking.
DivisionF’stradepayablesfigureismuchhigherthanDivisionN’s.ThisysapartinreducingthenetassetsfigureonwhichtheROIhasbeenbased.DivisionF’stradepayablesar blethoseofDivisionN.Inpart,onewouldexpectthisbecausesalesareover50%higher(nopurchases However,itisclearthatitisalsobecauseoflowcashlevelsatDivisionF.Thefactthatthemanag beingrewardedforthis,eventhoughrelationshipswith optimaldecisionmaking.
Ifthecontrollableprofitmarginiscalculated,itis18·24%fo N.Therefore,ifcapitalemployedisignored,itcanbeseenthatDivisionNisperf vision’sperformancelookworsebecauseofitsinvestmentinassets.Divi motivatedbyhiscomparativelysmallbonusand,inthefuture,he sehisbonus.
Managersnotinvestinginnewequipmentandt ithindustrychangesandaffectitsoverallfuturecompetiti
Tosummarise,theuseofROIisleadingt ood
forthemanagersisnotgoodforthe
actingforthebenefitofthebuttheothermanagerisnot.Thefactthatonemanagerisreceivingamuchbiggerbonusthantheotheristotallyunfairhereandmayleadtointhelongrun.Thisisnotgoodfortheparticularlyiftherecomesatimewhenthedivisionsneedtoworktogether.
PAGE
17
FundamentalsLevel–SkillsModule,PaperF5
PerformanceManagement September/December2015MarkingScheme
1
(a)
Targetcosting
Eachstep
1
–––
3–––
(b)
Targetcosting
Benefits–perpoint
1
Difficulties–perpoint
1
–––
7
–––
Totalmarks
10
–––
2
(a)
Calculations
2–––
(b)
Accuracyofstatement
Firstpartuntrue,Expresshashigher%age
1
Correctrewhatcustomersv
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